School of Sales by Macy McNeely

Latest Episodes:

[LOY LESSON] Feed Your Spirit Sep 14, 2021

Show notes

In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday at 10am ET / 9am CT / 8am MT / 7am PT!
Loy talks about how feeding your spirit is the fuel to really standing out and being the high performer that you want to be in business.
You probably hear about feeding your mind, but feeding your spirit isn't as commonly talked about. Tune in to hear how you can start feeding your spirit well and how it's different than simply feeding your mind.

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[INTERVIEW] What Viral TikToks and Sales Principles Have in Common, With Guest Koby Lomax Sep 07, 2021

Show notes

Have you ever wondered how people seem to create viral content on the fly? Maybe you follow someone on Instagram or TikTok and it feels like they constantly bust out content that blows up and gets a ton of engagement.
GUIDE Culture graduate, Koby Lomax, has almost mastered what it takes to go viral on TikTok and in this episode, he reveals what it takes to really make it happen.
The crazy part? It's not as hard as you think!
Koby is the founder of Ardent Candle and started his business at 16 years old. He started in his parents garage by himself and is now running a multiple 6-figure business with a warehouse and 6 full time employees.
In this episode, not only does he talk about his social media platform of choice, he also walks us through the journey of building his business, how to manage bursts of momentum and excitement, how to push through hard seasons and what to do when you DO achieve your goals.
MENTIONS:

First episode with Koby on the GUIDE Culture Podcast
Follow along with Koby and Ardent Candle on Instagram!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

[INTERVIEW] From $126k in Debt to Debt Free by INVESTING More, Not Just Saving More, With Guest Ashley Empowers Sep 02, 2021

Show notes

Ashley Empowers of High Earning Housewife, empowers women to become the CEO of their home AND their business. She does this through teaching money management, delegation and systems for success.
Ashley is a GUIDE Culture graduate that participated in the online course first and then attended an In Person Training. The most interesting part is that Ashley invested in GUIDE Culture DURING her journey to becoming debt free.
Her and her husband committed to a debt free journey in a way that you don't hear about often. Instead of saving every penny and not investing in anything, they actually decided to invest MORE, which in turn helped them EARN more.
Before GUIDE Culture she had an average of 40 people signing up for her cohorts. After GUIDE Culture, she fills up each of her cohorts with an average of 150 people.
They are now debt free and Ashley is on a mission to help people believe that they can do the same - that they can EARN more and experience massive growth in their life and business.
In this episode, you hear a little about Ashley's story, what she does and how GUIDE Culture impacted her mission.
MENTIONS:

Follow along with Ashley on Instagram!

Enrollment for GUIDE Culture's Fall Cohort is open - click HERE for more details!
For the first time, there's 2 ways you can join:
1️⃣ Signature Online Program 🖥
This is the tried and true 8 week online training including weekly labs with your GC Certified Sales Coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Each week (drops Fridays at 8am) you'll receive training in your portal, complete weekly homework and practice in lab with your coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
At the end of the 8 weeks, you'll feel clear + confident to go out and present your sales message in a new + different way that CAPTIVATES your audience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You'll also know how to confidently have the "back and forth" with prospects where they end up thinking "how can I not do this?!"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ GUIDE Culture Gold Experience ✨
This is a ‼️ONE TIME LAUNCH SPECIAL‼️ where you receive everything included with the signature program, along with a 3 Day In Person Training at GC HQ in Alpharetta, GA (January 5-7, 2022) where you can be shoulder to shoulder with us + 30 other high level entrepreneurs.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The GOLD Experience was created for the person that wants that fast track learning and continuous refinement of your sales message through in-person coaching and stage time 🎤. AND live reactions from entrepreneurs in different industries who just mayyyy need what you sell. There's no better test than this space right here.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The most unique thing about coming in person is your opportunity to get stronger, faster by performing YOUR message for 3 days straight with instant feedback from multiple coaches and (next. level.) peers. (coaches include kat, macy & loy 🤩)
CLICK HERE FOR MORE DETAILS & TO ENROLL!

Cohort begins on September 10th. Deadline to join is September 3rd.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Is Your Funnel Enough? Aug 31, 2021

Show notes

We recently got the question, "can you tell me your thoughts on evergreen sales models?"
And as a business owner, THAT is the question in your head all the time - what sales model should I follow? What strategy should I implement?
We totally get it, because there is SO much advice coming at you when you own a business and it feels like none of the advice is the same.
One person says to run ads. One says to run funnels. One says to create passive products and sell them on evergreen. Another person says to live launch with webinars. Oh! You could do one live launch and then evergreen it. Only open cart one time a year. Try a challenge. Do a series of workshops. Have you tried a live viewing party?

