School of Sales by Macy McNeely

Latest Episodes:

Free VS. Paid Content - How to Know What to Charge For Mar 02, 2021

Show notes

If you're in the infopreneur space, it can be hard to know what content to give for free and what content to charge for. You might be in a place on social media where you really want to show people that you know what you're talking about, but also respect your paying customers. So, how do you decide where to draw the line?
In this podcast episode, Macy gives a high level overview of some common principles that we've seen other people living by, what we do here at GC and why it's worked for us so that you can hopefully make a decision that works for your own situation as well!

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Starting and Scaling an E-commerce Business with Tu-Hien Le Feb 23, 2021

Show notes

On this podcast episode we welcome GUIDE Culture graduate, Tu-Hien Le to talk all things starting and scaling an e-commerce business!
Tu-Hien is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and struggle of breastfeeding.
Since launching into the market in 2016, BeauGen has helped tens of thousands of women find success with their breastfeeding journey. Tu-Hien has a passion for connecting with motivated entrepreneurs and is now coaching women business owners how to build, scale, and make money in their own product-based ecommerce business.
Connect with Tu-Hien on Instagram HERE!
Grab Tu's Free E-Book: How to Balance Business and Life - A Guide for Mom Entrepreneurs Who Want It All

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
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The Truth About Time and Money Objections Feb 16, 2021

Show notes

As an entrepreneur selling your product or service, have you ever gotten the “I’m too busy” or “I can’t afford it” objection? I'm sure you have! They’re easily the most common objections people give when they’re not able to make a purchase.

The question is: are these objections even real?
The truth is, sometimes people use these objections to protect themselves from buying from you! They have an idea of what your product or service is, they think they might want it and it's easier to say "I don't have time" or "It's too expensive" than it is for them to dig deeper into what your product or service can really do for them.
And that's where you, the professional, come in!
In this podcast episode, Kat is walking you through how to determine if the time and money objections are even real, how you can handle them if they are AND how you can avoid them all together.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
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Building a Business That Lasts Feb 09, 2021

Show notes

Last week, we welcomed 100 new students into our 8 Week Signature Program and with that, we spent a lot of time talking with people to help them make a decision that was best for them.
As we were talking with people, both Kat and Macy kept seeing a theme and it was something along the lines of: “I’ve invested in a launch system. I’ve invested in branding. I’ve invested in email marketing. I’ve invested in a social media coach. I’ve invested in a website - and I haven’t seen that money come back. So I can’t invest in myself anymore until I do.”
And listen, we get it. We also want to make sure we're doing what we can to ensure that what we put into the business will show a return.
Which is the very reason why Macy is excited to explain the concept of what's happening and why you possibly haven't seen a huge return on your investments thus far.
In this episode, she goes into 2 general categories of focus in business and which one needs your attention the MOST!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
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If Your 2021 Intentions Aren't Going as Planned Feb 02, 2021

Show notes

Remember last month when you sat down and planned out what you wanted 2021 to look like? Maybe you created a vision board or even gotten a big brand new planner so you can write down and plan all the things.

We're entering a brand new month, so we're curious - how's it going? Are you executing?

We're one-third of the way through Q1 and if things are NOT going as you'd hope we're willing to bet it's not you or your schedule or even life circumstances. And that should be really good news for you!
There’s a chance you that you might just be feeling a little distracted and as a leader or business owner, being distracted is one of the most detrimental thing that can happen. It gets you off mission, it clouds your mind and can lessen the quality of work you have.

So, if the planner isn’t working for you, you’re not experiencing traction and you’re still feeling super distracted, this episode is for you.
Macy walks you through a proven framework to help you get clear on what to focus on so that you can move the needle in your life and business. We challenge you to commit to this for the next 90 days and see what happens!

And if you want to take it a step further, join the Winner's Circle Facebook Group for a FREE Workshop where you'll learn:

how you can strategically set up your quarters to meet your yearly goals
what to focus on daily so you’re making progress consistently
the process to obsess over so that your desired outcome basically takes care of itself

It's all happening LIVE, on February 2, 2021 at 3:30pm ET. If you miss it live, the workshop will be saved in the group, so make sure you join HERE!
Other Mentions:

Switch your TO DO list to a GAME DAY list with the Daily Deposit Journal
Enroll in the $197 Needle Movers course where you will:
- 🧠 Master Your Mindset
- ✅ Practice Your Priorities
- 🛠 Build A Foundation for Longevity
- 🏆 Plan To Win

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

How Long it Takes to "Make It" Jan 26, 2021

Show notes

Have you ever heard the story of the Chinese bamboo tree?
This particular tree has a seed that is so hard that when planted it will do nothing for almost 5 years. It has to be continually watered and cared for throughout all of those years and it's not until year 5 that you would see the results from all of that care.
In this episode Loy talks about having a 5 Year Mentality in your life and he compares it to that story of the Chinese bamboo tree. He talks about the common things that we all go through and experience in life and how we have to have patience and persistence to get where we want to go.
If you're needing a boost of motivation, this episode is for you!
Don't forget to join us in the Winner's Circle Facebook Group to surround yourself with other winners that are leveling up in life and business!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Kat and Macy Get Transparent Jan 19, 2021

Show notes

In this podcast episode, Macy and Kat get transparent and reflect on 2020... but not in the way you might be used to hearing.
They share a few things that didn't go so well and how they moved forward, talk about lessons learned and excitedly share things that went really well in 2020.
Through all of the ups and downs that the year brought, the ONE thing that kept things truly moving forward for the two of them in the business was being able to put out valuable sales content. They talk about what sales content is and how you can use it in your business too, no matter what is happening in the world.
Mentions:

EXCITING NEWS 🎉 GUIDE Culture's 8 Week Signature Program opens for enrollment TODAY! Click here for all the deetz and to save your seat.
To save time and see if GUIDE Culture could be the right fit, send us a message on Instagram!
Join the Winner's Circle Facebook Group - a free online community where you can connect and collab with other winners like you that are looking to level up in life and business!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

How to Train Your Audience to Listen to You Jan 12, 2021

Show notes

Have you ever heard that you teach people how to treat you? Whether it's conscious or subconscious, it's totally true. The vibe that you give off in conversations, whether it be face to face or online through social media, will train people how to treat you.
In this episode, Macy shares what you can do so that people treat you like the expert and professional in your business. She also talks about the things that you absolutely should not do and the consequences that can come from these things.
COMING UP:

Selling on Stories Workshop in the Winner's Circle Facebook Group (totally free!) - Join HERE!
GUIDE Culture Enrollment Opens on January 19th! Save the date 🗓

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The One Important Thing You Might be Missing in Your Sales Jan 05, 2021

Show notes

If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think...
The truth is, you already have the right audience. The product or service itself isn't the problem either. The problem might be that you don't have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have.
In this episode, Macy and Loy talk about what product knowledge is (it's way more than you think), why it's important and how to gain it!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

3 Shifts You Can Make to Play Big in Your Life and Business Dec 29, 2020

Show notes

If you are an entrepreneur or business owner, whether it's in the online space or maybe you have a brick and mortar store, there is a way you can play BIG no matter where you are at in your business journey.

In this episode, Kathryn talks about three shifts you can make to have the play big mentality. Having this mentality will change the way that you show up to serve your people and will change the way people view what you do!