School of Sales by Macy McNeely

Latest Episodes:

A Winner's Mentality with Loy Day Jan 07, 2023

Show notes

What do Neal Armstrong and Heisman Trophy winner Caleb Williams have in common? More than you’d think, actually. And what do they both have in common with you? A winner’s mentality.

In today’s episode with Loy, we cover:

The definition of winning
The power of being honest with yourself
How controlling the cause essentially controls the effect

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

How Money Can Be a Natural Product of Your Life Jan 03, 2023

Show notes

A few weeks ago, Macy asked some of you on Instagram how you felt about making money, asking for money, or people with a lot of money. So many of the answers were similar: “it must be nice”, “they were just in the right place at the right time”, “even if you work hard, money isn’t guaranteed.”

Today, Macy offers some new ways to think about money and how it can absolutely be a natural byproduct of your life?

In this episode, we cover:

Macy’s first memory of money + the lesson she learned from Loy
How you think about money directly affects how you sell and build value
Why mastering the art of persuasion is the key to change yourself from the inside out

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Purchase your copy of Persuade for Good HERE!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

2022 Round Up Dec 27, 2022

Show notes

Can you believe it? 2022 is almost over! This year has been nothing short of incredible. We wrote a book, welcomed another GC baby, rebranded our program into School of Sales, served 240 students, and retired Needle Movers. We took risks, had some heartbreak and disappointments, yet performed beyond our expectations and bonded as a team more than ever.Today, Macy and Kat pull back the curtain on what happened in our hearts and minds during the year.

In this episode, we cover:

Why refinement was such a big part of 2022
The benefits of slowing down to speed up
How providing value outweighs going viral

Enroll in School of Sales (deadline to enroll is January 27, 2023).
Connect with us: https://www.instagram.com/theguideculture/
Purchase your copy of Persuade for Good HERE!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Why You Shouldn't Say "Thank You" After Someone Buys from You Dec 20, 2022

Show notes

We’ve spent the last few days shipping out our inaugural book, Persuade for Good. Macy + Kat have been pulling some and signing them for those who are about to receive them. What’s the first thing you instinctually say when someone buys your product? For us, it’s thank you. But when you break it down, what is the subconscious message you’re sending your customer (and honestly yourself)?

Today, Macy breaks down why you won’t see “thank you” inside the front cover of your book and what she chooses to say instead.

In this episode we cover:

What message “thank you” potentially sends
How to be confident in the value that you bring to others
How to ship the “thank you for supporting me” mentality

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Grab your copy of “Persuade for Good” today!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: What We Learned from a Sophomore Heisman Winner with Loy Dec 17, 2022

Show notes

If you follow sports, you know that the Heisman awards took place this past weekend. While there were some outstanding candidates (hello, UGA fans - we’re looking at you, Stetson), Caleb Williams walked away with this year’s honor. Today, Loy pulls back the curtain on Caleb’s buy in to football and how that impacted this USC sophomore’s career.

In this episode, we cover:

Undeniable belief
Why a strategy, plan, and support matter
The psychology of winning and how it impacts your trajectory in life

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Can Artificial Intelligence Help You Sell? Dec 13, 2022

Show notes

Our team spent 2 beautiful days last week prepping and getting ready for 2023. In this episode, Kat + Macy spend a few minutes unpacking what that looked like and the clarity our team gained around persuading for good in just a few short days.

Within the last couple of weeks, Kat’s been receiving ads for Artificial Intelligence software that essentially claims to do the conversing for you in sales (she references it in last week’s episode with Megan Hansen here). This weekend, she tested the software from a consumer side, and the answer quite honestly surprised her. But did it change her point of view when it comes to replacing human conversations with AI conversations?

In this episode we cover:

Why persuasion has such a negative connotation
How persuading others for good is more than just a sales skill
Making persuasion a full heart process

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Grab your copy of “Persuade for Good” here.

AI definition of how to persuade someone that Kat references in the podcast:
“To persuade someone, you need to present a clear and compelling argument that convince them to agree with you or take a specific course of action. This can be done through various methods, such as using evidence and logical reasoning to support your case, appealing to the person’s emotions, or highlighting the potential benefits of agreeing with you. It can also be helpful to address any potential objection or concerns the person may have, and to be open and reception to their perspective. Overall, the key to persuading someone is to clearly and effectively communicate your ideas in a way that is compelling and convincing.”

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Sales Skills are Life Skills with Loy Day + Lindsay Mitrosilis Dec 10, 2022

Show notes

Lindsay Mitrosilis is a Guide Culture alum and LinkedIn queen. The founder of Mitrosilis Consulting, Lindsay is passionate about serving entrepreneurs, business leaders, and influencers looking to gain more leads and sales and accomplish their business goals thought LinkedIn.
In today’s episode, you’ll hear Loy and Lindsay sit down to discuss how sales skills are life skills and why they both believe persuasion for good is important.

In this episode, we cover:

Why Loy believes sales skills are life skills
How mindset + personal development play a role in leadership
Common misconceptions about sales

Enroll in School of Sales (deadline to enroll is January 27, 2023).
Pre-order your copy of Persuade for Good today!

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Polarizing Content That Works with Megan Hansen Dec 06, 2022

Show notes

Megan Hansen is a registered dietitian and the founder of The Metabolism Makeover. With over 10 years of experience she's passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love.

If you follow Megan on social media (and if you don’t, go check her out at @megan.the.dietician), you’ll see that she doesn’t shy away from talking about the hard things. In a world that deems it taboo to speak up about weight loss, Megan speaks up boldly and in a way that brings value and serves others.

In this episode we cover:

Seeing the most impact in your content (spoiler alert: you don’t have to go viral to be impactful)
Pushing through your fear of judgement
Staying firmly rooted in your belief, knowing that what you believe matters

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Instagram:
@theguideculture | @megan.the.dietician | @themetabolismmakeover

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Buying In with Loy Dec 03, 2022

Show notes

A couple of weeks ago, Loy started a conversation surrounding core values in his podcast about having a heart of gratitude. Today, he continues that conversation as he discusses his next core value: buy in. Whether you’re a mom dreading crazy mornings with your kids or a professional trying to climb the corporate ladder, this episode is one that we can all take to heart.

In this episode, we cover:

What buy in truly means
How changing your focus changes you
What sets leaders apart from those they lead

Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Invest Before Sales or Sales Before Investing? Nov 29, 2022

Show notes

Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business (you can find that episode here).

As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being "should I invest in myself and in my company before I have sales?" Today, Kat is shedding some light on the entrepreneurial advice she gave Carl as she updates us on his business venture!

In this episode, we cover: