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SFR 38: My Day 1 of 3 'Funnel Hacking Live 2017' Notes Feb 27, 2017

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Russell Brunson, Todd Brown, Brandon and Kaelin Poulin, Jim Edwards, and Stu McLaren...

What's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Now, for the next three episodes, I'm actually going to do ... This episode will be day one of Funnel Hacking Live, and I want to go through and show you the lessons I learned, and kind of what some of the speakers were doing and sharing with us. And then, obviously, next episode will be day two, and then day three.

So the next three episodes are going to be a bit of an overview of the things that I learned. Let's kick it off.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right guys, now the first thing you'll probably notice is that my voice is shot. I am completely humbled by the number of you that I met who listen to my podcast. It was so awesome. But I met so many of you. I was totally touched, also, by the number of you ... I mean, I was not expecting gifts, but a lot of you guys ... Anyways, I'm saying thank you to those of you did that.

That was very nice of you and I appreciate that a lot...

I pretty much talked for three straight days and my voice is totally gone. I was going to do these last night while it was all even more fresh in my brain, but I was like, "Gosh. I can't even ... I can't even ..." You know, anyway. I was like, "Maybe if I go to sleep, everything is going to be better, and I'll wake up in the morning, my voice will be better." It's not. It's actually worse. I'm probably going to lose my voice, 100%. Anyway, that's okay. Here it goes though, all right, so you just have to, I guess, deal with that.

I'm going to go ahead though, and I'm going to let you know the things that I learned, the big takeaways from Funnel Hacking Live. Now, understand that what I'm going to do here, it's not going to give justice at all for what really happened.

But, this is more the tactile stuff that I'm going to go over. The very first day that we had ... Gosh, it was such a good event. Oh my goodness. Everyone was going nuts, so crazy. Totally got my picture with Tony Robbins, which was crazy cool. That guy is huge. Anyway. I'm not a small guy either, but man, he was like a full two heads taller than I was.

Anyway, all right. So hey, the very first day we had Russell Brunson speak, obviously, then Todd Brown came in and spoke. Russell spoke again about something so good, and I could see everyone going like, "Crap. I need to redo how my whole product works now that I've heard Russell speak."

Brandon and Kaelin spoke. Jim Edwards spoke about copies. Stu McLaren came in and taught about membership sites and how to make millions of dollars with them, it was fantastic, it was amazing.

Then we had huge round table discussions, and honestly, that's ...

I really lost my voice from the majority of, really, two things. When people walked in the door for the very first day, I mean, music was bumping. I mean, it was so loud, it was awesome. The stage looked incredible; it was so much bigger than last time, which none of us could really believe. We were like, "Oh my gosh, this is just amazing." Melanie and our team did fantastic.

It really, really went well. Just, I can't even ... It's hard for me to describe everything that went on there. But I ...

As people walked in the door, I was screaming, "Yeah, what's up? It's game day baby," as loud as I could, slapping, giving hand-fives to everyone that came in. I'm pretty sure I started bruising my hand; it actually really started hurting. But it got everyone jazzed up and in state as they walked into the door, which is awesome.

We wanted the energy levels to go up, because it pulled them out of their comfort zones. I try and do that a lot of times when I'm learning things, even on my own.

All right, so Russell first spoke about creating a mass movement. These are really chapters that are hardcore in his new book. But the main point is that you really need ... You got to have three things in order to create a mass movement. The first one is, you need a charismatic leader. Second one, you got to be able to have ... There needs to be a cause.

Then the third thing, I think it was a following...

Crap, I should have brought all my notes with me as I was doing this. But, anyway, it was so good, because he started talking about ... This is way beyond product creation, right? Most of our audience speaks, and talks, and is focused solely on, "How do I create the funnel? How do I create the product?" Right? He's like, "Okay that's good, and you guys are getting really good at that as a community. But the next step is really, how do you get people to it." Right?

Joe Polish, this reminds me of one of Joe Polish's courses, but he's talking about how marketing ... You think about sales, sales is what happens face-to-face, in front of people. I think that I've mentioned that before in this podcast. Imagine standing in front of somebody, that's how you sell them, right?

But marketing is what gets them in front of your face, right? That's what turns their feet and gets them standing in front of you, and that's really what Russel talked about first. Very tactile, how to do that, how to construct the message, how to get it and put it all together. Really, really cool.

Then we had a quick break. Then Todd Brown came in and he talked more about the big idea, and this idea that you could latch, go back in history and look at other marketing messages that were killing it, and just tweak those messages, and he showed you how to ... Again, the whole thing was extremely tactile.

I saw someone post, and they were like, "I learned no actual hardcore strategy." I was like, "Man, you must not have been freaking in the room then, because you're the only person who said that. Ever." I don't even ... Everyone I've been talking to is like, "That was the best thing I've ever ... That's the best event I've ever been to, related to business, ever. Across all business, not just marketing, in general." I was like, "Yeah, it's pretty cool." We worked our butts off for it, so we're super glad that you guys liked it.

But Todd Brown talked more about how to actually get that big idea, right, the one thing, and how to construct it. The big takeaway I got from him is that the creativity that your business requires is not in you. It's not. He said, "You have got to be obsessed with the market that you're in. As you dive into the market, and as you figure out what pieces are missing, the creativity comes from the market, not from you."

If you're sitting there and you're not reading books, and you're not digesting things, and you're not there trying to get better and get your craft down, you cannot conjure the amount of creativity needed, that your business needs.

I was like, "That's so key. My gosh." I started thinking back, and I was like, "Holy crap. He's totall...

SFR 37: "The Power Of Perception" Feb 20, 2017

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One of my videos totally fooled an ad agency a couple years ago, and I wanna show you how I did it on Youtube

What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right, that was kind of cheesy...

Hey, today I want to tell you guys a little bit ... I want to tell you a cool story. I want to tell you about the power of perception. I didn't have any other name for that except for this, so this is the power of perception, right?

Perception is huge. Perception is amazing. It's very, very real, right?...

When I was in college ... Oh, you know what? I'm totally going to put this video in the show notes too. All right, when I was in college ... A lot of these stories I tell, I realize, are about college, but realize that I have not even been out of college for a year, so that's where a lot of my stories come from, so I'm so sorry.

I tell you a lot of things that I'm doing with Russell right now currently, but obviously there are some cool things that happened while I was in college too, because I was a really active kid and I was not a normal student.

Anyway, there was a class that I was a part of, and part of the class, what we had to do was we had to create a video, and we had to go get as many views on it as possibly could. And whoever had the most views, I can't remember what the prize was, but it was something crazy.

And the whole show was about social media...

And I will tell you that 90% of what that guy was teachings was totally old. It was not ... It was outdated information, it did not help. It was actually very bad information, some of it. But the principles were cool, right? I mean, as far as the tactics. The tactics he was teaching were old. They were outdated. School can't keep up with it, which is one of the reasons I had such a hard time with the school, right?

School, college in general, does not keep up with what's going on in business and marketing...

Anyway, as a group, my little group of four people, we had to come up with a video, and then we had to go get as many views on it as possibly could to get, I think, to get an A. It was kind of a cool and interesting assignment.

We had to go figure out different places to post it, we had to learn about some SEO, we had to learn about ... It was really, really fascinating to do that, and it was just a whole lot of fun.

We went and we decided the new Star Wars ... Let's see, which one was it? Not the most recent one, obviously, it was A New Hope. I like Star Wars. I like Lord of the Rings, I love Harry Potter. I mean, I just like a good story in general. Anyways, I like all that stuff. I especially like it when there's good music in the movie.

I'm a huge music buff, so if there's good music and it's a good story, done. I don't really care if it's ... Anyway, whatever.

We went and we decided that we were going to play off of all the hype for the new Star Wars. I said it would be best if we looked around the industry, and we decided that we were going to go and make a video off of what was currently happening and what all the buzz was already about, right? We were going to ride, basically, the hype.

We decided it would be about Star Wars, and a video that was going around that was huge was this lifting video, and it was this bro walking around saying, "Do you even lift, bro?" Have you ever seen that video? Maybe I'll just put that in the show notes too. It's like, "Bro, do you even lift? Do you even lift, bro?" And he's saying it to all these really jacked guys that are huge and they're getting all ticked at him.

And it was really, really funny. I mean, it's a funny video...

And so we decided, okay, Star Wars and then the bro video, so we said, "Do you even Jedi, bro?" And so what we did is we had one of the guys in our group dress up like a Jedi, and we got him like a lightsaber and we got him a cloak. It was actually a bed sheet. And he ran around campus asking people if they Jedi. It's really funny. And he did it all these random places, and ... Anyway, it was actually a good video.

I was like, okay, perception is reality, perception is reality, perception is reality...

And people knew in that class that I was really, really into this weird thing called funnel building. This is towards the end of my college experience. And we made this video, and we got it together, and I was like, okay, I guarantee you none of these people or any of the teachers know about some of the gray hat stuff of the internet, right?

White hat, black hat, gray hat, right? White hat is the totally clean stuff, black hat is the ... That's like straight-up hacking, right? And gray hat's kind of the in-between. I'm all about gray hat, you guys. If there's something that's going to my stuff ahead, then why would I not do it, you know what I mean?

If it's not breaking any laws, then shoot, I'm going to do it...

So I went and I was like, I'm going to prove a point to this teacher that there's a place for this stuff. A certain place at a certain time. And what I did is I went to Fiverr, and all things scammy come from Fiverr. That's not totally true. But it certainly was at this time. And I was like, I'm going to buy YouTube views. Right?

I'm going to pay people to watch this video. And I went through and I paid like $5 and I got 50,000 quote-unquote "views." Straight-up bots, right? I mean, no one's ... They weren't real. Maybe half of them were real, because they placed it in certain spots, but the other half I'm sure were bots, just so they could deliver on their $5 thing.

And in one day, we were watching the stats. We'd get into class, and we'd watch the stats. Get in the class and watch the stats. Well, I got into class and we watched the stats, and there was like this flat line and then, you know, it was like a hundred views that last day, 200 views the day before that, and then boom, 50,000 views.

And they were like, "Oh my gosh, what happened? This is crazy." And I think I paid a little more and I got another 50,000 views. I was like, "This is crazy. Look how viral it's going, oh my gosh." And everyone's like, "Oh my gosh, this is so nuts."

I was just chuckling on the inside...

It was so funny, because the teacher was like, "This is nuts. Oh my gosh, I've never had anyone happen, this is crazy." And I was that kid that was kind of pushing the envelope. I ended up getting an email and a phone call from an ad agency. I don't think I've ever told this story before. I'm sorry if you guys are listening to this so I won't say the name of it, but I was walking around on stage on ... Oh, excuse me.

I was walking around and I was ... Anyway. I got this call and this email from this company, from this ad agency, and what they do is they acquire video assets that are going viral so that they can place ads on them. And I was like, oh, that's interesting.

SFR 36: "How I Broke Into The Industry" Feb 17, 2017

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I realized a few years ago that I needed to stop asking people for permission to prove myself...

What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen.

Hey, how's it going, everybody? Hey, I am really excited for today...

First off, it is still freaking cold here. Oh, my gosh, it's so cold. I love motorcycles. I think some of you guys know that. I'm not a motorcycle connoisseur as far as like brand and all the little nitty-gritties of it.

What I know is, I like to ride them, and I love to ride mine. Right? I've got a, it's a 2001 Kawasaki Vulcan. It's a cruiser. I wish it was a little bit more powerful. It's only 500cc, but anyway. It's still crazy fun, right? And the snow has been melting here, and the roads are clear, and so in the mornings, I have been riding my motorcycle, and what was funny is, I woke up this morning, and I rode it a little bit last week, and ... Anyway.

It was fine, but this morning, I woke up, and I was like, "Oh, man, it's extra cold out. Oh, man, it's really cold out. Oh, my gosh," and since we moved new offices, we were only a mile and a half away at the other one, now I'm out four and a half miles away, which isn't that much difference, but it is when you're on a motorcycle and when it's that cold outside.

And I started riding, and I was like, "Oh, my gosh, that is so cold," and I start driving, I start going, I start going, and now I have had a little bit of frostbite before in my life. I was a hardcore skier growing up. We'd go like 25 times in a single season. I started skiing when I was five years old.

I don't think you guys know that. I don't think I've ever told you that before, and my dad was going to go be an Olympic skier, and I'll tell you guys more about that stuff later, but ... So we skied like crazy growing up, right?

And my hands and my face and my feet are used to that kind of cold abuse. Right? And I was riding along, and I'm not going to lie, but about a mile in, I was like, "My hands are going to freaking fall off. This is ridiculous. I cannot feel anything anymore." I was like, and it starts to get dangerous, you know what I mean? Because your right hand controls the brake. Your left hand controls the clutch.

You know what I mean?...

Left foot is the gears, right foot, you got the back break. Right? I mean, riding a motorcycle's an involved process, you can't just sit there. And so I was like, "If I can't freaking feel the grip, this is going to be a scary experience," and it was about a mile and a half in, and my face mask starts fogging up.

I wear a full mask helmet, especially when it's this cold. I mean, my face would be falling off otherwise in ... That's what it was like when I was a skier, a hardcore skier, but ... Anyway, I get to the office here, and I cannot feel my hands at all, and if you guys have ever had that experience before, I don't just mean like numb, but it's where you got the actual cells in your skin, in your fingers, they start to freeze, and it's a very painful experience, until your hands go numb.

They go numb, but then you can tell they're getting extra stiff and hard. You can't really move them, and it starts to freeze, literally, and it's a painful thing to have happened, but it's like 12 times more painful to have them thaw. Oh, my gosh.

So I got here to the office and I was like, "Hey, I'm going to record a podcast. I want to jump out to you guys real quick," but I had to wait for like 15 minutes just pacing around the office quickly, because my hands are just throbbing as they start to thaw. It's a ... Anyways, it's an awful experience, and I was like, "Hey, Siri ... "

Let me see if ... Hopefully it doesn't turn on. Okay. And I was like, "Hey, Siri," hopefully Siri doesn't hear me, I was like, "What's the temperature?" And it was like, brr, 24 degrees. I was like, "Oh, my gosh, I didn't know it was 24 degrees outside," and I was wearing gloves, but they're these paper-thin little things, so like, oh, gosh, okay.

I'm not going to do that again. Anyway...

Hey, super excited for today. We are still about ... Gosh. I'm so excited. We're still about a few days away from Funnel Hacking Live, and I just wanted to recap real quick what happened last time. That was a life-changing experience for me.

At the time, I was about to ... So this is last February. I was still in college, but I only had a week left of school, and I was getting straight As, and I was ... I mean, I was a ... For the most part, I was a straight A student. I graduated with a 3.85 GPA, and ... Which is kind of a rare thing, but I feel like, because most people are straight A students, I feel like they're really, they're kind of tightwads, and they don't know how to sell stuff, and they're ... I just get really into all the subjects.

If something interests me, I'll go learn it and try and get good at it...

But anyway, so I was nervous because Funnel Hacking Live was basically during finals week, and I was excited to get there, though. All I knew is, I had to get there. I couldn't explain it, I didn't know why other than it was my tribe. You know what I mean? I knew my tribe was meeting.

I knew they were getting together, and I knew there were things that were going to happen there that were going to get taught that would not be taught otherwise. It would be hard for me to learn the things that I was going to learn there outside of the event. You know what I mean? That's why it's so exciting to go. That's why it's so important to go, and I didn't have any money, though. I knew that Russell's going to be opening the cart.

This is like, rewinding even more, the last time it was in March, so in like January, he was like, "Okay, I'm going to open up the ... "

I think that was in, he's like, "I'm going to sell some tickets and get this thing going," and I was like, "Crap, I got no money." I was a poor college student. I was in the army, I was in ... I mean, there was a lot of stuff going on, my wife. I was trying to just keep up with school, we had two babies. We had, there's so much stuff going on, and that's kind of cool to have met a lot of you guys since starting this podcast. A lot of you guys were in the exact same situation, or are still now. It's kind of cool to bond over that, for sure, but ...

And I was like, "Cool, I'm going to go find some guy that I can build funnels for who will, instead of paying me, he will just pay for me to go to the event," and this, it sounds cool, but it was like, man, the execution of that was rough, and so I went in ...

Some of you guys are making a mistake when you go build funnels for people, you're trying to prove yourself. You're trying to ask for permission too much. I've done a lot of coaching sessions with you guys recently, and one of the things I've noticed in there is like, "Hey," I'm like, "He...

SFR 35: "Hackathon At ClickFunnels HQ" Feb 14, 2017

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Our 3-day event and the powerful lesson it gave me...

All right, how you doing everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right, all right, all right. Hey, sorry it's been about a week since I actually podcasted, I've been crazy busy! We had an event here, Russell and I, it was actually really cool, I got to speak on his stage, which is super cool! Get up and speak and teach. It was actually his inner circle.

We were kind of testing an event, we were trying to see how it ran, we were trying to see ... Even before we do big things we'll actually go to a test group, which I've been telling you guys to do lately before you actually go out and try to sell it, go through a little test group, which is actually what I've been doing with my dad.

He's got a cool software he wrote that helps you trade futures and he wins like ... I can't publicly announce or declare that he wins 80 to 85% of the time but it might be near those ranges.

Anyways, it works though! That's what we do, we go take a little test group and we did that here, recently, at the new office and it was three days long. About 15 minutes before, we're walking around, Russell and I are kind of in the back, there's an event room where everyone can go and hang out and we've got a spot for about 80 people.

And Russell and I ... then on the other side there's all these locked doors, you gotta have keycards, and we're all official now, we're kind of laughing like "Crap, we're like a real business now!".

And we're on the other side of the building and he and I are kind of hiding a little bit like phew, we've got the jitters a little bit, 'Alright, you ready for this, its three days." We're getting stoked.

I was like, "you got everything you need?" And he said "Yeah, I think so, can you do X, Y, and Z for me?" And I said sure, and we're kinda going back and forth.

And about 15 minutes before we walk out there he goes, "Hey, will you introduce me every day?" And I was like, "crap, I've never done that. Yeah, okay!". And I literally went to Google and I was like 'How to introduce somebody on stage' and I was like, what's the main goal? And I asked, "what do you want to have happen?"

And he said "The biggest thing I want, I want there to be higher energy than what they currently are so that when I come in I can pick them up from where they are and keep going. It's easier for me to match them if they're at a higher level of energy than me walking on stage and they're all like 'bluuuh' with slumped shoulders." Anyways, I hope that makes sense. But he's like "would you introduce me?" And I'm like "Okay, sure."

So, I went and I was like, Okay, I gotta tie it into a story somehow, is there something I can tell about him, what's something that's funny? And you gotta be careful, you don't want to make fun of your boss. I was like 'Alright man, I think I got it.' and I got up on stage and I told this story, and I've actually told it on this podcast here before so I actually probably won't, but at the end of it, what happened is this guy in the inner circle came up to me ...

What's up, I know you're probably listening to this ... and he's like, "Dude I love your energy. It was so awesome to feel that, you got me so charged up for the day I'm brand new here, will you send me the voxxers that you send to Russell ... That was part of the story was that every single morning I vox Russell and I just go, "Woo yeah baby, woo its Monday we get to build funnels with Dirk!" and I start yelling, I'm like "Yeah, woo!".

What other business do you get to do this with? Who else gets that excited over what they get to do? I don't know. This is a freaking cool industry that we're all in this together.

And he's like "Will you send all those things to me?" and I said sure! I'm actually going to play you for them right here, he said "Hey I would love to have these things as my alarm clock." So if you guys want this, you totally can but literally what happens is every single day I vox Russell just like pumped, and it's only like three seconds long on every single one of them but that's all you need!

It's all about staying in state and its all about pre framing your head top be able to handle what's about to happen, it's all about ...

Anyway, super cool stuff! So while I was coming in today, I was like hey, you know what would be kind of funny is if I put those on my podcast so here they are!

"Woo, Monday baby, yeah!" ... "It's Tuesday baby, yeah, woo! Get some!" ... "Woo! It's Wednesday baby! The tank!"

All right, how was that? You guys, I am a goofball at heart and I don't care. I think when people start caring too much they get old and die.

Hey, if you like that cool, if not, whatever. Its something that I do, Its just a little fun tradition I have with Russell and one of the inner circle wanted so I thought 'Hey, might as well put it on the podcast'. I learned something really valuable, and this is the reason I'm podcasting today. I should say that I relearned it, because I have learned this before, and it hit home so hard.

I learned this, Russell gave me a course by Joe Polish, probably like six months ago now. And I went through and I started listening to it, and my gosh it was so good, and I started going through it and I was like 'this is incredible, I'm loving this.' And ... you guys are gonna be knocking on my door asking for the name of the course, I cannot remember it! I'd have to go find it.

Anyway, so, at this event there was ... in the future I'm gonna be teaching probably about half of the event, so I'll teach a few sessions then Russell will get up and teach a few sessions, and we'll kinda tag team back and forth.

On this one, I put together the actual workbook for it, he did most of the teaching of it so we could test it out. But there were a few parts he had me come up and teach on, and ... I'm holding the book right now, its called 'The Funnel Hackathon and for three days we build your funnels. Or you do. But you come in and we tell you, okay, now heres the next thing to do, build it. And we don't move on until you're done! Now heres the next thing to build, go build it.

All right now heres where our heads are at when we do this, now you do it.

Its hand holding the whole way through and at the end of it these guys are like "Oh my gosh, that was incredible, so awesome." And these are concepts and principles that Russell and I have been going back and forth on.

Like, oh my gosh, think about this, think about this, think about this and its been really special to do that with him as he puts his new book together. What was interesting is I get to my sections and in between each session we have these little workshops where people execute what we were just teaching, and we do not move on until they have what we were just...

SFR 34: "The Maestro - A 21st Century Entrepreneur" Feb 07, 2017

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Good morning everyone. This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

All right you guys, how's it going? It's been a little while since I've recorded a podcast. Things have been so busy, so busy. I'm actually driving over to our brand new office. We got a really cool event going on. We got most of Russell's inner circle over here. We're going to go for the next three days through some cool material to help them launch, but I don't know if I'm supposed to talk about it yet.

How's that for a cliffhanger?...

If you guys go to Funnel Hacking Live, you'll find out more about what it is. You guys are going to like it. It's really, really cool. I don't see anyone else doing what we're doing here.

Anyway, hey it's been a while since I've done a podcast. Again, I just want to apologize for that. I always try and do at least two of them a week. That's my goal. I always try and do it with an awesome microphone. Just like the last one I did, guys I'm in the car again. Sorry about that.

I'm obsessed with the sound quality like I said before, but whatever...

The message today I think is kind of cool. I think it was only two weeks ago, so I've been traveling a lot. We're going all over the place and we're switching offices. I haven't really had a chance to sit down with my microphone and actually do an actual podcast. Just barely we got our security cards to go into the new building.

We got all stuff. For a long time I couldn't get to my stuff. That's what I'm saying. I couldn't get to my equipment and actually do a podcast for you guys. Anyway, enough blabbering on that.

Just about a couple of weeks ago, I was flying back. I was in Vegas on a trip for Russell. I don't even know how to talk about this. I was feeling kind of down on myself for ... I'll admit. I was feeling a little bit down. I was like, "Crap, like there's all these things I wish I had up and running." There's all these things that I wish I had going. I have like six sales funnels right now that are at the 90% level.

I just got to spend another couple extra hours on each room to get them launched. I know a lot of you guys are going to hear that. You'll be surprised by that and go, "Wait a second, this is all you do." Yes, but for other people. I have a lot of my own funnels already running and make great fantastic money.

They're totally on autopilot and I absolutely love it...

I guess it was just ... I don't know how to say it. I was feeling down on myself. I was like, "Oh crap. I just wish that there are these things going. It must be because I had to push harder. It must be because I have to do this or do that." I was looking on a lot of external things. I was walking through the airport thinking about this and that's kind of my nature to be honest. I'm naturally hard on myself, not unlike the bad way but in the incredibly self-motivating way.

Otherwise I won't be where I am and same with a lot of you guys who listen to this podcast. I was walking to the airport. I was listening to some cool audio books and I was like, "All right, like gearing up. Okay, here it comes. I'm feeling the stress."

Some guy taught a long time ago that when you start to feel stressed, it's actually your body preparing to be able to do what you're thinking about doing.

Don't always push off stress...

Stress can be a good thing...

There's good stress and bad stress...

I think I've talked about that before like, "Welcome to stress." Your body's prepping to go handle and take on whatever challenge you're thinking about. I was walking to the airport.

I was feeling this. I was thinking this...

I was in my own world man. I feel like I was one of those like the horses with eye blinders on. I was looking right kind ... I wasn't looking at the ground. I was kind of looking right in front of me. I was just pacing. My flight didn't take off for a few more hours. I got there kind of early.

I kind of came up to the spot where there's tons of terminals all over the place, meaning it's almost like the equivalent of a cul-de-sac. There was terminals kind of this huge ring and the people sitting. It was massive, people everywhere. I was walking and all of a sudden I hear this thud, the boom.

I hear the sliding sound and this pair of sunglasses comes flying in front of me...

They land and stopped about right in front of me where I am. It kind of come off guard. I looked down and I looked over at the thud. There was an old gentleman who had passed out laying on his back in the middle of the terminal. A lot of us heard it. He was like may be 10 feet from me.

His wife was standing right there. She turns around and she notices him. She goes something ... I can't remember the name but she was calling his name. "Are you okay? Are you okay? Hello, oh my gosh!" She starts freaking out understandably. I just kind of walked over to him and his eyes were wide open.

He was lying down on the floor. I'm not trying to get gruesome but I just want you to kind of feel what I felt. There was a little bit of blood coming from his head. He wasn't breathing. His tongue is kind of out a little bit. He basically, I don't know if it's a seizure or stroke. Also we realized there were no paramedics around. We were going to have to try and save this guy.

I'm not going, I was in shock. I was in such a stupor because of what I was previously thinking about. I'm thinking about, all of a sudden these are the things. I was like, "I wish I had this going. I wish I had this going. I wish I had this going." I was in such a stupor that it shocked me that that situation was in front of me right there, right then. I was not able to even really react the way that I would be able to.

I mean we train for this stuff all time. I'm in the army. We trained for that kind of crap all the time. This other guy just like snapped right into gear. He went and he got a defibrillator. We were shocking his heart while he's on the floor. I was yelling at a lady with a radio saying like get people over here, and another lady was grabbing him. A guy started doing CPR on.

It was really intense. We went probably like five minutes without him actually breathing. Now somebody saw his chest rise just a little bit on his own and everyone clapped in the whole terminal. We're all cheering and stuff.

I was really heavy and I don't even know, but that was the only breath that I saw him take. I think like the paramedics came in, but it took them forever. I wanted to yell at them. I saw them coming down terminal and they were walking. I was, "Oh my gosh, that pissed me off so much." I was like, "You guys ..." I'm pretty sure the guy died. His wife was right there screaming.

It was an awful experien...

