School of Sales by Macy McNeely

Latest Episodes:

Reinvention Update Jun 21, 2022

Show notes

What does it mean to reinvent yourself and is it important to go through this transformation?

In today’s episode, Macy is walking you through some of the huge reinvention updates that are coming to Guide Culture. Although there are many exciting reinventions coming down the pipeline, Macy focuses on what reinvention means and why it is crucial to your evolution.

She shares why your current-day successes might be the very thing that’s holding you back from future ones, and why you want to be in tune with who you are and what you’re currently embodying instead of what you might be doing. Then, she talks about a book that changed her perspective titled “The Last Word on Power” by Tracy Goss, and the biggest takeaways she took from the book.

This episode is for anyone who is hoping to accomplish big, future goals, or anyone who might be feeling stuck in their business. Tune in and take notes as Macy shares her thoughts on the importance of reinvention.

In this episode, we cover:

Why being in the guts of your business will make you feel more confident
Why your current day successes might be holding you back from future ones
What does ontological mean?
Why you want to focus on who someone is instead of what they are currently doing
Why context is the cornerstone of reinvention
What you can expect in our upcoming bootcamp

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Connect with us: https://www.instagram.com/theguideculture/

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The Shocking Reason People Might Not Be Buying Jun 16, 2022

Show notes

Want to help your customers buy from you with more enthusiasm and excitement? Then this episode is for you.

It’s common knowledge that generally, people love to buy. They just don’t like being sold to. So today, Kat walks you through the shocking reason why people might not be buying from you. It’s an important topic that hasn’t been explored on the podcast, so buckle up and get ready to take notes.

Kat starts off by differentiating between buying and being bought in. Then, she exposes the single reason that’s keeping your customers hesitant from buying from you. She explains the roles that both you and your customer play in the buying process, and what you and your customer are responsible for. This episode explores the importance of adding consistent value and why the key to communicating to your customers lies in the simplicity of your knowledge.

From the 3 types of information you need to have in order to sell, to different ways you can simplify your message to make it more palatable (and more enticing) to your customers, the advice that Kat shares today will help you sell with more ease.

In this episode, we cover:

The difference between buying and being bought in
The one reason that’s keeping your customers from being bought in
Why it’s not your customer’s job to know what you know and what their job really is
Why adding value is key
The 3 types of information you want to have in order to sell
Different ways to simplify your knowledge to make it more palatable

Enroll in School of Sales
Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Are Salespeople Trustworthy? Jun 14, 2022

Show notes

In a world of influencers, brand ambassadors, and discount codes, are salespeople still trustworthy?

In today’s episode, Kat reflects on that very question. Furthermore, she explores the question of whether or not salespeople or influencers are more trustworthy. It’s becoming increasingly common to see influencers promote multiple brands and products as part of their job. But what are the benefits of staying loyal to one product?

Kat shares why being loyal to one product doesn’t just make you more trustworthy, it also builds you up into a sought-after expert. She explains why being known for one thing makes it so much easier for you to remain top of mind, and it also makes you easy to recommend.

If you’re not sure why you should narrow your focus and go hard on one product, this episode is for you. Tune in to this short but insightful conversation and get ready to take notes.

In this episode, we cover:

Are salespeople or influencers more trustworthy?
Why being loyal to one product makes you more trustworthy
Why getting known for one thing makes you easy to recommend
Being the expert on one product helps you sell more
How to persuade people to take action
What is the Breaking Business Bootcamp?

Enroll in School of Sales
Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

3 Secrets To Get Your Money's Worth Out Of GUIDE Culture Jun 07, 2022

Show notes

When people join GUIDE Culture, one of the first things they ask is: "how can I prepare beforehand?"
Before their training kicks off, they want to know what they can be doing and how they can be preparing to get the MOST out of it.
And we absolutely LOVE this energy! They are in it to win it and we love to see it.
Our friend, GUIDE Culture graduate, and GUIDE Culture Coach, Shelby Rose, also asked this question when she first took her training. If you're in the GC bubble in any capacity, you know Shelby! People love her and trust her so they often ask her this question, too.
During the Spring Cohort enrollment, so many people were asking her this question and she realized that she was responding with the same 3 things - so much so that she went to Kat and said, "can we record something and let it be one of the first things students see after they enroll?"
Kat loved the idea, so they hopped on Zoom and it turned into an episode that everyone needs to hear.
If you're an upcoming student in the Summer Cohort, a GUIDE Culture graduate or someone that wants to take GUIDE Culture someday, but wants to know what to expect, this episode is for you!
You'll get Shelby's top 3 tips plus loads of encouragement no matter where you're at!
MENTIONS:

