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Business

Sales Strategies for Christian Coaches

Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

Latest Episodes:

Finding the Right Pace for Building a Sustainable Coaching Business Jul 22, 2026

Show notes

Are you building your business too slowly, waiting until everything feels perfectly ready? Or are you moving so fast that your business feels chaotic, scattered, and exhausting?

In this episode of the Sales Strategies for Christian Coaches podcast, I’m sharing what it means to build at a peaceful pace. I learned this lesson through my own journey, from taking six years to earn my first $10,000 as a coach to building a multiple six-figure business with a more consistent and sustainable approach.

We’ll talk about how to recognize when fear, over-preparation, or perfectionism are keeping you from meaningful action, as well as what happens when you try to pursue too many strategies at once.

You’ll learn how to:

• Recognize whether you need to speed up or slow down

• Move from preparation into meaningful action

• Simplify your sales and marketing strategy

• Build consistent systems that support sustainable growth

• Create a business that leaves room for your faith, family, and community

• Discern the pace God may be calling you to in this season

Sometimes building at a peaceful pace means having the courage to move faster. Other times, it means saying no, simplifying, and focusing on fewer things long enough to see them work.

My hope is that this episode helps you step back, reflect, and ask a simple question: What needs to change so I can build this business at the right pace?

If you’d like help identifying your next steps and creating a business strategy that fits you, email me at Justin@faith2influence.com.

Struggling to Trust God With Your Business? Do These 3 Things Jul 15, 2026

Show notes

Have you been struggling with doubt, anxiety, or uncertainty about your coaching business?

Maybe you know God has called you to this work, but the results aren’t happening as quickly or consistently as you hoped. You’re praying, working, trying new strategies, and wondering what trusting God with your business growth is actually supposed to look like.

In this episode of Sales Strategies for Christian Coaches, I’m sharing the three things I believe have to work together:

Prayer.

Surrender.

Action.

I talk about what I’ve experienced in my own business, including seasons when I’ve felt uncertain about what was next for Faith2Influence, and how spending more intentional time in prayer has changed the way I approach business decisions, sales, and growth.

We’ll talk about:

Why it’s okay to pray specifically for sales and business growth
What surrender looks like when you still have goals and responsibilities
Why surrender doesn’t mean becoming passive
How to release your grip on outcomes while still doing your best work
Why consistent action gives God opportunities to work through expected and unexpected paths
How to evaluate where you may be getting stuck in prayer, surrender, or action

Trusting God with your business doesn’t mean you stop learning, marketing, selling, networking, or having conversations.

You pray.

You surrender the outcomes.

And you keep taking faithful, focused action.

At the end of this episode, I also pray specifically for the Christian coaches, consultants, trainers, and entrepreneurs listening who are navigating fear, self-doubt, financial pressure, or uncertainty in their businesses.

If you’re looking for a community of Christian coaches where you can grow your business, build relationships, learn practical sales and marketing strategies, and join us for weekly prayer and networking, learn more about Christian Coaches Academy:

F2ITRIBE.COM/CCA

Simple Commitments, Big Results Jul 08, 2026

Show notes

Growing a coaching business can feel overwhelming when you’re trying to post everywhere, build an email list, create a lead magnet, start a podcast, write a book, and follow every new marketing strategy.

But what if your business growth came down to one much smaller commitment?

In this episode of Sales Strategies for Christian Coaches, I break down why consistently making your offer is one of the strongest indicators of whether your coaching business will grow. For many coaches, one to three sales conversations each week can create the clients, income, and impact they’ve been working toward.

You’ll learn:

• Why overwhelm often causes coaches to avoid the actions that matter most• How one sales conversation a week can create meaningful momentum• Why making 50 offers over the next year could transform your business• How a 90-minute weekly sales rhythm can support consistent growth• What different offer prices and monthly sales could mean for your annual revenue• How sales calls can become an expression of coaching, service, and your God-given mission

You don’t need to do everything at once. You need a simple system you’re willing to follow consistently.

