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Screw this ONE THING up, and you'll cripple any chance of living like a rockstar in every way...
Oh man.
It's funny because when I listen to other people's podcasts, sometimes they're really boring.
I'd rather throw in a little weird foils here and there and actually be entertained myself.
Anyways.
I've had quite a few people reach out to me lately. Honestly on average, about one person a day. One new person per day, sometimes two, reaches out to me and they say, "Hey. I've got this sales funnel," or "Hey. I've got this business idea," or "Hey. I've got something I want to put into the marketplace and try and get money for it."
One of the first questions I always ask is, what's your plan? What's your, we call it a value ladder, leading from one product to the next. You just increase value and increase price as you go. What's your offer structure?
I was telling them, remember that the offer is not the same thing as the product. What's the offer?
You don't sell a pile of rocks.
You sell a rock bed next to a sidewalk with bushes in it, next to a rock wall where people are going to admire you as they walk by.
You sell the experience.
It's all about an offer.
I've had quite a few people recently who've been approaching, and I've noticed this trend that I don't know if they're trying to impress me. I don't know if they're trying, it's possible I guess.
They'll say, "Hey. I'm going to go make an e-book, and I'm going to do this and write an actual book, a physical book. I'm going to get it in the stores. I'm going to do this, this, this, this, this, this, this." It's like they start beating their chest a little bit. "I'm the man." They go, and I don't know what it is. I can understand that I guess. I wake up and I'm excited.
It's not even seven o'clock yet, and I am recording a podcast. Yeah, I call it world domination. I want to take over the world also.
The trend that I've been seeing is that a lot of people will compare themselves to an ideal. I've been listening to Dan Sullivan. If you ever listen to his book or his presentation, "Pure Genius," it's very good.
In there he said something, and I was like, oh my gosh, that's so true. He said, "Part of the part of the problem is that we'll get to this spot in our lives, and we've been planning forever to get there.
Say like, well I don't know, we're just going to say a trip. Let's say you're planning on going on a trip. It's a big one. Let's say you're going to go overseas somewhere. You're planning the trip. You're thinking about it and the months are coming. The months are leading up to it.
You're planning out the, I don't know, the meals, places you want to go, people you want to see, the different events you want to attend. You're starting to imagine as you get on the plane what it'll look like.
If you're going to Hawaii, what it'll smell like, what's the experience going to be like. Then you get there, and you're like, "Oh this is awesome."
While you're in the middle of experience, you start planning your next trip. You start saying things like, "Oh man. What would it be like instead of going to Hawaii, what if we went to Spain?"
You start planning in the middle of your trip, Spain. You start going, "Oh, what's it going to be like? What is it going to smell like? Who am I going to talk to?
What events am I going to attend?" You get home, and you immediately get on plan and go to Spain. When you get to Spain, it's like, "Oh this is awesome," for the first day.
Then you turn around, and you're like, "Oh. Let's go visit Germany." In the middle of Spain, you actually get on a plane and just fly to Germany. That's what it's like when I'm talking to a lot of people about their business.
Like, "I'm going for this, and going for this, and going for this." Like wow, that's really cool, but you're not actually focusing on anything.
You're not actually going to win at this. You understand. To a degree, especially at the beginning when you're just trying to get a product out there that actually converts, you have to be a little bit of a monomaniac.
A lot of people won't do that.
I keep trying to explain to some people, you have got to simplify. Probably the number one thing I've learned working for Mr. Russell Brunson, is that, that's my day job and I absolutely love it, but probably the number one thing I've learned from him is that the man simplifies like crazy, and then just executes. It's insane.
We do not get caught up in the details when he and I build a funnel together. I sit next to him all day, every day. He's like, "We're going to go do this." Cool. Then we figure out the details as we go, but it is our only focus until we get it done and it's converting and making money.
Does that make sense?
Because I get these people, and a lot of people that do that. I realize when I was listening to Dan Sullivan's program, he said something in there that was very fascinating to me.
He said, "A lot of times people have," I'm not going to say it exactly or whatever, but the major point was, sometimes a lot of us will just go compare ourselves to an ideal rather than what has actually happened.
Does that make sense?
Here's a scenario, excuse me. Let's say you really want to lose some weight. Let's take someone who's really, really overweight.
They go and they lose like fifty pounds in three months, which is amazing. That's fantastic and almost like borderline healthy. That's a lot of fat loss or weight loss. They get there and they've lost this weight. They get on the scale. They feel fantastic. It's a lot of fun for them.
They're feeling great, but then someone who's really, really, really in shape.
Let's say it's an Olympian, walks in front of them and just keeps going. The guy notices, and says, "Oh, but I don't look like that." They get really depressed.
They bring themselves down. "Oh crap. I can't handle what's happening in front of me right now. I might as well not even try for this. I'm never going to look like that."
That's what Dan Sullivan was saying. He didn't say that example, but he's like, "Look, what happens is that we'll go from our current state to a better current state, and rather than comparing to our own selves where we came from, we'll compare to this ideal."
Every time you compare to an ideal, you will always end up not happy. You'll always end up getting depressed.
You'll always shrink back. It'll take away your steam from wanting to move forward.
I was thinking about that in terms of a lot of businesses that I've done, especially when I was in college and I was just getting into this game.
About four years ago is when I really started doing this stuff. I have to say, I totally have done that. I think we all have. We'll go through, and especially when you see these other internet tycoons, and you're watching their stuff online or just other business people in general.
You go through, and you've got your thing. It's starting to work, and you're excited about it. You've got this inner fire, this drive to go produce it and make it cool.
Then, all of a sudden, someone will walk in front of you and go, "Yeah, but you're not making 100 million a mont...
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