Seriously, the list goes on. The options are truly endless!
Which is why in this episode, Macy and Kat ask the burning question: IS YOUR FUNNEL ENOUGH?
Can you rely on the funnel that you build to do the selling for you? Can you truly turn your business into a money making machine without touching it?
Maybe. Maybe not.
Tune in to see what it really takes for ANY sales model or strategy that you choose!
MENTIONS:

GUIDE Culture's Fall Cohort is OPEN for enrollment 🎉

Click here to jump straight to the details! (Cohort begins on September 10th | Deadline to join is September 4th)

For the first time, there's 2 ways you can join:
1️⃣ Signature Online Program 🖥
This is the tried and true 8 week online training including weekly labs with your GC Certified Sales Coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Each week (drops Fridays at 8am) you'll receive training in your portal, complete weekly homework and practice in lab with your coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
At the end of the 8 weeks, you'll feel clear + confident to go out and present your sales message in a new + different way that CAPTIVATES your audience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You'll also know how to confidently have the "back and forth" with prospects where they end up thinking "how can I not do this?!"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ GUIDE Culture Gold Experience ✨
This is a ‼️ONE TIME LAUNCH SPECIAL‼️ where you receive everything included with the signature program, along with a 3 Day In Person Training at GC HQ in Alpharetta, GA (January 5-7, 2022) where you can be shoulder to shoulder with us + 30 other high level entrepreneurs.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The GOLD Experience was created for the person that wants that fast track learning and continuous refinement of your sales message through in-person coaching and stage time 🎤. AND live reactions from entrepreneurs in different industries who just mayyyy need what you sell. There's no better test than this space right here.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The most unique thing about coming in person is your opportunity to get stronger, faster by performing YOUR message for 3 days straight with instant feedback from multiple coaches and (next. level.) peers. (coaches include kat, macy & loy 🤩)
CLICK HERE FOR MORE DETAILS & TO ENROLL!

Cohort begins on September 10th. Deadline to join is September 3rd.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

[INTERVIEW] Selling More and Scaling Faster with a Partner | With Guests, Dylan Murphy + Meredith Renshaw Aug 30, 2021

Show notes

If you're a solo business owner, chances are you know that feeling of the sales being all on YOU.
Not only do you have to worry about filling seats to your program, but you have to make payroll if you have employees, you have to pay your contractors, you have to get yourself out of debt and you have to do allllll of that before you can even think about paying yourself.
The solution to YOU not carrying all of the weight might sound simple - just bring on a partner so they can carry it with you. And it makes sense why you might think that - because 2 brains are stronger than 1... right?
Well, not always. It has to be the RIGHT brain! And what we mean by that is the person must know how to sell.
Bringing on a partner to handle the backend of the business or manage finances is helpful, but won't lift the weight of the sales - essentially, the health of the business will still be on YOU.
In this podcast episode, Macy and Kat sit down with 2 GUIDE Culture graduates and business partners, Dylan Murphy and Meredith Renshaw of Free Method Nutrition, to talk about this very thing.
Dylan and Meredith both took GUIDE Culture together to improve the way that they sell their program. They speak to what it's like to grow a business together and share how both of them being able to sell has impacted the business as a whole.
MENTIONS:

Follow along with Dylan and Meredith on Instagram!

Enrollment for GUIDE Culture's Fall Cohort opens TODAY (8/30/21) - click HERE for more details!
For the first time, there's 2 ways you can join:
1️⃣ Signature Online Program 🖥
This is the tried and true 8 week online training including weekly labs with your GC Certified Sales Coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Each week (drops Fridays at 8am) you'll receive training in your portal, complete weekly homework and practice in lab with your coach.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
At the end of the 8 weeks, you'll feel clear + confident to go out and present your sales message in a new + different way that CAPTIVATES your audience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You'll also know how to confidently have the "back and forth" with prospects where they end up thinking "how can I not do this?!"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ GUIDE Culture Gold Experience ✨
This is a ‼️ONE TIME LAUNCH SPECIAL‼️ where you receive everything included with the signature program, along with a 3 Day In Person Training at GC HQ in Alpharetta, GA (January 5-7, 2022) where you can be shoulder to shoulder with us + 30 other high level entrepreneurs.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The GOLD Experience was created for the person that wants that fast track learning and continuous refinement of your sales message through in-person coaching and stage time 🎤. AND live reactions from entrepreneurs in different industries who just mayyyy need what you sell. There's no better test than this space right here.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The most unique thing about coming in person is your opportunity to get stronger, faster by performing YOUR message for 3 days straight with instant feedback from multiple coaches and (next. level.) peers. (coaches include kat, macy & loy 🤩)
CLICK HERE FOR MORE DETAILS & TO ENROLL!

Cohort begins on September 10th. Deadline to join is September 3rd.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Service Provider VS. Coach VS. Training - Which Is Right For You? Aug 27, 2021

Show notes

We work with a lot of business owners and a lot of time we'll hear them say that they think they need to hire a business coach or possibly a service provider, but they aren't sure which to do first.
And as business owners ourselves, we get it - you of course want to invest in the right thing at the right time.
The key to this is really knowing the difference between all of your possibilities - a business coach, a service provider or a course/training.
We've been in situations before where we truly didn't know what we needed at the time and made the wrong investment - it's not a fun place to be in and can be totally frustrating when all you want is for your business to grow.
Because of that, Kat takes the time in this episode to really differentiate between the 3 - business coach, service provider and a training - so you can feel confident in where you invest next.
MENTIONS:

FREE Masterclass on August 30, 2021 at 2pm ET (1pm CT / 12pm MT / 11am PT)

How to Have Confident $10k Conversations on Autopilot WITHOUT Trendy Tactics, a Massive Following or Looking Desperate

SAVE YOUR SEAT HERE!

GUIDE Culture's Fall Cohort opens on August 30th

For the first time, there will be 2 ways you can join: the 8-week Signature Online Training OR the Gold Experience (includes the 8-week online training PLUS 3-day In Person Training)
CLICK HERE for more details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Are You Marketing or Going to Market? Aug 24, 2021

Show notes

Are you “playing” business or are you IN business? There's a big difference!

The truth is, you're only IN business when you are exchanging value with someone else.

Think about this way:
Would you rather buy from the person that stays tucked away behind their computer perfecting the label and editing their branding to make sure everything looks perfect BEFORE they go to market (aka go sell the thing)
OR

Would you rather buy from the person that takes their 80% perfect product with the imperfect branding and packaging to market and sells with their heart?

The second person is someone who knows that they have something that people need and they know they can’t wait any longer to get it out there because there’s too many lives to change.

Here's the thing: the behind the scenes work will never end. It will always be there. Something will always need to be updated and tweaked. But none of that matters if you aren’t taking what you have TO market.

Instead of pretending that you’re “marketing” by working on your Canva graphics, it's time to GO. TO MARKET. and that's exactly what Kat is talking about in this episode.

You'll learn:

What ACTUAL marketing is (bc it’s not Instagram stories)
Why the best product does NOT always win (& how you can make sure yours does)
The most needle moving activity you can do (it's probably not what you think)

MENTIONS:

[FREE MASTERCLASS] How to Have Confident $10k Conversations on Autopilot WITHOUT Trendy Tactics, a Massive Following or Looking Desperate

🗓 August 30,2021
⏰ 2pm ET / 1pm CT / 12pm MT / 11am PT
CLICK HERE TO SAVE YOUR SEAT!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Loy's Story Aug 23, 2021

Show notes

In this BONUS episode, Loy shares a short piece of his full story and gives insight as to where he started, how he began developing the GUIDE Culture material and how it got to where it is today.
This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group- join the group for more pop up trainings, coaching and connection with other business owners and entrepreneurs!
Loy hosts a Clubhouse room every Monday, Wednesday and Friday at 10am ET, called School of Sales! Follow Loy on Instagram to get the direct link to the room each day.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Is Consistency Enough? Aug 19, 2021

Show notes

As an entrepreneur or business owner, you've probably heard the advice of "just be consistent."
It seems like that is what all of the experts and gurus are telling you - that if you are consistent and keep showing up then your business will grow.
And while there is a level of truth to that, because yes consistency is important, we have to ask you: is consistency alone enough?
Is consistency all it really takes to get where you want to go? In this episode, Kat is arguing that it is NOT.
And here's why: think about a plane that takes off in Texas heading to New York. If the pilot is just 1 degree off, they could land in Ohio. Just because they're consistent throughout the flight does not mean they're heading in the right direction. They must be consistent in the right direction.
SPECIFIC consistency is what matters - in your business and in your life.
Because without specific consistency, you could end up in a completely different place than what you planned for.
MENTIONS:

[FREE MASTERCLASS] How to Have Confident $10k Conversations on Autopilot WITHOUT Trendy Tactics, a Massive Following or Looking Desperate

🗓 August 30, 2021
⏰ 2pm ET / 1pm CT / 12pm MT / 11am PT
Registration opens on Monday, August 23rd!

Confident Conversation Checklist Challenge

A pre-masterclass exclusive bonus to help YOU get a head start on refining your sales message so you can have those confident, money making conversations 💸
🗓 August 24-26, 2021
⏰ 12pm ET / 11am CT / 10am MT / 9am PT
📍 Winner's Circle Facebook Group

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The 70/30 Rule Aug 17, 2021

Show notes

All too often people ask us: "what do I need to DOOOO?!"
What they're asking is what actions do they need to take in order for their business to "work."
What are the step by step instructions they need to follow so that sales come in and their business grows.
And all of that is great because as a business owner you of course have to DO certain things in order to see growth and experience the success that you desire.
What's really interesting and often looked over is that who you ARE is far more important. When you decide who you are going to BE, the actions that you DO naturally follow.
Which is why in this episode Macy and Kat are diving into the BE-DO-HAVE model and give great insight to the type of person that you must be as a business owner.
After that, they dive into HOW you can do this well with the tangible takeaway that we call the 70/30 rule.
MENTIONS:

[FREE MASTERCLASS] How to Have Confident $10k Conversations on Autopilot WITHOUT Trendy Tactics, a Massive Following or Looking Desperate

🗓 August 30, 2021
⏰ 2pm ET / 1pm CT / 12pm MT / 11am PT
Registration opens on Monday, August 23rd!

Confident Conversation Checklist Challenge

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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