GUIDE Culture's Summer Cohort is open for enrollment!

Enrollment Deadline: July 17, 2022
Cohort Start Date: July 22, 2022

Introducing: Prep School - the very thing you need to help you prepare for your GUIDE Culture cohort & start your training on the right foot!

MORE DETAILS TO COME, but you should know that for the Summer Cohort, this will be taught live so you can ask your questions in real time.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
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How To Engineer A Content Roadmap So You Always Have Something To Say with Danielle Weil Jun 02, 2022

Show notes

In 2019, right when GUIDE Culture was really getting started, Macy knew she needed some help with writing. She jumped on Instagram stories to ask for suggestions and someone sent over Danielle Weil's information. She didn't have an Instagram, just an email.
So, Macy sent her an email and we've been going strong ever since! Over the last 3 years, we've met with Danielle (we call her Dani!) via Zoom every Tuesday and she helps us get our message across in new and different ways.
She's the person outside of our bottle (we talk more about what this means in this episode) that helps us see how to connect with our audience in an engaging way through every piece of writing in the business.
Though she specializes in launching, she's more like our cool aunt that helps us with EVERYTHING - from captions, to emails, to blog posts and more, Dani has helped the entire team SO MUCH and we're pumped for you to learn from her in this episode!
WORK WITH DANI:

Join Danielle for her free 4 day challenge: Live Launch Copy Jumpstart Challenge

Happening June 6-9 2pm ET to optimize your offer, audience, strategy & copy to get all the pieces in place to have your best launch yet!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Trap To Avoid At All Costs: Be Aware Of This Before You Create Something New To Sell May 31, 2022

Show notes

Do you teach from a place of knowledge or from a place of knowing? There's a MAJOR difference!
Macy here and just recently I was watching a documentary that revealed something that plays so true in business -- and this is this idea of people teaching or talking on subjects that they secretly struggle with as well.
It's an easy trap to fall into and one that I've personally fallen into plenty of times. The way this starts to happen, as a business owner or entrepreneur, is when you are personally struggling with something -- whether that be hitting your sales goals, growing your team, refining your leadership, meeting deadlines, etc. -- and you start to seek learning on this specific subject.
For example:

If you're trying to grow your sales skills, you might take sales training.
If you're honing your copywriting skills, you might hire a copy coach.
If you're leveling up your leadership, you might read a few John Maxwell books.

As you're learning these things, it might feel tempting to start talking about or teaching what you're learning. So you start to teach alongside your learning and this is what it means to teach from a place of knowledge. It's just information that you're reiterating. You're not usually super sold on it, you aren't really an expert in it and the teaching might not even come very natural for you.
Knowing is more of a being -- when you teach from knowing, it comes from a place of ownership. You're an expert in it, the teaching flows from you naturally and you feel extremely confident in it.
In this episode, Macy talks more about this trap and how to avoid falling into it as a business owner and how it will make you grow even more when you do avoid it.
MENTIONS:

GUIDE Culture is now enrolling for the Summer Cohort!

