Business

Sales Strategies for Christian Coaches

Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

Latest Episodes:

Being Direct Without Being Pushy Jul 30, 2025

Show notes

In this episode, I’m sharing how you can communicate clearly and confidently in sales conversations—without ever coming across as pushy or forceful.

One of the biggest challenges Christian coaches face in business is striking that balance between being honest and being gentle. We want to serve well, communicate with integrity, and still guide our clients toward wise decisions.

I’ll walk you through how I learned to be more direct in my sales calls while still creating a safe, respectful space for clients. You’ll hear practical strategies, personal examples, and a few key mindset shifts that have helped me—and many of my clients—sell with confidence and care.

Ready to communicate with more clarity and confidence in your sales calls?
Download my free 10-Step Sales Process, including a preframe script, at goodsalespdf.com. It’s a proven framework to help you lead sales conversations with integrity, purpose, and peace.

How to Run a Profitable Event with Katie Hornor Jul 23, 2025

Show notes

In this episode, I’m joined by international keynote speaker, author, and business strategist Katie Hornor for a powerful conversation about how to run profitable events without compromising your faith or values.

Katie shares her unique approach to event planning—starting with the end in mind, embracing authenticity, and using transparency to build trust and drive results. Whether you're planning a retreat, workshop, or full conference, Katie’s insight will help you create events that are not only impactful but aligned with your calling.

We also talk about how your story, style, and strengths are tools God can use to make a difference through your business. If you’re a Christian coach who feels called to stand out, this episode will encourage you to step forward with confidence.

Here’s what we cover:

How to blend faith and business without compromise
Why authenticity attracts the right people to your events
How to serve through speaking (not sell from the stage)
A simple strategy to reverse-engineer your event for success
Why clarity and transparency around your offer matters
How to prepare your event 6–12 months in advance
What to do if not everyone buys—hint: serve anyway

About My Guest
Katie Hornor is an international keynote speaker, business owner, homeschooling mom of five, and the award-winning author of The Flamingo Advantage: How to Leverage Unique, Stay Relevant and Change the World. She’s been featured on NBC, CBS, FOX, and TEDx. Her mission is to help Christian entrepreneurs build joy-filled businesses that create more impact, more sales, and more freedom.

You can connect with Katie and learn more about The Flamingo Advantage at https://www.katiehornor.com.

And don’t forget to subscribe to Sales Strategies for Christian Coaches so you never miss an episode filled with practical strategy and faith-based encouragement for growing your coaching business.

3 Tips to Engage Participants in Group Zoom Calls Jul 16, 2025

Show notes

In this episode, I’m sharing three simple but powerful ways to make your group Zoom calls more personal, engaging, and effective—especially for Christian coaches who want to build genuine community online.

If you’ve ever struggled with keeping participants involved or creating a welcoming space where people feel seen and valued, this one’s for you.

We’ll talk about practical strategies to help your clients feel more connected, encouraged, and ready to engage deeply with you and each other.

Key Takeaways

Why personal connection matters so much in online coaching
How small shifts can dramatically improve participant engagement
Ways to build trust and community that last beyond the call

Call to Action
Want even more strategies and encouragement for your coaching journey? Follow Faith2Influence on social media:

Facebook: https://www.facebook.com/Faith2Influence
Instagram: https://www.instagram.com/faith2influence/
LinkedIn: https://www.linkedin.com/in/justinjanowski/

How To Do Sales as a Christian Coach Jul 09, 2025

Show notes

In this episode, I’m talking about how we as Christian coaches can approach sales with integrity and love.

If you’re ready to transform your sales conversations, download my free 10-Step Sales Process (including a script for your preframe) at goodsalespdf.com. It’s designed to help you serve your clients with clarity, confidence, and integrity.Sales doesn’t have to be pushy or manipulative. Instead, it can be rooted in transparency, leadership, and a win-win approach that truly serves our clients while honoring our values.

My hope is to encourage you to see sales as an extension of your coaching—an opportunity to guide clients with honesty, compassion, and clarity.

If you want to create positive sales experiences that build trust and help your business grow in a sustainable, faith-aligned way, this episode is for you.

Key Takeaways

Sales can be done in a loving, honest way
Why many Christians fear sales due to negative stereotypes
The role of transparency in creating trust
How sales calls can feel like coaching sessions
The importance of leadership in sales conversations
Embracing the win-win principle for mutual benefit
Avoiding burnout and resentment by pricing services appropriately
How these principles make business more sustainable and enjoyable

Identifying Coaching Client Internal and External Pain Points Jul 02, 2025

Show notes

In this episode, I discuss why it’s so important to understand both the internal pains—like self-doubt and fear of selling—and the external challenges—like overwhelm—that our clients face.

If this episode encouraged you, I’d love for you to take the next step.
👉 Text PLAN to 33777 for a simple, faith-based plan to grow your coaching business with integrity.
✅ Don’t forget to subscribe so you never miss an episode that helps you serve, sell, and succeed as a Christian coach.

I want to encourage you to really reflect on what your ideal client is going through so you can offer solutions that work and align with your faith.

If you’re a Christian coach who wants to serve with integrity, simplify your strategies, and truly help those God has called you to help, this episode is for you.

Overcoming Sales Call Anxiety as a Christian Coach Jun 25, 2025

Show notes

In this episode, I share my journey from skepticism to success in coaching—and the unexpected anxiety I felt when it came to sales calls. If you’ve ever felt nervous, awkward, or unsure before a call, this episode is for you.

We’ll break down three powerful ways to overcome sales call anxiety:

✅ Prepare with a clear, proven sales process
✅ Create a pre-call ritual to ground your emotional state
✅ Practice, reflect, and build confidence over time

Your energy affects the buyer’s energy. By mastering your mindset and process, you’ll stop dreading sales calls—and start showing up with confidence, clarity, and care.

Takeaways:

Your emotional state matters more than your script
Preparation reduces fear and builds trust
Pre-call rituals can shift anxiety to confidence
Sales is about service, not pressure
Practice leads to progress—and peace

📲 Free Resource for Christian Coaches:
Want a simple plan to grow your coaching business?
Text PLAN to 33777 to receive My Christian Coach Plan — a free guide to help you define your goals and take the next step with confidence.

The 5 Keys to Masterful Networking Jun 18, 2025

Show notes

In this episode, I share five simple but powerful principles to help you network with confidence and integrity.

Whether you're new to networking or looking to refine your approach, this episode will equip you with a faith-based framework for building relationships that bless others and grow your business.

In this episode, you’ll learn:

Why being interested in others builds trust
How to be present and engaged at live events
The role of generosity in making meaningful connections
What to prepare when it’s time to share about your business
How to follow up with confidence and create new opportunities

This isn’t about collecting contacts—it’s about showing up with a heart to serve and making connections that last.

📲 Want help defining your goals and moving forward?
Text PLAN to 33777 to get My Christian Coach Plan — a simple guide to help you take your next step with clarity and confidence.

Steve Thompson on Leaving a Godly Legacy Jun 11, 2025

Show notes

In this episode of Sales Strategies for Christian Coaches, I’m joined by Steve Thompson to talk about something far more important than just business growth—leaving a Godly legacy through how we live, lead, and love today.

Steve shares his powerful personal story of overcoming trauma, finding healing through forgiveness, and redefining what it means to live a legacy now, not just leave one later.

We explore how life-altering moments can wake us up to our deeper calling, and how intentionality, community, and accountability help shape the impact we make on those around us.

This episode will challenge and encourage you to reflect on the legacy you're building—not only through your business, but in your everyday relationships and choices.

Join Us at CCA Live 2025

I’m excited to share that Steve Thompson will be one of our featured speakers at Christian Coaches Academy Live (CCA Live)!

This 3-day, in-person event is designed to help Christian coaches like you grow businesses rooted in purpose, integrity, and impact. You’ll walk away with faith-based strategies, mindset shifts, and a community of support to help you build a legacy through your work.

Save your seat now: https://www.f2itribe.com/ccalive

Jennifer Elia: Algorithm-Proofing your Marketing Jun 04, 2025

Show notes

In this episode of Sales Strategies for Christian Coaches, host Justin Janowski sits down with Jennifer Elia to discuss how Christian coaches can build authority and attract clients without relying on ever-changing social media algorithms.

Jennifer shares her expertise on algorithm-proof marketing, emphasizing the power of authentic connections, trust-building, and strategic client engagement. They explore why social media should not be your only marketing strategy, how to create a fun and effective approach to sales, and the importance of understanding your ideal client’s needs.

Whether you're just starting or looking to refine your marketing approach, this episode offers practical, faith-based strategies for growing your coaching business.

Join us at Christian Coaches Academy Live (CCA Live) and gain the tools you need to grow your coaching business with confidence. Jennifer Elia will be one of our featured speakers, sharing her expertise in algorithm-proof marketing and how to attract clients without relying on social media.

You’ll walk away with faith-based sales strategies, mindset shifts, and practical tools to help you move forward with confidence.

Save your spot now: https://www.f2itribe.com/ccalive

Tom Ziglar on Transformational Coaching May 28, 2025

Show notes

In this episode of Sales Strategies for Christian Coaches, I’m joined by Tom Ziglar, CEO of Ziglar, Inc. and son of the legendary Zig Ziglar.

We dive deep into the heart of transformational coaching—what it really means to lead others with purpose, serve with integrity, and build a business that honors God.

Tom shares how the Ziglar brand has evolved to equip and empower coaches, and we talk about how tools like AI can support—not replace—the human, Spirit-led work we do.

We also explore the stages of the coaching journey, the importance of starting with income-producing activities, and the deep moral responsibility that comes with guiding others.

I’m also excited to share that Tom Ziglar will be a featured speaker at Christian Coaches Academy Live 2025 (CCA Live)—an in-person event created to equip Christian coaches to grow thriving businesses grounded in faith, purpose, and practical strategies.

Join us at CCA Live: https://www.f2itribe.com/ccalive

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