School of Sales by Macy McNeely

Latest Episodes:

Master Your Messaging with Brandon Lucero Mar 08, 2022

Show notes

In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program.
Brandon's proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspectives and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand.
He has successfully generated over 9 six-figure launches, generated millions of views online, helped create million-dollar sales funnels and worked with multiple 7-figure entrepreneurs like James Wedmore, Carrie Green, Caitlin Bacher, Rick Mulready, and more.
Through working with Brandon, we've learned the importance of selling and speaking on your beliefs and one message instead of following the social norms of bashing other opinions, going only where the attention is or only teaching how to content.
A lot of times in the online business world, people want to be polarizing because it gives them the attention they crave, but too often that becomes a cycle of straying away from what your actual message is and doesn't generate the long term connections that your business needs to truly thrive.
In this episode, we discuss just that - the power of speaking on your beliefs, the importance of staying on message & how to really connect with people through your content versus spilling more how to information on them daily.
If you're interested in learning more and staying connected with Brandon, here's 3 ways to do that:

Enrollment opens on Monday, March 7th and closes on Thursday, March 10th!

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What Matters Most: Sales or Sales Culture? Mar 01, 2022

Show notes

SALES VS. SALES CULTURE - what matters more?
If you've been following GUIDE Culture or listening to the podcast for any amount of time, chances are you've heard us use the phrase "sales culture."
Macy always says that she grew up in a "sales culture" home, but it's become very clear that a lot of people either a) don't know what that is or b) don't know how to cultivate it.
While sales and sales culture are two totally different things, they both have one thing in common: they have to be planned for - neither of them just happen.
Here's how you can put it in perspective: in 6 months, a year or even 2 years down the road, you can be living out 1 of 2 scenarios in your business ⬇️
➡️ you can look up and think, "wait... how come no one is bought in to my mission? why can't I keep team members on board? why are sales so hard and I can't hit my numbers?" 😓
OR
➡️ you can look up and say, "wow! I've accomplished so much more than I even thought was possible in such a short amount of time. Sales feel great and I have people excitedly running with me! what a dream." 🥳
Scenario 2 paints a dreamy picture of what it would look like to have both - seamless sales and a thriving sales culture. Because we believe you can't have one without the other.
Because we OBVIOUSLY want scenario 2 for you, in this episode we're breaking down the difference and helping you see how to have both!
MENTIONS:

GUIDE Culture Approved Book List
Needle Movers

A 4-part self-paced course where you learn how to focus on the right things, instead of all the things. You’ll learn how to plan your work and work your plan strategically and effectively so that you can win in life and business.
CLICK HERE to get on the waitlist!

GUIDE Culture's 2022 Spring Cohort is NOW OPEN for enrollment!

Enrollment Deadline: April 22, 2022
Cohort Start Date: April 29, 2022
CLICK HERE for all the details!

If you have questions before enrolling, DM us @theguideculture on Instagram with a BLUE HEART EMOJI 💙 and you'll be top priority.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Selling Something That's Not Trendy Without Bashing Your Competition Feb 23, 2022

Show notes

This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general.
In this episode, we answer a DM we received on Instagram recently where someone asked:
"I've always wanted to know how to sell our family's beef. Sometimes I think it would be easier to sell if we were grass-fed or organic because those are trendy. However, I just know that grass-fed/organic go against our values. How do you sell something when it's not the trend and you know what you sell is better without bashing the trend?"
Do you feel like you have a product that's not trendy or sexy? If so, do you struggle to sell it because you think people won't want it? Do you know your product is BETTER than the trendy thing, but aren't sure how to communicate that?
If you said yes to any of the above, this episode is for you!
Mentions:

[Free] Objection Handling Workshop on Wednesday, February 23, 2022 at 2pm ET (1pm CT / 12pm MT / 11am PT)

5 people have been chosen to be coached live. If you can't make it live, fill out THIS FORM to receive the replay!

Strategy Call Deadline: Friday, February 25, 2022

When you enroll in GUIDE Culture by Friday, February 25, 2022, you'll receive a BONUS 20 minute, 1:1 strategy call with Macy or Kat.
CLICK HERE for all enrollment details!

Important Dates:
Spring Cohort Enrollment Deadline - April 22, 2022
Spring Cohort Start Date - April 29, 2022

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Finding The Right People For Your Team With Courtney Talley Feb 22, 2022

Show notes

Today is a very special episode featuring our very own, Courtney, aka C WAG!
Courtney is the ninja that joined the GUIDE Culture team in December 2020. She came from a corporate background so she brought a veryyyy different set of eyes and it has absolutely blown us away.
To this day, Court says that the interview experience at GUIDE Culture was unlike anything she had ever experienced, which is why we wanted to bring her on the podcast so she could share her perspective.
People ask us questions all the time about hiring and how to find the right people to build a team and that's what this episode is all about!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
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'Launch' Debrief: $198,606 Without a Fancy Strategy Feb 15, 2022

Show notes

A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart.
If you're familiar with online business, you probably know that there's typically a week of open cart - meaning the week that people can buy - and prior to that there's a launch runway.
The launch runway usually has a lot of mini events, such as challenges, bootcamps, small events, etc. to get people prepped for the big event which is usually a webinar, masterclass or something of that sort where the selling happens.
While we have definitely utilized all of these strategies in the past, something we realized is that each piece of the launch runway required a tonnnnn of energy and by the time we reached open cart week, quite honestly, people were tired. And so were we.
Because each piece of the runway is a sell - you have to sell people to join the Facebook group or sell them to join the Zoom call or sell them to register for the masterclass alllll before you even get the chance to sell them on your actual offer.
And while this strategy CAN and HAS worked, we decided that the way we sold in 2022 would be different - and what's crazy is that we're honestly practicing what we preach to so many of you. And that is selling ONE thing at all times - which is ultimately GUIDE Culture's Signature 8 Week Program.
In this episode, we share what we have started doing differently and our hope is that it gives you some encouragement to do your one thing and do it really well. There's power in putting all of your energy in one place ⚡️
MENTIONS:

Follow Up Flow - grab your $7 copy of our signature Follow Up Flow Method so you can confidently follow up and close more sales!
GUIDE Culture's 2022 Spring Cohort is NOW OPEN for enrollment!

When you enroll by February 25th, you'll receive a 20 minute, 1:1 strategy call with Macy or Kat to get focused and clear on your direction before your cohort beings.

Enrollment Deadline: April 22, 2022
Cohort Start Date: April 29, 2022
CLICK HERE for all the details!

If you have questions before enrolling, DM us @theguideculture on Instagram with a BLUE HEART EMOJI 💙 and you'll be top priority.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Power of Identity and Changing Old Patterns Feb 08, 2022

Show notes

Just the other day, someone sent us a DM and said: "On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I'm currently experiencing. In my last pregnancy, I created a lot of bad habits because I didn't feel well. Do you have tips to keep things on track during pregnancy and the new born phase?"

Even if you can't relate to the pregnancy or raising children scenarios, the underlying idea here is that if you've gotten off track before, you might be scared to go all in because you fear you'll resort back to old patterns.
In this episode, Kat shares her story of when she was pregnant with her first child, Lucy, and compares that experience with her current pregnancy and shares how she has been able to stay on track even in the moments where she didn't feel well or when her routine was thrown off.
Here at GUIDE Culture, we rely heavily on the Daily Deposit practice because it keeps you rooted in the unchanging things and keeps you focused on the most important tasks for your life no matter what season you are in.
You can try Daily Deposit free for 5 days HERE!
Click here for the full breakdown of the Daily Deposit practice.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Permission To Play Feb 01, 2022

