School of Sales by Macy McNeely

Latest Episodes:

What to Focus on to Stand out (even if you've only made 2 sales) Aug 09, 2022

Show notes

Here at Guide Culture, we believe that sales skills are essential life skills. And recently, we received a question about how you can shake up your business even if you’ve only made 2 sales. Our answer? Sell sell sell.

In today’s episode, Kat is walking you through why selling is key to shaking this up in your business. More importantly, she explains why selling and sales skills need to come before all else. Kat starts by sharing the 3 definitions of selling before moving into the most important definition of all - the act of selling. Then, she talks about why you need to get pumped up and fired up about your product in order to fuel and supercharge your sales. Kat also talks about how sales and selling is a magnet for attracting people who want to work with you, and why selling allows you to reinvest in your business with utmost clarity.

Whether you’ve made 100 sales or 0 sales in your business thus far, this episode is a must. So tune in and take notes as Kat explains why selling is the lifeblood of your business.

In this episode, we cover:

The 3 definitions of selling
Understanding the act of selling
Why direct passion and getting pumped up about your product will add fuel to your sales
Why your ability to sell depends on being sold on it yourself
Why selling makes you a person people really want to work with
How selling makes you positive
How selling makes you able to reinvest with clarity
Why selling starts with you
Why you should master your sales skills before you move on to marketing

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

School of Sales Enrollment Debrief: Part 2 of 2 Aug 02, 2022

Show notes

Welcome back to part two of Guide Culture’s School of Sales launch debrief. In today’s episode, Kat and Macy are answering some questions they received from their followers about the launch of School of Sales.

Kat and Macy answer important mindset questions, such as how they stay positive during presentations and the overall launch. They also discuss the logistics of School of Sales, such as if their rebrand and name change made a significant impact, how they developed their expectations before this launch, the biggest learning curve they experienced during this launch period.

From how their philosophies on attracting success to more tactical tips on creating conversions, this is a great episode for anyone who’d like to dive deeper behind the scenes of a launch.

In this episode, we cover:

Did switching the name from Guide Culture to School of Sales make a difference?
How do you develop your expectations before a launch?
What was the biggest surprise or learning curve?
Do we follow a launch playbook?
Do we try to portray success to attract it?
Are webinars or boot camps more successful and creating conversions?
How we stay positive during Guide Culture presentations
How we determine goals and stretch goals

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

School of Sales Enrollment Debrief: Part 1 of 2 Jul 26, 2022

Show notes

Kat and Macy are back for a very special episode of the Guide Culture podcast. Today, they’re taking you behind-the-scenes of the latest School of Sales launch. In this episode, Macy and Kat are walking you through a launch debrief.

Having just wrapped up a recent launch of School of Sales, Kat and Macy have gained a ton of insight from how their launch went, what worked well, and what they’ve learned from the experience. Macy and Kat discuss why they are adventurous and love trying new strategies instead of clinging to just one old strategy over and over again. Then, they give you a refresher on what the School of Sales is and who it’s for. Kat and Macy also discuss what it means to shoot for the moon and how the process forces you to aim higher than anticipated. They also discuss why failure is redirection, not a setback.

Last but not least, Macy and Kat reveal the numbers from this enrollment period of School of Sales. They share their total revenue as well as total enrollments from this specific launch period before breaking down the things that they tried and played with, what worked well for them, and the lessons they learned during this launch.

Come catch a rare behind-the-scenes look of business and sales with Macy and Kat on today’s episode that most businesses will not offer.

In this episode, we cover:

Why Macy and Kat love trying new things instead of clinging to one old strategy
About Guide Culture’s School of Sales
What it truly means to shoot for the moon
Revealing our total revenue and total number of enrollments for this launch
The things that worked well for us during this launch
Why nothing is possible without the ability to sell
What is success?

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Macy's Story of Becoming Unrecognizable Jul 15, 2022

Show notes

Becoming unrecognizable can be an incredibly gratifying experience. In today’s episode, Macy is sharing her story of becoming unrecognizable herself, which in her case, was for the better.

In this short and sweet episode, Macy shares the one thing that changed that made her unrecognizable to her friends and family. She also dives into what this one change is usually mistaken for and what it really is. Then, she shares how she’s witness other people change for the better once they develop sales skills, and why sales skills is one of the most important skills to have in order to build confidence.

If you feel like knowing how to sell is an unimportant skill, this episode is for you. Tune in and find out how sales skills can change you to the point of becoming unrecognizable.

In this episode, we cover:

The one thing that changed Macy to the point of being unrecognizable
Why developing sales skills will give you confidence
Why it’s not about money, but about the ability to make it work at any point.

Enroll in School of Sales

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Why We'll Never, Ever, Ever Niche Jul 14, 2022

Show notes

Raise your hand if you’ve ever heard about the importance of niching down. While there are definitely benefits and value to niching, there’s a side of it that could also be disadvantageous.

In today’s episode, Macy is sharing why Guide Culture doesn’t believe in niching for School of Sales. She discusses the pros of cons of finding your tribe, explaining when being with like-minded individuals is useful and beneficial, but also when it is harmful especially when you’re building a business and selling. This is a short and sweet episode that offers you a new perspective on why niching might not be as beneficial as you think. So tune in, take notes, and get ready to challenge what you know about selling, growing a business, and where niching fits into that scope.

In this episode, we cover:

Acknowledging the benefits of niching
The problem with looking for personal development opportunities within your tribe
Why we don’t believe in niching for School of Sales
Why it’s not helpful to be in a circle of prospects

Enroll in School of Sales

SCHOOL OF SALES INFO CALL #2 (7/14 at 8p):

https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Info Call Debrief: Is School of Sales Right For You? Jul 13, 2022

Show notes

The deadline to enroll in School of Sales is officially approaching. So in today’s episode, Kat and Macy sit down to share some insight into a few info calls they’ve had.

