SEO 101

Latest Episodes:

SEO 101 Ep 388: People Cards, Google Glitches, a WordPress Warning, and Questions Answered Aug 24, 2020

Show notes

Google is launching People Cards in India to allow individuals to create their own Rolodex-like listing in Google (shades of authorship?), Google suffered a massive indexing glitch, Firefox renews with Google and you won’t believe how much money they make! Scott and Ross also discuss issues with Google News indexing new providers, an important tip on using caching plugins in WordPress, a major issue with the latest WordPress upgrade, and much more.
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SEO 101 Ep 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more. Jul 27, 2020

Show notes

Google has extended it’s mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the inevitable paid upgrade to Google My Business listings. John and Ross also discuss news on enhancements to Google Search Console, hints on local SEO, and they discuss a funny meme about common reasons why SEO fails.
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SEO 101 Ep 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered Jul 16, 2020

Show notes

John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of descriptive text with images in search. They follow-up with insights from the new Google Podcast, whether link building is “wrong” in Google’s eyes, and they answer a question about sitelinks in search results.
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SEO 101 Ep 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News Jun 29, 2020

Show notes

John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an assortment of Google News from the closure of some Google products to insights into local SEO and a Mueller file.
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SEO 101 Ep 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19 Jun 22, 2020

Show notes

Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The Local SEO component of the show delved into news from Nextdoor, Manual Action reports, citation updates, and more.
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SEO 101 Ep 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More Jun 02, 2020

Show notes

Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file, and answers to three SEO questions from our listeners.
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SEO 101 Ep 382: The Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19 May 18, 2020

Show notes

Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the COVID-19 downtime. The rest of the show focuses on news on local reviews, Mueller files, and a shake up in online ordering using Google My Business.
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SEO 101 Ep 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits May 04, 2020

Show notes

Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ross’s recent SEO 101 tips from his recent round of video website reviews. They tied up the show with a question from a listener.
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SEO 101 Ep 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered Apr 27, 2020

Show notes

Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to action are a key component of web design and search success. The show rounds out with answers to two great questions from our listeners.
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SEO 101 Ep 379: Pandemic Web Survival Tips, General SEO News and Questions Answered Apr 06, 2020

Show notes

COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to keep costs low or negotiate better pricing temporarily. In addition, they cover general SEO news, some reassuring Mueller files, and answer SEO questions from the SEO 101 Facebook Group.
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