If you want practical training on booking calls, leading sales conversations, presenting your offer, responding to objections, and closing with integrity, join us inside Christian Coaches Academy.

Learn more and join CCA for $75 per month:

F2ITRIBE.COM/CCA

A Better Way to Pursue What Matters with Dr. David H. Green Jul 01, 2026

Show notes

What does it look like to lead people through encouragement, service, and genuine care?

In this episode of Sales Strategies for Christian Coaches, I’m talking with David H. Green about supportive leadership. David shares how his longtime relationship with the Ziglar family shaped his faith, priorities, and belief that great leadership begins by helping other people succeed.

We discuss the Ziglar Wheel of Life, how to recognize areas that need attention, and why balance may look different in every season. David also walks us through several important questions that can help us determine whether a dream or goal is truly worth pursuing.

In this conversation, you’ll learn:

→ How to identify the area of your life that needs your next step
→ Why your priorities may change during different seasons
→ How to determine whether a goal is truly yours
→ Five questions that can help you qualify a dream
→ Why emotional commitment matters when goals become difficult
→ How collaboration and community can help you move forward
→ A simple practice that can change how you see the people you lead

David reminds us that leadership isn’t about controlling people from the top. It’s about supporting them, encouraging them, and finding genuine joy in their growth.

Learn more about David and access the Ziglar Wheel of Life:

DAVIDHGREEN.COM

Meet David, Tom Ziglar, and our Christian Coaches Academy community at CCA Live 2026, July 15–17 in Milwaukee:

F2ITRIBE.COM/CCALIVE2026

How to Tell Stories That Connect with J. Loren Norris Jun 24, 2026

Show notes

Your audience doesn’t need your entire life story.

They need a meaningful moment that helps them feel seen, recognize what’s possible, and understand why you may be the right person to help them move forward.

In this episode of Sales Strategies for Christian Coaches, I’m joined by J. Loren Norris, founder of Story Power Academy and a speaker at Christian Coaches Academy Live 2026.

J. Loren has coached government officials, entrepreneurs, and nonprofit leaders across five nations. In our conversation, he explains how storytelling can help coaches, speakers, authors, and Christian entrepreneurs communicate their credibility without relying on a long résumé or a list of qualifications.

We discuss the difference between sharing a personal story for your own benefit and telling a story that genuinely serves the person listening. J. Loren also explains why the most useful stories are often built around a single recognizable moment rather than an entire personal journey.

In this episode, you’ll learn:

→ Why a credential alone doesn’t establish credibility
→ How client stories can demonstrate your experience and process
→ Why your audience may not care about your story in the way you expect
→ How to help listeners recognize themselves in the stories you tell
→ The three wins created by a story that deeply connects
→ Why authenticity and shared values build trust
→ How to make your story a moment instead of a memoir
→ Why speakers and coaches need a collection of stories
→ How to develop storytelling as a flexible skill rather than memorizing one perfect story
→ How observation can help you choose the right story for the people in front of you

One of my favorite ideas from this conversation is that you don’t need one perfect signature story. You need a growing collection of authentic moments and the ability to shape those moments for the audience you’re serving.

A strong story gives people the context, clarity, and credibility they need to recognize that you understand where they are and may be able to help them reach where they want to go.

Learn more about J. Loren and Story Power Academy:

https://www.storypoweracademy.com

J. Loren Norris will be teaching storytelling in person at Christian Coaches Academy Live 2026, July 15–17 in Milwaukee.

F2ITRIBE.COM/CCALIVE2026

Becoming A More Masterful Christian Coach Jun 17, 2026

Show notes

In this episode, I sit down with Brian Williams and Jonathan Armel of Two Master Coaches to talk about what it really looks like to coach clients at a deeper, more transformational level.

Brian and Jonathan are both master certified coaches through the ICF, and they bring decades of experience helping coaches grow in presence, skill, awareness, and integrity. We talk about the difference between simply giving advice and truly coaching, why preparation matters before every call, and how Christian coaches can surrender the outcome while still serving clients with excellence.