Starting with an introduction to the people, their businesses, and the problems they currently want solutions for, Kat and Macy break down each individual’s wants and needs and explain how School of Sales can help them get where they want to go. From the topic of communicating effectively through your marketing, the difference between pushing and guiding, how being rooted in command helps you develop sales skills, to how information doesn’t transform the way people think, this episode will help you get a clearer idea of whether or not School of Sales is right for you.

So if you’re currently sitting on the fence and you’re waiting to enroll, tune in to this episode and listen as Kat and Macy answer some questions on how School of Sales can help you achieve your goals.

In this episode, we cover:

The people who joined our info call and the problems they want to solve
Why School of Sales will give you the skills necessary to communicate effectively through your marketing
The difference between pushing and guiding
What does it mean to be rooted in command and how it helps sales skills
Why information doesn’t necessarily transform the way people think and how School of Sales helps that

SCHOOL OF SALES INFO CALL #2 (7/14 at 8p):

https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA
Enroll in School of Sales

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Difference Between School of Sales and GUIDE Culture Jul 12, 2022

Show notes

As you might know, Guide Culture has been reinvented into the school of sales. As enrollment for the inaugural cohort begins, Macy and Kat are here to answer your questions on the difference between Guide Culture and School of Sales.

Starting with the reinvention and transformation of Guide Culture, to inspirational stories of previous students, Macy and Kat walk you through the most important lessons you’ll learn in School of Sales. They discuss the skill of communication why this is key especially when it comes to sales, why School of Sales is set up to be an 8-week program, and why it is crucial to uncover the need for your product and how the product knowledge formula will help you do that. Wondering if School of Sales is a good fit for you? Tune in to find out and see what possibilities are in store for you.

In this episode, we cover:

The transformation of Guide Culture and how it became the School of Sales
Daisy’s story and experience with prep school
What is the goal of prep school?
The skill of communication and why it’s so important when it comes to sales
Why School of Sales is an 8-week program
Why you need to uncover the need for your product and why the product knowledge formula will help you do that
Is School of Sales a good fit for you?

Enroll in School of Sales
SCHOOL OF SALES INFO CALL #1 (7/12 at 9a):

https://us02web.zoom.us/webinar/register/WN_V52ycj72TlKQjt0AGxLn1g

SCHOOL OF SALES INFO CALL #2 (7/14 at 8p):

https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Brick by Brick Jul 07, 2022

Show notes

Many people allow the fear of failure to stop them in their tracks. They wait for the perfect time when everything is in order before they take action. In today’s episode, Macy is talking about the problem of waiting for everything to be in place before going after your goal and taking action.

Macy shares the process of taking action, even when things are imperfect, and why it is a crucial and necessary step in order to gain clarity and refinement. In this conversation, Macy talks about what happens when you focus on laying down one brick at a time, and why taking things slowly, one step at a time, will often lead to powerful results. If you’re feeling overwhelmed with achieving the goals you want to achieve, and you’re waiting for the “perfect time” in order to start taking action, then this episode is for you.

In this episode, we cover:

Macy’s recent a-ha moments
The problem with waiting for everything to be perfect before taking action
What works for others may not work for everyone
Why clarity comes with the action you take
What happens when you focus on laying one brick at a time
The power of effective communication

Enroll in School of Sales
SCHOOL OF SALES INFO CALL #1 (7/12 at 9a):

https://us02web.zoom.us/webinar/register/WN_V52ycj72TlKQjt0AGxLn1g

SCHOOL OF SALES INFO CALL #2 (7/14 at 8p):

https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

The Story of GUIDE Culture Jun 30, 2022

Show notes

You’re in for a real treat today as Loy, Macy, and Kat sit down to share the story and journey of Guide Culture. They’re diving deep into its humble roots and beginnings, starting with why Guide Culture ultimately started as a rescue for Loy.

Loy takes you behind the scenes of how he documented decades worth of experience, even before the conception of Guide Culture. Then, Macy and Kat share their stories of rescue and how they played a role in the formation of what Guide Culture has been known for today. They also talk about the important role that application and practice play in the business and sales world, and how Guide Culture’s “labs” came to be.

Loy shares his perspective on the development and reinvention of Guide Culture over the last 4 years, and why it is crucial to learn how to hunt first in any situation. Join Loy, Macy, and Kat as they share Guide Culture’s story and how their program has been able to create drastic and tangible results.

In this episode, we cover:

How Guide Culture started as a rescue for Loy
Why Loy knew to document his process from the get go
Macy’s story and when she needed the rescue
When Kat needed the rescue
The importance of application and practice
How the name “lab” came about
Loy’s perspective on Guide Culture’s development in the last 4 years
Why the rescue formula teaches you how to hunt first
What the Guide Culture program is today and the tangible results it has created

Enroll in School of Sales

Connect with us: https://www.instagram.com/theguideculture/

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Introducing School of Sales Jun 28, 2022

Show notes

Macy and Kat are guiding you through today’s incredibly exciting episode. They start by discussing a common question - are traditional degrees enough? So many people invest tens of thousands of dollars into an MBA. But what skills do they actually possess once they attain this degree and certification?

In this episode, Macy and Kat dug a little deeper to find out what knowledge a general MBA equips you with. They discuss the 6 pillars that many MBAs cover and the 1 key ingredient that’s missing from that list - sales.

Join Macy and Kat as they discuss why having the knowledge and ability to sell is incredibly important, and what Guide Culture is doing to fill the gap. They also make an exciting announcement in regards to Guide Culture’s reinvention process, what came out of it, and how they’re encouraging and supporting your development in a hands-on way.

In this episode, we cover: