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    Business

    School of Sales by Macy McNeely

    The School of Sales by Macy McNeely, CEO and Founder of The Salesgirlsยฎ,  drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Macy McNeely answers your questions centered around personal growth, entrepreneurship and all things sales. At School of Sales, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy. ๐Ÿ‹

    Advertise

    Copyright: โ„— & ยฉ 2020 GUIDE Cultureยฎ Podcast

    • Apple Podcasts
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    Latest Episodes:
    Bonus Episode: Kathryn's Story Aug 12, 2021
    Show notes

    In this BONUS episode, Kat shares her full story about where she started after college, how she pivoted into entrepreneurship and went from confusion to clarity in a short amount of time. She gives insight as to how she started her journey with GUIDE Culture and how that eventually led to joining the team as co-CEO alongside Macy McNeely.
    This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group- join the group HERE for more pop up trainings, coaching and connection with other business owners and entrepreneurs!
    For more behind the scenes, follow Kat on Instagram HERE!

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    How Do I Make My Offer Irresistible? Aug 10, 2021
    Show notes

    Something we get asked a lot from online business owners is, "how do I make my offer irresistible?"
    What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer?
    And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable when you get it into the hands of your people?
    What's interesting and super important to realize is that INFORMATION does not equal TRANSFORMATION.
    Knowledge alone is useless. It's not until that knowledge is applied that people actually win.
    Which is the very reason that giving more, more, more isn't exactly the answer to making your offer irresistible.
    Instead of asking: what do I need to add to my offer so that it's irresistible, start asking yourself: what does it ACTUALLY take for someone to win with my product or service?
    What do they ACTUALLY need? Is it all of the extra things? Or is it LESS, but more powerful things?
    In this episode, Macy walks you through how you can do both - provide information AND transformation. You'll learn what it really takes to make your offer truly irresistible!
    MENTIONS:

    • 3X YOUR LEADS: VIRTUAL ๐Ÿ–ฅ

    A 24 hour access pass of the live studio recording is available to YOU on August 12th when you save your seat HERE!
    When you save your seat, you'll get access via email at 6am ET on August 12th.
    You'll also be invited to join our live viewing party on August 12th at 10am ET.
    You'll learn:
    โžก๏ธ why traditional marketing strategies arenโ€™t always the most helpful thing for your biz (and what to do instead)

    โžก๏ธ the tried + true way to turn casual followers into qualified leads (that basically beg to buy from you)

    โžก๏ธ how to create an experience for people that guide them into buying (without feeling salesy)
    SEE YOU THERE!

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Bonus Episode: Guiding People Into Buying Aug 09, 2021
    Show notes

    In this bonus episode, Kat shares an interesting experience that she had at a car dealership recently and it's something that you might be able to relate to.
    She shares what went wrong and what could have been done instead. This advice can shift your perspective on selling and serving and give insight for how you can genuinely guide your audience into decisions - and ultimately lead them to a sale.
    There's 3 main ways you can guide people and we go deep into all of that in 3X YOUR LEADS: VIRTUAL. This event was originally designed as a live event only but after seeing the breakthroughs we knew that more people needed this very thing.
    You'll learn how to flip the funnel and actually see more people "at your table" so to speak. Save your seat HERE to receive your 24 hour access on Thursday, August 12, 2021 in your inbox at 6am ET.
    PLUS, plan to join us for the LIVE VIEWING PARTY on August 12, 2021 at 10am ET!
    CLICK HERE TO SAVE YOUR SEAT

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Bonus Episode: Macy's Story Aug 05, 2021
    Show notes

    In this BONUS episode, Macy shares her full story to let you in on where she started, how she landed in entrepreneurship and how she got here today - building GUIDE Culture from the ground up alongside her dad, Loy, and co-CEO Kathryn.
    This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group - join the group HERE for more pop up trainings, coaching and connection with other business owners and entrepreneurs!
    For more behind the scenes, follow Macy on Instagram HERE!

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Can You 'Reel' Your Way Into Growing A Business? Aug 03, 2021
    Show notes

    As an online business owner, there's so much coming at you at once that it can get a little foggy when it comes to where you should be spending your time.
    And it makes sense because when you hear 'online business' the first things you think of are the things that are, well... ONLINE.
    Instagram, Facebook, LinkedIn, TikTok, YouTube, podcast, website, alllll of those things.

    And THESE are typically the things that you hear all the experts and gurus talking about and telling you to focus on - you know, so you can get more exposure, go viral and be omnipresent.
    So then, you start to think about all of the things needed for those individual online platforms.
    Branding colors, logo, pretty pictures, perfect Canva graphics, aesthetically pleasing grids.