If you want to become the kind of coach who listens more deeply, asks better questions, and creates lasting transformation for your clients, this conversation will give you practical places to start.

In this episode, we talk about:

Brian’s journey from a difficult personal season into coaching and purpose
Jonathan’s transition from high school teacher to coach trainer and mentor
Why coaching at a masterful level requires both skill and surrender
The importance of preparing your mind before a coaching call
Why great coaches listen more than they talk
How to ask questions that help clients gain deeper awareness
The difference between coaching the “doing” and coaching the “being”
Why the coach owns the process, but the client owns the destination
How faith shapes the way Brian and Jonathan show up for their clients
Their heart behind helping coaches create a greater impact

Masterful coaching is not about having all the answers. It is about being present enough to listen deeply, ask the right next question, and trust God with the outcome.

RESOURCES MENTIONED

Free training from Brian and Jonathan:
2mastercoaches.com

If this episode encouraged you, I’d love to invite you to join us at CCA Live 2026. It’s an opportunity to grow your coaching business, sharpen your skills, and connect with other Christian coaches who care about doing business with integrity.

Join us at CCA Live 2026:F2ITRIBE.COM/CCALIVE2026

How to Turn Your Book Into More Coaching Clients Jun 10, 2026

Show notes

What if your book was not just a book, but one of the most powerful business tools you could create?

In this episode of Sales Strategies for Christian Coaches, Justin Janowski talks with Patricio Ordonez about how Christian coaches, entrepreneurs, speakers, and aspiring authors can use a book to build authority, attract leads, open doors to speaking opportunities, and move people toward their coaching offers.

Patricio shares how he and his wife, Daniela, discovered their calling through years of trial, error, obedience, and imperfect action. Together, they now help faith-driven authors write, publish, and position their books as part of a purpose-driven business.

This conversation is especially valuable if you have ever wondered whether writing a book could help you grow your coaching business, or if you already have a book sitting on the shelf and you are not sure how to use it strategically.

In this episode, you’ll hear:

Why coaches should consider writing a book even if they do not see themselves as authors yet
How a book can create instant authority in your area of influence
Why your book should lead readers to breakthroughs, not just information
How to think about your ideal reader as someone you are uniquely called to serve
Why your book should connect to your message, framework, and offer
How to use a book as the entry point in your customer journey
Why book sales are not the only measure of success
How books can open doors to speaking, coaching, and client conversations
What the Kingdom Book Awards are and why Christian authors should consider submitting their work

Patricio will also be speaking at Christian Coaches Academy Live, happening July 15-17 in Milwaukee, where he will teach more on how to turn your book into more sales.

Learn more about CCA Live 2026:

www.f2itribe.com/CCALive2026

Submit your book to the Kingdom Book Awards:

www.kingdombookawards.com

Who You Are Matters More Than What You Sell Jun 03, 2026

Show notes

Who you’re being matters more than what you’re selling.

In this episode of Sales Strategies for Christian Coaches, Justin Janowski shares a simple but powerful reminder for Christian coaches, consultants, and entrepreneurs: your business is not built only on what you offer or how you sell it. It is also built on who you are while you do it.

Justin reflects on his own early business failures, the lessons he learned about sales and marketing, and why integrity, generosity, and skill matter so much when you are building a meaningful business.

This episode is a call to stop focusing only on tactics and remember that people buy from people. Your values, your communication, your energy, your integrity, and your way of being are felt before you ever make the offer.

In this episode, Justin talks about:

Why who you are matters more than what you sell
The difference between focusing only on “what” and “how” versus honoring the “who”
Why Christian entrepreneurs are called to build with integrity
How being true to your word builds trust
Why generosity opens doors and strengthens relationships
The importance of becoming good at your craft, sales, marketing, and service
Why good can be a strong and faithful starting place
How to show up as the person God made you to be in business

Key takeaway:

As you figure out what to offer and how to grow, don’t forget the deeper foundation: who you are. Be true. Be generous. Be good.

