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SFR 27: People Do NOT Buy On Price... Dec 22, 2016

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All right, all right.

It is December. There is snow everywhere. I'm actually from Denver. I'm living in Boise, Idaho right now, which is where the Click Phones Headquarters are.

I actually live like a mile and half from the office, I'm really close to it. Most of the time I'll walk or ride my motorcycle or something like that, but it has been so icy out. There's no way you're going to get me on a motorcycle.

I want to, I'm a little bit of a daredevil, but there's no way I'm going to. Anyway, I have not been riding a motorcycle. I've been walking a lot. I drove today, luckily just because it's so freaking cold out.

There's not as much snow here like there is in Denver, but it's just as cold, oh my gosh. Anyway, I'm really excited. I love December. December is awesome. Christmas is amazing. I don't know, I love the whole time of year, I love commercialism, I love ads, I love people trying to sell me stuff.

I'm kind of weird like that.

Not a lot of people like that. I had this tradition when I was in high school, I would wear a Santa hat every single day to school the whole month of December. You might think of that and you're like, "All right, that's kind of cool. Awesome job, that's neat.

You're a teenager, you can pull that off." It's funny because I've totally been doing that as an adult and you don't get the same effect as when you're a kid. People look at you like, "Hey, you must be going to a party.", or "what?" I've actually been wearing my Santa hat every single day to work with Russell.

He'll be sitting right next to me and I've got this Santa hat on and we're Skype calling with people and video conferencing and things like that and I'm wearing this Santa hat. I know Russell thinks it's hilarious, but I don't think everyone else has thought the same thing.

Anyway, kind of funny and I'm wearing it right now. It keeps your noggin warm. It's kind of awesome. I keep my hair pretty short because of the Army, so it keeps my dome piece nice and warm.

Anyway, I am very ... What am I trying to say here? I am very, very serious though when I say I do love the commercialism. As far as what the meaning of Christmas is supposed to be, things like that, it messes with that, but I like sales so it makes sense why I like the commercialism part of it. It's funny because I went to Kohl's and I was walking through Kohl's.

You get out to the checkout line, and I had a huge lesson from Kohl's, thank you very much Big Brother Kohl's. I walked out and I was at the cashier. I hand him just a few shirts that I was getting. It was like $50 and at the end of it they hand me this receipt and they go, "Congratulations, you saved $153 today." I was like, "What the heck? Okay, thank you.", and I just walked away.

I went and I showed my wife and I was being all cheesy about it, you know, big hyperbole. I was like, "Guess what, I saved $153 today by spending $50." She was like, "Oh my gosh, that's so awesome." I love that psychology. It's like, wait a second, so I saved 153 by spending 50.

This is the save by spending mentality. It's really clever. They don't tell you how much you spent, they tell you how much you saved. I've actually been going back to each one of my sales funnels and at the end of the page, on the confirmation page, I show how much they saved.

There's a receipt on how much they spent, but I specifically say on there, "Congrats. Thanks so much. You saved ...". If I can't put a dollar amount I at least put a percentage, you know, "You saved X and X percent."

I make it the difference between what my down-sales were and the deals I was giving and the funnel, things like that. It's actually been really cool.

I recommend to all you guys, you guys go back and start doing that. Toss in some kind of save thing that's kind of a positive reinforcer after they've spent money, not just the fact they got to product. Need some more positive reinforcement. I was thinking about how cool it is.

I was thinking about all the different courses I've gone through. I think it's Frank Kern, Frank Kern has got this course, I think it's Millionaire Marketing Formulas. I think that's the name of the course. In there ... Actually it may not be that one. Anyway, whatever. He said "credibility doesn't matter nearly as much as believability."

That's why you have testimonials and things like that. Credibility does not matter nearly as much as believability.

For Kohl's, that's the only part that kind of left a little dirty taste in my mouth is these guys were saying I saved $153 on a couple shirts. I can see in some stores how you would spend that much money on it, but for Kohl's it's not like it's the crazy upscale places they go to. It's almost not believable. They're leaning on credibility. To me it's like, "Ugh, everyone knows what you're doing and it's really dirty feeling."

You know what I mean? That's kind of the feeling that comes out with it. If they brought that price down a little bit, "You saved $153", what the crap, I wouldn't have spent $153 on two shirts anyway.

I guess if I saved, I would've spent $200. I would not have spent $100 on each one of those shirts, they're not that nice. It's just a couple of tee shirts.

Make sure that what you're doing ... Anyways, those different things started popping through my head as I was at the checkout line. I was like, "That was not that believable.

You're leaning on credibility and it's not nearly as important." Kind of the cool part that Frank Kern says about that is "The way you establish believability really, really quickly is through testimonials.", especially if you're going to do some kind of price thing like that, like, "Congrats, you saved $153", have somebody else say that, a third party. Bring somebody else in.

Anyway, I think it was also from him, yeah it's from Frank Kern, he said, "Value needs to be greater than your price." I'm sure you guys have been to my main site, salesfunnelbroker.com. If you haven't you can check it out. You'll see on there that I give away the actual site, the one you're going through, as my front-end hook to get your email address.

I know if a lot of you guys have got that, I mean hundreds and hundreds of hundreds of people a week right now are getting it because that's a big deal. Every time I build a sales funnel for somebody I charge at least $10,000, and I'm giving you the entire thing away.

That's just for a funnel that I charge at least $10,000 for, that's just for a funnel. I'm giving you an actual website that I built inside of Click Funnels. I'm not going to lie, that took a lot of extra time, usually more than it takes me to build a funnel. I spent well past 200 hours on that site and I just gave it to you for free.

The value needs to be greater than the price. I'm giving away so much value. I've got a ton of people who've been coming to me the last little bit and they've been saying like, "Hey, tha...

SFR 30: The 2nd Economy Dec 09, 2016

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"Oh the economy, the economy!" Guess What? There's TWO Of Them… Which Are You In??? (Bit Of A Secret To The Mainstream)

Hey, what's going on everyone? This is Steve Larsen and this is Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Man, I'm not going to lie. I'm trying to just sit up straight. I'm so tired. It's almost midnight, which is not that late, but the last month has just been crazy. Been filming a lot for Funnel Hacking TV.

I built out 11 funnels. 11 sales funnels in a single day...

It was crazy. It can't take credit all on my own for that one, but I did take 11 funnels in a day. It was fantastic. Really, really cool. It is ... Like I said, it's almost midnight, and I'm here still at the office and I'm waiting for the dumb video to finish rendering and it's going to take like 40 minutes. It's crazy. The only problem with really liking to do video stuff and loving most of the Adobe Suite and... funnels and writing script and like I feel like I'm a renaissance man on some of those things.

I'm not trying to pat my own back, I'm just saying oh my gosh. I need to go take a break. Someone else can do some of this for a little while, all right?

Hey, so I got something here that's actually been on my mind a little bit and I was listening to Dan Sullivan and soon as I heard it I was like, "Oh my gosh, people need to hear this. If they've not heard this, this can actually effect the way they look at the world. This is great."

It's from his book or program or whatever it is, Pure Genius, and he was talking ... I'll just tell you, I got to it. I was listening to his program. I was kind of driving around. Most of the time I was listening to music, something like that just kind of relaxes me.

Sometimes I just ... For a while go through these huge stints where I'd just listen to audiobooks and programs. I'd put them on 2 times speed so I can get them down faster. It's funny though because I pause them enough to just think about what someone said.

It would probably be just as fast if I just played it at normal speed. Anyways.

Hey, so I was listening to Dan Sullivan thing and he came across this concept and he was talking and he as saying, "I want you guys to know, think about this, think about where you are. Put yourself in this scenario."

He said, "There are actually 2 economies in the world...

...Most people go and they talk about the economy. Oh, the economy's this. The economy's that. The economy's bad or whatever it is, or the economy's gone up. But they talk about it like it's one economy." Dan says that's actually not true at all. A lot of the conflict that comes from like you know the difference between a white collar worker and a blue collar worker and a lot of the clashing comes because of this.

He said, "Hey, there's actually 2 different economies. The first is the economy of time and effort."

Now, I used to do residential pool construction, like swimming pools. I did ... I worked at a golf course. I worked at a tire factory, or discount tire. I was a tire buster. I worked at a plastics factory.

We made anything from syringes to M16 boat stocks to CD cases. I mean everything. It was all over the place. It was crazy. I worked at a sports store for a while. I had a ton of jobs. A ton of jobs growing up. It was very much in the time and effort economy.

If I was not there, I did not make money. You know what I mean? It's kind of cool, so I was talking to one of my coworker's sons about this. Chandler, if you're listening, big old shout out to you, buddy. I was talking to him and he was saying ... I think he asked for some kind of advice or something like that.

I said, "You understand that there's two different economies. The first [inaudible 00:04:06] said is the time and the effort economy. That's where most people live. That's where most people breathe. That's what they know. It's just time and effort and all the leverage they have over their life. But there is a second economy. It is so real. It's so real. It is the results economy."

Now, I can come in to work and build out a funnel, build out 11 funnels in a single day and have someone else drive some traffic to it or drive it myself and walk away the rest of the week and as long as I know it actually converts and I've done my homework so to speak, I've made sure it does convert, it actually does make money. That's a results based economy.

I can walk way from that, right? That's a full out asset. That's amazing.

Like I said, I have this ... It's called the MLM Down Line Recruiting Funnel. I'm not actually in an MLM right now. I know MLM... love what I create for funnel stuff. I got one of those funnels in the market place. I... market place, and it makes like 500 to $1000 a week. It's nuts.

That's completely the results based economy. You know what I went and did today? I bought a motorcycle because of that. I just walked over to the dealer and that's the fastest sale that dude's ever had. I was like, "Yeah, I already know I want this." He was like, "Well, what's holding you back?" I said, "Nothing," so I walked inside and signed the paper work and walked away.

Like, "I'll be back tomorrow night and pick it up." Like, "Okay." I think I shocked him pretty bad.

Anyways, kind of funny. As a result of the results based economy. Ask yourself, are you actually in the results based economy?

It's possible to be working in a results based I guess enabled company but still not be benefiting from it. Meaning, I could be completely obsessed with building sales funnels, which I am, and even though I could benefit from being in a results based economy, I could still be addicted to the fact that I need to build funnels all the time.

Tim Farris talks about this actually in the 4 hour work week. He talked about how a lot of times even though your basic needs to live and go do the cool dreams that you want, even though you'll have those means to do that, the mere fact that you don't know what else you want to do with your life keeps you working at your job.

That's kind of the next step of the results based economy is that you might be in an industry where you could benefit from just results. Right? Well, I produced X, Y and Z. What else do I do? I don't know, just work I guess. That's one of the dangers of it.

There's cool stories out there like, hey, there's a really cool CPA that he does all of his taxes for all of his clients like every February. He doesn't even wait.

He actually tells all of these people, "Hey, I'm actually traveling the entire month of April, so get your taxes in." He has people collect all these forms, all these things. Suddenly people open up their schedules. They know he's fantastic and he does tons of client work in February, goes and does whatever he wants the rest of the year.

That's a client based economy, but people wouldn't normally look at a CPA as a results based economic job or whatever. What can you do? That's the only reason I wanted to point it out...

SFR 26: Quizzes. Hated Them In School. Love 'em In Funnels… Dec 06, 2016

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I found, printed, and compared the format of some of the internet's "top quizzes". Here's what I found…

I always want to yell whenever I start one of these. Whoo Hoo, Yeah, this is Steve Larsen, welcome to SalesFunnel Radio.

Welcome to SalesFunnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now here's your host, Steve Larsen.

All right you guys, hey thanks for dealing with my cheesiness. It's funny though, every time I go to start to hit the record button, I mix my own podcast.

I mix it, produce it, I now have an assistant, which is totally awesome.

I'll tell you about her later. Finally, I think it'll be more consistent with these due to her. She's amazing. I think that will be really good.

Anyway it's funny, every time I go hit the record button, I always get this cheesy grin on my face. Anyway, I get excited. I've met a lot of you guys now who listen to this, and this podcast, just so you know downloads wise is ramping up like crazy.

It's been fun to interact with a lot of you guys...

A lot of you guys have sent me personal messages. A lot of you told me, "Hey this has been helping." That keeps me going, I've got to tell you, because it is a ton of work to produce a single episode. It's nuts.

First I take the podcast, and then I go, I actually mix the thing. I had to make intro and outro, then I had to go get it transcribed, then I turn it into a blog post, then I actually put it in iTunes, and then I syndicate it out to twelve different platforms. The whole thing takes including everything, probably an hour and a half to two hours at least, and that's flying.

That's like on really, really, good day. Most of the time, honestly it probably could easily be three hours when you actually factor in everything.

Anyhoo, all right I just want to say thanks for that. I was thinking about you guys like crazy which was a little bit weird because I was thinking about you guys over Halloween. I was walking around the neighborhoods. I was with my little girl, she's going to be three here in December. Then I also have a one year old. They're both awesome. They're dressed up in their little costumes. Princess Sophias and whatever, it's fun being a dad. Totally awesome.

It's funny though because this is the first year we're going to walk around with our kids and they're starting to get it, you know what I mean? They're, "Hey, this is Halloween. You're going to say, "Trick or Treat. You say thank you at the end. They give you candy. This is the only time you can take candy from a strangers."

It's kind of weird when you think about it...

We're walking along and we go to this house and this woman sees me holding my one year old. We have two little pumpkin buckets and so they give candy to my little two year old, almost three, and then go to give candy to my one year, but my wife was holding it.

She looks up and I got sick to my stomach, I was like, "Are you kidding me? Are you joking?" She looked up and she did a double take. She's bending over and grabbing stuff down, the bucket was on the floor there and she looks up and it's almost like she was sneering.

She looked up and her eyes were squinting just a little bit and her eyebrows were together just a little bit and she's like, "Oh did you want one for the kid also, the one year old, I mean you guys?" Okay, yeah. Clearly we're going to eat some of our kid's candy.

She's one, she's going to have maybe a single piece of that stuff. Okay yeah, you caught us. She was calling out my wife because she knew obviously we're going to have of our kid's candy. I call it the tax. The great dad tax. Anytime they have some piece of food, I'm like, "Okay I've got to tax that. This is the taxman."

This was what the hey is this? Anyways, I was a little bit pissed off about it to be honest, till they called us out. We keep walking along, keep walking along and I'm totally getting clued pictures of my kids underneath. I'm a show and tell dad. You just have to get over it.

Yes, I like my kids, they're awesome. I know some dads aren't that way or whatever. I'm a show and tell dad. I'm going to show you a picture. My kids in Halloween costumes are going to be in the blog post of this episode, I'm just letting you know.

We're walking around and the other crazy thing that happened while we're walking, this kid's running all over the place. It's fun, cool atmosphere. Some of the kids are dressed up all scary and it was confusing my little two year old because she had never seen anything like that before.

It's a little scary. She actually ended up running away from our house once because she got scared from that...

Anyway, we're walking around and we walk up to a door and I swear it looked like restaurant. She had listed on the door, hand written on a piece of paper and it was basically not duck taped but very neatly taped, you could tell someone spent a crap ton of time figuring out how to tape this thing to the door.

It had all of the allergy warning information that you'd expect in a restaurant. "This candy may contain or may have been produced in a facility where peanuts were there and soy, and lactose. Please advise if you need candy that does not have ... " It was so funny. It was so funny.

There're allergy warnings, there were glutton free options...

There's like, "What the heck is this? Oh my gosh this woman has gone to town." She opens this door up very proper. She's standing up and is elongating her neck a little bit, and very proper and bends over, "Why hello." I'm doing it right now.

I'm recording something audible. I'm doing it...

She bends over and is like, "Hello. Oh your costumes are just adorable." She's doing that kind of stuff. I was like, "Oh my gosh, I would kill myself if this woman was someone I had to hang around with at all at an actual restaurant." Which was funny because it reminded me of a restaurant. She was the hostess and she had all of these pieces out there and it looked like you were walking into a restaurant. I was like, "How interesting. How interesting is that? That patterns are pushed so far into what she's doing."

It led me along to start thinking more about this. How crazy is it, you have to follow me on this okay? How patterns really do follow and dictate a lot of things that we do in our own personal lives.

We walked away and went home and put our kids down. They ended up not going to sleep. It's the first time we've ever really given them sugar like that and they stayed up literally the entire night. It was nuts.

It stuck with me. I kept thinking about it over and over again. This woman who has, she's clearly obsessed about it, which is totally awesome...

I was moving along and I actually thought, "How cool it would be to keep funnelhacking more of the processes that we're being taken through that we don't know that we're being taken through. Much like that woman did. She was taking us through a process. She probably didn't even know she was modeling after what restaurants do with allergy warnings and stu...

SFR 24: Dan Henry - From Pizza Boy To $200k In A Few Months. Dan Is The Real Deal… Dec 01, 2016

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Dan went from not being able to pay his power bill, to WELL past $200k in a few short months. But it wasn't overnight. Here's how he did it. I'll personally be buy his product. Click on the link in the blog post to check out his offer…

ATTEND DAN's WEBINAR HERE:
and get my WP Theme Free... (email me)

Steve Larsen:

Hey, everyone. This is Steve Larsen, and you're listening to a very special Sales Funnel Radio.

Speaker 2:

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Steve Larsen:

All right, everyone here, I've got a really unique episode here. This is fascinating stuff. Now, I've interviewed a lot of people in this podcast, and I've gone through, and we've thought we've got some great advice from great people in the past.

Today's no different though, but I've really cool spin...

I want to introduce you to a guy I've just come to know just in the last couple days, actually, named Dan Henry who is crushing it in the Facebook ad area. He's going to tell you a little more about it, but just killing it. The thing that grabbed my attention right off the bat is I was going through Facebook.

I see this thing that says, "From pizza boy to $200,000 in a couple of months." I was like, "What the heck?" You know what I mean? That's always going to grab your attention. There was a striped screenshot, and I was like, "Crap, this is real."

I was like, "Who is this kid?" I started going through, and a really fascinating story. With that, I just want to introduce everyone to Dan Henry.

Dan, how are you doing, man?

Dan Henry:

Hey, how's it going? It's super early, but how's it going, Steve?

Steve Larsen:

It's going good, yes. Just so we know, Dan was like, "I became an entrepreneur so I don't have to get up early in the morning."

Dan Henry:

Yes, you're darn right. I became an entrepreneur, especially an online entrepreneur, so I can sleep in.

That's my whole thing...

Steve Larsen:

That's awesome.

Dan Henry:

How are you doing this morning?

Steve Larsen:

I'm doing awesome. Like you took, Dan, a whole bunch of caffeine, and I am loving it. It's just starting to hit. Hey, I really want to know, and so does everyone else. I asked a few questions to people on the Sales Funnel Broker secret unknown hacks, all different pages.

I'm like, "Hey, I'm about to interview this awesome guy. What do you guys want to know?" I got a huge list of questions from people, actually.

Dan Henry:

Wow.

Steve Larsen:

I mean number one, people want to know, literally, I think some are like, "How does a pizza boy" ... Tell us about your story. How does a pizza boy go to 200 grand? We'd love to know how it happened.

Dan Henry:

Well, I'll go through it. 200 grand, it's getting crazy at this point. I did 32 yesterday. I'm at 9,045 so far today.

Steve Larsen:

Wow, you're passed 200, obviously.

Dan Henry:

Oh, way passed 200. I've been doing over a hundred thousand a month for the past three months.

It's getting wild now. I'll probably do close to 200 just this month.

Excuse me.

It's getting nuts. Let me see if I can run through this from beginning to end as cleanly and quickly as possible. Basically, back in 2009, I was a pizza boy. I was just your standard douche bag.

Steve Larsen:

That does not reflect all pizza boys, by the way. Just want to put that disclaimer in there.

Dan Henry:

It reflects me. I saw these articles and these Business Insider things and all of these stuff about these guys that were making stupid money, you know?

Steve Larsen:

Yes.

Dan Henry:

Just 18-year old kids making a million dollars. I was just like, "What is this?" It was this online marketing thing, and I was like, "I got to learn this." I spent two years just going nuts.

Going nuts and trying to learn it...

Steve Larsen:

How were you trying to learn it?

Dan Henry:

The normal ways: podcast, buying crappy digital marketing products. That whole thing.

Steve Larsen:

Yes, yes. It's like the gauntlet we all run through, you know what I mean?

Dan Henry:

Yes. A lot of the early days with the Digital Point Forums and the Warrior Forums and all that. That whole thing. I didn't really try anything until 2011, and when I did, it was a blog.

I was doing the whole SEO affiliate marketing blog thing. It was not how to make money. I know everybody starts with how to make money even though they haven't made a dime, which I don't freaking understand.

Mine was electronic cigarettes, okay?

Steve Larsen:

Okay.

Dan Henry:

I went from $145 my first month in commissions to $30,000 a month my 14th month, so just over a year. I was making 30 grand a month in a year. I was doing really, really well. Life was great. I thought I was on top of the world, and then, the whole SEO crash happened.

All that income just went poof, gone. It was just gone...

Excuse me...

Everything I worked for was just gone in a flash. I had a bunch of money in the bank because I had made that for that long of a time, and so I went, and I bought a night club. I took my skills offline because I was bitter, a little bit, about it.

I was like, "Well, I want to start a real business." I started this night club, and I remodeled it. That's when I first started to learn Facebook ads because I had to bring business into my night club.

It, in just over a year, I flipped the night club for a $300,000 profit. Now, you would think that that's all grand and well, but unfortunately, due to some really bad investments, me, investing in some software products I was trying to do, not paying taxes for three years like an idiot.

I wound up literally broke at the end of it, okay? This was actually last year that I was still broke.

Last year, I could not keep my lights on, almost. I had just gotten married to my wife who is a lawyer in Turkey, but does not have her ... she's working on it now to get her law degree here.

She had to get a job, and this woman is a lawyer...

She had to get a job at a Turkish restaurant to help me pay the electric. It was embarrassing for her, and it was embarrassing for me because I felt responsible that I made her do that. I'm sitting here, trying to keep afloat. I started another blog, and I was making about six grand a month doing that, but it wasn't consistent. I was barely keeping afloat. That was bad. Then, I started.

People wanted to know how I made money back then and all these. People had always asked me, "How did you make this money to buy this night club, to do this, to do that?" I thought about coaching, b...

"HeySteve!" Show 3 : Becky De Acetis Asks Why I ONLY Use Order Pages In Full Sites… Nov 30, 2016

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I don't just build funnels in ClickFunnels. Full out websites are not only possible, they're CRAZY fast... Here's some tricks fo' ya!!

Steve Larsen:

What's going on everybody? This is Steve Larsen and this is an "HeySteve!" segment of the Sales Funnel Radio Podcast.

Announcer:

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales Funnels. And now, here's your host, Steve Larsen.

Steve Larsen:

Alrighty Alrighty, Hey! So today's question actually comes from Becky, and actually I have interviewed Becky before in the past, so if you want to, go back and listen to her interview. It's absolutely, totally amazing. Absolutely amazing interview. But anyways, I'm going to play her question.

Becky:

Hey Steve, I was wondering on your template for the website, why you made every page an order page?

I think I know, but just wanted to be sure. Thanks so much!

Steve Larsen:

Okay so I actually get asked that question pretty frequently.

Now if you guys haven't done this in the past at all, please do in the future. I made my entire website, salesfunnelbroker.com, available for everyone for free. I mean you can download literally the entire thing, straight into your ClickFunnels account. Now if you don't have ClickFunnels, that's totally fine, it'll just give you a two week free trial, so you can go in, literally switch out your pictures, content, copy. Honestly, and what I would do, and I'm telling you guys to do this and a lot of people I think would freak out at this, but ...

Literally put up my website on one page or on the right side of your screen and then the version that you download from me on the left side, and then you can go through and just add or change whatever and just make sure you model after what I've done.

It works, almost everyone it works quite well...

I want you to know, I had somebody come out and they were on YouTube and they were calling me out saying, "How is it that," I can't remember what they said. They were like, "How come you didn't give this to me for free? Are you serious, you're not,"

They said something like that, I can't remember exactly what it was, but I was crazy fired up, like, "Are you kidding me? I gave so much stuff away for you guys. I just finished building another person's Funnel, and I charge ten grand for them, and I'm giving you the entire website for free. That's like giving ten grand away."

I got to be honest, I still get a little gut check every time I do that because I worked two or three hundred hours on that thing. I worked a long time on that, but I just wanted you guys to know that I do care about you and I'm obsessed with Funnel building.

So anyways, back to the question...

Becky asked, "Why is every single page," when you guys download it you'll see it, "Why is every page set up as an order page?" If you don't know what Becky is talking about, when you're inside of ClickFunnels, before you get in the editor but you're in the actual Funnel, you'll notice on this left side that it all says "Order Page."

So the first page will be a home page but underneath it says "Order Page," right? Then there's an about page. Underneath it says "Order Page," and I've had people ask me, "Why do you do that?"

So think about it this way. ClickFunnels is absolutely fantastic, not just for building things like Funnels of course, right?

I use them to build websites, full websites, and I've done it for many people. You can check out echoh2water.com, that's a full one I built out. I guess I won't list them all out here, but I've built a ton of different websites inside of ClickFunnels and the way that I do it is first, right off the bat, I make every page an order page.

Here's the reason...

A lot of times what happens is I say I'm building a site, I'll say I'm building a full website inside of ClickFunnels and in the future, I'm like, "You know what? I would love it if I just sold something straight off of this page."

Let's say I'm in the about page section of my website. If you went to salesfunnelbroker.com/about, you'd see me and you'd see about me and I'm telling you guys who I am and what kind of person I am and trying to get a relationship with you guys, right?

Let's say I wanted to sell something off of that page right there. You actually can do it straight off that page because it's an order page. There's been many times in the past where I have, someone's come and I only made this mistake one or two times and realized I should build out every single page as an order page.

This is off of a website, understand what I'm telling you...

This is not a traditional Funnel that I built out....

The reason I do it is because there's been many times in the past where I built for somebody and I go out and I'm like, "Cool, hey, the project's done," and then they're like, "Hey, can I sell something just straight off of this page?"

And I'm like, "That was different than you and I agreed on. Sure. But I'm going to have to rebuild that as an order page type or there's some really ninja code things you can do to switch it," and I was like, "Oh I don't want to anyway."

So I just rebuild it real quick with one on one page, one on the other. But anyways, that's the reason why I do it though. So that to future assume any kind of purchase that might happen on that page in the future.

Now that's kind of a quick answer to your question, so I wanted to go through a little bit more about how I build a whole site inside of ClickFunnels, because I have been asked that so many times. So, that's why I was like, okay this is totally going on the show.

Becky I'll send you your T-shirt right after this...

Here's how I do it though. Like I was saying I build out, first I select, I delete everything out of the Funnel. I start out a Funnel, it doesn't matter what kind and click Funnels. I delete every single page. Then I just create an order page one and choose any template.

When I open it up though, I delete everything. Then I'll go out and I Funnel hack, essentially. Who are the other guru's out there? Who are the other people out there who are crushing it who I might want to model after? And I'll get four or five different websites that I like the look and feel of them.

I don't want it to be too corporate-y...

So then I go out and I build the whole thing and here's the key part. Make sure that all of headers with all the links are in there. Make sure all of the footers with all the links are in there.

Make sure you get that page, as far as a template goes as 100% complete as you possibly can. Because then what I do afterwards is I'll go in and I'll just save it as a template. I save that whole page as a template and then I just literally paste it out like five or six times and name one of them the about page.

Name the next one the services page, n...

"HeySteve!" Show 4: Keith Asks I Log My Hours While Building Funnels Nov 28, 2016

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Steve Larsen:

What's up everybody? My name is Steve Larsen. Thank you for listening to Sales Funnel radio. This is a special, "Hey
Steve!" segment.

Announcer:

Welcome to Sales Funnel radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Steve Larsen:

All right, all right, all right. Hey, I'm going to get right into the question again on this one. I really really like this question. This is, this goes a little bit beyond building funnels and is more about how to manage building funnels. If you're doing it for others, or kind of just in general. Anyways, I'm going to go ahead and play the question here from my man Keith.

Keith:

Hey Steve, it's Keith Mosely. Wanted to ask you, what do you use to log your hours that you spend on your funnels? How do you send out invoices and generate quotes for customers? Thanks man.

Steve Larsen:

Keith, okay. Great, I just love this. I smiled like crazy when you said this because obviously there's the skill behind building, but then, how do you build a business around that?

That's obviously what I've done...

Okay, so when I was 17 years old, no no, I was 18, just barely 18, just barely graduated high school. Had no idea what I wanted to do with my life still. I'm still figuring that out. I plan on being a kid forever.

I went to get a job at Discount Tire and I was a tire buster. I got over there and there's a bunch of rough guys. They, at least for the store that I was in, I mean, they would like, they'd push my buddy and I all over the place. There was this thing called tire tongues. It's like these big steel pieces of, well, they're big pieces of steel. That's basically what it is.

It helps you pry tires off of cars and stuff. I mean, they like, pushed my friend around and stuff. Anyway, they were some tough dudes. I was trying to be all cool, whatever. I'm trying to be really fast at my job so that they liked me.

I ended up being really really fast. I would go work and work and work. We'd work from, and it was during the winter season so there's hardly any heaters in there. We would get crazy sick. There's no breaks, there was no lunch breaks or anything like that just because we knew we were good and we knew we were fast.

We wanted to be that way...

I worked day after day after day. We'd work 12 hours a day, pretty much every day. Oh my gosh, it's so crazy. I ended up being really good at the job. After 12 hours, I think only got paid like $10 an hour, not much. I would come home with $120 right, for my time. I was like, this is cool. Up until that time, I had been working at different places.

It was probably the highest paying job I'd ever had that time...

Anyways, I was like, "Cool. I'm going to try and get really really good." I went and I started getting faster and I started getting faster, started getting faster. What was interesting is my pay got less and it sucked. I was better, but I was getting paid less for it, right?

I would be able to get all the cars done 10 minutes faster than everyone else, even faster even faster. I was like, "Man, this is dumb." I didn't think about it much.

Time went on, time went on. You know, 4 years went by. I was in college. I was doing lots of stuff and I started working at this pool repair company. We would build swimming pools. Residential swimming pools for celebrities and stuff. I got to go hang out and meet a lot of the Denver Broncos team. Colorado Rockies. A lot of really famous baseball players, golf players.

Actually, the singer from ... This is totally a... sorry guys ... Singer from, I think it was One Republic, I used to clean his pool. The guy's got a sick house man, it's awesome. His pool's underneath his house.

Anyway, what was frustrating for me though is I got fast. I got good. I got better than everyone else but I got paid less for it because I finished my route faster.

I was like, "This is retarded. I can't." Anyway, I remember there was one day. I had just really started getting into, kind of, side entrepreneurship. I wasn't full fledged into this, like I am now obviously. I remember there was, kind of the last day, I was going to go back to the school.

The summer was over, whatever. I picked up this little piece of broken tile on the ground. I remember looking at it. I had worked construction jobs like crazy. A lot of my teenage years, even into my very early twenties, in college and things like that.

I picked up this piece of tile, for whatever reason, it's very nostalgic for me. I was like, I'm never going to work a construction job again in my life. There's nothing against that, I was just trying to get out of the time and effort economy and trying to get more into the results based economy. There's an episode, podcast episode, that I kind of ranted about that a little bit.

It was very important to me...

Keith, to get back to your question, when you say, "How do I log my hours?" I don't. I don't. What I do is I log my projects. I log how good they're performing. I know I can build a totally kick butt funnel.

I have done over, just in the last 6 months alone, over 100 funnels...

They're good and they work. I have busted my butt to get very good at them. I don't charge by the hour, I charge by the project because you're not just paying for my time, you're paying for my expertise.

All the times I've sacrificed...

I would hid in our college campus, when I was in college, I would hide in the campus, really late into night, hiding from security so I could keep studying. No joke, funnels and building funnels.

I am so obsessed with this topic that I've given up a lot for it. There's no reason at all why I should get paid by the hour. I say that to all of you who are listening right now. Understand that you guys are too good at your specialties to get paid by the hour.

Pay by the project...

That means I can go build a funnel that's totally awesome, in about a week, sometimes two. It's going to be an amazing funnel. I charge 10 grand for the funnels that I build. They're awesome. I just finished one and it's amazing. They love it, the client loves it.

I'm off to another supplement funnel right now. They just, I know they're going to love it. They're not just paying for my time, they're paying for expertise.

I would dare say that if you take a crap load of time on something as specialized as a funnel or whatever it is you're specialized in, maybe people would like it if you're actually faster. They might actually like it if you don't charge by the hour, charge by the project right?

No matter how fast you get it done, you'll still get paid, which keeps you motivated and keeps them to their word. It's awesome. That's the first thing I do.

The second thing that I do is, you talked about invoices, how do I s...

SFR 25: The Amazing Power Of INTENDED Procrastination Nov 28, 2016

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Hey, what's going on, everyone. My name is Steve Larsen, and welcome to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen.

All right. All right. I'm making this real quick actually. This is going to be a fast episode. Russell is out of town, Russell Brunson, so he asked me to run Funnel Friday for him. If you guys haven't seen Funnel Fridays, just go to FunnelFridays.com.

It's the show that he and I have been putting together, along with Jim Edwards and there's a few others, but we basically show people how they can build funnels in a matter of 30 minutes. We don't always finish them. In fact, most of the time we don't.

The whole purpose of it is just to show that you really can finish them quite quickly. Anyways. Man, I got to go put that together real quick.

I'm a little bit nervous. I'll be honest with you....

If you're on this podcast, you have the privilege of knowing that. I'm nervous. Four thousand people watch that show live, and within ten minutes, five hundred thousand people get it in their news feeds on Facebook. Anyways, I'm a little bit nervous.

Anyways, I build just as much as Russell, so I should be all right, but I'll just be honest with you right now. I'm a little bit nervous. I'm here early. I always am, but here to figure out a plan. I ought to make it cool, but I want to share something with you real quick. It starts in two hours and I'm just getting here to figure this stuff out.

Two hours...

You might think, "Steve, why would you show up just two hours beforehand just to figure it out now? Shouldn't you be figuring out that a day or two ago when you found out?" Here's the reason why.

I remember back in college, there were these semester-long projects that teachers would give. People would go walking around all the time thinking, "Oh my gosh, I got to start this thing," and they'd start crazy early. Then the whole semester would go by and they'd still be getting things done.

I would start a week or two before the semester-long project was even due. People would be like, "You're insane, dude. That's suicide. Holy crap." I would always get it done. I would almost always get an A, also.

People would be like, "What the heck, dude? How did you figure that out?"

There's a principle that I learned in the middle of college and it saved so much headache and stress. I had free time again.

I could do things again...

I kept funnel building for people in the middle of college because of this principle. All right? Here it is.

The amount of time that you assign to a task is equal to the amount of anxiety you're going to feel in it...

That's one of the principles. Let's say you know that something's coming up in a couple months. You can't do this for everything. Obviously, there are some things you just have to get done in a certain order.

There is planning...

There is preparation, but you can use this principle in a lot of different ways, and I've done it, I don't know, for the last several years, and it totally works. It's the reason I'm here right now.

I actually do have to get off and actually prepare this thing soon, but here's the other part, too, with those that your head and your subconscious understands that something is coming up, and it will already have been working on it before you actually start going on the task. As long as you know it's coming up, you'll already start to get ideas, things will start to formulate, and you'll be like, "Wait a second." I'll tell you guys. It was actually this morning in the shower. It hit me. I was like, "Ohhhh, I know what I'm going to do."

It hit me. Then I got to the office real quick and I'm going to build it real fast and all will be well. Anyways, that's basically it.

The whole point, the whole principle here, is that you have to think of whatever task is coming up for you soon, don't start on it on purpose. People call it procrastination.

There's actually a good side to procrastination, and I've been doing it for years.

If I'm about to go on a trip, I don't start packing until I need to leave, I don't know, like an hour or two.

There's no reason to...

You'll be able to figure out, and you'll always get it done. That's the funny thing about it is that everyone says, "Oh, you're not going to be able to get it done. Oh, you're going to run out of time."

Every once in a while following this principle, that has been true, but 90% of the time has been totally fine, and it saves me all the stress and anxiety so that I don't have to think about it the whole way.

"Am I going to bring a toothbrush?" Sure you are so just put it in. It's the same thing with funnel building though. Most of the time when I follow this principle, as soon as ... What's a good example of that?

This is one of the first funnels I ever built. If you look at FixdInsurance.com, F-I-X-Dinsurance.com, there's no E in Fixd, that's one of the first funnels I ever built, and it was awesome, man.

We had customers right off the bat. We were making money. It was great. I remember I got ClickFunnels as a trial. I waited to get the ClickFunnels trial for just a little bit. I planned it all out, meaning two days.

I planned it all out, figured out what I was going to do and go build, and then I was like, "Okay, it's a 2-week trial. I'm going to be making money before my trial's up." Boom. I hit the start button and I built and built and built with this ferocious focus, and I stayed up late for a week and a half.

I just crushed it out and pounded it out, and it was the first one I ever built, so I was a little bit slower at it, but I got it. I got it done, and we were making money by the time the trial was over, but it's because of that principle. I understood it at that point.

You just make decisions quickly. Just make them really fast...

I heard a stat on the radio yesterday actually. It's funny I'm talking about this. The average adult ... I can't remember which study. I can't remember which institute did the study. I can't remember the name of it, but take it for what it's worth.

I'm sure you could Google and find it, but they're saying how a study was just done that adults make 35,000 decisions a day, micro-decisions, small things here and there, 35,000, and that kids, really small kids like infants and toddlers and stuff like that, they'll still make 3,000 decisions a day, but the number of decisions that kids are making and need to make a day are increasing like crazy.

Just think about how many times you look at your ph...

SFR 23: The 4 Essentials To Get Fast At ClickFunnels… Nov 20, 2016

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People Always Ask How I Got So Fast At ClickFunnels… Here's How…

What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Okay. Okay. Okay. Yesterday, I was getting my haircut. I'm in the military. I'm in the Reserves. I'm in the Army. They like your hair cut a certain way. It's funny because when my hair feels long, everyone else, it's barely noticeable now but it's thinning out or whatever. It's funny though because I go get my haircut at the same spot every three weeks. The same girl has been cutting my hair. It's funny.

I'm such a ClickFunnels evangelist...

It fully changed my life. I just always wanted to be able to change others, too, so I tell everyone about it. I imagine a lot of you guys are the same way. You guys have messaged me personally, some of you and talked about that a little bit. I'll tell people at the grocery store. I'll tell people all over the place.

I've been telling the lady that cuts my hair, she's actually young.

She's quite a bit younger than I am. I'd say probably 21 and she wasn't that much younger. You guys are really going to laugh that I just said that but anyway, she doesn't really know what she wants to do with her life.

I kept on telling her...

It's been two times in a row now. I'm like, "Hey. Seriously, if you want to shortcut all the things that I had to go through to learn what I do, it took like five years, read the book, Dotcom Secrets and then go to ClickFunnels and watch the Funnel Hacks web class.

If you do those three things," that's what I tell everyone to do. "If you're just getting started inside the ClickFunnels, those are the kinds of things you need to be doing." I spent so much time, so many hours. I can't tell you. I don't know why but I actually listen to a lot of podcasts and audio books while I'm at the gym.

I have been doing that for a very, very long time. Staying up super late reading like crazy on our couch for years, and years and years, just studying my guts out.

I remember, I think I told you guys a story also that there came this point where I'm just like, "Okay. I just found ClickFunnels. I've been working my guts out doing stuff with Word Press and it was not that good. It's super rough, very, very hard." I'm not a coder or a programmer. I'm self-taught on some things now but especially back in the day, I had no idea how to code or program or anything.

I remember looking at myself in the mirror and I was just telling a friend this story actually.

I remember looking myself in the mirror and thinking, realizing, "Oh, my gosh. ClickFunnels is literally going to change the world. It's going to change the way everything is done, especially online."

It's been doing that...

We've been growing like crazy. I think there's 24,000 members now. Two weeks ago, there's 21,000. It's exploding. It's been going nuts. It's very, very exciting. Very exciting time for all of you guys as well. If you're not using it, please go get the trial. There's a free trial link that I have. It's at salesfunnelbroker.com/resources. Go to the resources page.

