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Business

Sales Strategies for Christian Coaches

Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

Latest Episodes:

Money Clarity and Confidence with Tina Antrim Sep 30, 2026

Show notes

In this episode, I talk with financial coach Tina Antrim about money clarity, confidence, and how to make wiser decisions when income feels undefined. Tina shares her P2D2 framework — pause, pray, discern, decide — and a free money clarity quiz.Tina’s free money clarity quiz: https://antrimfinancialcoaching.com/money-quiz

What I'd Do If I Had to Start My Coaching Business Over From $0 Sep 23, 2026

Show notes

In this episode, I walk through what I would do if I woke up tomorrow and Faith2Influence was gone — and my family was relying on me to rebuild a coaching business that actually produces income in month one.I share the early failures (one paying client in 2012, three in 2015) and what changed when Faith2Influence started in 2018: a $60,000 first-year goal that became more than $250,000 in revenue. Then I break down the three things I would focus on if I had that same urgency again.Day one: a simple business plan. A clear mission around a problem people will pay to solve, one or two high-value offers, and one path to present them.Day two: build prospect and referral-partner lists from the people you already know, and lean on existing trust.Day three: start conversations. Send messages, follow up, and get on sales calls quickly. Keep an hour each weekday for outreach, because that is where income is created.This one is for brand-new Christian coaches, and for anyone who has been hustling in the wrong places and wants to get back to what actually works.Chapters:00:00 Starting over from zero00:55 Lessons from failure and breakthrough01:53 Build a simple business plan02:51 Write a clear mission statement03:19 Create one or two high-value offers04:13 Establish a signature offer05:11 Choose one offer presentation strategy06:11 Build prospect and referral lists07:31 Use existing trust for early sales08:00 Start conversations through direct outreach08:56 Follow up consistently10:21 Prioritize income-producing work11:16 Begin sales calls quickly12:14 Return to the fundamentals

Transforming Vision into Fearless Action with Natalie Lavelock Sep 16, 2026

Show notes

In this episode, I talk with Natalie Lavelock about transforming vision into fearless action, and why that usually means taking the next step while fear is still in the room.Natalie is a Christian coach and leader who helps Kingdom entrepreneurs with mindset and clarity. She spent almost twenty years as a nurse and nursing educator before she chose the leap into business. We talk about specificity in your offer, the stories that keep new coaches stuck, outside perspective, Scripture that actually lands, and why there is no truly safe route — only the familiar one and the one God is asking you to take.If you have vision and keep circling the same fear, this conversation will help you ask a better question: what can I do next?Find Natalie at natalielavelock.com. Grab her free Coach to Kingdom CEO Success Bundle at natalielavelock.kartra.com/page/ceobundle.

Are Christians a Good Niche to Sell To? Sep 09, 2026

Show notes

In this episode, I take on a question that keeps coming up: are Christians a good niche to sell to?People have told me for years that Christians expect it free, that they will not spend, that focusing on a Christian audience is a hard way to grow. That has not been my experience. I talk about how big the Christian market actually is, the myth that Christians do not have money, and why your own stories about Christians and pricing show up in the sales conversation.If you feel called to serve a Christian niche and you have been second-guessing whether that can actually work, this one is for you.Free training: Land More Coaching Clients at landcoachingclients.com.

Story Selling with Daniel Gomez Sep 02, 2026

Show notes

In this episode, I talk with Daniel Gomez about story selling, and what happens when you stop listing facts and start telling a real story.

Daniel is a speaker and coach in San Antonio. He spent years in car sales, then built his work around faith, mindset, and teaching people to use their story. We talk about money guilt, charging, vulnerability, and why a client story lands when a pitch does not.

If you have been explaining your offer and watching people nod, then go quiet, this conversation will help you start with a story instead.

Find Daniel at danielgomezspeaker.com.

Dare to Hold the Door with Lisa Costa Aug 26, 2026

Show notes

In this episode, I talk with Lisa Costa about the power of small acts of kindness, like holding the door, and how serving the person in front of you can change a life.

Lisa is the founder of Shift76. She taught in Idaho, then built her coaching and leadership work around service. She wrote SERVE: The Currency of Significance. We talk about love, generosity, and character, and how you stay a real business while you give.