If you want to become the kind of coach people trust before you ever make the offer, join us at CCA Live 2026. You’ll learn practical sales and business strategies while connecting with Christian coaches who are building with integrity, generosity, and excellence.f2itribe.com/ccalive2026

Overcoming Toxic Shame with Guest Mark Hanson May 27, 2026

Show notes

Have you ever struggled with shame, imposter syndrome, or the fear that you are not enough to do the work God has called you to do?

In this episode of Sales Strategies for Christian Coaches, Justin Janowski talks with Mark Hanson about overcoming toxic shame, shutting down, and the inner stories that keep Christian coaches and entrepreneurs from showing up fully.

Mark is a pastor and coach who works with Christian men to help them overcome shame, stop shutting down, and stand fast in who God created them to be. In this conversation, Mark shares how shame affected his own life, ministry, marriage, and relationships, and how his healing journey eventually became part of the work he now does with others.

Justin and Mark unpack the difference between guilt and shame, how toxic shame creates the belief that “I am not enough,” and why imposter syndrome often keeps coaches from marketing, selling, sharing their story, and making their offer.

They also talk about why many coaches are called to serve people who are facing struggles they have personally walked through, and how honest, appropriate vulnerability can create deeper connection with the people you are called to help.

This episode is especially helpful for Christian coaches, consultants, entrepreneurs, and leaders who feel stuck because of fear, self-doubt, perfectionism, or the belief that they need to be further along before they can serve others.

In this episode, you’ll hear:

How Mark Hanson discovered his calling as a coach
Why many coaches serve people who are facing struggles they once faced
The difference between guilt and toxic shame
How shame creates the lie that “I am not enough”
Why imposter syndrome can keep Christian coaches from moving forward
How awareness becomes the first step toward change
Why exposure, grace, and safe relationships matter in healing
How your past struggles can become part of your message
A practical question to ask when shame is keeping you stuck

One of the key questions Mark encourages listeners to consider is:

What is it costing you to not be honest with yourself about what is going on in your life?

If toxic shame, imposter syndrome, or fear of being seen has been holding you back, this conversation will help you name what is happening and take a practical next step toward showing up with more honesty, courage, and purpose.

To connect with Mark Hanson, email him at:

mark@standfastcoaching.com

Christian Coaches Academy Live is coming up July 15–17, 2026 in Milwaukee.

Learn more and register here:

f2itribe.com/CCALive2026

The TEACH Framework for Christian Coaches with Takhia Gaither May 20, 2026

Show notes

What if your coaching program worked more like a great lesson plan?

In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with Takhia Gaither, also known as Takhia the Teacher, to talk about what it means to coach like a teacher.

Takhia shares how her background as a classroom teacher, writer, coach, and speaker all connect through one core gift: helping people learn, apply, and grow. She also introduces her TEACH framework, which helps coaches think more clearly about transformation, curriculum, client implementation, and reflection.

If you are a Christian coach, consultant, speaker, or entrepreneur who wants your clients to actually receive, understand, and apply what you teach, this conversation will help you build a stronger path from where your clients are now to where they want to go.

In this episode, you’ll learn:

➡️ Why teaching, coaching, and writing may be more connected than you think➡️ How to identify the gifts God may already be using through your work➡️ Why great coaching starts with the end result in mind➡️ How to break down your process into smaller, clearer steps➡️ Why coaches need coaches, mentors, and continued development➡️ How the TEACH framework can help you build better group programs, trainings, and curriculum

Takhia’s TEACH framework stands for:

T - Transform What do you want your client or student to receive?

E - Equip What do they need to know, practice, or prepare for?

A - Apply How will you help them take action and use what they are learning?

C - Cultivate How do all the pieces come together into a meaningful learning experience?

H - Honor How will you reflect on what worked, what needs adjustment, and what God is developing through the process?

Justin and Takhia also talk about Christian Coaches Academy Live 2026, where Takhia will be speaking on how to coach like a teacher and build a stronger lesson plan for your coaching work.

Learn more about Christian Coaches Academy Live 2026:
www.f2itribe.com/ccalive2026

Learn more about Takhia Gaither:
Takhia.online

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