    Because of all this, you might be tempted to start spending all of your time THERE. And you kind of enjoy it because, even though it's a lot of stuff, it's fun and might even be easy for you.
    In today's podcast episode, Macy asks a question to help you determine if these are the things that matter the MOST when it comes to your business.
    (and as you can probably guess... they aren't!)
    You see, there's a huge difference in being a business professional (who does what MUST be done) and an amateur that "plays" business (by just doing what they love).
    And that difference is what Macy walks you through in this episode so you can adopt a new frame of mind and stop trying to "reel" your way into a real business.
    COMING UP:

    • 3x Your Leads: VIRTUAL is HERE! Here's how it will work:

    This Thursday, August 5, 2021, you can register for the live studio recording of 3x Your Leads!
    Once you register, you will receive a 24 Hour Access Pass via email at 6am ET on August 12, 2021 AND be invited to our live viewing party happening at 10am ET on August 12, 2021.
    The link to register will be emailed to you if you're on our list, posted here on the podcast, in the Winner's Circle Facebook Group and on Instagram!

    • Enrollment for GUIDE Culture's Fall Cohort opens on August 30, 2021

    This will the LAST cohort of 2021 so to make sure it's a good fit, go ahead and send any questions you have to us on Instagram!

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    If You Feel Like You Need More Eyeballs To Make More Sales Jul 27, 2021
    Show notes

    Have you ever felt like the ONLY way to make more sales is to grow your following?
    We hear this a lot when we work with business owners and entrepreneurs. People tend to feel like their current audience isn't the right audience and they need to get in front of MORE people to really build the business that they dream of.
    And while yes, more eyeballs on your business or brand can be great, it's actually not THE thing you need to make more sales.
    In this episode, Macy breaks down why this is such a myth and what you can focus on instead to turn your current audience into the right audience!
    Mentions:

    • Article Macy mentioned about email lists

    COMING UP:

    • GUIDE Culture Fall Cohort opens on August 30th! With questions, message us on Instagram to see if it could be a good fit.
    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    LIVE: Loy Talks Desire, Momentum & Passion Jul 26, 2021
    Show notes

    In this BONUS episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!
    Loy starts with the advice that he would give his great grandchildren and leads us through a discussion of desire, momentum and passion (even if you aren't experiencing a lot of wins).
    If you're a business owner or entrepreneur that primarily runs your business online, this episode gives great insight for how to do things in a NEW + DIFFERENT way so you can stand out in the marketplace.
    Loy shares his perspective on the question, "how do you keep the desire and momentum for what you do if things feel slow?" and Macy offers her insight as well!
    COMING UP:

    • 3x Your Leads: LIVE - July 31, 2021 at the GUIDE Culture HQ in Alpharetta, GA. Click HERE for the details and to grab your ticket!

    MENTIONS:

    • Join Coach Loy on Clubhouse every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT
    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    If You've Ever Said: "I'm Not a Good Closer" Jul 20, 2021
    Show notes

    "I can't seem to close the sale after someone shows interest."
    โคด๏ธ that's a common response we received recently when we asked our audience what their biggest struggle was in their business.
    And maybe you can relate - you're really good at posting and sharing knowledge and information, but then you can't seem to make the sale.
    What's interesting (and often what people don't realize) is that during the sales process, you're actually closing more often than you think.
    CLOSE EARLY + CLOSE OFTEN is the name of the game which is why in this episode Macy talks about:

    • What a close really is (it's not as hard or scary as you might think)
    • The 2 different types of closes & how to utilize each effectively
    • Something you can try TODAY in your own sales conversations

    MENTIONS:

    • GUIDE Culture's Fall Cohort opens on August 30th! Mark your calendar so you can get first dibs on the lab choice that works best for you. If you have questions, go ahead and DM us on Instagram to see if it's a good fit.

    Fall Cohort Details:

    • 8 Week Signature Program where you'll learn the proven GUIDE Method so you can have confident conversations & close more sales
    • Weekly Labs with a GC Coach so you can immediately implement what you learn
    • Cohort Begins September 10th
    • For more details, click HERE!
    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    LIVE: Loy Talks Prospecting Jul 13, 2021
    Show notes

    In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT!
    Loy takes us back to one of the key fundamentals of sales and that is PROSPECTING.
    As a business owner or entrepreneur, your job first and foremost is to continuously find new people and sell them on what you offer.
    Loy shares his perspective on how marketing can only do so much for you and how prospecting is truly the name of the game to get where you want to go.
    Tune in to hear how you can be confident in your prospecting no matter what industry you are in!
    MENTIONS:

    • Join Coach Loy on Clubhouse every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT
    • The Follow Up Flow Method
    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Personal Branding with Tina Smith Jul 06, 2021
    Show notes

    As an entrepreneur or business owner, you wear a lot of hats. There's a lot you have to think about and one of the small details that tend to be a struggle for people are photos - whether it be for your website or social media content, it can sometimes be hard to know what photos you need... until the very moment you need them.
    We've been there before and it wasn't until we discovered Tina Smith, personal branding photographer, that we felt confident going into a photoshoot and knew exactly what we needed so we could make the most of the shoot.
    Today on the podcast, Tina shares all of her tips on how to prepare for a photoshoot, how to create your personal brand via social media through photos and why photos are so important for your brand.
    For more of Tina's genius photography tips, give her a follow on Instagram @tinasmiff ๐Ÿ“ธ

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



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