SFR 33: "Stick To Risk..." Jan 27, 2017

Show notes

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"About 10 years ago my Dad told me one of the secrets to wealth regardless of your job or business..."

What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now, here's your host, Steve Larsen.

All right, all right, all right. Hey. I'm in a car by my phone. I am obsessed with music, so I love sound quality, which is why I usually use a $200 mic to record my podcast. Hope you guys will forgive me.

I actually just went to Russell's this morning. We are lifting together with the crew, and I'm hurting actually. I'm in a lot of pain. We're doing squats and I didn't warm up, so I'm feeling all those pops in my hamstrings. That was stupid.

Anyway, hey, I hope you guys are doing awesome. I have got just a ton of messages lately. I want to thank you, but I also want to apologize. I'm 300 emails behind, real emails from you and 60 Voxes, another 30 Skype messages. People are somehow finding my phone number, calling me.

I appreciate it, but I just physically am unable to answer all that stuff right now, but anyway...

Russell and I were talking this morning. We didn't talk about this, but something popped into my mind. I remember growing up, I did a whole lot of construction. You guys probably didn't know that. I actually worked at Discount Tire for a little while during the winter months. It was totally freezing.

We would work 12 hours a day, no breaks. They'd give us hamburgers for lunch, and we'd grab ... It was so cold. Oh my gosh. You'd feel it down in your core, the kind of cold ... I grew up in Colorado, and it was the kind of cold where you breathe and it hurt your lungs to breathe just because the air was so freezing.

You know what I'm talking about?...

Anyway, super crazy. I ended up getting really deathly sick because of it, because our hands would be all greasy. They'd come in, they'd give us this food. It's not like we'd wash our hands. I'm sure I ate car grease and oil a couple times. There's no doubt that I did.

Then after that I went and I did construction doing residential swimming pools. We built a lot of swimming pools for the Denver Bronco players. Pretty cool stuff. I got to meet a lot of their players and stuff like that. We'd go around and we'd build these sweet, just awesome, high end swimming pools.

Sometimes I was part of the build crew and sometimes I was part of the cleaning crew. I'd come up later on and we'd do all the pool maintenance on them and stuff like that. A couple times ... Is it Moreno? I can't remember his first name, but on the Broncos player, Moreno. He almost shot me because I walked into his house or I walked into his backyard, which is usually what we did. We didn't knock. We just did it. He's like, "What? Oh, bro, I almost shot you." Anyway, kind of funny.

Then I worked other ... All I'm saying is I actually worked at a plastic factory for a while, and we made M16 buttstocks and syringes. It was injection molding. It was really interesting. I did so many construction jobs and it taught me how to work.

It taught me how to do hard stuff, stuff that sucked, which is good. You want to know how to do those things. I love what I do, but there are elements of it that are work, stuff that is really, really ... Let's see if I can shift. I'm driving my car. I drive a stick shift. Here we go.

If you can't do the crappy part of the business, then you're going to fail because it's the crappy part, so I'm having a crappy part of it. Obviously, a good side and bad side.

Anyways, one day, my dad brought me aside. My dad was an executive at IBM. He's a genius, man. He's the man. I'm working on his ... He does extremely well in the financial markets, just personally and so I'm helping him build a webinar right now, but anyway, I'm getting sidetracked.

Anyway, he brought me aside. This is several years ago, a long time ago, maybe almost 10 now. That's crazy. I'm 28. What? He brought me aside and he said, "Hey, you know what?" I was doing all these construction jobs and I was learning how to work and it was great stuff and it was good for a teenager. I went on a mission for my church. I came back, and he was like ... Here's one of the biggest lessons he ever taught me besides how to work hard.

He brought me aside and he said, "You know what? If you want to make a lot of money, you have to got to stay on the revenue side of business." I didn't understand what he was saying at first. He's like, "Do not reside on the cost side of business."

I was like, "Okay, you know, I don't, what are you talking, what are you talking about?" He said, "Think about it. When you go into work, does your position produce revenue or is your position a cost to the business?"

I was like, "Interesting." He's like, "Any time that you are standing on the revenue side of business, you're going to make a lot more money." That's why sales guys get paid so much money. That's why people who do HR and people who do support, that's why they don't get paid a lot of money. They are a cost to keeping the business running.

He's like, "If you want to ever ... If you want to keep on ..." He's like, "That's why I've done so well in my career is because I have stayed on the revenue generating side of business." His job was to go, to fly to clients all over the world. He's been to I don't even know how many countries, well over 50, tons of ... My dad traveled like crazy growing up.

He'd go out and he'd go to these clients and he'd figure out what they needed to built. Then he would come back and he'd orchestrate the team and they would build this crazy software solution for these high-end people, anything from watches to NASA and to the military. He did a lot of stuff software wise. The software in your car that you're driving right now, he's touched that stuff. He's created industry standards that's touched all of it.

All I'm saying is he knows what he's talking about on this stuff. Take what he's saying and take what I'm saying to you right now as real. Just think about it. Any time your business, any time your position, which is why it's so great to be the entrepreneur, you are directly in charge of making money for the company.

People are like, "It's not fair that that guy comes in and he owns it and he makes all this money." He's like, "Well, he is solely responsible for making your paycheck happen, so, yeah, why wouldn't he be, you know?"

There was a great book that I read...

I was just thinking about all this again, how interesting that is because that's one of my roles for current job in ClickFunnels. I'm very much on the revenue side of business. Sales funnels and my skill set is very much directly related to the revenue side of all these other people's businesses when they hire me to do their funnels.

I'll charge 15, 20 grand for a sales funnel, but I know it'll make them 10 times that in a y...

SFR 32: "Selling Isn't Telling..." Jan 24, 2017

Show notes

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VERY surprised about what I learned while wandering the booths at Affiliate Summit West...

What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.

Welcomes to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

A few days ago, I was talking to Russell and I was like, "Dude, my first, not the interviews, but just the podcast, at the very beginning of this podcast, I'm not a huge fan of them."

I hadn't really found my voice yet, hadn't really found the way I speak and my style yet.

I was like, "Dude, I might just delete some of them." He looked at me real fast and goes, "No." He's like, "You cannot delete those." I was like, "Why?" He goes, "Because it's part of your journey man. You even told me around podcast number 60 on marketing your car. That one, that's when it started changing for me.

I was like, "Oh yeah, that makes sense. That makes sense."

Anyway, those of you guys who have stuck with me this far, you've listened to a few of those podcasts in the beginning. I'm really loving getting more interaction from you guys. It's been a lot of fun to speak with a lot of you guys, and talk with a lot of guys.

I just launched, actually, talking about cool little things just going on right now, little updates. It's been awhile since I've done a podcast, but I just launched called funnelfeast.com. It's a picture of a sales funnel, or just a normal funnel. It's got a fork and a knife trough it, and then just a big bite taken out of the side of the funnel.

Basically I get enough of you guys asking me, "Hey, how do you build this? How did you build this? How do you build this?" I thought I might as well start streaming live when I'm building a sales funnel. Now I don't always make it through, but I try to show just the hardcore building parts.

Lot of little tips and tricks, and hacks that I use, stuff like that...

It's been cool to watch. I mean I think I had like 300 of you on the first one, and this next one has blown up like crazy. I just did Jeff Walker's product launch funnel, and went through and built those pages.

Of course get to share the funnel out to you guys. Just trying to provide value. Hopefully you guys like that. Anyway, hopefully I can see a few of you guys on there later.

Been a little bit busy though. I was gone for about five days, and Russel had me over at Vegas. I was at the Affiliate Summit West Conference, and I'm not really a Vegas guy. I don't really care about gambling. I think it's dumb.

We studied the little formulas in college about what actually gambling is, the actual math formulas behind it. I was like, this is the dumbest thing on the planet.

Why would I ever gamble? I'd rather see if a funnel works and lose money that way than on gambling, but to each is own.

I just look around like, "Dude, I don't care about this." Everyone's like, "Oh, you're going to Vegas. Woo hoo." I'm like, "Well, you guys are going to think I'm weird, but I don't mind just staying in my hotel room just working." I guess that goes to show I'm a little bit of a workaholic.

Hey, I thought I would share with you guys some of the lessons I learned while I was at ASW, the Affiliate Summit West. There's thousands of people. These are all the affiliates, the hardcore affiliates on the internet.

Like I said, thousands of people, tons of vendors. I don't know, there were probably 70 vendors. Lots and lots of companies go there.

They set up a booth and everyone walks around. There's big high level speakers speaking, so obviously Russell spoke while he was there. Really fascinating to walk around and start talking to people.

We had really interesting people come to the booth. Some people who have used click funnels and love it, and then people who hadn't heard of it at all. That was the two different categories. There's no middle ground, it was like, I have click funnels and I love it. It's amazing. The other category was like, I don't even know what you guys do.

Well, it's only two years old so not shocked there...

It was really fascinating. Some of the people that came by, just so self-righteous. Some of them, they're like, "This is what I do, and I'm so professional." You're like, "Oh man. Your customers don't love you. I can already tell you because you're being too professional.

I can see that from the outside right now. I don't want to do business with you." Why? Because it makes me think that I have to be all professional and polished 100% of the time just to use your guys service. I thought that was a really powerful lesson there.

The other thing that I thought was interesting was, I was walking around, I'd walk up and I'd start talking to people, and it was fascinating, we all talked about it. The rest of us, the Click Funnels staff that was there, we talked about it all together.

It's incredible to me how hard it is for people to explain what they do...

I mean, I was walking around these different companies ... I can't even remember the name of ... Maybe I shouldn't say names on it, but it was company after company after company. I don't know if they had just hired some people who'd never heard of their company before, and they were just trying to fill booths, space and get people there from their company and represent and wear their swag, or if they just truly ... It was a common thread.

I was walking around, it was extremely loud because there's so many people there. If you're talking face to face you feel like you're yelling, so you're basically yelling for the full eight hours every day.

That was cool for sure, but I was like, "Hey what do you do?" People would sit back and they'd be like, "We, what I," and there'd be all these little false starts. I was "You really don't know your spot in the business system, the business ecosystem. You don't know what you do. You don't know what value you're actually providing to people."

I was thinking, how should we do this for Click Funnels or even for my own self. How would I say this? How would I pitch what I do to companies? It put a theme for the remainder of the event in my mind.

I'd walk around, and I started asking a question. When people walk up, they'd be like "Hey, how's it going? My name's so and so." I'd go, "What's up? My name is Steve." I'd immediately ask them, "Hey, what do you sell?" I didn't want to say, "We are this, and we provide this," and you start talking about yourself immediately, that's garbage.

No one ever wants to hear about that...

When I did that in door-to-door sales, I did door-to-door sales for two summers, and I'd go out, if I start talking about myself immediately they'd be like, "Okay, why are you knocking on my door, telling me that? You're interrupting my space to tell me about you?" I'm just thinking about what you ... Does this ma...

SFR 31: "One Is The Loneliest Number" Jan 10, 2017

Show notes

There's currently about 8 people doing tasks for me at all times… There's no way I could do it without them…

Click above to listen in iTunes...

What's going on everybody? My name is Steve Larsen and you're listening to another delicious episode of "Sales Funnel Radio".

Welcome to "Sales Funnel Radio", where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

All right, all right, all right. I am super excited for today. I actually grew up riding dirt bikes. I never actually owned one. My brother did, I had a friend that did, and I would ride theirs a lot. It was a lot of fun.

I had a fun childhood, man. It was awesome. We did our fair share of things that were dangerous, stupid, but we were just really adventuresome kids. A lot of fun.

Fast forward a whole ... I'm still pretty young I feel like so I guess don't fast forward that many years, but up until right now. My wife one day was like, "Did you want to get that motorcycle?", and I was like, "What?", and for some reason she gave me the clear so I am super stoked.

I've been riding a motorcycle. I got a 2001 Kawasaki Vulcan. It's a cruiser. It's awesome. It's only a 500cc so it's not like ... I actually wish it was a little bit more powerful, but it's great though. It's fun for what it does and what I use it for. I only live like a mile and a half away from the ClickFunnels office. I don't need to go that far. It works fine. It's great.

Today, I took my motorcycle test and I was, I'm not going to lie, I was nervous. I had been watching Youtube videos. I've been watching videos of people who had hidden helmet cams, because I guess you weren't supposed to see what's on the test, and I was like ... it was kind of funny.

I got there and I was like, "Man, some of these maneuvers are really hard." Weaving cones, things like that. That's not that challenging but there was a few parts that were challenging.

There was another guy. There was only two of us. We ride up and we got out and we were chatting with him. There was some paper work we had to do. We had to tell him about some stuff. At the end of the paperwork part, he told the first guy, "You're going to go first, and Steve, you've got to wait".

I was like, "All right". I stood off to the side and I watched. The guy starts, and he was a little bit cocky when I was chatting with him before the whole thing started. He had the most gorgeous bike and he had done a lot of custom work to it.

He had done ... It looked fantastic. His bike was, I'm not going to lie, I had a little jealousy. It was pretty dang sexy. I will probably get a bike like his in the future because it was amazing.

I love my bike, and luckily it's over on the other side of the wall right now so it didn't hear me just say that...

He had a great bike. He goes and he's weaving the cones and he put his foot down, which is a huge violation. You get a lot of points for that.

You don't want points...

If you get so many points you fail. He skipped the last cone too. He skipped a cone, that's another lot of points. He put his foot down and got tons more points. He turns around and he's doing the next part and he puts his foot down again.

I was like, "What the heck, this is ... ".

It was kind of crazy because he was talking big game. Beforehand, we were checking out each other's bikes, we're looking at each others what we're riding. He had this awesome cool really awesome throaty sound that you want from motorcycles and stuff.

My current bike is a little bit too quiet so I was like, "How do you make it louder?" He was telling me and showing me all this stuff. He's like, "You could do this on your own, man. You could do this on your own. You could just drill out these little screws right here and you could pull this thing out. Your bike could be so much louder, so much faster. It's amazing." I was like, "Wow".

My first thought was like, "Crap, I don't want to figure out how to do that on my own." I'm really freaking good at computer stuff and funnels. That's my thing. I would rather pay somebody to make all the adjustments for me.

That was my first initial thought...

I was like, "Oh man, I just want this bike louder." It was funny, though, because during the test afterwards, he failed the test. He wasn't even allowed to continue. I saw the instructor get close to the other guy. The guy that was going first. He's like, "Look man, you put foot down twice and skipped a cone.

You failed. I'm sorry, but you failed...

I can't even let you continue with the test." He was a good a sport about it, but you could tell he was pissed, which is totally understandable. He was a good sport about it. He pulled off to the side.

I was like, "Crap. That dude didn't do it. How am I?"

I get on my bike and I went through and I put my foot down where he put his foot down. I start going through and I'm weaving though and I put my foot down again where he put his foot down but I didn't skip a cone.

I stayed on the course...

He just gave up but I didn't, which was awesome. I went through and I actually did the rest of the test perfectly. I got my motorcycle license today which is totally awesome but the guy, he didn't wait around to finish to watch.

He got on his bike and he left. He was super pissed. Oh man, it's okay. It's all right...

It's funny, I've been teaching my little three year old daughter, well she'll be three in December. I've been teaching her ... I walk up to her and I'm like, "Brinley, what do we do when life gets hard?" and she gets in kind of like a fighting squat stance and she just starts growling and gets her face on and I'm like, "That's right!".

"Brinley, what do we do when life gets hard?", and she puts her arms down slowly while she's flexing. I'm like, "That's right! We just get mean back, right back in its face", and she's like, "Yes!". It's really funny. It's pretty awesome. She's cool.

My daughter is awesome...

I wanted to say it to this guy. It was funny to me though. I was laughing at how much he wanted me to go change these pipes on my on and I was like, "No! I want to do that on my own."

I was thinking about that today. Obviously, it happened all today. It's actually been on my mind though, the last couple days.

I've been looking around at different entrepreneurs...

I've been looking at a lot of the people who either build funnels or who own businesses or whatever it is. Here's a commonality I'm starting to notice. You guys know I'm obsessed with patterns. You guys know that about me.

I like to watch for the patterns that are all around us that no one's looking for. What I noticed is that people who stay solopreneurs never quite make it. You know what I mean? They never get to that spot where they're like, "I have so much money now, I can just sit back on my own."

Meaning,...

SFR 29: Call Your Own Shot (my 2017 goal...) Jan 05, 2017

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Every year I make a video, publicly announcing my goal. It's actually selfish cause it freaks me out that everyone knows my goal and I push even harder.

Last year, I set (what was to me) a lofty financial goal... and I hit it. This year is another big one and I'm pumped (and scared to death) to announce it...

Welcome to Sales Funnel Radio. Where you will learn marketing strategies to grow your online business. Using today's best internet sales funnels. Now, here's your host. Steve Larsen.

Hey, what's going on everyone? This is Steve Larsen. Well this is the third year I've done it. It is still a newish tradition but I am keeping up with it which is awesome. Every single year, what I do is I go and I create a video publicly saying what my goal is for that year.

It makes me scared and nervous every time I do this, but what's been cool is to go through and look at the last year got ... Wow, I got all this cool stuff done.

You know what I mean? Two years ago when I did this I was like, "Gosh, I'm am going to try my hardest just to make an extra grand every month like that would change my life.

We are struggling where it was super, super hard and we were having a hard time just living, just hitting the basics. Oh my gosh. I know that you have probably felt ... If are watching this video and you follow me at all you've probably have gone through something like this.

If not, you most likely will or someone that you love will. Anyway, you feel challenge like, "Man, I was brand-new married." Well, not then. I'm married five years now. We have two kids a one-year-old and a three-year-old. I remember just thinking like, crap divers are expensive.

I was like, "Man, just an extra grand a month would just change everything for me, right? As I was about to ... It's about three or four years ago actually now, I sold my first stuff online. I went nuts. It's like, "Oh my gosh. This works. This is so crazy." Right?

I just set goals and like, "Okay, I am just going to try to make an extra grand a month." That was three years ago and I didn't hit. It was crazy though so within the second year.

I will put the links down of those other videos down in the description here on YouTube.

Two years ago, 2015. Yeah, 2015. I was like, "Oh my gosh. It would be so awesome if I could make an extra, two grand a month." I didn't hit it but I made someone else like 53 grand. We're using the methods that I use and I was like, "Wait a second." Okay, I think I might be on to this."

I just kept grinding and grinding and grinding. Staying up till like 3:00 AM all the time. Like pushing it so hard, not stopping, barely sleeping, that kind of thing. It's not like I want to live like that but I hadn't figured it out yet. 2016, just this last year, a year ago. I made a goal and I was like this is huge, like I am so scared to actually hit this and I said I'm going to try and make $4000 every month after a passive income stream.

I was like, "That's insane. I'm nuts, I'm crazy. There's no way I am going to be able to get that done," and I hit it. Please understand, I am not trying to be braggy. I am not trying to be weird when I say this stuff but I work my guts off.

I have an amazing wife who allows me to be able to do what I'm doing so that I could hit those kinds of goals.

This is income on the side of my actual job.

I am going to give you guys little accounting for my year real quick and I am going to tell you guys what I did. This last January, I built this funnel for, it was an ROTC. It was for charity and we're doing a charity mud run. It was a 5K, and we are trying to raise money for woman soldiers. Really cool actually. January I built the funnel using click funnels for school thing. February, I got 650 people to sign up for it. It's awesome.

March, we raised $7000 and I just kept building for several other clients. I actually start making a lot of money for other clients that I was pulling in. I was like, "My gosh. Like I am figuring this out. This is cool." April, I got hired by a ClickFunnels and I get to sit right here. It is really cool.

May, I just was trying to keep up with my boss. I was like, "You are a genius. My gosh, I can't handle what it is that you do."

I was, again, I get up. I'd usually stay up till 12 and then get up at five again, I do that everyday.

You kids arrived on that...

I just build up my own thing, right? June, I finish salesfunnelbroker.com and I went and start again subscribers. It was really cool. That's June. Then in July, I started interviewing tons of people for a podcast that I wanted to launch. July, I interviewed like crazy.

August, I actually launched it. The first month, we had 1100 downloads. The second month was 1300. The third month was 6000. It caught like wildfire so thank you to all of you who look into that.

Anyway, that's fast forwarding a little bit so back in August I launched the podcast and I started doing coaching calls and actually charging for that because I am getting so many questions, I couldn't handle all. I was like, I got to zip people out somehow. It kind of sucks but it's the way it works. I got to charge for that, so I started doing coaching calls.

September, that's when I have my first $12,500 week. That was like. "Okay." I remember, I was sitting at a Wendy's and I saw my phone and I was like., "Good crap. What the heck?" I showed my wife and we both just sat there and in silence for a little bit like, "whoa. All right. This is super validating."

I was like, I'm glad my wife was sitting there next to me. All the people who were saying, "No, you can't do it." That works for like five years for that. I knew I could do it, I just was like, "How? How? How?"

That was the struggle for the longest time...

I call it my shut up check. The first time you get paid online or whatever it is you are trying to pursue. "Shut up." Like, "Look, I did. Shut up." Just the shut up check. I learned that from Shawn Terry by the way. Anyway. October, that's when I started having several $1000 days just back-to-back-to-back-to-back. I was like, "Man. That's crazy cool."

It was around the beginning and like middle of summer. Around that time when I started making about a grand a week consistently off of the same few assets that I developed, over and over and over again.

I was blown away about it...

I was like, "Man, this crazy cool stuff." I'm super excited about this. I am hitting my goal. $1000 a week, that's $4000 a month. My goal is $4000 a month, baby, what? I just, I hit to hit the fire for me. I was going nuts. I was like, "This is the coolest thing on the planet."

It was really cool. That's when I started building a lot for other people. I was like, "Man, this is really cool." I started building. I was like, "You know what, this is actually worth a lot of money to businesses. Why am I not charging just a little bit more?"

I started charging 10 grand for these funnels that I wa...

SFR 28: Interview - Nick Arapkiles Exposes Some Of His Youtube Traffic "Hacks" Jan 03, 2017

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I LOVE video…. And traffic. I have over 200 videos on Youtube now and here's what I wish I'd known…

Steve:

Hey, everyone. This is Steve Larsen. Welcome to Sales Funnel Radio.

Announcer:

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Steve:

All right, you guys. Hey, I'm super excited. I'm super pumped for today because we get to talk about something that has always intrigued me. It's actually kind of the way it got started in internet when I first started working for Paul Mitchel and driving internet traffic with one of my buddies.

Since then I really haven't done much so I'm excited to welcome on to the podcast an expert in this area, thank you so much, Nick Arapkiles. How are you doing?

Nick:

I'm great, man. Thanks for having me on.

Steve:

Hey, thanks. I appreciate it. Thank you so much for coming on. I was just looking through Facebook messages before you and I got on here and I didn't realize I think you had asked if we could push the time back and I'm such a morning person, thanks for getting up this early to do this.

Nick:

Hey, no problem at all, man. I'm happy to do it. Like you said I'm not much of a morning person, but when someone like you gives me an opportunity like this I'm happy to get on.

Steve:

It's nice that you did, I appreciate it. For everyone listening, this really is probably the first time, I mean, this is the first time that we'd really spoken like this.

The guy that connected us is Ben Wilson obviously. Ben is the guy. He and I we're doing that things, Paul Mitchel and several other companies just think the world of him. He sent me a message and he goes, "Dude, I got this awesome guy. He's the man." I think I still have the message just to put it on the podcast or something.

It's pretty funny. He's like, "This sweet guy, man, he's this genius and he said he wants to come." "Hey, sweet." I'm always looking for talent, for people because I get boring for everyone I'm sure.

I'm excited to have some mix out.

Nick:

It's kind of a funny story. I met him at an event here in Colorado and then I actually ran into him at the Rockies, in the baseball game. Then he messaged me about you and here we are.

Steve:

Dude, that's great. What event was it?

Nick:

It was actually for a book publishing event ironically ...

Steve:

He told me he's going to that. Okay, cool. That's fantastic. It's funny this whole internet marketing world, it's actually a lot smaller than people think it is because people get in it, they'll get out of it, they'll get in it but the people that stick around I don't think there's ... Anyways, get around quick. What is exactly that you're doing then? You told me that you're awesome with YouTube which is awesome.

Most people forget you can even advertise there I feel like but what is it that you're doing?

Nick:

Basically, I've been doing this stuff for a lot. Do you want me to just go on to my story a little bit?

Steve:

Okay, man. Let's hear it.

Nick:

Okay, cool. I've actually been online for about six years now and two and a half of those first six years were complete and utter struggle. It's usually the case with a lot of people's stories.

I don't think I'm too much different...

Steve:

Anyone who says otherwise I feel like they are just lying or throwing a sales video.

Nick:

Yeah, I mean, it sucked at the time. Obviously it sucked at the time not having, you always expect when you get started you're thinking you're going to make money in your first day, first week, first month at least but it was tough man, it really was. I forfeited a lot of things going on.

I was actually in college at the time...

It was the summer before my last year of college so all my friends were going out partying and going to pool parties, different stuff like that. I was just dedicated to this thing. I essentially locked myself in my room that whole summer and I was dedicated to making it work and I didn't even make it work that entire summer and even years after that.

It just led me on this path I think once you get into this like you're essentially infected with the entrepreneurial bug as I like to call it.

You can't really go back from that. I mean, I kept on trying different things. I even went into the trading Forex and stuff like that but eventually came back into the marketing realm and that's where I am now like you're asking I've done a lot of YouTube stuff. That's the big thing is I really always focus on driving traffic because if you can drive traffic then you have a business. You really can do anything, it depends on what traffic you're using.

Most the time I promote different funnels like business opportunities or just affiliate programs...

I haven't really dove into much of my own stuff. I just leverage other systems that people put out and that's pretty much what I'm doing but it all stems from driving traffic and then calling people from YouTube into my world.

I like to really call it my world more so than my list.

I think a lot of people say my list or build a list. That's great, obviously you need to build a list but I think it helps me come from a better mentality than it's I'm building a list of people or a list. It's more so I'm building an audience of people, they are in my world now.

Because I think a lot of people secure a list and they just think of numbers and what it really comes down to is that these are people that are interested and they want to connect with you and they want to learn more. You have to treat them as such and I think when you do that you get a lot better results.

Steve:

Interesting. That's interesting. A lot of people I know will talk about, they'll have you fill out something.

Who are you trying to attract? What's their likes? What's their dislikes? What do they hate? Sometimes I feel like that gets pretty artificial after a while. You're just targeting people like yourself.

I feel like it's the easiest way to go...

Nick:

Yeah, to be honest I didn't express this fully but basically what I do right now is I don't actually do too much advertising where I'm paying for the clicks and stuff like that. It's mostly just all organic.

I've done a little bit of advertising here and there but the big thing is just putting content up. I know you're asking if I could drop some nuggets for YouTube and stuff like that but the biggest thing is just to continually put out content just like any other type of platform whether that's Facebook, Instagram, even Snapchat now.

It's just continually putting out content because the more content you have out there, the more likely people are going to find you...

I mean, there are some videos that I have that have seven views but there's also other videos t...

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