School of Sales by Macy McNeely

Latest Episodes:

Bringing Out What's Inside of You with Loy Day Feb 25, 2023

Show notes

At GUIDE Culture, we believe you have everything you need to step into your God-given life. You have all the tools inside of you - the talent, the uniqueness, the skills. Our job is to help bring those out of you and to help put those tools to use.
In today's episode, Loy covers:

getting out of your own head
surrounding yourself with others who are pulling for you
arming yourself with a winning mindset

To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)
You can purchase our latest book, Persuade for Good by clicking HERE.
Follow us on IG @theguideculture

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The FASTer Way Conference Debrief Feb 21, 2023

Show notes

If you missed it on our IG this week, Kat had the opportunity to speak at the FASTer Way conference this weekend. She got to spend time with coaches who are engaged in their business and want to serve their clients well, and today she walks us through her quick (but impactful) trip!
In today's episode, we cover:

building value versus adding value
why quick fixes aren't the easy button you're looking for
transactional selling versus transformative selling

Kat's topic of conversation is Myth #3 in our book, Persuade for Good. If you listened to this podcast and had any light bulb moments, this is the book for you. You can purchase Persuade for Good by clicking HERE.
To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)
Follow us on IG @theguideculture

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Positive Self Dimension + Projection with Loy Day Feb 18, 2023

Show notes

If you know anything about GUIDE Culture, you know The Psychology of Winning is a staple read around here at HQ. The last several episodes, Loy has walked us through the book from his point of view, and we're wrapping that up this week. Today he guides us through chapters 9 + 10.
In today's episode, we cover:
- finding ways to fit into situations around you
- planting shade trees under which you'll never sit
- upgrading your personal internal standards
To enroll in our next cohort of School of Sales, click HERE (deadline to enroll is April 28th)
To purchase The Psychology of Winning, click HERE

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

$475K 'Launch' Debrief: Part 2 of 2 with Jordan Perry Feb 14, 2023

Show notes

In this week's episode, we sit down with the absolute queen of ads - Jordan Perry. Jordan is a School of Sales alum + current Academy student. She walks us along the journey of how she sold Macy + Kat on the need for digital marketing (and believe me, it was a tough sell), and how those ads worked congruently with other efforts to net our biggest launch yet!
In this episode, we cover:

how conversations translated into paid ads that worked
the importance of working hand in hand with someone you trust
why going to market is vital in knowing how to posture your message

We've said it once and we'll say it again - this sales period has been the most fun and dare we say "easy" one yet. And it wouldn't have been possible without the right people in our corner - one of those being Jordan.
If you'd like to enroll in our next cohort, click HERE (deadline to enroll is April 28, 2023).
To learn more about Jordan head over to her Instagram - @launchwithjordan

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Be. Do. Have. with Loy Day Feb 11, 2023

Show notes

Loy had the opportunity to speak to a group of industry leaders this week, and as he prepared his talking points, he had the chance to go deeper into just what it means to be do have.
In today's episode, Loy covers:

having the mindset to BE who you want to become
four things to build your foundation
importance of product knowledge

To enroll in School of Sales, click HERE
If you'd like to be a part of Loy's Men's Only lab, email hello@guideculture.co

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

$475K 'Launch' Debrief: Part 1 of 2 Feb 07, 2023

Show notes

Cohort 35 of School of Sales has officially closed! In part one of their debrief, Macy + Kat are walking you through their initial thoughts in hindsight. We had a record-breaking sales week + (spoiler alert) ended up selling out *in our sleep*.
In this episode, Macy + Kat discuss why this sales period seemingly felt so much easier than others, along with the importance of going against the grain. We'll retrace their sales steps back to the beginning of October when Persuade for Good was a mere twinkle in their eyes + how it became the foundation of Cohort 35's selling period.
To join us for Cohort 36, click here: www.guideculture.co/enroll2
To purchase Persuade for Good, visit www.persuadeforgood.com

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Power of Positive Self Discipline with Loy Day Feb 04, 2023

Show notes

Loy's coming to you live this week from our 2023 In Person event for our Guide Culture graduates!
There's alot of things these winners have in common, but one thing that stands out is the way they've trained their minds to focus on the goals that they've set for themselves. In today's episode, Loy visits "The Psychology of Winning" and discusses how your imagination just may be the greatest tool in your tool belt.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Have You Been Burned by a Coach? Jan 31, 2023

Show notes

We closed our launch for Cohort 35 earlier than we expected! Usually we have a crazy fun last day in conversations until we meet our capacity, but this time we sold out by 9am on Friday.
While this episode isn't our full debrief (don't worry, that's coming soon), Kat + Macy give a run down of how this last week of ramped up sales ended and a topic that became a common theme in their conversations.
In this episode we cover:

how to learn from the mistakes + seemingly poor investments
partnering what you've learned in the past with persuasion skills
the ONE skill that leverages all of your other skill sets to move you forward

If you missed out on Cohort 35 but want to sign up for our next cohort in May, enroll HERE!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Positive Self Expectancy + Direction with Loy Day Jan 28, 2023

Show notes

In today's episode, Loy continues our journey of digging deeper into The Psychology of Winning by Denis Waitley.
In this episode we cover:

The difference between a life handicap and an autopilot for winning in life
What a spirit of optimism + a forest fire have in common
How the same sense of purpose that brought POW's home can affect your life

Pulling for you!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Time Macy Borrowed $100K for the Business (with 9% interest rate) Jan 26, 2023

Show notes

What's the biggest investment you can make in your business + life?
An investment in yourself.
As Macy + Kat have had conversations with students this week, 9/10 times the one thing holding them back is the willingness to make an investment in themselves because of self doubt.
In today's episode, we cover:

what that self doubt feels like when you truly sit in it
the time that Macy borrowed $100K for her business (and you'll never guess who loaned it to her!)
the one non-negotiable line item in Macy + Kat's annual budget
identifying as someone who makes things work for you

If you're feeling the pull to join School of Sales but fear is holding you back, this episode is for you! If you have questions about if you're the right fit, drop Macy + Kat a DM at @theguideculture.
Enroll in School of Sales (deadline to enroll is January 27, 2023).

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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