School of Sales by Macy McNeely

Latest Episodes:

Creating Team Culture and Defining Your Owner's Intent with Casey Graham Apr 27, 2021

Show notes

"Why do you really own this business?"
That's the one question that Casey Graham, co-founder and CEO of Gravy Solutions, believes that all entrepreneurs and business owners should ask themselves in order to develop their Owner's Intent.
So, what exactly is an Owner's Intent? It's a single sentence that answers that question above. It's not just a surface level answer. It requires you going 5 layers deep and asking yourself why you REALLY do what do you.
That's how a true culture in your business will be created, because once you know WHY you do what you do, all of your decisions and actions will stem from that.
Defining your Owner's Intent really helps you determine what you really want for your life and then taking a look to see if your current actions match up to get you there.
Owner's Intent is just one nugget you'll get out of this episode with Casey Graham.
Tune in to hear how he went from owning and selling his first business, acting on 12 new business ideas in 14 months to where he is now as the CEO of Gravy Solutions.
Casey also shares his passion for doing less and obsessing, creating team culture and developing leaders within his company.

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Bonus Episode: Teach a Man to Fish Apr 22, 2021

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BONUS EPISODE with Coach Loy Day!
In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!
"Give a man to fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."
That's a Chinese Proverb that Loy repeated in his head during the days he was trying to make it in the business world. He didn't want his way to be paid, he wan't to do it himself!
He knew that if he could learn to fish for himself that he would be able to raise his family on his terms. Once you get on that mission, it continues for a lifetime and to turns into a lifetime philosophy and legacy.
Tune in to this episode to hear how you too can learn to fish and create the legacy that YOU want!
REMINDERS:

GUIDE Culture's Spring Cohort is open for enrollment - less than 5 seats are still available, so if you're ready to jump in, CLICK HERE! Doors close on Friday, April 23rd. Have questions? DM @theguideculture on Instagram
Join Coach Loy on Clubhouse every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
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"Is GUIDE Culture for me?" Apr 20, 2021

Show notes

GUIDE Culture's Spring Cohort is OPEN for enrollment 🎉
In this episode, Macy, Kat and Loy are answering some common questions they've been hearing since opening enrollment for GUIDE Culture's Spring Cohort. Enrollment closes on Friday, April 23rd (or when the seats are filled) so if you've been interested AT ALL, there's no time to waste.
Listen to this episode to get answers (and our honest thoughts) to things like:

"Is this right for me?"
"How much time does it take?"
"I think I need to do more marketing first..."
"WHAT exactly will I learn in the training?"

and MORE!

CLICK TO HERE TO GRAB YOUR SEAT!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
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Bonus Episode: Adding Value vs. Selling Apr 15, 2021

Show notes

BONUS EPISODE with Coach Loy Day!
In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!
If you're in the online business world, chances are you've been fed the advice that you just need to "show up and add value to your audience." The term "adding value" has truly become a buzzword these days, so we want to pose the question:
Is adding value the SAME as selling?

Tune in to this episode to see why we believe that selling IS adding value and how you can do it confidently!
ANNOUNCEMENT:

GUIDE Culture's Spring Cohort OPENS TODAY - 4/15/21 📣 Limited spots are available, so grab the deetz here!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The $12K IG Story: How to Get More People to Take Action Without Spending More Time Selling Apr 13, 2021

Show notes

Have you ever felt like when you communicate with people they just aren't picking up what you're putting down?
Maybe you use Instagram stories to talk to your audience, but the words you're saying just aren't hitting, meaning people aren't coming to you with questions, much less taking action (aka buying your offer).
Or maybe when you're on sales calls, eyes are glazed over and you're left wondering "WHAT AM I DOING WRONG?!"
Here's the thing: everyone has a different buying style. And because of that, everyone requires something different in order to make a buying decision. Some need more details, some need more connection, others just want you to get to the point.
And I know what you might be thinking: "GREAT! Now, I've gotta figure out how to talk to alllll of those people - this is going to take so much more time."
We get it - we also want to make sure we're spending our time wisely. Which is why we have GOOD NEWS! There is a way you can connect with more of your audience and bridge the gap between how you sell and how they buy. And it all starts with YOU!
In this episode, Macy and Kat are telling you all about the Instagram story that brought in $12,000 and how you too can adopt this underestimated skill to experience similar results!
Mentions:

TAKE THE SELLING STYLES QUIZ
Join the Selling Styles Challenge happening LIVE in the Winner's Circle Facebook Group - April 12-15, 12:30pm ET / 11:30am CT / 10:30am MT / 9:30am PT
Enrollment for GUIDE Culture's Spring Cohort opens on April 15th! To save time and make sure it's a good fit, send us a DM!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The 75% of People You Might Be Missing: How to Know and How to Fix It Apr 06, 2021

Show notes

“After I get people interested, I can’t get them to convert into customers.”

“I struggle to create content that gets people interested.”

“I know what I have can help people, but I just can’t quite get that across.”