Anyway, I remember looking myself in the mirror though and slamming down on the counter being like, "I am going to get freaking good at building funnels. I'm going to get good. I'm going to be the best in the world. I want to go out and be the best."

I remember making that decision and looking myself right in the eyes and realizing that I was going to do whatever it took to get good and to get amazing and then get to a place where I've got enough assets out online that I wouldn't need to work for anyone else.

That's totally what happened...

I work for Russell Brunson because it's fun. I don't know. It's just cool to be here. It's fun to be on the cusp of everything that's going on. I'm certainly a ClickFunnels evangelist obviously. I want you guys to be doing the same thing. To be slamming down the fist, go seriously do this. I don't know if it's cheesy or whatever but for me, when I get ticked off or pissed off about something, when I get intense about stuff, that's when stuff in my life starts to change.

That's when stuff starts to go well the way I want it to...

If I'm like, "Oh, yeah. No. I'm going to do that. Yeah. I'm going to do that," and it's this future plan thing, it doesn't ever really happen. If I start to look at myself in the mirror though and I have to get a little bit pissed off and sometimes, what's nice about that is that the first few times I tried something, I fail.

I fail like crazy. I fail a lot. I fail often and fail hard...

It pisses me off more so I just push harder and ask more people and research more and learn and learn and try and launch, and launch and launch and launch.

Finally, I don't know what really shifted but it's about a year and a half ago, things started changing and suddenly, all this stuff started making money. I was like, "I think I figured it out."

Anyway, it came down to this point of me trying to get good at it. One of the reasons I wanted to talk about this is that I've had a shocking number of you come to me especially in the last two weeks and say, "Steve, please teach me how to be a funnel builder. Please teach me." I got some cool that I'm working out in the background for all you guys who've been asking that. You guys have been able to come funnel hack with me for a little while now.

I'm not ready to announce that yet...

That's a little sneak peek of what I'm thinking. It'd be cool but enough of you guys have asked that that I just wanted to point that out that there came this point where you got to get pissed off about it. Don't be bashful trying to be the best in the world about it.

Meaning, that's not going to happen on accident...

You have to do that stuff on purpose. Just build. I told you these are really the four things I tell everybody to do who is going to get into ClickFunnels. Number one. Read Dotcom Secrets. If you don't like reading, listen to the audio book but look at all the pictures and the graphs.

No joke. That book will shortcut so many things that I had to go through to learn what I have. Okay. I'm talking years of stuff. All right. It is the most influential business book and personal development book that I have ever read. It's very, very, very tactile, very, very how-to.

I don't know how else to give a great promo for it. In the blog post with this podcast, the blog at salesfunnelbroker.com, I will include links to all these products. You guys want to go search them out, okay. Yes. They're affiliate links. Get over it. I'm just saying.

...

SFR 22: …quick, hide! VC Funding Is Lurking Just Outside... Nov 10, 2016

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I love shows like Shark Tank but there's no way I'd ever accept VC money…

Good morning everyone and welcome to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen.

All right you guys I should probably ... I feel like I say, "Good morning" in every single thing that I make just because it is morning. We had a crazy night last night. My little ones they screamed the whole night, it was super hard. I actually slept into 6 which I know is funny to say that, but I usually get up a lot earlier than that. I'm usually at the office a lot earlier than I am right now, but it's still morning so good morning.

Last night we were watching a little bit about ... I love Shark Tank. You guys have probably seen the show Shark Tank. I don't know if my wife likes watching that show with me because we'll be sitting watching something she'll be like, "Oh that's great. I think if I had the money, I think I would invest in these guys."

I'm like, "No. No they're missing X, Y, and Z." The guys on Shark Tank will be like, "No you're missing X, Y, and Z." My will be like, "Why, why, why?" We have to pause it and I'll explain to her like, "Well kinda."

Anyway I wanted to really quickly share a little bit the only 2 metrics that really matter to a venture capitalist. Mark Cuban was in there obviously, and it was these 2 guys selling ties. It was called Tie Try or something like that. Tie Try guys I'm very sorry but I'm about to slam you, but it's okay because I have love.

After like 2 months these guys were in there asking for venture capital money. Right off the bat I'll just tell you, unless you have made millions of dollars profit that is way too early to ever ask for venture capitalist money. Second you don't really need venture capitalist money most of the time.

That's my humble opinion...

I never ever. I've been offered. I don't take. Do not take investment money from anybody. There's no reason to. You just bootstrap it and you learn more that way, and your business is better than the competitor after all anyway.

Anyways, there's 2 metrics...

Mark Cuban was sitting there and he goes, "Guys okay you've been going for 2 months. You're selling these ties. Right?" It was basically like ties with a Netflix model. You could ship ties back and forth whenever you wanted.

Mark Cuban was like, "What's your average cost to acquire a customer?" They're like, "We don't know. We've never really paid for a customer." Like, "How'd you get the ones you have now?" He was like, "Well we just kinda walk up and down campus that we're on right now."

Mark Cuban just dropped his head he's like, "Ugh." The reason why is because it's untested. Then the other one is, so costs to acquire customer and the other one is average cart value. He's like, "What's your average cart value?" "Like 12 dollars. It's the 12 dollars a month that we're making right now per customer." Or something like that.

One by one each of the sharks are like, "No. Something just isn't right. No. Something just isn't right." They went down the road and they kinda all said the same thing. The last guy, I can't remember his name. The guy who's really into fashion he goes, "The only problem that I have with what you guys are doing is that I haven't heard you once talk about the joy of wearing a tie. Why a tie's beautiful.

You seem to have no passion about the product...

Why would I? I'm not going to be passionate about you doing this business and taking my money if you're not passionate about your own thing."

I thought that was really cool what he said. Everyone was like, "Yeah that was it. I couldn't put my finger on it. That was it." It got back to Mark Cuban again and he's like, "Look the only problem is that," he asked again, "How much was your cost to acquire a customer?" They just started saying, "I think it's probably around 8 dollars or something."

He goes, "You're just making up numbers now. No. My answer is no and here's why." He just laid into them. I was like, "I would never invest in those guys. Only 2 months old?" I don't even want to grow business and scale business, but unless you have data that you could point back to average cart value and cost to acquire a customer there's nothing. It doesn't matter how much money you're getting per customer, unless you know how much it costs.

McDonald's for example. McDonald's spends a dollar and 81 cents just to get you to their drive-through. That's their cost to acquire a customer, a dollar and 80 cents an average per person over advertising and all the stuff they do.

A dollar and 81 cents. Then their average cart value, I can't remember exactly what it is. Let's say it's like ... The average person spends 5 or 6 bucks. They're making on average per visitor an average of 3 or 4 dollars. That doesn't sound amazing, but because you have those metrics covered you can scale the business. You now know, "All right. When a customer comes up on average I will have spent a dollar to get them there, a dollar 81 to get them there and I will have brought in revenue of 5 or 6 dollars."

You need to look at your sales funnels...

