School of Sales by Macy McNeely

Latest Episodes:

3 Trap's Entrepreneurs Fall in (Confirmed by Kat's Husband's new Business Experience) Sep 22, 2022

Show notes

In today’s conversation with Kat, she’s sharing 3 important traps to be cautious of as an entrepreneur and business owner. Kat’s recent experience of witnessing her husband start his own business is the inspiration behind today’s topic. From feeling like you need a bunch of assets, such as a logo, before you can even make a sale, to the more surprising trap of putting learning before selling, this episode is a must for any business owner, especially if you are just starting out. Kat also explains why selling and sales skills is the key to making any marketing tactic work, and why it’s so important to sharpen your ability to sell especially if you’re ready to grow your business and reach more clients.

In this episode, we cover:

The trap of feeling like you need all these things before you make a sale
What happens when you focus more on other activities instead of selling
The mistake of putting learning before selling
Why cold calling still and other marketing tactics will work if you have sales skills
Why your ability to sell is all it takes for someone to make a decision

Enroll in School of Sales (Deadline to enroll is September 30)

Connect with us: https://www.instagram.com/theguideculture/

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Don't Listen if You Want to Make a Million Dollars Sep 21, 2022

Show notes

Inspired by the wrap of the Guide Culture coaches retreat, Macy sits down to share a vital lesson in business - the importance of mastering sales skills and being obsessed with selling and the people you’re selling to. During the coaches retreat, the attendees went around the room sharing how they individually found Guide Culture. This leads to the heart of today’s topic, which is building the belief in enthusiasm through selling. Macy shares important mentalities to have as a business owner, from needle-moving action steps to the patience of taking things “brick by brick.” Then, Macy shares why one of the best things you can do as an entrepreneur and business owner is to master sales skills and become obsessed with selling. This short and sweet episode is for any business owner who is ready to reach higher levels of success and revenue, so tune in and take notes.

In this episode, we cover:

Recapping our coaches retreat and how our attendees found Guide Culture
The mentality of “stirring the pot” and how it fits in with the “brick by brick” mentality
How to know if you’re doing the “stir the pot” activities and how to know that something will come from it
The belief in enthusiasm and how selling builds this belief
Why mastering sales skills is one of the best things you can do

Enroll in School of Sales (Deadline to enroll is September 30)
Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Macy's Biggest Entrepreneurial Mistake She's Ever Made (and how you can avoid making it) Sep 20, 2022

Show notes

In this episode of the Guide Culture podcast, Macy is revealing her biggest entrepreneurial mistake to date and how you can avoid it. She shares her story and experience of believing in one strategy so deeply and why that is the downfall of her success. Then, she shares the different ways in which you can change the way you come off when you’re selling, and what it means to “scale the spirit”. Finally, Macy talks about how rooting your sales skills in this mindset change makes it all possible to reach $1 million in revenue just with one product alone. She also shares a real-life example of how Guide Culture was able to accomplish such successes with a single product because of the very knowledge and wisdom she drops in this episode.

In this episode, we cover:

Where Macy was when she first started Guide Culture
Why believing in the webinar strategy isn’t it (and why there’s so much more to it)
The one mindset shift that changes the way you come off
What it means to scale the spirit
Why it’s possible to get to $1 million with one product if you get clear about what you’re selling

Casey Graham Episode: https://podcasts.apple.com/us/podcast/a-multi-millionaires-advice-for-hitting-%241-million/id1438582282?i=1000578804468
Enroll in School of Sales (Deadline to enroll is September 30)

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Quiet Quitting Sep 15, 2022

Show notes

What does it mean to quiet quit, and what really happens when you do? In today’s episode of the Guide Culture podcast, Kat and Macy discuss quiet quitting. This conversation was brought about when Kat and Macy had a look into people’s inner thoughts about work and quitting on TikTok.

After noticing several individuals who have quietly quit, Kat and Macy sat down to record this episode on why quiet quitting is more harmful to you than anything else. They discuss the process of breaking out of a system, reframing your thoughts if you feel like quiet quitting, and what happens when you go above and beyond instead of just doing the bare minimum.

Kat and Macy speak about the truth of going above and beyond and how to avoid falling into the trap of quiet quitting. So tune in, take notes, and be sure to share this episode with someone you know who might be on the verge of quiet quitting.

In this episode, we cover:

What Kat and Macy are noticing on TikTok
What is quiet quitting
How to break out of a system
Who needs you on your A game?
What happens when you go above and beyond
Why you shouldn’t quiet quit but loudly serve

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Want Coaching from Kat and Macy? Listen to Find Out How Sep 13, 2022

Show notes

Kat and Macy are busting a very common myth in today’s episode of the Guide Culture podcast. The belief that they’re debunking is one that countless people have asked in the past and will continue to ask in the future - “am I not selling because I don’t have enough followers?”

Far too often, people blame their smaller followings on Instagram for their lack of sales. However, Macy and Kat share why it isn’t a numbers game and why if you can’t sell to the people you already have, you won’t be able to sell to more. They kick off this conversation by discussing what good content is, what it means to truly sell, and the difference when you’re able to change and sell your prospect’s belief. Then, they continue on to share why strategies are a revolving door of ideas that ebb and flow depending on what works and what doesn’t. They also discuss how momentum comes from conversation and why it’s so important to speak with your prospects.

If you struggle with sales and believe the problem might just be the number of followers you currently have, this episode is for you! Just be sure to stay tuned to the end for an excited opportunity with Kat and Macy.