Show notes

If you've been around awhile, you probably know that here at GUIDE Culture, we used to host an In Person Training every single month. In 2020, we pivoted to online only like the rest of the world and then found a perfect path for all students.
Through a lot of trial and error, we found it was best for students to start with our Signature Online 8 Week Training and then have the opportunity to come to a graduate only In Person Training if they wish, as well as have the ability to join our ongoing program, Academy.
We've documented and been pretty open about this trial and error all along, which brings in a lot of questions from people asking things like "how did you start ____?" or "how did you know it was the right time to ____?" or "how can I make sure I do ____ correctly?"
And we totally get it. As a business owner, you want to make sure you're making the right decisions for your long term goals. The key word there is RIGHT. People get so focused on doing things correctly, as if there is a pre-determined playbook for building a business successfully.
The truth is, everything that we do here at GUIDE Culture has been born out of simply playing around and seeing what works. That's why it's called trial and error. You try something, see what works, see what doesn't and tweak. It's a receptive cycle until eventually something sticks.
In this episode, Macy and Kat are giving you permission to play in your business.
MENTIONS:

GUIDE Culture's Winter Cohort is SOLD OUT ❌
Enrollment for the Spring Cohort is NOW OPEN!

Enrollment Deadline: April 22, 2022
Cohort Start Date: April 29, 2022
CLICK HERE for all the details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Is There Such Thing As A "Bad" Investment? Jan 27, 2022

Show notes

The past week and a half, we've been in hard core sales mode for GUIDE Culture's Winter Cohort, which means we've been in a lottttt of conversation with people.
We love seeing where people are at, what they're struggling with and where they want to go.
In this episode, Macy takes you behind the scenes of what this sales mode has really looked like for us this time around. We've made some massive changes and it's been such a fun ride!
She also gives insight on investing in general. We talk to a lot of people who say they've made "bad" investments in the past or that certain investments haven't "worked" for them.
To be honest, we believe that even if you don't receive the exact ROI that you expected, there's always something that you learn. And often that's the best sign of something "working."
Tune in to this episode for a special message from Macy!
MENTIONS:

GUIDE Culture's Signature Online Training - now enrolling for the 2022 Winter Cohort

Important Dates:

Enrollment Deadline - February 4th (or when spots fill!)
Cohort Start Date - February 11th

CLICK HERE for all the details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Heart to Heart with Kat: Why Skills Are More Important Than Strategy Jan 25, 2022

Show notes

Have you ever felt like you're being pulled in a million different directions when it comes to strategy in your business?
We call it strategy skipping syndrome. As a business owner, it's easy to get caught up in this because you see what other people are doing and you want to try it too.
But what happens when that strategy dies out? When it loses it flame and there's something new? Are you equipped to take on the new thing? Do you have the required SKILL to insert into a strategy of any kind?

What we know is that strategy without a certain skill is pointless - and the skill we're talking about are SALES SKILLS. PEOPLE SKILLS. COMMUNICATION SKILLS.
Those are the skills that you can carry with you into any strategy you choose and it can actually work for you.
In this episode, Kat talks about a recent experience we had when learning a new strategy and a few roadblocks we ran into. The one reason we were able to navigate and adapt to the roadblocks is because of the sales skills that we so deeply believe in.
If you're ready to stop relying on strategy and start honing your skills, you're invited to join GUIDE Culture's 8 Week Signature Training.
Enrollment is NOW open (through 2/4/22) for the Winter Cohort. We kick off on February 11th and would love to have you join us 🎉
CLICK HERE for the enrollment details.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Is GUIDE Culture For Me? Jan 21, 2022

Show notes

The last few weeks, we've been talking quite a bit about enrollment for GUIDE Culture’s Winter Cohort.

We’ve been chatting with a lot of people in DM’s and answering a lot of questions to give people clarity on whether or not GUIDE Culture is a good fit for them right now.

Having these conversations is so fun because we get to hear about where you’re at in your business journey and where you want to go and then help you identify what you might be missing to really get there.

While having these convos in DM’s is wonderful, we always wish that more people could hear our responses, so Kat and I decided to sit down and just talk through some common scenarios we're hearing.
If you've been interested in GUIDE Culture, but have some lingering questions before enrolling, that's exactly what this episode is for!

IMPORTANT DATES:

January 25th - Live Viewing Party of Session 1 with Macy and Kat

All Winter Cohort students are invited to a Live Viewing Party to watch Session 1 of their training (which means early access, which we never do!) so questions can be asked and answered in real time.

February 4th - FINAL Cohort Enrollment Deadline
February 11th - Cohort Start Date

CLICK HERE for all enrollment details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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