School of Sales by Macy McNeely

Latest Episodes:

Copy That Connects with Jess Jordana Oct 13, 2020

Show notes

Are you posting on social media just to check a box? 🤔
If you answered yes (or maybeeee) this episode is for YOU!
Jess Jordana joins the podcast to drop all the juice on writing copy that connects AND converts with your audience.
Jess is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She's worked with 6 and 7-figure entrepreneurs like GUIDE Culture and CEO School (formerly the ICON method), but her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college.
In this episode, not only does she give tangible tips for copywriting to communicate the value of your offer so that people are basically begging to buy, she also provides a unique perspective about copywriting for social media specifically and let's just say you probablyyyy won’t write captions the same again!
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4 Things to Start Doing and Stop Doing in Voice Memos Oct 06, 2020

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Voice memos have truly changed the game for how you can communicate with someone on Instagram or through text.
When done correctly, you can get your message across much more clearly and efficiently.
In this podcast episode, Macy shares why voice memos are so powerful, gives an example of a really well done voice memo from a GUIDE Culture grad, Sarah Nerswick (@agteacherhowtos) and shares 4 things that you can START or STOP doing in your voice memos.
The concepts she talks about in this episode can be applied to other areas of communication as well including Instagram stories, speeches, team calls, etc.
You'll walk away with tangible tips that you can start implementing TODAY!

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The 4th R: Personal Responsibility Sep 29, 2020

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Have you ever heard of the 3 R's? Reading, writing and arithmetic.
In this podcast episode, Loy talks about the 4th R.
Denis Waitley, author of Psychology of Winning, said that the 4th R that we all need is personal responsibility. Loy talks about what personal responsibility really is and why we all need it in life!
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Building Belief with Teacher, Briana Guillory Sep 22, 2020

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Belief has a sound and people can hear it (or the lack of it) loud and clear 📣
Teacher and GUIDE Culture grad, @brianaguillory, joins the podcast to share three things that teachers can do to build belief in their students!
Bri's passion for what she does is SO inspiring and the message that she shares goes far beyond the classroom.
No matter what you do, you have an opportunity every day to build belief in people - in your children, your employees, your spouse, your co-workers - and building belief in other people starts with having belief in YOURSELF.
Connect with Bri on Instagram!

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The #1 Thing You Want to Do Before You Get One More Follower Sep 15, 2020

Show notes

Have you ever felt like you need to focus on growing your audience?
Or maybe you've been told that sales is a numbers game - meaning that your Instagram follower count is most important.
In this episode, Macy and Kat talk about the NUMBER ONE thing you should be focusing on before you gain another set of eyeballs on your brand.
The truth is, sales is a numbers game... but not in the way that you think!
Confident $10K Conversations Training by GUIDE Culture is NOW OPEN for enrollment!
Get all the details HERE!

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The Cost of Strategy Skipping Sep 08, 2020

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Have you ever felt like you can't keep up with the latest biz strategy?
Or maybe there's a new trendy tactic (hello, IG Reels) that feels like THE ANSWER?
If you've ever implemented a new strategy that seems to be the secret sauce and it doesn't work for you like the experts say it should, this episode is for you.
Macy and Kat talk about strategy skipping syndrome and how it can really end up costing you in your business.
The truth is, strategy isn't everything and we're here to show you the better way!
If you want more of this juice, make sure you're registered for the free LIVE masterclass:
How to have Confident $10K Conversations on Autopilot without “Trendy” Tactics, a Massive Following or Looking Desperate

🗓 September 9th at 2pm ET
REGISTER HERE: guideculture.co/register
Join the Winner's Circle Facebook Group for an exclusive pre-masterclass bonus!

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Buy our Book, Persuade for Good📖
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Sell and Nurture at the SAME Time Sep 01, 2020

Show notes

Have you ever been given the advice that you need to give value to your audience before you sell to them? Give, give, give and THEN sell.
Macy and Kat are busting through that myth in this podcast episode because there is absolutely a way that you can sell and add value to your audience at the SAME TIME!
We believe that giving value and selling are actually the same thing... when it's done the right way.
If you want more of this juice...
📣 Masterclass Announcement 📣
How to have Confident $10K Conversations on Autopilot without “Trendy” Tactics, a Massive Following or Looking Desperate

🗓 September 9th at 2pm ET
REGISTER HERE: https://event.webinarjam.com/channel/10kconvos
Join the Winner's Circle Facebook Group for an exclusive pre-masterclass bonus!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Time I Got Sold To and LOVED It: 3 Things the Salesperson Did Right Aug 25, 2020

Show notes

In this episode, Macy tells the story of when she went mattress shopping and LOVED IT! She explains 3 major things that the salesman did right and how those things alone created a sales experience that she'll never forget.
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Stay connected with us on Instagram: @theguideculture
To save time and see if GUIDE Culture is a good fit, you can apply for a Discovery Call HERE!

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Prepared for Growth with Sarah Nerswick Aug 18, 2020

Show notes

In this episode, Macy and Kat have a conversation with GUIDE Culture graduate, Sarah Nerswick. Sarah is an agriculture teacher and she is truly changing the game of teaching. She founded her own agriculture professional development conference, Germinate, in 2019 and has been using it to bring teachers together from all across the country. Sarah brought so much knowledge, wisdom and inspiration to this conversation. If you're a teacher, you DO NOT want to skip this episode!
Connect with Sarah on Instagram!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
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The Daily Deposit® Practice Breakdown Aug 11, 2020

Show notes

DAILY DEPOSIT® JOURNAL UPDATE!
We're so excited to announce that the Daily Deposit® journals are back in stock and will go on sale Friday, August 14th at 8 AM ET.
In this episode, Macy and Kathryn break down each section of the Daily Deposit® Journal so that you can use the practice for your utmost advantage. This practice is what has really attributed to the growth of GUIDE Culture® as a whole and we can't wait to see how it benefits you in your life and business.
Purchase your Daily Deposit® Journal HERE!
Share your wins with us on Instagram or in the Winner's Circle Facebook Group!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
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