In this episode, we cover:

“Is your content good enough?” And what is good content to you?
What it really means to sell
What happens when you change and sell the belief
Why strategies are a revolving door
What to do if you can’t convert the people who you already have
The momentum that comes through conversation

Apply now for the 9/20 workshop: https://guideculture.kartra.com/page/workshopapp922

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

A Multi Millionaire's Advice for Hitting $1 Million and Becoming a Better Person in the Process - with Guest Casey Graham Sep 08, 2022

Show notes

You’re in for a very special treat on today’s episode of the Guide Culture podcast. Casey Graham is a lifelong entrepreneur and the co-founder and CEO of Gravy Solutions - the first and only payment recovery solution for subscription-based businesses. He joins Kat and Macy today for an incredibly insightful and inspirational conversation all about hitting your first million in sales and becoming a better person in the process.

Casey shares his wisdom on why the culture of sales matters just as much as selling itself. He also discusses one of the biggest mistakes new entrepreneurs can make, which involves relying too heavily on social media reach and digital ads. Next, he shares the most important thing that entrepreneurs need to focus on - conversations.

In this important conversation, Casey shares his advice for entrepreneurs who want to reach the $1 million mark, and why mentorship, conversations, and talking to the right person at the right time are crucial ingredients in your recipe for success.

This episode is a must-listen for any business owner and entrepreneur, no matter what you’re selling, how long you’ve been in business, and what big goals you might have for yourself.

In this episode, we cover:

Why the culture of sales matter just as much as selling
Why relying on social media reach and ads when you’re first starting can be a detriment
Why one-on-one conversations are so important
How staying connected to conversations is the key to avoiding burnout
Advice for entrepreneurs who want to reach $1 million
The importance of mentorship, conversations, and talking to the right person at the right time
What’s the cost of not going all in and trusting the process?
Rapidfire round with Casey

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Real Key to Fast Growth (and it’s free) Sep 06, 2022

Show notes

In today’s episode, Kat leads you through a casual but important car chat. If you’ve ever felt down about your slow growth, this episode is for you. Kat discusses why it’s normal for inspiration to ebb and flow in your business.

Then, she shares why selling something forces you to step into the best version of yourself so you’re able to grow into your next level. Kat also discusses the importance of being disciplined and diligent, why luck is nothing more than preparation meeting opportunity, and why the key to fast and rapid growth lies in preparation.

In this episode, we cover:

Why your inspiration will ebb and flow
Why having to sell something forces you to be the best version of yourself
You don’t know what’s on the other side of your diligence
Why luck is opportunity meeting preparation
Why preparation work is key to fast growth

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Adapt or Die? Make More sales and Stay in For the Long Haul Aug 30, 2022

Show notes

A lot of business owners, entrepreneurs, and service providers are constantly looking at their market, trying to one-up their competition. But what if you no longer have to do that simply because you took the time to adapt for the long haul?

In today’s episode, Kat is guiding you through the difference between selling to the obvious thinking brain versus the deeper, more emotional limbic brain. She shares why doing the latter will set you up to make more sales and stay in the game for the long haul. Kat also explains how focusing on selling to the deeper, more emotional parts of people will allow your business to stand out amongst the crowd, no matter what field you’re in.

So if you’re ready to change the way you approach sales and business, this episode is for you. Tune in as Kat shares how to sell in a way that truly matters to your customers and the longevity of your business.

In this episode, we cover:

What happens when you don’t just sell to the obvious thinking brain
What does it mean to sell to the limbic brain
Why does it matter to sell to the deeper, more emotional parts of people
Why you’re not in the business that you think you’re in
How to have the ability to adapt for the long haul
How to sell the thing that really matters

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Crush a Sales Call in 20 Minutes Aug 23, 2022

Show notes

Most entrepreneurs and business owners find sales calls to be intimidating and nerve-racking. This is exactly why Kat and Macy sat down to record today’s episode so that you can head into your next sales call with ease and get ready to crush it.

Today, Kat and Macy share the 3 main points where people fumble on their sales calls. They discuss how to appropriately kick off a sales call so that you can build that important know, like, and trust factor as right off the bat. Then, they discuss the importance of connecting on one single need during your call and what happens when you’re able to address that. Kat and Macy also discuss the difference between sales calls and consultation calls, but more importantly, they share tips on how you can sell effectively on a consultation or discovery call.

If the thought of having a sales call terrifies you, this episode is for you. Tune in as Kat and Macy guide you through a step-by-step process of executing an effective sales call that gets your audience closer to making a decision.

In this episode, we cover:

The 3 main points where people fumble on their sales call
How to kick off a sales call to get people to know, like, and trust you quickly
Why connecting to your audience on one need is one of the best things you can do on a sales call
Sales calls versus consult calls - how to sell effectively on a consult or discovery call
How to get your audience closer to making a decision on a sales call
How to end a sales conversation and determine your next step

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Your Key to More Leads Aug 16, 2022

Show notes

How many times have you found yourself obsessing over the number of eyeballs your business is attracting? This is a very common concern amongst business owners, whether they are a coach, nutritionist, or even if they run a brick and mortar.

In today’s episode, Kat is leading an important discussion about why focusing on getting more eyes on your business can actually create more tension for you. Instead, she’s here to help you reframe your approach to getting more leads. From how you can be in control simply by flipping the funnel, to how you can take ownership as a salesperson before any conversation starts, this episode is incredibly important if you want to develop the important skill of sales.

Kat shares her own story of what happened when she finally learned to become a salesperson, along with the biggest thing that is possible for you when you finally become a salesperson. She also discusses the importance of guiding through belief, connection, and showing. This episode is packed with valuable insight so grab a pen and paper as you’ll want to take notes!

In this episode, we cover:

Why getting more eyes on your business can create tension
How to be in control of who finds you by flipping the funnel
Why you can take ownership as a salesperson before the conversation even starts
What happened when I finally learned to become a salesperson
The biggest thing that happens when you become a salesperson
Guiding through belief, connection, and showing
Why you can lean into objections when you’re confident and certain

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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