If you have been rushing past people, or waiting for a bigger moment to serve, this conversation will help you start with what is right in front of you.

Free resource from Lisa: shift76.com. Grab her PDF, Three Powerful Strategies to Transform Your Day.

Kris Langworthy on How to Win by Saying No Aug 19, 2026

Show notes

In this episode, I talk with Kris Langworthy about the power of saying no, and how it can help you avoid burnout, stay focused, and walk in peace.

Kris shares her story, the lessons she learned through hard seasons, and why it matters to pay attention to your now assignment, what God is calling you to in this season.

We talk about boundaries, discernment, and why trying to do too many good things can leave you overwhelmed. If you've been feeling stretched thin, this conversation will help you slow down and get clear on what matters most.

Free resource from Kris: text BOOTS to 55444 for her nine-day devotional.

The 4 Must-Haves to Build a Successful Coaching Business Aug 12, 2026

Show notes

Unlock the secrets to building a successful coaching business! In this video, Justin Janowski shares the four must-haves every Christian coach needs to thrive.

Key takeaways:

00:00 Introduction
00:28 The importance of a clear mission statement
01:49 Crafting your signature offer
03:11 Finding and attracting clients
05:26 Short game marketing strategies
07:36 Mastering a high-integrity sales process

These four elements will transform your coaching journey and help you achieve consistent sales with integrity. Whether you're just starting or looking to refine your approach, this episode is packed with actionable insights.

What's your biggest challenge with growing your coaching business? Drop it in the comments!

Subscribe for weekly coaching tips and strategies to elevate your business!

#ChristianCoaching #CoachingBusiness #Entrepreneurship

The 70-30 Rule That Makes You Better at Sales and Coaching Aug 05, 2026

Show notes

Have you ever heard of the 70-30 rule in coaching?

The idea is simple: Your prospect or client should do about 70% of the talking, while you do about 30%. Some experienced coaches recommend speaking even less.

In this episode, Justin explains why asking thoughtful questions can help you become a better coach and close more sales without feeling like you have to teach, pitch, or prove yourself throughout the conversation.

You’ll learn how to:

• Take the pressure off yourself during sales calls
• Lead conversations by asking better questions
• Move beyond surface-level answers
• Help prospects understand the real cost of staying stuck
• Stay present and listen with greater attention
• Use your audience’s own questions to create relevant content

Justin also shares several practical follow-up questions you can use to help prospects and clients think more deeply about where they are, what they want, and why solving the problem matters.

To get Justin’s free 10-Step Sales Process, visit:

www.goodsalespdf.com

How to Set Goals You’ll Actually Accomplish in Your Coaching Business Jul 29, 2026

Show notes

Are your goals clear enough to actually guide your decisions?

In this episode of the Sales Strategies for Christian Coaches podcast, I’m talking about how to set business goals with greater specificity, clear deadlines, and practical accountability.

Many coaches know how to help their clients define what they want, but sometimes we don’t apply that same discipline to our own businesses.

I walk through several areas where clear goals matter, including revenue, impact, lifestyle, contribution, personal growth, and specific business milestones. I also share a simple framework we used recently at Christian Coaches Academy Live:

“I will ______ by ______.”

That simple sentence forces you to decide what you actually want to accomplish and when you intend to do it.

I also share real examples of coaches who moved forward after putting a specific date around a long-standing goal, including leaving a job to build a coaching business and finally launching a podcast after talking about it for years.

In this episode, you’ll learn how to:

• Identify the goals that matter most over the next 12 months

• Turn broad dreams into measurable commitments

• Use deadlines to create focus and accountability

• Break bigger goals into practical next steps

• Keep your goals visible through writing, conversation, prayer, and planning

A goal becomes much easier to act on when you can clearly answer two questions:

What will I do?

By when?

Choose a few goals that matter, put a date beside them, and begin building the plan that gets you there.

Ready to build a more consistent way to find and enroll the right coaching clients?

Join me for my free Land More Coaching Clients training, where I’ll walk you through practical strategies to strengthen your offer, improve your sales conversations, and create a clearer path to growing your coaching business with integrity.

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