Enrollment Deadline: July 17
Cohort Start Date: July 22
CLICK HERE for all enrollment details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Do You Want Your Business To Improve As Quickly As Possible? This Episode Is For You! May 24, 2022

Show notes

In last week's podcast episode, we revealed how we're burning down the business and starting over. The first step in consciously doing that was looking at all of our offers and asking ourselves, "how does this offer make me feel?"
As we started this process as a team, it became crystal clear what needed to happen. Not because the certain offer in question isn't helpful. Not because it doesn't align with the business. But truly because it can be done so much better with greater intention.
With that said, Needle Movers, our $197 product that teaches people the repeatable, sustainable system to consistently move toward their goals WHILE living a life that's important to them is RETIRING FOR GOOD ON MAY 27TH!
We're burning it down, reevaluating and building back from the ground up!
(if you're already a Needle Mover, this doesn't effect your access to the program)
In this episode, Macy talks about how you can truly improve your business as quickly as possible with Needle Movers -- if you've ever wanted to become a Needle Mover, NOW IS YOUR CHANCE!
CLICK HERE to grab it for $197 -- after Friday, May 27th it's gone for good!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

We're Burning the Business Down to the Ground and Starting Over May 17, 2022

Show notes

Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working.

As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing else to focus on if sales aren't happening. There wouldn't be a business at all.

Because of that, I've always moved forward quickly and with purpose - always looking for the next opportunity, the next angle on the same message and new ways to get into more sales conversations.
If I'm being honest, GUIDE Culture has sort of been built by accident. Through the process of trial and error, seeing what sticks and what doesn't, the business has evolved. We've taken what's worked and continued moving forward.
And that's what has allowed us to grow so quickly, which has been great.
But it cannot stay there forever. It's time to take inventory and rebuild consciously.
I'm calling this season our "reinvention" season.
When you reinvent, you don't tweak a few small things here and there. Instead, you burn things down and completely rebuild from a much better, much clearer and more advanced place.
Typically when I'm going through something like this, I wait to share until after I'm done going through it because I like to share lessons learned.
But for this, I'm feeling pulled to share the journey.

So, in this episode we're getting vulnerable as I start to reveal what this this reinvention process is going to look like for us here at GUIDE Culture!

MENTIONS:

Needle Movers is retiring - the last day to get your hands on it will be May 27th. More details to come, but if you know you want it before it's too late, CLICK HERE!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

$70K and 36 Likes in 1 Day: Spring Cohort Launch Debrief May 10, 2022

Show notes

A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced!
Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and try something new. This meant stop doing webinars so often, stop having only one open cart week, stop having such a long launch runway filled with mini events and do what we know best - which is sell. ALL. THE. TIME.
Essentially this meant, that people could enroll for the cohort at any time - they didn't have to wait until open cart week. We started calling it the "enrollment period" and thinking about it terms of a school or college - everyone enrolls on a different date, but they all have the same first day. Pivoting to this style allowed for much more conversation with leads on an ongoing basis.
We have LOVED incorporating new ways of getting people into GUIDE Culture and during this specific enrollment cycle, we found a way to marry the two.
In mid-March, Macy felt a pull to host a webinar aka masterclass aka proper sales presentation for this cohort enrollment specifically.
We've hosted many webinars in our time - some have went great, others didn't perform like we'd hoped - but this one was filled with a completely different mindset and produced much different results.
In this episode, Macy breaks down all the juice! What we learned, new things we tried, what we'll do different, what we'll keep doing and, of course, the results 🚀

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Are Systems and Processes REALLY Duplicatable? May 03, 2022

Show notes

If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place.
There's the "gurus" and "experts" out there telling you to implement their processes and duplicate their systems so you can see xyz results.
This is what we like to call "easy buttons."
They sound easy, effortless and promising, so it makes total sense why you might think this is all you need to do in order to reach your goals and see results.
If that were true, wouldn't everryyyone that implements these processes be successful?

Often times, people who are interested in joining GUIDE Culture will come to us and say that they're doing all the things the experts and gurus say to do, but they are NOT seeing the results they expected.
The reason for this is because it's not really about the process at all. It's about the PERSON.
In this episode, Macy and Kat are breaking down the question, "Are Systems and Processes REALLY Duplicatable?" and help you see what matters more than anything to get results in your business.
REMINDERS:

GUIDE Culture's Summer Cohort is OPEN for enrollment!

Enrollment Deadline: July 17, 2022
Cohort Start Date: July 22, 2022
CLICK HERE for all enrollment details.
To save time and see if it's a good fit, DM us 'SUNNY ☀️' on Instagram, @theguideculture.