A few months back we sent out a survey to see what people are struggling with most when it comes to sales and those ⬆️ were some of the common things we kept hearing…

And what's interesting is that all of those statements have 1️⃣ thing in common:

It all comes down to MISSING the signals that someone is sending to you.

You see, the information that you might be giving to someone, isn’t necessarily the information they need to hear to click the buy button.

As the professional, when you can detect and adapt to what a potential client needs to hear in order to buy, you ultimately make more sales!

So how exactly do you detect and adapt to other styles? Glad you asked 😉

It all starts with knowing your Selling Style!
Take the Selling Styles quiz HERE to learn your 25% and after that, you’ll be prompted to join the Winner’s Circle Facebook Group for a 4 Day Selling Styles Challenge diving deep into each Selling Style so that you can:

Confidently identify someone else’s style (because remember: you are in the PEOPLE business)
Bridge the 75% gap between YOUR selling style and THEIR buying style (many people feel that there’s a disconnect - this addresses that!)
Know what to do when someone has a different style than you (which ensures that you both receive a winning outcome)

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Your Scaling Gap Mar 30, 2021

Show notes

If you're an online business owner or entrepreneur that sees clients 1:1, you may realize that a lot of your clients have the same problem, or even if they don't have the same problem, maybe you've noticed that you keep giving them very similar solutions.
This is totally normal because as the professional, no matter the industry, you're typically going to see similar types of people. That's just how it works!
Overtime, as you grow and help people get results, you may find that you actually don't need to see people 1:1 in order to continue helping them. So maybe you want to start a course or launch some sort of automated program to give them the same information without actually coaching or teaching them live, real time, face to face.
But then, the question of "How do I sell them on the fact that they DON'T need me 1:1?" comes up. And this is what we call your scaling gap!
Scaling is simply doing what you do on a much larger scale. So how do you do it?
In this episode, Macy and Kat address this scaling gap and provide tangible takeaways for you to face this problem head on. You'll walk away with a mindset shift and a renewed confidence that you can scale successfully!
Mentions:

COMING SOON:

⭐️ The Selling Styles Quiz - your way to discover your selling style so that you can adjust your messaging and attract more clients
⭐️ The Selling Styles Challenge in the Winner's Circle Facebook Group - join here to get the details when they are posted!

GUIDE Culture's Spring Cohort opens for enrollment on April 15th! Mark your calendar and if you have any questions, send Macy or Kat a DM on Instagram

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

How to Stay Sharp for the Long Game Mar 23, 2021

Show notes

Have you ever noticed how all of the big time careers require continued education? If you're a doctor, teacher, lawyer, etc. you typically have to go through recertifications and things like that in order to stay in your field.
But what about those of us who aren't in those fields? Does that mean that we don't need to continue our learning and education?
Just recently we saw a news article about airline pilots that said being out of work due to COVID has made them rusty. After going through the long process of receiving their pilots license, just THREE. MONTHS. out of the field has made them forget certain things in their work 😳
I guess that's why they say "if you don't use it, you lose it."
In this episode, Macy talks about what it takes to stay sharp for the long game no matter what industry or field you are in. A core belief here at GUIDE Culture is that you must always be learning and growing, despite what's happening in the world or in your business. It's up to YOU to maintain and refine the skills that you have in order to become THE. BEST. at what you do!
P.S. If you're a GUIDE Culture graduate looking for more ways to stay sharp after your training, GC Academy is opening for enrollment on March 25th! Get more details in the GC Fam Facebook Group.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Meet Natty: The Ninja Behind GUIDE Culture Mar 16, 2021

Show notes

On this podcast episode we introduce Ninja Nat - the girl behind the scenes at GUIDE Culture who makes a lot of the magic happen ✨
Natalie first joined the GC team in May of 2019 to help the team with anything and everything. Since then, she has evolved into someone who works directly alongside Macy and Kat to help all of their juicy ideas come to life.
This episode is perfect for the entrepreneur looking to hire, someone who works for an entrepreneur and is looking for growth and even the corp climber looking to stand out in their industry. Natalie provides tons of encouragement and gives tangible takeaways to help you out!
MENTIONS:

Ninja Nat Series coming to the Winner's Circle Facebook Group - join the group to submit your training requests and be on the look out for various tech tutorials from Natty!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Follow Up Flow Mar 09, 2021

Show notes

Have you ever been told that the “fortune is in the follow up?”

Butttt you feel like fortune, is in fact, NOT in the follow up because either:

people don’t respond 👻 OR
they fall through the cracks (because let’s admit it, it can be easy to forget to follow up)

Here at GC, we feel pretty strongly about follow ups, because the data from our last launch showed us what following up can do (we share these hard facts in this episode)!
The truth is: fortune IS in the follow up - when you actually follow up and when you do it correctly!
In this episode, Macy and Kat share a few common beliefs around follow ups that they've recently heard from our high level students (you might be thinking these too) and give insight to how you can think differently about follow ups so that they become a key part in your sales.
They've also created a FREE resource for you - The Follow Up Flow Method that you can access HERE! This resource won't be free for long, so grab it while you can and implement right away.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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