School of Sales by Macy McNeely

Latest Episodes:

Bonus Episode: Controlling the Conversation with Loy Nov 26, 2022

Show notes

Week 7 of School of Sales has come + gone! In week 7, students go deeper into the material that they’ve learned in previous weeks with the goal of these skills to become second nature! Today, Loy reflects on what his lab students have learned thus far.

In this episode, we cover:

How to be in control of a conversation
3 things that halt a conversation from moving forward
The word every salesperson dreads
3 proven reasons that point to the success of the School of Sales program

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Why We Wrote a Book Nov 22, 2022

Show notes

It’s the news you’ve all been waiting for!!

In today’s episode, Macy and Kat take you behind the scenes of their most recent project. A project that quite honestly, is a project cultivated in the heart + stirred by the spirit. They’ll unpack not only what this book means to them, but how it can impact your life and those around you.

In this episode, we cover:

Why they finally said YES to writing a book
How Persuade for Good came to be
Why smaller doesn’t mean less impactful
How Persuade for Good was designed to pull you out of your rut

You can purchase your copy of Persuade for Good HERE. If you’d like to purchase more than 8 copies, please email hello@guideculture.co

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Heart of Gratitude with Loy Nov 19, 2022

Show notes

As Thanksgiving approaches, many of us will celebrate with family, friends, and loved ones. We’ll gather around a dinner table, or set our plates in our laps as we watch the Macy’s Thanksgiving Day Parade and hours of football. But as we prepare our plans, let’s also prepare to cultivate a heart of gratitude.

In today’s bonus episode, Loy taps into his core values, and why a heart of gratitude is so important.

In this episode, we cover:

An IKEA experiment centered around the words we speak
The health benefits of a heart of gratitude
Handling adversity with a grateful heart
How a heart of gratitude impacts relationships in every part of your life

Enroll in School of Sales (deadline to enroll is January 27, 2023),

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

A Flower Doesn't Think to Compare Nov 15, 2022

Show notes

One of the things that is so important when it comes to selling, especially to groups who are either outside of your normal client range or may not be familiar with your culture, is to ensure they buy into what you stand for and what you’re teaching. Ensuring that your audience can connect with you but also see you as someone reliable and sturdy is so important. We like to think of being like a strong oak tree that can stand the test of time.
So how can this be achieved? In today’s episode, we share inspiration you can take from nature to help you grow into a strong leader, being in the right environment to flourish, and focusing on neutralizing the negative!
In this episode we cover:

The “nature” mindset you need to adopt to be a strong leader
Being in the right environment
Having the space to grow, scale back and train where you need to
Finding sources of energy all around you
Neutralizing the negative
Not every seed you plant will take root

Enroll in School of Sales (deadline to enroll is January 27, 2023.

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Successful People Serve with Loy Nov 12, 2022

Show notes

Around here at Guide Culture, we’re confident when we say your environment controls your growth. When you’re surrounded by the right people holding you accountable you tend to grow and thrive, just as when you’re not surrounded by the right people, your growth tends to halt. Once you become a School of Sales graduate, the door swings wide open for you to join GC Academy - where you get the chance to implement and putting into practice what you already know with other like-minded individuals cheering you on.

In today’s bonus episode, Loy is recalls a conversation with one of our Academy students this week that will leave you encouraged.

In this episode we cover:

Why Academy is important
Guide Culture’s definition of success
10 habits of healthy people

Enroll in School of Sales (deadline to enroll is January 27, 2023.

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

3 Ways to Scale Your Sales Nov 08, 2022

Show notes

In today’s episode, Kat and Macy discuss how you can scale your sales, especially when handling an influx of messages and scaling to the masses. They make a strong case for why a single conversation is so important when it comes to fueling your selling spirit. Kat and Macy discuss why a single conversation can bring lots of insight that will help you eventually sell in a massive way. They also discuss how you can easily handle objections and get your prospects to believe the opposite of what they initially thought. They also dive into the topic of toxic culture press, explaining what it is and why it is unethical to talk about something you’re not. Finally, they highlight the importance of giving your prospect time by holding space for their thoughts and process. If you want to find the right time to close a sale, scale your sales to the masses, and sharpen your sales skills, this episode is for you.

In this episode, we cover:

How to use a single conversation to fuel your spirit
How to handle objections and get your prospects to believe the opposite
What is toxic culture press and why you should never talk about something you’re not
Holding space for your prospect to think and how to find the right time to close a sale

Enroll in School of Sales (deadline to enroll is January 27, 2023.

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Your Guide to Thriving with Loy Nov 05, 2022

Show notes

Oxford’s Dictionary defines thrive as “to grow or develop well or vigorously; to prosper or flourish”. How do we apply that to our day to day? What does it look like to thrive in life?

In today’s bonus episode, Loy unpacks three things that will help you thrive: a positive attitude, selling yourself , and listening to both your heart + your head.

In this episode we cover:

How your attitude leads the way to action
Why focusing on others helps your team win
The importance of remembering to forget about yourself
Moving people with your passion

Enroll in School of Sales (deadline to enroll is January 27, 2023.

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Let's Talk Elections Nov 01, 2022

Show notes

On today’s episode, we’re talking about elections. Believe it or not, we’re not getting political. However, we’re using the elections as an analogy to prove why all content is sales content. Macy starts by discussing why analogies are amazing sales tools. Then, she explains why people to think like you if you’re running for a position.
This is how she makes a case for why every content is sales content, and why it is important to churn out content before election day in order to secure the vote. Similarly to making a sale, an election is all about changing someone’s perspective long before election day.
And if you’re planning to launch a product online, this episode is for you. Tune in and learn how you can snag a few secrets and practices from the way politicians prepare their campaigns prior to election day in order to apply it to your very own launch.

In this episode, we cover:

How analogies are amazing sales tools
Why you want people to think like you if you’re running for a position
Why every content is sales content
Why changing someone’s perspective happens long before election day
Online launch day as compared to election day
How can you get your face in front of as many people before launch day?

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Iron Sharpens Iron with Loy Oct 29, 2022

Show notes

Are accountability and mentorship the same thing? Why is it so important to remain accountable to someone? Listen in this week’s bonus episode as Loy recaps his conversation about the importance of accountability with his morning gym partner!

In this episode we cover:

Why accountability is important
Evaluating what’s important enough in your life to be held accountable for
The three unmoveable pillars Loy believes in
How Guide Culture is a prime example of iron sharpening iron

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Are You Living in Product Land? Oct 25, 2022

Show notes

Are you living in product land? When you’re trapped in product land, it’s easy to focus on the amazing features of your product. You go on and on about what makes your product great, whether it’s been scientifically proven, lab tested, etcetera. But the biggest problem about being stuck in product land is that oftentimes, this is the exact reason why people don’t buy your product.
In today’s episode, Kat and Macy are shedding light on this issue by explaining the importance of selling with meaning. They talk about coming from a place of enriching people’s lives, no matter what your product might be. This is an important component of sales skills, which will ultimately enhance your legacy.
Kat and Macy discuss why you need to understand the real reasons for your customer’s questions, and why it’s so important to focus on why your product is useful and beneficial for your customer. This episode is a must for anyone in business or with a product or service they want to sell more of. Tune in as Kat and Macy share why strengthening your sales message and selling with meaning changes the game.

In this episode, we cover: