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**Sales Funnel Radio**

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Latest Episodes:

SFR 48: Guarding Your Core Offer.. May 03, 2017

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The curse and blessing of an entrepreneur is SO much opportunity. Remember your basics though...

Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

You know it's funny when I record these now, after I do my little intro and I put my intro music in there, I tend to in my mind go, "DeeneeneeneeDee LeDenDenDeDenLenee De". And I start singing along with the actual, even though I haven't even put it in yet. It's just what's in my head.

Hey guys, hopefully the mic quality is okay here for you. I just barely got a boom mic which is crazy. I got my desk set up in my home office. I've got whiteboards all over the place. I finally have ... when I was growing up, I had, uhm, and I'm trying to bring this back ... but when I was growing up, anytime, there was like a quote or something inspiring, or something like cool nugget, even in high school I did this, I would write it down on a piece of paper and I would thumbtack it to the wall.

And I did this for a really, really long time. And there would be anything from business quotes to religious stuff to just inspirational things. It was all about like success-driven quotes, you know, from really cool successful people.

And my wall was littered with it, almost to the point where there was no gaps. There were some gaps, but it was so, so close, you barely could see any wall. And I kind of set up my home office up the same way a little bit. I've got two bookshelves. I'm still finding all the books in our boxes as we've been moving in this new house which has been awesome.

I've got the sweet desk which is super cool.

I've got whiteboards, like I said, all over the place. But what I did is I left this huge area in front of me and to the sides of me, totally open, because I really want to bring back my quotes on the wall.

I enjoy doing that a lot. And it was a cool because I kept things top of mine. Like one of them I've got right here. I think I've talked about this one on the podcast, but this is a cool one, it's from a book called, How The World Sees Me.

Number one, "The world doesn't change for people who sort of care." Number two, You don't know learn how to be fascinating. You unlearn boring. You don't know what I mean. We're already fascinating by, by," ... Anyway, just tons of quotes all over the place.

"To become successful don't change who you are, become more of who you are." "And highlight your differences," ... and things like that.

I put stuff like that all over my walls, and I love it. So, I've got a ton of room here. I'm super excited to jump out and keep filling my walls all over the place.

What's kind of weird for me right now is usually I'm podcasting either into my phone or into my mic or whatever it is, and right now I'm look at a wall. So I'm going to have to get used to this.

You guys, I want to say a cool little success story out here. So when this podcast first started, I was super nervous. You guys may not believe that, but I was actually legitimately scared. I was nervous to get out there and put my voice out there.

I was like, "Do I know enough?"

"Have I done enough things in my life?"

Is anyone actually going to listen to this thing?" And huge fears, and I remember, I think I was kind of distracting myself, preparing lots of podcasts, or putting things together, or thinking that the logo was super important, or thinking ... you know what I mean?

And I was distracting myself.

I finally got to this point where I was, "Okay, I got to launch this thing, right. All right, I just got to do this."

And I launched it. And when I first launched the podcast, there was, I don't know, maybe like fifty people who saw the first episode. And I was emailing the list that I had at the time. It wasn't small, but it was a new channel.

And it was just fifty people that saw the first one, and then there was like eleven hundred downloads the first month. I was like, "Cool!" Eleven hundred downloads the first month of the podcast, I was like, that's really awesome.

Second month I think was fourteen hundred. Third month I think broke two thousand. And it kind of just started scaling. Guys, there has been four thousand episodes, I just looked at the stats, four thousand downloads in the last two days. Okay. This podcast is getting ranked like crazy, and I just wanted to thank you guys for being listeners. I appreciate it.

I even met a handful of you guys again today. Pretty much every day, either a listener is reaching out, or I'm getting to meet you, or whatever it is. I just wanted to thank you guys. I think it's really really cool. I had no idea that it would get this big.

As a has-been, you know respectively, I was through this way bigger podcast than that, but it's just really fun to see that and hear stories of people saying, "I did what you said on the podcast and it's been so freaking cool!" "And I went out there and I did it and it changed my life.".

Like those stories, gosh, it just gets me so excited. I know that a lot of people probably think that I'm crazy what I'm doing here, but whatever, I don't care.

My whole goal this podcast is to share with you cool Sales Funnel stories, and strategies and tactics, and little tips and tricks, and things like that. The things that I'm doing is as I move down my Sales Funnel path as well. And I'm just really thankful for you guys.

Anyways, didn't mean to take five minutes on that, but I just wanted to say that. So, hey, I just had a pretty cool experience. So I began, you guys know I got my start with the online business, doing door-to-door sales, which actually might surprise a lot of you.

As you guys know, for those of you, who I guess, haven't heard that story. Go back and listen to it. If you just start from the beginning I kind of tell that story. But I started noticing, right, that there were these people who are already planning on spending money on pest control, that's what I was selling door-to-door, and I did that for two summers.

First was security, and then I did pest control after that. There were people who already wanted it, right. They were calling billboards. They were calling ads. They were seeking for information.

And I was out there and I trying to convince people who were not planning on not spending money to try and spend money. And I was like, oh my gosh, this is so much harder, right.

So, I laughed a little bit because, what was it, like two days ago, you know we've been doing a whole bunch of yard work, we've been getting the house set up, it's been a whole lot of fun, we're totally playing house, it's been awesome. You know we were in an apartment for five and a half years, and now we're finally getting to move into this house, and it's been great.

But, there was a ring on our doorbell. I looked through the little viewfinder that we have there, which is supercool to have that. I don't know how that thing works. It's like a picture. Anywa...

SFR 47: Entrepreneurial Cleanse Apr 29, 2017

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The beginning stages of entrepreneurship carry a certain sanctification that I miss... Rough, but extreme growth.

Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host Steve Larsen.

Hey, how you doing? You know what's funny is, I was listening to Russel's stuff, and I actually went through and I've been indexing all of his videos and going through and indexing him and saying like, "Okay. This little clip from this section to this section. And this second to this second is about this, and it's the best version of him teaching it.

And then I'll watch more video and it's kind of on like two or three times speed, which in Russel time is like 10x speed, it's so fast. Most people do not talk that fast. Then ... Index this and index this, it's been super super fun and I just noticed that he starts everybody with, "Hey everybody how's it goin?"

I don't know why but ... the beginning of every of my podcasts if you listen to is probably like, "What's up everyone this is Steve Larsen and-" You know it's like, it's the same thing every time but I'm like I should probably switch that out.

The other thing too is I kinda want to switch out my intro and outro jingle, like, I like it a lot, I made it by hand which is awesome. But man ... Yeah, I dunno, I'm all about variety so I kinda want to switch it up a little bit.

Hey you guys it's been really cool these last few weeks. There's been so much going on. My brother just got married, so cool, I'm the oldest of six kids. I got four ... three brothers, and two sisters. And we're all really close to be honest.

My siblings and I were actually really close which is rare, and it's cool, we're actually all buddies and friends and we all kind of just cheer each other on with what we're doing.

I got a brother who's really into coding, he's very very good at it. Got a brother who's actually a phlebotomist, which is amazing, that's so cool.

My sister actually started working at ClickFunnels which is awesome. She's still in college, she's actually my assistant, she's the one that goes in and does all my podcast stuff and she's really enjoyed it. She's actually also getting into e-commerce which is cool.

Then I got two young siblings as well which is super awesome and fun and also my parents, and we have a lot of fun together.

I guess the only reason I'm telling you guys that is that you guys know ... So my brother just got married ... We always go do like these crazy bachelor parties, always, it's so fun. And I'm Mormon, you guys know that probably right? Russel is, mostly everyone in the ClickFunnels office there is. I don't think that was on purpose, most of us are right.

So we don't have like the normal, typical bachelor party that you see on Hollywood, like it's not that way at all where people are like hiring strippers and drinking and stuff like that, it's not like that at all. What my brothers and I do are tradition now because the older three boys, we're all married now. I'm an uncle a couple times now which is awesome, And so, what we always do though is we try and have like man trips, something that's so ridiculous over the top masculine.

Something that's just kinda crazy and out there, but only a group of guys with no supervision would do. Because I'm a kid at heart and I will be forever and I don't care.

So my other brother when he got married we're like, "Dude what if we floated a river." I'm like yeah that'd be cool. We're like, "What if we actually made our own boats?" We're like, "Yeah, that'd be cool. What if we made our own boats out of cardboard and floated the Snake River? What-" And it was such a, "Yeah, that's manly right."

And we went and we built this massive fire and had food by the fire right next to the river. And while it was all cooking and stuff like that, we literally took pieces of cardboard and we taped it all together. And we go like two of us per cardboard boat, and we actually constructed them really really well. I actually didn't think they'd do as well as they did.

The problem was that they worked so well, and the current was so strong that they actually ended up taking us a mile down the river before they capsized. And we were not planning on going that far. We were laughing our faces getting into them because we were sure they would capsize immediately. And it's a deep, fast river, I think it was the Snake I'm not sure. But regardless, it was a very deep, very fast and big river.

And we get in this thing, we're floating down the river ... Anyway, it was super super awesome. And the water was freezing, freezing, it was just after winter time. This is like two years ago actually. And they start capsizing, it's cardboard, you know you're in water. And there's holes punching through it and all of a sudden we jump out into the river and we swim to the shore.

But what we weren't expecting was how far it actually took us and we didn't bring shoes, and there was nothing but thorns and thickets all around us, so we spent the next hour and a half gingerly placing each step all the way back to a road where we walked barefoot back all the way. And it was super fun, yeah.

To me there's not enough of that kind of activity in ... Especially men, or boys or teenagers anymore, there's not enough masculinity. Anyways, personal opinion on that. But man, freakin rub your face in some dirt, be a man, you know what I mean, it's okay to be masculine, it's okay for women to be feminine.

That's my personal opinion on that, I don't know why I told you all that...

So what we did for my other brother's bachelor party is, we were like, "Okay, well we gotta do something crazy, this is some feat of manhood." Once together we all went and we climbed the Tetons which is near-death experience. We did it in the middle of a blizzard. We didn't really plan that well but it was really fun. Like hanging on the side of these rock faces with like a thousand feet drop behind us is slightly stupid but really fun.

Anyways, so for my brother's bachelor party, the other brother...

What we did is we're like, "Okay, we gotta involve fire somehow, there's gotta be some food. We'll hang out a little bit but what are we gonna go do that's kind of insane and extreme?" So what we did is we went out to some sand dunes and we soaked these t-shirts in gasoline.

We tied strings around them and we went at night time and lit them on fire and we literally played golf on the sand dunes at night. We had hula hoops that we were lighting on fire and those were the holes. It was super fun.

And I was like, "Oh that's awesome, what else can we do that's crazy and extreme?" This is no joke sometimes how I create projects for marketing too by the way. Sit back and, Russel and I do this, and we'll sit back and go, "What else is like cool? What's so insane that makes this offer insatiable?"

And we'll add that in. I guess there's the marketing tie for right now.

So what we did though i...

SFR 46: A Product Vs. an Offer Apr 27, 2017

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THE thing I changed that actually started making me money...

Hey, what's going on everyone. This is Steve Larsen and you are listening to a absolutely very special Sales Funnel Radio because today is actually my birthday. What?

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen

Hey, you guys. What's going on? Hey, so it's my birthday. I am actually not home right now. It's been an absolutely insane week and I super bad ... I had this written down. There's a podcast that's been in my head for a while. It's been like oh, my gosh. This is such cool value. I've got to share this, but it's been so intense that I've not been able to do it. I'm so sorry.

To recap, it was about a week ago, right. Today's Saturday, April 22nd, it's my birthday. What? Super cool. About a week ago last Friday, so a week ago Friday, we actually started building the Expert Secrets book funnel.

Now, we started that a little bit before that. We knew what it was, but we really didn't dive into it until two days before the thing was supposed to launch. It was supposed to launch on April 18th and it did, but we didn't start until two days before. I remember sitting there, I was like, "Dude, Russell, what is the funnel? What am I supposed to be building for you?"

You know what I mean? He was trying to figure that out and we were putting the offer together and stuff like that and it was high, very high pressure, very high pressure, very high stress.

It's cool. It's funny. That used to really freak me out, but what I've learned is that the more I embrace the fact that it might suck a little bit or things are going to be hard or whatever, I actually grow so much from it that I actually embrace those hard things now.

I don't know, but Russell totally knows what I'm doing every time, but whenever he's like, "Dude, it's going to be so crazy," I always go, "Cool, bring it on. Make it hard, coach. Make it hard, coach."

He doesn't ever say anything back. I don't think he knows what I'm talking about, but it's basically goes back to some things I learned where it's like basically my reactions determine my experience.

If I immediately can ... If I sit around and just like "Oh, I'm so sad." Like, "It's going to be so hard, eh." That's what most people do. If I can just turn around instead and say, "Hey, you know what, I'm just going to rock it, then it's going to be awesome."

Anyway, back to the story. We get there and it's 9 AM and I work the whole time. I get home Friday night, a week ago, Friday night before the book launch and Russell's like, "Dude, I'm so sorry, man, but is there any way you can get this piece of custom coding done before Monday starts?"

I was like, "Oh, I just want a break. I'm so tired. I'm so tired." I was a little bit annoyed at first like, "Oh, I get it, I get it," but the pace that we move at, I don't think you guys realize, is exhausting. It is exhausting, but it's super awesome too at the same time, right. It's like it is ...

Somebody asked me recently and I think you guys saw on Facebook too someone asked me like, "What's it like sitting next to Russell and building his funnels out?" I was like, "Imagine you're flying the fastest fighter jet on the planet. It's got all the bells and whistles. You got all these missiles sticking on the side and you're going as fast as the thing will actually let you go," right.

Mock 4, something ridiculously fast, way past the speed of sound. Then all of a sudden, not that you do on this in a plane, but you roll down the window so to speak and stick your head out like ahhh. That's what it's like. It's so fast paced and I'm constantly digesting as much information as I possibly can just so that I can keep up with what he's doing. It's awesome. It's more value than I ever got anywhere else for anything. I get to sit and pick his brain constantly, which is such a treat.

I was tired. It was Friday night. I was tired. I wanted to spend time with my wife. It was the first week in our new house and we're still setting things up and we're making it our own home and I was like, "Oh." I decided I'd stay up super late. I stayed up 'til 3 AM two nights in a row doing two things because there's so many things going on right now, not just the book funnel, right.

Number one, what I did is, and I'm just telling you guys the story just so you know what ... I know I'm sporadic with these podcasts, but whatever. Number one, I was trying to get some custom coding done for this funnel, stuff that Click Funnels doesn't do out of the box, but also allows you to do, which is cool, which makes Click Funnel so unique.

Really, really cool. I was getting the stuff done, but at the same time, I was trying to finish my slides for the presentation at Ad Con, which I just did a few hours ago and it went so, so, so well. Oh, my gosh, it went so well, but I was trying to finish, right, the whole presentation, get it all together.

It was like 74 slides and I was teaching about e-commerce funnels and successful funnel strategies in the e-commerce areas, which my gosh, it went so well. So excited. I love speaking on stage. By the way, that's my shameless plug if any of you guys want me to come do that. I don't charge anything, be a lot of fun.

Anyway, so I was juggling all these things going on. I was trying to put the actual house together and build furniture and put things ... It's been hectic. I have barely slept. I have such a headache right now while making this. I can't even tell you. I actually got a little bit worried. I was like, "I'm on so much caffeine right now."

That's okay. It's super, super awesome at the same time though...

We go through and I finish his custom code piece, and Monday comes along so a week, it's about what, five days ago. Monday comes along and I had finished slides. I sent them over for the presentation and everything to Dan Henry. Monday comes along and I was just thinking to myself like I've built over 160 sales funnels in the last year and I was looking at what we had and I was like, "There is no way that this funnel is ready, even nearly ready for the amount of traffic that we're going to send to this thing the next day." I was like, "Oh, my gosh."

I sent a message to my wife and I was like, "Babe, I'm so sorry, but I seriously doubt I'm going to be home tonight and maybe hardly even at all tomorrow." As long as I let her know in the future, as long as I let her know, then she's usually fine.

She knew. I was like, "Hey, the book launch is coming up. I'm sure it's going to be sporadic. It might be here. It might be not." As long as I let her know, she's fine with that. Russell cued me in on that tip on how to do it, every once in a while it happens.

We went and we start working, and I start doing some more of this custom code thing. We're using Jamie Smith's expertise and I was doing stuff on my own as well and we were putting pieces together and I w...

SFR 45: Stage, Stage, Stage! Apr 15, 2017

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Trust Comes In 2 Forms. One Builds And The Other Kills...

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steven Larsen.

Ho-ho, isn't that cool? Hey, big shout out to Robert Phillips, he is a listener to this podcast. He reached out to me and he said, "Hey, I am known as the rock and roll speaker. He stands up and he speaks and he's totally awesome. He's like, "What's one of your favorite songs, I'm going to go learn that on guitar and give it to you." I was like, "Okay cool."

I'm a huge fan of Foo Fighters and Audio Slave, and Muse, and so I gave him an Audio Slave so one of my favorites. Anyway, I thought I'd give it to you. I actually super, super enjoy stage. Anyway, when I saw what he did I was like, "Dude, I'm going to put that as a podcast intro man, that's so cool, I appreciate that, that's so cool."

I play drums and I play piano and I sing a lot and, but I didn't ever play many strings instruments. Play the ukulele right now, that's about it, that's because my little three year old does it so ... Big shout out to Robert Phillips, the rock and roll speaker, you're the man. He just came out with a book, it's actually pretty awesome.

Anyway, speaking of stage I'm super excited you guys because I'm trying to figure out, there's two things I wanted to tell you. Oh my gosh, I'm so excited. I am speaking on two people's stages and I am really, really pumped about it.

The first one I'm speaking at is called Ad Comm and it's Dan Henry's event. I don't know how many hundreds are going to be there but it's a lot now and I'm excited about it, it's going to be great.

It's like two weeks out from now. He reached out about two months ago. He said, "Hey, if I actually did this would you, I'd love you to come speak." I said, "Sure, it'd be awesome." He is having me speak I believe on eCommerce. I need to actually finish writing the actual presentation itself and I think he wants me to do two presentations so I might need to ... Anyway, it's time for me to dive in.

You guys know me, I don't like to start something until it's getting a little bit close so it's fresh in my brain. I actually do it on purpose despite others thinking it's procrastination, it's actually not. Anyway, so I'm really excited about that though. I get to go speak on his stage and it's going to be awesome.

Then the second one is, it's actually even bigger. That one will be on ... Let's see, the first one is April 22nd which is my birthday, I'm very excited, turning 29. Earth Day. It's both Earth Day and my earth day, it's going to be awesome. That's April 22nd and it's going to be in Orlando, Florida.

I'd love to know if you're going to be, if anyone listening that's actually going to be at that. I'd love to meet you in person, it'd be great. Then the second one, right after I got that speaking gig, I got the second one over in Vegas and I think it's at the Bellagio but I can't remember, or the Paris, I can't remember.

Anyway, but it's LCT, it's Local Client Takeover. These guys have a gigantic following and I think they're planning on over 500, less than 1,000, somewhere in that range, people to come. I am so, so excited to do that.

They were going to pair me up with Frank Kern's Funnel Builder and we were going to go back-to-back on stage and teach some cool ways to get local clients. I was like, "Sweet man, I'd love to do that." It's been kind of fun to do all this stuff.

I had one with Russell, because it's given me really intense depth on so many areas of business...

I've built funnels from anything to supplements to toilet paper, it's nuts how much ... I mean, Sales Funnels has to do with anything, you guys know that. I'm really, really pumped about that so the second one, like I said, will be I think it's the first weekend in May.

That one'll be yeah, local client takeover, talking specifically on ... I only have like an hour on that one, I don't have a full 90 minute presentation which kind of stinks but there's a lot of speakers at this one, it's going to be awesome.

Anthony Crawley, got ... I mean, it's a lot of big speakers. I'm super honored to be doing that and it's awesome. If you guys want me to speak on your stage let me know. I'm just kidding, kind of. I actually really love it and it's just a ton of fun to do that. I love movies and movies are great and it's fun because of special effects and you can see someone's face.

You can get up close and personal. There's music, then it's really intense sometimes and you can kind of delve into motion harder but I have a really strong appreciation for stage because there's no second take.

It's all, it's very raw, it's very authentic. Anyway, very, very excited though to go do that and show some of the things that I know have been working that we've been doing. Yeah, it's been a lot of fun.

I told Russell and he was like, "What's up, that's awesome man." I've spoken on stages a couple times now and, I spoke at that Dekko one, that was really fun. It was like 2,000 kids there, high school kids and I taught them how to automate their fund raising. It's so funny because there's all these MBAs who were their advisers who didn't want them to pull off what I was teaching them because they're like, "Oh, we'll have them learn real stuff."

It's like, "Okay, well I guarantee that your MBAs are not making you much money. How about we compare money?" Not like a cocky way but let's just actually see what's actually come of your MBA? I'm not going against MBAs just so you guys know, I've actually really considered going and getting one.

It's just when people hide behind it like that is what creates the money I'm like, "Okay, you are so off the ball it makes me want to throw up."

Anyway, really interesting. I was thinking about, I was like, "Hey, I'm super stoked, going to go do the stage presentations here soon." It's doing the time we've been moving and there's all this stuff going on with Russell launching his book.

I'm running what we're calling the FHAT Event for Hack-a-thon and Secrets Master Class and all these other projects, it's been a lot of fun, it's been cool but it's just been really intense. I ran into a guy recently and he was, here's a little long here and I'll probably end with this, this is a shorter podcast.

His whole job, he gets hired by companies and hospitals a lot actually too which is cool. His whole job, he goes into places and he teaches them a lot of organizational effectiveness. It's super cool, and he was teaching me about trust. He was teaching me and it's so cool because while he was saying it I was like, "Oh, I've totally seen what you're telling me right now."

Anyway, so I knew what he was saying was true and real, it was really awesome. He said, "There's really two kinds of trust. One is a predictive kind of trust." For example, Russell sends me to go to, I went to ASW in Vegas.

We went and we were, it was a sm...

SFR 44: My Little Black Book Of Business Apr 12, 2017

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The "Re-Epiphany" I Had While At Breakfast with Russell Brunson

Hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's going on everyone? I've been trying to be more consistent in these podcasts. There's so many cool things going on right now. I wish I could capture it all and show you things that are going on, so many awesome little masterminds I've had with Russell lately, with lots of people, and it's been really, really fun to just learn and glean from other people. It's just been great.

I've really enjoyed it, and it's been fun to, you know, like when you get in flow? You know what I mean? You get in state?

Anyway, it's been cool, especially today. It's kind of funny ... So Russell and I have just been burning the midnight oil like crazy for the last couple months here, and it's been really, really fast and that's part of the reason why I can't do any kind of funnel building for anyone else anymore.

What we're doing is so fast paced. It's almost out of self preservation...

I mean, I really can't handle it that much more, to be honest, and, like I said last episode, we got a house, and I'm super excited about that.

It's been a lot of fun to start making those preparations and things like that...

But, anyway, it's been cool to ... Over the last few months, we were kind of redoing the front end of ClickFunnels together. I mean, like crazy. It's been a whole lot of fun. Russell had me go through tons and tons of quizzes, and I started noticing these patterns in how people were doing their quizzes.

I promise that there's a point to this whole story, okay? Just follow me on this path, all right?

Because I had this really cool thought today, and I was like, "Oh my gosh. I've got to podcast that. That was so awesome. I've got to share this." So just bear with me a little bit. This is going to sound crazy and sound random, but I promise there's a point coming to it.

It's kind of fun, because we sit down and Russell and I were talking about different cool things we could do for the new front end of ClickFunnels. We wanted people who didn't know what ClickFunnels is, or didn't know what sales funnels are, or didn't know hardly what internet marketing is.

We wanted those people, who don't know marketing, who don't know all that stuff, to be able to go to the front page of ClickFunnels and go, "Oh my gosh. Like, that's what this is?"

We're trying to close the education gap and make that bridge even smaller so people get it ... Faster, you know, just super cool tool...

You guys obviously know I'm a huge advocate of it. Someone asked me if I'm a partner. I said, "No, not yet, but hopefully someday."

I want to lead down that path sometime, but anyway ... So we've been talking all this stuff, right? We've had all these different events. I'm helping prepare the FHAT event. That's F-H-A-T, Funnel Hackathon, right, and Russell's, he's put me in charge of that. I've built out and created what's called the secrets master class. It's been really fun, just fast pace, you know? We were talking to somebody, and they're like, "Is it always this crazy?"

And I was like, "You know what? It's always really intense, but there's been this extra flavor of intensity since like, you know, October, November timeframe."

It just seems like the heat really turned up. I was finishing a whole bunch of funnels for Funnel Hacker TV, which is going to come out soon, and I think we're going to get it here on Netflix soon, too, which is so cool!

I'm gonna be on Netflix! Really excited about that...

Anyways, that's what the plan is, anyway, and we figured out, we think, how to do it. And you guys will get to see ... I think it's like eight different episodes for that. It's just been really fast. You know, really, really intense.

I feel like I'm looking up and going, "Wow! Three months just went by!" You know what I mean? Look up again, "Oh my gosh! That was half of a year!" And I've almost been with ClickFunnels for a full year now, which is super awesome.

Anyway, it's been great. But it's kind of interesting, because I was drinking tons of caffeine to keep up with the pace. Russell was too. Just, we were kind of trashing our bodies, to be honest.

There were so many reasons why I stopped building funnels on the side for other people...

And that was another one of the reasons, is that I was just like, "Man, I'm not taking care of myself very well." It really started affecting me mentally, and I could tell. And Russell could tell it was doing it to him as well, and I was like, "Ugh."

So we decided to do a three day juice fast cleanse. And any time Russell has any
idea like that, sometimes it's like this little lurch inside me, like, "Oh, crap. This is gonna be awful. Ugh." He wants me to do colonics and stuff. I don't know if I can hack that. I'm like, "Nah, man. And if I was to go do that, I'm not gonna go with you to do that."

Anyway, it's been kinda funny. So, we've been on this three day juice fast, and today was the last day. We were gonna do four days, but just so much has been going on. We're such low-energy. You basically drink juice every single day.

We got it from this certain place that prepares it for us every day, and I go pick it up on my motorcycle every morning, and I bring it to both of us. We'll have a green drink together and then these wheat grass shots, and every two hours you drink another 16 ounces of a different juice.

Like beet juice, to cleanse the liver. You know?

It's got ginger in it, and all this other stuff. Other greens, and things like that. Another one's coconut water. Another one's almond milk. Another one's back to wheat grass juice. Back to grapefruit juice, all over the ... Anyways, it's actually a lot.

It actually was more work to continue drinking that stuff than I thought so, you know? I had to do over and over and over again.

It was fine, like, the first half of the day, and then I got really hungry, obviously. I started feeling it, getting headaches, things like that, about 24 hours in. And that kinda stayed that way, kind of low-energy, for the next 24 hours, but the third day was actually pretty easy for me.

But Russell's really feeling it, because he was only sleeping like four hours a night this last little bit here...

And he ... I could just tell, he's really struggling. And I was hungry, and today was the last day, and we made it halfway through the day, and he turns over ... We were rebuilding the front end of ClickFunnels, and I was finishing things with funnel hacks ... Anyway, we were updating lots of stuff, lots of products, to get ready for the book launch.

And he turns to me, and I can just tell he's dragging, full dark circles under his eyes. And he's like, "Dude. I have got to eat!"

And I was like ... Because these juice fas...

SFR 43: My "Duct Tape Marketing" Actually Worked!! (and we bought a house!!) Apr 10, 2017

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It's easier to "duct tape" build your product through repeated mini-launches, than try to make it perfect out of the gate, cause that just doesn't happen...

What's going on everyone? This is Steve Larsen, and you are listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's going on everyone? Hey, gosh I'm so sorry, I feel like I've been very sparse on my podcasting lately. Gosh, I'm so sorry. But there's a reason for that, and it is because we just bought a house. Super stoked, guys. My wife and I and my family have been living in apartments for five and a half years, our whole marriage.

And guess what enabled us to actually get the down payments and all that stuff, and put a good amount down, and all that stuff.

And have that cash available to do all that stuff?

You're just one funnel away. Right? I mean that's what Russel says all the time, right? But it's so true though.

But I was thinking about how cool it is. I was looking at the process that I have been going through to be able to generate cash needed to both run the business and hire people and pay them, and have enough cash to keep doing all the cool stuff we want to.

Do vacations, pay off debts, get a house, things like that.

And it's so funny, because what would happen is, so when I build a sweet funnel, right, and you guys have heard of that before, it's the MLM funnel I have, it auto-recruits people in to people's downlines. It's really cool. One of a kind. I don't know anyone else who does that. But what I did though, is I created follow-up funnels, basically. And it's kind of cool.

If you guys went to the Funnel Hacking Live presentation, we were trying to figure out what to call this whole category of funnels, after someone's already been brought into your world. Because you're not down with them. You know, you've got this customer that's come in, they're somebody who's come in, and they've agreed to do something with you, right?

Whether it's to download something and get something free, or they've paid, or whatever it is. But you're not done with them.

And so many times I have, you know a lot of people hire me to do different coaching and consulting with them, one hour sessions, half hour sessions, whatever it is. Just had another one last Saturday. It was really fun. But so many times we throw ourselves into architecting these really really awesome front-end funnels.

These sales processes that get people into our world and get them going.

But oftentime, we kind of just leave it there, right? We totally leave it there. There's nothing else that we do. We actually step way, way, back and we go, "Okay, I'm no longer going to do any kind of ... " It's almost like we just totally close the relationship, and 90% of the time I've noticed that that's what happens. So as soon as you get your first funnel built, guys, please, know that there are more things you can do with them.

Who is most likely to buy from you? It's people who've already bought from you. So you've already paid to acquire the customer, you've already got someone there. It's really really easy to just go and offer them something else.

And so the only reason I'm bringing this up is because I had this MLM funnel. It's done quite, quite well, for those of you guys who are certified partners, people like myself, who really like to build funnels, know that you can go, try and sell $10,000 funnels like I do.

You can do all this stuff, or you can just make one really cool funnel and sell a cheap version of it a whole bunch of times, which is another thing that I've done and it's been really really cool.

That single funnel has made alone, just the sales off one location. I sell on multiple locations, so not including the upsales, not including multiple locations, just in one spot, has made like 19 grand. You know in the last six months. And it's been awesome. No ad spend, nothing else.

Then you go put in all the other upsales that people buy with it, right, all the follow-up sequences, all the things that I do with people afterwards. And it really adds up. It's pretty awesome.

And now I got cash flow to go get affiliates for click funnels.

And please, please, please do not think that I'm bragging here, I just wanted you guys to know what's been happening. And why I've been a little bit recluse lately. I've been all over the place. There's been so many things happening. Oh my gosh, I have some crazy stories for you guys, but anyway.

I told you last podcast I knew what this one was going to be about, and it's the fact that we are in a house. And I'm super excited. We're actually moving this weekend. The papers just finished going through today, we got everything all set together, and it's awesome.

It's not a mansion by any means, but it's not tiny either. It's a great sized home, and we're really really excited about it. And it's totally because of funnels. And if you would have, remember, I have a marketing degree. But I don't do any of the things that I learned in my marketing degree.

And I make way more money doing all these other things I've learned on the side through Russel and through click funnels and through DotCom Secrets and tons of other gurus.

I love Jeff Walker's stuff. I love Pat Flynn. Huge fan of tons of guys, and I've studied deeply, drank deeply, from the marketplace. And I told you how I realized, "Oh my gosh, I've gotten to this place, and I'm here at this place, but where I'm trying to go now, what I've learned in the past, is not enough."

And I'm not trying to continue on what I talked about last podcast, but it's just been really neat to be a little bit introspective, and look backwards and go, "Wow, cool." You know?

I wonder if I can pay this house off in like a year. I think I can. And I'm really stoked. That's not my new goal, whatever, you guys know my goal. For 30 grand a month passive income.

And I think one of my plans to get that, I guess I might as well account a little bit here, one of my plans to get the 30 grand a month has dropped off a little bit, but has been replaced by another even cooler one. So I'm just really in the middle of fulfilling and building out the things that I know will get me there.

Now that I've proven it, proven it not only to the market but to myself, and all these other things that I'm going to keep running in the direction. Really excited to do so, but anyway.

Super exciting, and that's what it really is. I mean, if any of you guys follow me on Facebook, or whatever, you've seen my posts that I've put up there. I'm not much of a blogger by hand, you know, but I put up a few, basically blog posts, almost, on Facebook recently.

And I was talking about the incredible struggle and how it's kind of sanctifying. It really is. Not many people are entrepreneurs or business people or in general, whatever it is in life, don't reach their goal because they go through something c...

SFR 42: Crafting Your Own "Execution-Cycle" (Stop Bogging Down Progress) Mar 29, 2017

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I'm a huge fan of books, but it's easy to get bogged down with it all. Here's how I learn AND execute...

Steve Larsen: Say 'Welcome'.

Baby: Welcome.

Steve Larsen: 'To sales' ...

Baby: 'To sales' ...

Steve Larsen: 'Funnel' ...

Baby: 'Funnel' ...

Steve Larsen: 'Radio' ...

Baby: 'Radio' ...

Steve Larsen: 'Oh yeah, baby.'

Baby: 'Oh yeah, baby.'

Welcome to Sales Funnel Radio where you'll learn Marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Wasn't that cute? That's one of my little girls, she's so awesome, we have a lot of fun together. She is one of my heroes.

Right now my wife as a Tony Robbins event, crazy cool, super awesome. I honestly wish I was with her, I wish that I could be there, but we have two little girls, little angels, so one of us has got to stay.

I love that stuff already, the stuff that Tony Robbins teaches, I already eat that stuff up. I already love that, you know what I mean? It's super, super fun. I kind of already am in a lot of the mentality of that.

I believe I can do anything, I think I can change my own destiny.

I think I can control everything around me. She, I was like, "You know what? You go. You go." It's really cool because she actually went with ... Maybe, I don't know if I'm supposed to say this or not, but she went with some of the wives from people at work. We got them like front row seats.

It was awesome, it's super cool. There's 9,000 people there and she's loved that.

She'll be back soon. I am four days with the little ones, it's been a long time since I dropped a podcast out to you guys. I was like, "Oh crap, I should probably send that on out." I thought I'd let the little one start us on out here.

A lot of cool stuff going on right now. My little campaign to end funnel building is over now, and if you didn't get the application in, I'm sorry. Like, I just, there's so much going on with Click Funnels right now, I cannot do anything else with that.

I'm trying to figure out how to say this. This has been on my mind a little bit lately.

When about three years ago, right? A lot of you guys have heard the story, if you had been following my podcast right? I would get up so early and just study and study and study and learn and learn and learn, do as much as I possibly could, right? I remember, I mean at first it's all I thought about. I stayed up until three, I had a notebook, I should find that notebook someday, it was really, really cool.

It's a full notebook, every single line, every single page, all the things I was learning I was drawing pictures of it, so I could understand it more.

I'd go find somebody else, be like, "Oh, I learned this on this podcast today and I read a book from this guy today." I thirsted, I did everything that I could to just learn marketing, right? I remember after about a year long period, I had tried a few things here and there, but I was more like in this deep just thirst state. You know what mean?

Where I was just drinking deeply, I was like, "Oh my gosh. I'm in this marketing degree but I'm not even getting the stuff in my marketing degree that I'm learning from these books and from these podcasts and from these, quote-unquote, gurus and stuff. The real cutting edge that's actually working, right?"

The stuff that's actually working in the marketplace...

I remember I was biking home one day, and I might have shared this with you before, but it was a big moment for me. I should say it was a big like three or four days, because it just hit me like a ton of bricks.

I was biking home and I was in Rexburg, Idaho, and for some reason there it's always 50 degree mile an hour winds, both ways, no matter what. In the winter, in the summer, all time, it's windy. I was biking home, right? I was pushing hard against the wind and I was breathing hard.

I loved that because I could listen to podcasts and stuff while I was biking all over the place. We only had one car and you know, I didn't want my wife to not have a car with a little baby. She always had the car and I just literally biked over the city there. It was really, really awesome actually, I love biking.

This is not motorcycle like I have now, like pedal bike. I remember I was biking, I was breathing hard, and I was listening, I actually think I was listening to Pat Flynn, Smart Passive Income podcast.

What's cool is that's actually the podcast that got me started online in general. That's when I wrote my first ebook and I got all the stuff together. But before I did all that, I was listening to Pat Flynn, I think I was just hearing who Russell Brunson was.

I was just hearing about some of these other guys, but I was drinking as deeply as I could, and about six months, eight months, I can't remember when, a while, right?

I had kept this pace up like crazy...

You could not get me to go that hard for my school work, for anything else, just this topic. I was learning and learning and learning. Sorry, I keep saying that, and getting right up to the point, but I just want you guys to know more the state I was in.

I was just so hungry for success...

I remember writing down, "If I can only make an extra $100 a month it will change my life." Because then I could pay for bills, then I could, my cell phone would be free. You know what I mean? That's where I was, right?

You guys have heard our story, where we were trying to figure how to even eat. That's not a joke, that was very real.

That challenges your manhood, right?

It's all I thought about...

It's not like I took a break, "Hey, what did you do over this weekend?"

"I freaking learned." You know?

"What did you do?" "I tried to make money."

"What did you do?" "I tried to be as successful as I could be." Right?

That's totally where it started and that's all I thought about. If you think you're in this game and you think you're pushing as hard as you can, but you're constantly thinking like, "Oh, I just can't wait to get home so I can do nothing."

Like, your heart may not be in it, you know what I mean? It's easy to see once you've gone through that path, it's easy to look back and see, you know what? That person's not giving themselves. I can tell that they are not in it. You know what I mean?

Then they come and they're like, "Well, how, why, when can I be successful?" It's like, ugh. It gets a little annoying, you know what I mean?

I know that you guys listening to this podcast know what I'm talking about. If you're listening to podcasts and you're doing all this stuff, you are most likely like me. We are probably very commonly, we probably think very similar thoughts. I was biking home and I was crazy skinny, but I was lifting as hard as I could also, because I knew that a lot of exercise meant a sharp mind, which means I can take in more stuff and stay up later.

Anyway, back to the story, okay. I was biking back and all of a sudden it hit me. Oh my gosh. I know what he's talking about in this podcast, and yes, I would do this, this, and th...

SFR 41: WHEN Is A Biz READY For A Sales Funnel??? Mar 09, 2017

Show notes

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My 11 Point PDF Checklist + I'm Publicly Leaving Funnel Building :(

DOWNLOAD THE FREE CHECKLIST AT SteveJLarsen.com

What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, before I get into the episodes, or this episode, I just want you to see a little behind the scenes.

Typically, what I do when I get these podcasts together, is I'll just write out a whole bunch of principles of things I know that you guys are struggling with, have questions about, or there's a challenge. I'll go directly address that so that I can just keep trying to provide value. Or, I'll go interview somebody and we'll go dive deep into their business.

By the way, I've got about 20 more interviews lined up for you guys. It's going to be great...

This podcast is actually a little bit different. This one actually took me about an hour and a half to two hours just to prep. There's a lot of cool things going in it, so I'm encouraging you right now before I start, get a pen and paper if you can. I think you're really going to enjoy this.

Anyways, without further ado, let's jump into this. Again, welcome to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

All right, all right. Now, while I was getting this all together, I was remembering the way I got into this industry. I've shared a little bit of this, but there's a certain part of it that I've been realizing that I haven't really shared. It's so key to success, I mean right out the gate.

I had a little podcast episode a little bit ago called 'How I Broke into the Industry.' I almost wish I hadn't put that out there, so that you guys could hear a little bit more of some of the things that really happened behind the scenes.

I was in college, and I was going around ... What happened was, and I've told parts of this, pieces and parts. What happened was I got married, my wife and I, we went up to college. I really hadn't had that much college done before we got married. It was only a semester or two, so I had the full brunt left. She actually had already graduated, although we're the same age. It took me ... I went on a mission for my church. I was gone for two years. I took a year off to work and get some stuff done, and put together.

Anyway, through various things, I actually waited on college for a little bit. I was doing a lot of construction jobs and just trying to get money together for it.

I told this story of when I walked away, and I was like, "Yeah, no more construction jobs. I'm done with this." I started going and learning, and I was doing door-to-door sales. I was like, "I got to learn how to sell stuff," so I was doing door-to-door sales.

When we got married, we had like no money. You want to provide, especially as the man. Like, "I want to be the man. I want to provide for my misses." That's how I was feeling. The problem is that I couldn't. I didn't know business. I didn't know how to sell. I didn't know what marketing was. I had no idea on any of that stuff.

I went into what I thought was going to be a prestigious thing going into a business degree, and going into a marketing degree. I started listening to this podcast called ... Actually, I can't even remember it. I can't remember what the name of it was, but it was a guy named Sean Terry. He was teaching how you could flip houses for zero cash, and it was totally legit. It was awesome. It was actually really, really cool. I learned a lot from him. He got me going and out the gates.

I'll fast forward a little bit. There was failure after failure, after failure, and as I started getting into this funnel game ... I've told you a bit of this story before, I went to door-to-door sales. I realized that you could actually attract people who want to buy your stuff, rather than go door-to-door and ask people to buy who are not planning on it.

I went from door-to-door sales to writing eBooks, and made my first funnel; although I didn't realize that's what I was making. I was using WordPress and all these tools and systems, and then I learned how to drive traffic because no one was buying my eBook.

Then, I got hired by Paul Mitchell and started working on building sites and sending traffic for celebrities, which was kind of cool.

I was like, "Man, none of this traffic's converting." That led me into Russell Brunson, and I found how to convert and actually sell online. That's really where money started happening. That was four years. I didn't stop. I kept going, and going, and going. Four years! It was painful. It was very painful, because I refused to get a normal job.

We were living on student loans, and I was like, "Crap. Like, this is my time to figure this out big and I've got to do it now." I did not sleep much. I did not do any really extra-curricular activities at all. I worked my butt off, and I know I did, and I'm really proud of that.

Here's one of the major lessons I learned...

As soon as I learned what funnels were and I started building my own funnels, we launched a company called Fixed Insurance. We were doing smart phone insurance. We had customers and there was money coming in. It was great.

I was brand new. We kind of mismanaged it a little bit. It wasn't the business I wanted to be in, insurance business. I wanted to go be in ... I wanted to work with people directly, one-on-one, and make their business explode. I wanted to do essentially what Russell now calls the certification program; but that didn't exist then.

I was going around and I was going from client to client. I pitched to the owners of Vivant. I went over and I was working with some of the top leaders in different MLMs, building their product, MLM funnels, selling lots of their product. I was going and it was super, super awesome.

The big problem was, was that none of them were big payouts. In between each of those successes that I was having was a crap ton of failure. It wasn't until I started looking back, like two days ago, literally. I was looking back and I was thinking, 'Why did this work, and why did that not? Why? Why did some funnels explode a business, and other funnels I mean, did nothing?'

Even in the same business, every once in a while, a funnel would go in and it would blow up, and then would do nothing again afterwards. Like, 'What's the difference? Why? Why? Why did some ... Why did some businesses just not take?' I was going back and forth, and I was looking around.

I said, "Oh my gosh, I think that there are times when a business is ready for a funnel." All right, now that's not normal thinking, right? We usually think that a funnel is good for any business at any time, always, ever; and yes, that's true. I'm not saying that you should not build funnels if you don't have all these elements but I started looking at all the people I've built funnels for. I've built over 150 funnels in the last year alone. Actually, 11 months; in the last 11 months alone.

A lot from my own clients, a lot f...

SFR 40: My Day 3 of 3 'Funnel Hacking Live 2017' Notes Mar 03, 2017

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Click above to listen in iTunes...

Garrett and Danielle White Family, Russell Brunson, and TONY ROBBINS...

What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Freaking Radio. Whoo! Hey, this is actually a special episode. This is part 3 of 3 in my review day-by-day of Funnel Hacking Live Event that Russell just threw in Dallas. I'm actually in Dallas right now recording this. I didn't want to leave the hotel room before doing this and spiting it out and everything was fresh on my mind.

So, I'm just sitting inside here in the actual hotel room itself and just getting these podcasts out to you guys. These are kind of a review. Today, will be a bit shorter than the other two. The other two were a bit long, but I wanted to go in-depth so you guys felt like you were getting some values from the podcast itself. Again, and just as the others, if this is the first episode of this 3 part series that you're listening to, go listen to the other 2 first.

The whole event was meant to build on itself, so I would go listen to Day 1 first, and then Day 2, and then come back to this one. Really, the last one, but this is the one where Tony Robbins came in and it was so cool.

Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow you online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Again, thank you to all you guys that I was able to meet, and talk with, and take selfies with, and all the gifts you guys brought, which I was not expecting that. And it was very, very humbling. Anyway, guys, thank you so much. Again, my voice is totally shot still and talking as much as I am is not helping. But it is what it is.

The very first person who came in was Garrett White with his wife. Now okay, Garrett has spoken every single time at the Funnel Hacking Live Events. The reason Russell likes to bring him in is because he also helps people implement. Now you think about, Garrett made this point as well.

He's like, "Okay, I know you like coming to Funnel Hacking Live and you get a whole lot of extra goodies and nuggets, and things that you don't get anywhere else. Think about it, if you would just freaking read the book, watch the tutorials, and do it, you're going to be farther along than the majority of the people who are out there."

It was really funny to listen to, but it was like, "Okay, okay, that makes sense." There is a lot of stuff that you can't get from a book that you do get at the event. It was actually really cool to listen to him and hear him say that. He was there with his wife though and we've never done that with him before. And his kids on the stage.

Garrett was the same Garrett, swearing like a storm, but he went through and he started teaching us more about, like an echo of what Setema taught. But even more depth on certain areas; it was really cool.

He was banker actually and in 2008 when the economy really tanked, he lost everything. He realized that he had no idea who his wife was. He had no relationship with his kids. He realized that the life he was living was pure crap. He hated it.

He realized that a lot of it was because, again similar, was the story he was telling himself. Which was kind of cool because, Tony came in and talked about "the story we were telling ourselves." There was kind of a theme there for many, actually several speakers, not just those three. At least, that's what I picked up. Maybe that's what I needed to hear. You know what I mean? You guys might have picked up something different, who were there. Anyways.

So he said, "You need to choose yourself." I don't mean that in like a freaky-deaky way, like weird. Meaning you got to create yourself, okay? Know who you are.

Know the story you are telling yourself. He had us turn and scream, at the top of our lungs, at our neighbor that, "I am a marketer." Number 2, you got to live in the land of yes or no, none of this maybe crap. "Maybe I'll get this done." That means no, you're not going to do it. It was interesting to hear him say all that stuff. "Got to live in the land of yes or no. No more maybes."

So, he had us turn to our neighbor and scream, "I am a closer." So, number 1 is, "I am a marketer." Number 2 is, "I am a closer." Number 3 was ...

He said a lot of times when we get in these businesses, we start getting followings and we, guys I've been totally guilty of this and it's been cool to hear him say this. Because right now, sitting here right now, as I'm recording this podcast there's probably 400 messages, collectively, between email, tons of Facebook messages ...

Oh my gosh, I can't even handle it anymore. It stresses me out. I want to give, and give, and give, and give, and help. I feel guilty that I can't give, and give, and give, because I have to live too. You know what I mean?

I know a lot of you guys listening to this, you guys get the exact same way. We attract like people and you're listening to my podcast. We're probably really similar. You start to feel guilty that you can't help everyone and their mom at all times, for free. You feel guilty that you can't get out there and do that. I was like, "That's so true. I've totally had that experience before."

Now, Russell has since been teaching me that it is your moral obligation to sell people. It's your moral obligation. It's actually the name of the last section in his new book, by the way. After he and I talked about it, because it's such a huge deal. People feel guilty about talking other people's money.

He goes, "No dude, think about this ... Russell told me this and then also Garrett White was saying this on the stage too. He said, "Okay, think about it. You've gone through, you've done the epiphany bridges with people. You've been selling like crazy. You've helped them realize the need for the product. You've gone in. You've changed their paradigm of the world. Then you don't sell them something?"

A. The worst thing you could do is give it to them for free. When you give something for free to somebody for free for too long ... Number 1: it can bring in these feeling of well you gave it to me for free, so everything you give me should be for free. And I'm not talking about your base. All the things you're putting out there for people, that's fine. But if you're giving your actual bread-and-butter product and service away for free, for too long, it jacks up the value that they see of what you've built.

You guys know that I built the funnels for Marcus Lemonis on the tv show, The Profit. That was like 11 funnels in a day; it was nuts.

Marcus saw the vision. Marcus caught the benefit of the funnel. He understood it...

He had the epiphany. Because he talked to Russell about it and it was super cool. He's like, "Every business needs a funnel." And we're like, "Yeah, that's why it exists. This is freaking cool, right?" He's like, "Oh my gosh, yeah."

Then what happened is, I went out and started building all these funnels for all these peoples. That was my role in the company shortly after I got hired. ...

SFR 39: My Day 2 of 3 'Funnel Hacking Live 2017' Notes Mar 01, 2017

Show notes

Click above to listen in iTunes...

Russell Brunson, Justing and Tara Williams, Caleb Maddix, Emily Shai, Trey Lepelen, Jason Fladlien, Darren Stephens, and Setema Gali...

What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. This is day number two from Funnel acting live. These are the things that I learned, the things that I loved. You're going to get a front row seat here on some of the things that, behind the scenes, of the things that I thought were awesome during Funnel acting live day number two.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's so funny is that, we brought in so much energy. We wanted everyone to be in a state to receive, and to learn, and to be there, and to grow and develop that by day number two, my voice was already shot. It's actually been this way for several days.

Anyway, it's slightly painful actually but that's okay. Okay, so the first day, if you haven't listened to it, I would go back and listen to it before you listen to this. Because there's a lot of foundational things that were said in day one. The conference was meant to build on itself. I would listen to day number one before you listen to this.

We're just going to jump right into it. We get in there, we're all fired up and stoked up. They had me as a VIP badge checker. Just so you know, inner circle, certified partners, anyone else who's kind of in the VIP area, they sit in the front seats. And I was a bouncer. It was a lot of fun. I really, really enjoyed it. I got to meet tons of you guys again.

I took a lot of selfies, it was a lot of fun. It was a fun time, guys. Just like I'd said in the other one, very touched and humbled by the amount of people who came up and said hi and thanks for the podcast. Guys, that fuels me. You know what I mean? This entrepreneurial journaling is not easy for anybody. It was really nice to hear that from you guys. It was just nice. It was very nice. Especially the guys who brought gifts. Man, that was just ... that put me on the floor. That was so nice of you guys. I really appreciate it.

Anyway, man, today was so nuts. Or, day number two was. It was Wednesday, February 22nd, 2017. The day before was all about marketing strategy, and how to sell without selling.

Day number two was all about the funnels. What we did is, we brought in all these experts in different industries. We know the majority of you guys are in MLM, or e-commerce, or you're an author, speaker, coach, consultant, or you're in retail, you're a brick and mortar. You fit in these certain categories, so what we wanted to do was bring in people who were using funnels in those industries that you could hear from. That's what day two was all about.

What happened is Russell came up and we did a presentation called Follow-Up Funnels. We were thinking about what happens when somebody comes in to one of our own funnels. We had John, who does our traffic, he went in and he ran some numbers. We found out ... it was pretty cool, because Russel showed all of our actual numbers.

He's like, "Okay, here's all of our funnels during the month of just this last December. Just two months ago." And he said, "Okay here, you notice ..." And he went through all these funnels and they're profitable, and they're profitable, and they're profitable. He was showing the actual numbers. Opt-ins, cash, revenue, profit on marketing a car and Funnel University, and all these different things on all the front-end funnels.

What was so funny, we realized when we were looking at him, we were like, "Man, how does ... how are we making money?" We didn't ask that question. We obviously crafted this on purpose. This is just how we presented it.

It's like, "Wait a second. We pulled in only like 17 thousand dollars in front end funnels on December." We're like, "What the heck?" And Russell goes, "Wait a second, are you telling me, Russell, that you're running a multi, multi, multi million dollar business, but you only pulled in 17 grand in December? How is that even possible?" You know what I mean? It's like, "What the heck?"

We went through and we found out that for every dollar that we are gaining on those front-end funnels turns into 16 dollars in the back-end.

We wanted to do this because we realized that a lot of you guys, what you're getting stuck on, is you go out and you build this tripwire funnel, right? This front-end funnel. You will expect it to make you beaucoups of money, right? That's cool. That's true. Somewhere though, the customer has to be bought.

Whether it's with your time, you have to buy the customer, or actual money with ads and stuff like that, you have to buy the customer. Somewhere, a customer will be bought. What we do then, is those front end funnels is how we buy the customer. We call them break-even funnels. They're not to make money.

What they're supposed to do is get us a customer, get them buying something, and then recoup costs by selling them products and/or other services...

So, we break even on the front-end with these funnels, but then it's all on the back-end. It's all these huge follow-up sequences that we have going on. I'm not talking about email sequences. Okay, that's one of the elements. But massive, massive things that have everything to do with actionetics. All the stuff that we put in behind turns into 16 dollars after we bring in one dollar.

Now, the hardest scenario for you guys to make a whole bunch of money in is by making a front-end funnel ... okay, listen to me ... is to make a front-end funnel only. Some of you guys are like, "Well, I'm making money, but not much." Well then you're done. Move to the next step. Make a webinar. Make an invisible funnel. Make something.

Ascend them to the next level on the ... you know what I mean?...

Don't try and make all this money from your tripwire front-end funnels. We call those break-even funnels. We only made 17 grand ourselves in December on that, but we turned all that money into 16 dollars per dollar, right?

Ascend. Age and ascend. It's one of the most important elements of your strategy, okay? He went through and he started showing how we use all this stuff. We're like, "Hey look, if you're all in, you'll be able to kill it with this thing." It was so cool. People ran and sprinted to back before he was even done.

He was like, "We're not like, hard-selling anything. Just so you guys know." I think he pitched one thing the whole time. That's not the point of these conferences. The point is not for us to make money, either. We barely break even on these babies. You know how expensive it is to through an event like this? It was massive. Oh my gosh, it was so massive. We barely break even on them, and it's to help all of you guys get the tactics down, the strategies down.

He first went into fallout funnels, and we did kind of like a state of the union, and showed some cool things and new features that are coming out that are just ... oh my gosh, they're mind boggling. I'm sure we're going to have to come up with a list of all the cool ...

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