That's the only reason I'm bringing this up. I have a funnel secret. My cost to acquire a customer with my adds, I just checked last night actually, it was actually close to McDonald's. I think it was like a dollar and 60 cents or something like that.

My average cart value was actually like, I'm thinking through the metrics. I should have pulled them up. Dang it. I was making money. That was the point is that every single time someone comes through and they subscribe my average dollar per lead profit is like a dollar and 50 cents. It's not very big. I want to make it bigger obviously.

That's the fun part...

Once you know those metrics, once a funnel is up. Everyone stresses about building the funnel and putting the funnel out there, which you should. That's good, you need to stress about that stuff. Put lots of strategy behind it, be extremely thoughtful about it but if you don't know those 2 metrics, it's not done once you start sending traffic.

Then you got to go track everything and go, "Okay. All right my conversion between my second and third page is 15%. Then between my third and fourth page it drops to like 2%. What's wrong with this page? Somethings wrong with it." That's a pretty steep drop.

I had a quiz actually. There was a guy I was building for once. We had a 70% conversion rate on his very front end. It was a quiz that I built. 70%, that is huge. I have never had that anywhere else. That's incredible. I have had like 70% email open rates before to a cold list, but that's cool that's another story. 70% conversion rates on the front.

For all you guys who don't ever do funnel stuff I'm sorry this is crazy technical. The whole po...

SFR 21: Those Who Are More Playful… Nov 07, 2016

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And, Why My Professor Used To Spray Us In The Face…

Hey my names Steve Larsen and this is Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right. So, last night...Yesterday was my wife's birthday, right? I don't know why I'm saying right, you probably didn't know that. But yesterday was my wife's birthday, and we went to...Well, okay, I'll tell you a little back story. A week or two ago, we're driving back from this family reunion, I did a podcast a little while ago about one of my ancestors graves that we visited over there.

Anyway, so on our drive back, my wife was like, "Hey, like, growing up it was my family culture, we just never really did a lot, you know? As far as like, we went putt-putting the other day. That's really like the second or third time in my life."

I was like, "What! Are you kidding?" She's like, "I've never done like, bumper cars, or go karts, or rock climbing, or any of that." I was like, "Are you joking me? This is amazing! We have a whole childhood to go catch up on. This is nuts."

There's a lot more to that story, obviously. The whole point is that my wife and I are going around we're doing all like these little kid things that she never did growing up. It just wasn't her families culture to do that.

Yesterday was her birthday, so last night we decided to go and she wanted to go to one of those huge trampoline places. You know, it's like one of those rooms where it's just full of trampolines. There's one here called Jump Time, there's one called I Jump I think over in Denver.

Anyways, there's like a whole bunch of those places, right? So we've been going like place, to place, to place. This may not have a whole lot to do with Sales Funnels, but I think there's an important lesson here actually, and it actually does directly correlate, for me it has, on how fast I built Sales Funnels, and how good they look, so.

Anyway, we're over there, we're jumping on the tramps, you know, it's a lot of fun. She and I are like...There's basketball hoops with the floor being a trampoline. We're like flying through the air, doing dunks and stuff. It was really fun. There's huge foam pits. We're doing all these flips, jumping into these huge foam pits. Anyways, it's a lot of fun.

We had a lot of fun...

What was killing me is...I'm 28, right? I know I look a little bit like a kid still, but obviously I'm not. But all these adults are standing on the side while all these young teenagers are with us jumping all over the place.

I could see that some of them we're just like, "well, he's an adult, he shouldn't be doing that. I'm not going to jump on the trampoline because I'm an adult."

Oh my gosh, just go barf. Play on the high way, like, do something. That's nuts. I can't believe that you would say something like that...

The reason that that bothered me so much is because I had this teacher in college, this professor, he's actually one of the...I'm not trying to be mean to anyone else, but there's really only like 3 teachers, or professors or whatever, that had a huge impact on me.

This guy was one of them...

We were in a marketing class once, and the whole semester, all that they do is they take you, and they say, "Hey, this whole semester all you're gonna go do is make a business. It's not made for you. You need to go grow the whole thing, and try and be making lots of money by the end of the semester."

I mean, huge learning opportunity, holy crap, cause we vote each other who's gonna be CEO. I will say that I was voted as that. What? Then we broke ourselves up into different groups and we went and we tackled an idea. We started making 2 or 3 grand a week, which isn't bad when you're restricted to only making the money on campus. You know?

So we're pulling 2 or 3 grand a week, from the campus students...

Anyways, there was a lesson that this guy gave us, this teacher. I remember one day, he sat down, and he could tell we were struggling with one...I can't even remember what it was, but the lesson is what I remember.

We sat down and he had all these toys, like kid toys, all around the room. He had a few squirt bottles also. He said, "Okay, we're gonna have a brainstorming session, but the rule is, in order to actually contribute an idea, what you have to do is you have to pickup a toy and you have to be playing with."

Whatever it is, you know, Silly Puddy, or LEGO's, or something. Whatever it is that you're going to be saying, the whole time you need to be playing with some toy in the room. Something that's typically for a kid, right? You're like, "what? What's this guy doing?"

It was weird, but cool, what happened. He's like, "All right everyone, go grab a toy." We're like, "Okay."

It was a little awkward at first, when you start grabbing these toys, we start playing with them. What was interesting was as we started playing with these toys, and we started doing little kid stuff.

Our creativity shot through the roof. Right? Just exploded through the roof...

We started coming up with he craziest ideas, and we started destroying all the other student businesses with these ideas. We went out and we'd execute them and they were fantastic. We tried to enter the Guinness Book of World Records for the largest...Anyways, we did a lot of fun stuff. But his whole point...I'll tell you my story though.

As we would be brainstorming, as we'd be tossing ideas up on the board, I mean, we put 100's of ideas on this board, you know? We were trying to figure out different ways to market and be creative with stuff. Huge brainstorming sessions, you know?

What was interesting though, was whenever somebody, like, poo-pooed of downed another persons idea, I don't know how else to say that. Whenever they talked bad about someones idea, or smirked, or said, you know like, "That's a stupid idea." You know what I mean? Made that kind of gesture.

Everyone in the classroom grabbed squirt gun, and shot the other person int he face, and screamed, "Bad kitty."

I don't get the bad kitty part. It was kind of funny though...

The whole purpose was that when you're brainstorming, when you're doing things that cause you to...When you're coming up with ideas, being playful, causes more creativity. People who are boring, have a really hard time being creative, right? People who are so worried about following the rules, and I will follow the law, and I'm not jumping on the trampoline because I'm an adult. You know?

That stupid. Don't ever do that...

I mean, it really helps a lot. What's kind of funny is that right now I'm holding a golf ball. I just play with it, in my hands. I don't know. I like to golf.

I'm not amazing at it, but I think it's fun. I feel like my boss has all these little nic-nacs on his desk. He and I just fidget with stuff, and it's kind of fun.

I mean, I h...

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