School of Sales by Macy McNeely

Latest Episodes:

5 Sales Strategies For Leading A Team Apr 26, 2022

Show notes

Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around.
Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of.
If you're a long time podcast listener, you've likely heard us say that, "Leadership is Sales and Sales is Leadership."
We believe they both go hand in hand.
Leading people is getting them excited to take action in a direction, which is EXACTLY what sales is.
In this podcast episode, Macy and Kat break down 5 sales strategies that you can implement in your leadership.
It's worth noting that these 5 strategies can also overflow into your home and overall your life!
MENTIONS:

Join the Sell Your Offer Challenge❤️‍🔥
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Bonus Episode: Is GUIDE Culture For Me? The Details & FAQ Apr 20, 2022

Show notes

"IS GUIDE CULTURE FOR ME?"
⬆️ the ultimate question we get each time GUIDE Culture opens for enrollment
We are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions.
ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fill)
CLICK HERE to grab your seat!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Babies & Business: What They Have In Common - Kitty's Back! Apr 19, 2022

Show notes

Have you ever been at a point in your business where it feels like you're on the right track and things are going like they should be and then you realize there's something new you need to learn?
Maybe you follow some high level people in your industry and you see what they're doing and think, "oh I need to do that, too."
It's like there's constantly something new that you need to be learning and it might make you feel defeated or behind.
In this episode, KITTY IS BACK and joins Macy to talk about babies and business have a lotttt in common.
For each of them, there's always a new strategy you can try. There's always new advice being given. One person says one thing, another says something totally different.
So how do you make sure you're doing the RIGHT thing for what YOU need - in life and business?
That's what this episode is all about!
MENTIONS:

GUIDE Culture's Spring Cohort is OPEN for enrollment!

Seats are going quick - CLICK HERE for all enrollment details.
Enrollment Deadline: Sunday, April 24, 2022 (or when seats fill up)

LIVE Masterclass Encore happening TONIGHT (Tuesday, 4/19) at 7:30pm ET

On Monday, we hosted the Breaking Business Masterclass where you learned the 3 Unexpected Rules to Create Predictable $30k Months in 2022. People LOVED it, but there was no replay.
Because we really want everyone to get their hands on this information, we're hosting a LIVE ENCORE tonight (April 19th) at 7:30pm ET.
CLICK HERE to get the link for that.

GUIDE Culture Info Call happening on Wednesday, April 20th at 12pm ET

If you've been interested in GUIDE Culture, but want to know the nitty gritty details of how it works, the logistics or have the chance to ask specific questions, this call is for you!
CLICK HERE to get the Info Call link.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: How You Can Experience Predictable Sales Right Away Apr 14, 2022

Show notes

When you focus on the game, the scoreboard will take care of itself 💯
In business, it's so tempting to have your eye on the prize - the big goal, a massive breakthrough, your next big win 👀🏆
This is the "scoreboard" so to speak.
What if I told you that when you quit looking for those moments and simply focus on your day by day actions - the "game" - that you can quite possibly exceed the goals you’ve set AND make predictable sales?
What we often see when people are focused on their big prize, they are falling into the trap of automations or "sales on autopilot."
Meaning they're trying to implement strategies that promise less work, more impact.
There's nothing wrong with strategies WHEN you have a predictable process in place.
In this episode, Macy and Loy touch on this *exact* process so you can start experiencing predictable sales (which equals predictable revenue) and invite you to join the
💥 BREAKING BUSINESS 💥 masterclass on April 18th at 2pm ET (that's 1pm CT / 12pm MT / 11am CT).
In the masterclass, Macy will be revealing 3 Unexpected Rules to Create Predictable $30K+ Months in 2022 so you can Stand Out in a Sea of Sameness (WITHOUT Relying on Going Viral, Building a Complicated Funnel OR Playing Strategy Whack-a-Mole)
When you register, you can expect to learn:
➡️ How to hit your revenue goals without focusing on your revenue goals (counterintuitive, we know)
➡️ The exact process we use at GUIDE Culture to generate predictable monthly income (and how you can do it, too)
➡️ The strategy replacement that never expires (so you can make consistent sales)
CLICK HERE to grab your seat!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

I Can't Keep Quiet Anymore: Advice You're Probably Getting That Is Hurting You Apr 12, 2022

Show notes

Macy here! It's no secret that we're in an age of a lottttt of automation.

Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now.

And I get it - as the world evolves, it is important that we adapt and start implementing new things, so it is totally normal for people to be leaning into this.
But as someone who likely has big dreams and lots of goals in your business, this advice is likely hurting you.
In this episode, I'm diving into the thing that so many are missing that I can't stay quiet about any longer!

MENTIONS:

Free, LIVE masterclass on April 18th at 2pm ET (that's 1pm CT / 12pm MT / 11am PT)

💥 BREAKING BUSINESS 💥
3 Unexpected Rules to Create Predictable $30K+ Months in 2022

How to Stand Out in a Sea of Sameness Without Relying on Going Viral,

Building a Complicated Funnel, or Playing Strategy Whack-a-Mole

CLICK HERE TO GRAB YOUR SEAT!

Here's a peek into what you can expect to learn:

The #1 thing you must focus on in your business to reach your goals (no, it’s not your numbers)
The predictable process to implement that has nothing to do with going viral (that will still catapult your growth and increase revenue)
How to curate a message that gets people bought into you (and ultimately ready to swipe their card without hesitating)

If you’re ready to go against the grain in business and master the one thing that very few people are telling you about so you can live the life you really want, this is for you.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Do You Sell Multiple Products? This Episode Is For You! Apr 05, 2022

Show notes

Macy here, co-CEO of GUIDE Culture!
Just last week, I was on a discovery call with someone interested in taking GUIDE Culture's Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing.
When we took a closer look at all the things that she does and ways that people can work with her, I noticed that everything she did had ONE common thread.
If you sell multiple products or have multiple ways that people can work with you, chances are that you have ONE thread among all of them, too.
As someone that teaches sales, one of the things I've learned is that it is extremely hard (if not, impossible) to sell multiple things. Every single product or service that you sell requires so much time and energy for it to really HIT with your audience.
The good news is that if you do sell multiple things, you don't have to have different messages for each - in fact, you SHOULD NOT have multiple messages 🤯
The ONE common thread aka your ONE MESSAGE is what you should be selling at all times.
In this podcast episode, I provide some examples on what this looks like and guide you on how to lean into your one message so that your audience starts to buy into that and then just has a simple decision to make - and that is how they are going to work with you.

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Building Value VS. Adding Value - What's The Difference? Mar 29, 2022

Show notes

After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area.
And that is the area of adding value versus BUILDING value - they aren't the same!
You hear it all the time - "give value, add value." So much so that the word 'value' almost has no meaning anymore.
When people think about "adding value" they think of giving away their knowledge, sharing information, stating facts, etc.
And there is a time and place for that!
The problem is that when you only share that type of content with your audience, you aren't inspiring people to take action. You aren't guiding them into a decision that is best for them.
That's where BUILDING value comes in!
In this episode, Macy and Loy talk about the main differences between the two - if you're in a place where you're wondering why people aren't taking action with what you offer, this may be the missing piece.
Want to WATCH this episode? CLICK HERE!
MENTIONS:
GUIDE Culture's Spring Cohort is open for enrollment!

When you join by April 1, 2022, you'll receive a few juicy bonuses to put you ahead before your cohort begins:
➡️ Early Access to Session 1 of your training - which is the BUILD VALUE session of the training. This is where you shift the way you communicate with your audience, get them slowly but surely bought in to what you have & ultimately get them in a place to do business with you!
➡️ Session 1 Lab Recording so you can get a taste of labs and a peek into the coaching you'll receive in your training
➡️ Skill + Technique Call with the GC team to put your new skills into practice and receive feedback
Important Dates:
Bonus Deadline - April 1, 2022
Enrollment Deadline - April 22, 2022
Cohort Start Date - April 29, 2022
CLICK HERE for all enrollment details!

With questions, DM us on Instagram @theguideculture

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Sell MORE By Talking About Your Product LESS Mar 22, 2022

Show notes

When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product.
Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for.
For example: a boutique owner might be selling a pair of sandals.
When they post about the sandals, they might say something like, "these white sandals are the perfect addition to your closet for spring and summer and will go great with any skirt or dress this season. Available in sizes 6-11."
When someone sees that they might think, "oh how cute!" and then proceed to find a similar version on Amazon for a cheaper price and faster shipping.
The product caught their eye, but because there was no deeper conviction for THAT specific one, they moved on to finding it elsewhere.
What's happened here is the boutique owner quickly became competition with the masses that sell the same thing VS. someone that builds a tribe of loyalty that only wants YOUR version of that product.
Loyalty comes when people know what you stand for, know what they're getting and know WHY they're buying from you - it's not just about the product. It's about YOUR product and the deeper meaning + mission behind it.
The answer to building this kind of loyalty is NOT to talk about your product more. It goes far beyond that which is what we're breaking down in this episode!
MENTIONS:

Enrollment for GUIDE Culture's Spring Cohort is NOW OPEN!

When you enroll by April 1st, you'll receive early access to Session 1 of your training, a pre-recorded lab to see what to expect when your cohort begins AND a Skill + Technique call with the GC team to put your new skills into action and fine-tune them before your cohort kicks off on April 29th!
IMPORTANT DATES:
Bonus Deadline - April 1, 2022
Enrollment Deadline - April 22, 2022
Cohort Start Date - April 29, 2022
CLICK HERE for all the details!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Bonus Episode: Should You Add A Live Element To Your Course? Mar 17, 2022

Show notes

In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad.
The grad asked, "do you see a higher completion rate in GUIDE Culture since there are coaches and lab?"

And that is a great question! If you aren't familiar with the structure of GUIDE Culture's Signature Training, we have that broken down HERE.
Basically, instead of buying the course and going through it on your own time, there is an accountability piece that we call labs.
Labs are where you come with your homework from the training session (which are dripped weekly versus given all at once) you perform with your lab group which is led by coaches and you receive immediate feedback.
With this, each cohort has a designated start and end date - something else you don't often see with online courses.
While we don't know the exact completion rate, we do know that students are much more likely to finish the entirety of the program solely because of the accountability piece and the clear structure of beginning and end.
Here at GC, we've also implemented a no student left behind policy that we firmly stand behind! During a cohort, if we notice that someone isn't showing up, our coaches check in and determine how to move forward so that the student experiences a winning outcome.
Cohort based courses have something special to them and in this episode we talk about just that.
MENTIONS:

Enrollment for GUIDE Culture's Spring Cohort is NOW OPEN!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

Stop Giving Your "Best Stuff" Away For Free Mar 15, 2022

Show notes

Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more?
We hear this tension a lot.
People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins.
And we totally get it! We also want people to know that we have knowledge in our industry and for them to trust that they will receive value from our product.
What often happens when you start sharing and giving away all of your best stuff for free is that people get overloaded with information and end up making no decision at all.
Something we know to be true is that information doesn't always equal TRANSFORMATION.
For example: most of us know that broccoli is a better choice than mac and cheese. But that doesn't mean that we always choose to get the broccoli does it?
People can KNOW things all day long, but deeply believing, taking action and making decisions on that information is another story.
As a salesperson, you have to be able to sell beliefs. And the crazy part is that you sell belief the exact same way that you sell your product or service.
In this episode, Macy and Kat talk more about why giving your best stuff away for free isn't always the best option and what you can do instead.
MENTIONS:

Enrollment for GUIDE Culture's Spring Cohort is NOW OPEN!

Join the Sell Your Offer Challenge❤️‍🔥
Buy our Book, Persuade for Good📖
Watch us on YouTube!🚀
Follow us on Insta 💗

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