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SFR 68: B2B Funnels?! Special Interview with James Smiley... Aug 01, 2017

Show notes

James is not only one of the most well connected individuals I've ever met, he's also got his B2B funnel totally dialed in...

Steve Larsen:

What's going on, everyone? This is Steve Larsen and you're listening to a very special and frankly quite unique episode of Sales Funnel Radio.

Speaker:

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now, here's your host, Steve Larsen.

Steve Larsen:

All right, you guys. Hey, I'm super excited to welcome you and our special guest today to the show. This is an episode I've never quite done before, and frankly, it's an area that I personally am still learning about sales funnels and I'm really excited to have him here with us today and I think part the curtain, let the veil down, so to speak. Very, very pumped to learn from him.

Guys, please help me welcome Mr. James Smiley. How you doing?

James Smiley:

What's going on, Steve?

Steve Larsen:

Living the dream, man.

James Smiley:

Woohoo.

Steve Larsen:

Living the dream.

James Smiley:

Thanks so much. This is going to be awesome.

Steve Larsen:

I'm excited that you're here. Just for everyone else, the first time I ever met James, my life is run off of an app Voxer, and pretty much my life, Russell's life, all of our lives, we live on this app of Voxer, and that's how we talk. I don't think I've ever called Russell on the phone ever. I don't know his number, you know what I mean? We all live on Voxer and I get Voxed a lot, from just lots of people. Sometimes it's about me creating new barriers just so I can have my own headspace, you know? But then also there was this guy who kept asking, he's like, "Hey, do you want" ... From these really big and really popular companies, "Will you build a funnel for these guys?" "Hey, what if you built a funnel for these guys?"

They were these huge companies, massive, massive, some of them billion dollar companies, and I was like, "Who is this guy? How is he" ... Number one, "Who is this?" Number two, "That would be cool, but how are you getting these leads? How do you find? That's insane." We have a lot of our own certification partners, ClickFunnels.

I have my own clients I've built for, but man, the people that you were talking about, I was like, I mean, "This is insane." Anyway, I don't know if I'm allowed to say any of the names, so that's the reason I'm not, but man, I just got to ask, how do you get into something like B2B funnel building?

James Smiley:

Yeah, no, thanks, Steve. Super excited to be here hanging out with you guys, and I'll just start by saying massive, massive ClickFunnels fan. Being following you guys since before ClickFunnels. I was actually working at-

Steve Larsen:

Oh, really?

James Smiley:

Yeah. I was following Russell from some research that we were doing at a big company that I was consulting with, and we were trying to figure out how big was this internet marketing thing going to be and content ... It was really content and where was content going.

It was really cool. It's just been awesome to see everything that's happened and been a massive consumer of everything that you guys do, so thanks for everything you guys are doing.

I guess to directly share how can somebody go from being an internet marketer or running an agency, or whatever they do now into getting B2B clients, I think one of the things I try to share with people is you've got to get face to face with these kind of people...

I think your chances go up exponentially if you can get face to face with them. One of the things that I've been doing and having a lot of success in the past couple years is running a webinar, mini webinar type of system where you could be running a lead or you could be running a lead ad or a Facebook ad or something, and running that into a small auto-webinar kind of scenario.

Believe it or not, even removing the login aspect, we've seen a lot of success. We've gotten a tremendous amount of appointments by sending a LinkedIn ad or a YouTube ad directly to a website, to a ClickFunnels page, where it's auto playing myself or one of our sales reps or whatnot, and then from there, they can just click to book, to book a meeting.

Steve Larsen:

And that's the main goal? You don't do anything else besides that's just the main goal, the interaction from?

James Smiley:

Yeah. Something that I've used for a long time, I actually learned this I want to say it was like in 2004 or 5, at a Chet Holmes event. Chet Holmes, Tony Robbins event. I think it was called Ultimate Business Mastery a long time ago.

Steve Larsen:

Sure.

James Smiley:

But I learned about the ideal thing to do is to try to broaden and generalize more your message and really hit on something that's new, cutting edge, innovative. Chet taught us year ago to do things like an executive report or an executive summary, and nowadays with technology, it's pretty easy to come up with something innovative.

You can look up online really innovative videos and blogs, and what are the trends in such and such technology. And then essentially what we're doing is we're saying, we're running an ad saying, "Mr. or Mrs. executive. Are you prepared for the 2020 blah blah blah revolution?"

Or, "Are you prepared for this and this? Join a three minute webinar," whatever you want to call it, "And let me explain it to you." The person there explaining it is my sales rep.

Steve Larsen:

Interesting.

James Smiley:

Yeah, and then at the end he or she is saying, "Well, I'd love to follow-up with you. I'd love to give you this $600,000 of research that we've done" or whatever that number is, "Book an appointment right now and I can give you this guide, I can hand you this guide," or whatever. We would always try to get face to face with them if we can.

Steve Larsen:

So do you run these local just to where you are mostly? Or I mean, you're getting on a plane? You're flying out to them a lot?

James Smiley:

Yeah. I think it really depends on what kind of business you're running. When I worked for much larger companies, our territory was across the nation, but in more of an agency model I've helped some internet marketers in the space, it's easy to set up a local roadshow or those kind of things through your town or through your city, where you can go and present some information.

Really hot things I would think would be for your guys' audience maybe like where is Facebook going to take business in the next three years? And, are the companies in your area prepared for that?

You can run a local ad saying, "Hey, I'm booking nine meetings" or, "Six meetings and this is a local tour that we're doing and it's a $3000 event and I'll do it for free, and I'll come to your office, but here's the deal. Number one, the owner has to be there, and then number two, you have to give me X amount of time," or something like that.

You put some stipulations on it, but if you can get in front of them, your chances are going to go tremendously. Utilizin...

SFR 67: My "Healthy" Obsession... Jul 24, 2017

Show notes

Not to blame my childhood, but a few early circumstances set me on quite the path. Here's a Mantra of mine...

Hey what's going on everyone this is Steve Larsen and you're listening to Sales Funnel Radio and real quick I just want to ask, how did you get started doing what you're doing?

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen.

Alright now I know that that's kind of a ... that should be somewhat of an introspective question alright, there should be something that causes you to go like "How did I get here?"

And I hope that that's a question that you continue to ask yourself over and over it's actually been one that my wife and I funny enough have actually been asking about what I've been doing and why I have funnels that I've been working on my own and why is it that I work where I do and why is it ... it's been really cool to kind of work backwards and go "Woah, like if we hadn't made that one choice like we'd not be here" you know or "If we didn't do that one thing" you know or you know what, "if we didn't go down that path which totally failed but even though it failed it still led us here" you know what I mean?

And what was interesting is that's actually been a topic of conversation for us rather frequently over the last little bit here, it's been really really cool to look back and be like "Holy crap, I graduated like a year ago from college" I'm a bit older than the standard graduate okay but I did, I graduated a little bit over a year ago and like holy, man what happened, how did that happen?

What was the big difference, like why is it that I feel like I am just ... Guys I love my life, I love life and I love everything that's going on, I get so excited about everything that's out there, all the opportunity...

Whenever somebody says "Hey I need someone to go do this" or whenever this ... my knee jerk reaction is just to raise my hand because I want to try everything and I'm not trying to just talk about myself here on this podcast, I'm trying to show you guys how I have built successful sales funnels and how I continue to do it both personally and obviously with Russel where I work.

You know what it's been, as my wife and I started going and started dissecting right and going through all these things, this common theme started to bubble up and it's a theme, it's an attitude funny enough. I actually didn't realize ever that this is what I was doing ever but it's turned out to be this really really powerful ... it's turned out to be somewhat of a gift and it actually started when I was really really young.

My dad, and I've told this story a little bit before it's like the second episode ever of this podcast, if you've never heard it that's totally fine but you can go back and listen to it, but my dad had me be what he called the yard manager and we didn't have a small yard, it wasn't massive but I mean it was a good size though, there was a garden, there was a whole bunch of places to weed, there's a whole bunch of ... and it was really really ... anyway, it was a big task.

He said, I'm the oldest of six kids, and he said "Stephen, you're the oldest, I get it, but you are the oldest and you're the only one that I can ..." anyways I was deemed as the yard manager first obviously being the eldest and what that meant is he would have me go hire my siblings, he didn't tell me how to do it but I literally would write hiring contracts, I think I was 14 and I would write these contracts to hire my siblings for certain jobs, hey sibling number two would you please mow the lawn every week, that job is contracted at $13 every week or something like that, you know what I mean?

Then I'd go to the next sibling, could I contract you to do this? And they would sign it and there's literally an interview and it sounds so cheesy but oh my gosh like think about what that did.

Then I'd go to the next sibling and I'd do it and the work would get done, or if it didn't get done I'd have to pick up the slack, I was the contractor so to speak and that's how we set it up and my dads only point of contact for the yard was me and so when something happened or something didn't happen or if there was something out of whack he would come to me and then I would go to my hirees you know and I would go to my employees so to speak and I'd go talk to them and I'd say "Hey do this better, do this better" and obviously the sibling environment came around and said at times that we would fight about it you know and there was many renegotiations of contacts but whenever I wanted to get paid I had to go create an actual invoice and I'd turn it into my dad and then he would write it back and it was really, it was interesting, because while that story is cool the main point of it is that I would come to him and I would say "Dad, I don't know what kind of fertilizer to get"

And he would go "Oh interesting, yeah what do you think?" And I wasn't expecting that, I was not expecting that question at all, guys 100% I promise that this relates 100 and a bazillion percent to building sales funnels to please stick with me what I'm saying here okay, this thread after like months of introspection, this is what it came down to.

My dad would say "Well hey what do you think" and I'd go "I don't know" he's like "Huh, guess you gotta go find that out huh?" And it'd be like "Crap, are you serious that's all the help I get?"

And I remember feeling a little bit frustrated and annoyed and totally vulnerable and I would go and I'd just kind of get on google or I'd ride my bike over to home depot and I would price out stuff and shovels and whatever the yard needed and I'd go back to him and I'd say "Hey I think we should get this one because of this" and he'd go "Great, sounds good" and like no contest it'd be like wow okay.

Sometimes he'd ask "Does that fit within the bounds of the budget I've given you for the yard?"

And I'd be like "Well I think so". Repeatedly, over and over again, he stopped giving me answers and it was something that started very young in my life and I know that it's one of the major reasons for what has transpired since I was 14 and very very young he stopped answering all sorts of questions, he never got me a job, and I started working very very young, with actual jobs and I'd go, I would be the one going at the job and I did a crap ton of labor jobs and I'm so thankful that I did them, they taught me to work in crappy environments and make the best of it and bloom where I was planted which is huge.

Holy crap it's huge and then I'd go onto the next thing, and repeatedly over and over and over again this whole, you know I would ask my dad "Hey, I want to get a car, how should I get it?"

And he'd go "How do you think you should get it?" You know, it wasn't condescending at all he was truly asking okay cool, what's your plan?

He would have me being the one going through like hey, look at the different cars here you go so which one do you think you should get? I'd be like "Probably this one?" "Cool, go for it" you know and that was it, there was no other warm fuzzies yeah great job, or ...

SFR 66: 3 Phases Of Selling In My Funnels... Jul 19, 2017

Show notes

Here's a look at some of my favorite selling methods AND how I'm using them in my funnels.

What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Hey, hope you guys are doing good. The last little bit here's been a little bit busy, we've had 4th of July, we had a bunch of family over. We went and bought a ton of fireworks. We blew a whole bunch of stuff up, and it reminded me a lot of my childhood. We used to take them all apart and make our own fireworks. It was not safe, but it was a lot of fun. I had a lot of fun with family over, and it's just been busy.

There was a lot of people here just enjoying the house, enjoying the place we just moved into, and it's just been great. It's been a good experience the last little bit. I just literally have not had the time to podcast. It's 11:30 at night right now, and I just decided I should probably push one back out there.

I wanted to show you guys something really cool that has been on my mind the last little bit. This will probably be a quick episode, but I just wanted to share with you this really cool epiphany that I've been having about "The Perfect Webinar Script."

Now if you don't know what I'm talking about, "The Perfect Webinar Script" is the script that Russell Brunson has put together to help basically sell anything. Now it's perfect webinar script, but we've often mentioned how much we wish that it wasn't called "The Perfect Webinar Script" because it can be used for any kind of sales; whether you're doing stage presentation, whether you're doing any kind of obviously webinar, of course, video. Honestly guys, I use "The Perfect Webinar Script" on you guys, on this podcast, almost every single episode.

You probably just don't know that's what I'm doing...

I always come up with a story, and the story is structured similar or the same way. Usually there's a wall, my back is up against a wall, there's inner and external desires, there's conflict along the way.

As I go toward the main thing I think I want, there's this side transformation that happens.

You know what I mean? We go through the hero's journey, and I don't always hit them all perfectly every single time. If I was crafting an actual sales message I would, but I use that as a guideline for anything. You can use "The Perfect Webinar Script" for any kind of communication with any of your people at any time.

What's really been fun is a lot of you guys know that I'm the coach for the "2 Comma Club Coaching Program" of Russell's, and it's been a lot of fun. Every Friday I'll get on and typically there's anywhere from 30 to 70 people on the phone calls, a big range back and forth, but 30 to 70 people.

I'm there for about four hours, four solid hours and I've done that for probably four months now. Each week on Fridays for about four months now and it's been way, way past 40 hours of me and our little sound recording booth right next to where Russell's office is, and it's really awesome.

I go sit over there and it's funny, there's always an air conditioning vent right above my head, it doesn't stop, and it's way too powerful for the little tiny room, so I'm always numb by the end of the four hours, but it's a lot of fun, I really enjoy it. There's a bunch of people that get on and what happens is they'll come submit all their questions, "Hey, how does this work here? Should I use this script? Is my funnel set up correctly here? Is it this, this, this, this?" There's tons of questions that I get.

Hundreds that we've gone back and indexed...

Over the last, especially the last about six weeks, through this last group that's just gone through it, there's been this realization that I've been having more and more and more. You might look at this and might go, "Okay, Stephen duh, like, I get it. That make sense. How come you didn't see that, Steve, okay?"

But for me, I just barely saw this...

It takes me back to when I was doing door to door sales. I know I reference that a lot, but it really was a massive boot camp, so to speak, on how to sell, how to approach people and how to handle objections. Obviously you've got to do that in a sales funnel, this is Sales Funnel Radio.

I remember there was a guy that brought me to the side once, and he said, "Stephen, look," and he was actually the guy that recruited me into the company to go sell for them for that summer. He brought me to the side, and he goes, "Look, Stephen, here's the big secret. People already know whether or not they want the thing, whatever you're selling. They already have made the decision. You don't need to convince them to have the product, yes, or no. What you're trying to do is you're trying to help them come to a logical conclusion, so they can close themselves.

That's it. That's the whole thing. That's the whole secret.

You are not there to create desire.

You can amplify desire...

You can take someone's desire and you can blow it up, or you can poke at it a little bit and say, 'Remember, here's desire. Remember you do want this, remember, see,' then you start logically closing them, 'Hey, you should get it now because the price is going to go up,' or, 'You should get it now because you know what,' well, some pest control, 'We're spraying the neighbors so since we're here,' and you start logically showing them how that fits. How the decision to actually buy your product works." He's like, "That's the big secret, man."

When I was speaking at Dan Henry's event at AdCON in Florida, he actually had a whole speech about that very thing. That very, very same thing. I still remember the story, it was really, really cool. It was all about the same time. This whole thing started forming in my mind, like, "Oh, my gosh. Here's a connection, here's a connection, here's a connection. Wow! That works!"

Looks like we've been doing that all along, and I didn't even know it. What was cool was Dan Henry stood up, and he starts telling a story about when he was, I hope he's okay to tell me this, I'm sure he is ... Had a great interview with him, by the way, on this podcast go back and listen to it if you want to.

He told a story about when, I think he was selling Dish or TV services or something like that, and he was the top salesman in Dish; they'd sell two, three, four services a day and he would do 17, insane amounts.

These are sales funnels. Please try and think how you can use this inside of sales funnels. It's been really helpful, it's actually simplified the sales process for me a lot. Just work with me for just a second here. Stick with me. What he would do is he would stand up and go to these big conventions, and he would basically, as people would walk up to him, and they'd walk by the booth that they had set up there, people would walk by the booth and all he would do is he would stand up and go, "Hey, did you forget to sign up for Dish?" and they'd go, "What?" and he'd go, "Get out of here," and he'd wait for the next person, "Hey, did you forget to sign up for...

SFR 65: One BAD Business Card... Jul 10, 2017

Show notes

I'm the "Anti-Renaissance Man! If you know anything about my message, I'm pretty against doing more than one thing/business at a time. I believe success comes to the "mono-maniac".

Oh, what's going on? How's it going guys? This is Steve Larsen and you're listening to a sweet episode of Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen.

Now legally I don't know if I was allowed to include some of the soundtrack from Pirates of the Caribbean, but if the government comes after me I'll just ask them about their failing business. Ho, ho, how about them apples?

Hey. Hope you guys are doing great. Hope you guys listened to that last episode with Alison Prince, that honestly, that was such a good episode, oh my gosh. Anyway I thought it was great.

Hey, hope everything's going great with you guys. The last little bit here has been crazy busy. Not that that's any different at all than any other time so I guess I should say everything's normal, but I guess anyways it just feels like there's a lot going on because some holidays, you know, 4th July has been going on.

I actually have been able to detach a little bit and take a little bit of a break, which I highly recommend everyone does that every once in a while. It's a weird feeling, but I literally had to not bring my computer with me and we went to Pirates Cove, what?

Russell Brunson the man was super nice and did not need to do it at all actually. But he invited my wife and I to this place in Vegas. I can't remember what it's called, Boulderville, Boulder, something like that.

Anyways it's like 30 minutes outside Vegas. Apparently one of the guys who owns Nuskin is one of the top guys in ... he bought up all the old Pirates of the Caribbean stuff and ride stuff from Disney when they shut down the old Pirates of the Caribbean and they remodeled it for the new pirate stuff. Anyway he bought up all the old ... so you got all the old, like the dog in the corner and all the little pirates and stuff in their cages and things like that, and it's all over the place.

The guy built ... I mean he bought like five mansions all in this little neighborhood and built pools and water slides and stuff like that in between. It was awesome, it was so cool.

We were for several days just hanging out there and they got this crazy fast water slide that we were flying down that thing, I still have scabs all over my elbows for how fast we were going down that thing, it was super fun. Soon as the kids all went to sleep we were just hauling down.

Anyways it was a lot of fun, we did a lot of things.

It was honestly just a lot of play and it was good to detach and I recommend everybody do that every once in a while.

I have a hard time doing that because a little bit of ADHD in my head but it is anyway super helpful. My wife and I though, we drove around, we swan and played, we watched movies, we did nothing. I took a nap, that was the weirdest thing, I don't do that. It was great and we went on ... The Hoover Dam is like 10 minutes away from where we were so Lake Mead was right there.

We were over at the Hoover Dam, we were like, "Hey we should do a helicopter ride over here. And let's go do that, let's go to the helicopter tour."

And so we did. We booked it and we drive over early the next morning for this cool helicopter tour around the Hoover Dam. I had no idea it was that big first of all, I had no idea, and that it was built around the Great Depression, you guys didn't know this was going to be a Hoover Dam history lesson but I just took a sweet tour.

100 people died making it, like I had no idea it was that big...

So we get in this helicopter. Well I should say beforehand we drive up and the rental car we got was just super awesome sweet Camaro that was all tricked out. It was fun. We blew money, we had a lot of fun though. So we drive up to this little shack where we waited for this helicopter to come [inaudible 00:04:14] right next to this helipad, right.

It was super hot out, we go inside and we were waiting for our turn to get on this helicopter, and they're going through little safety videos and things like that.

It was so funny because we walked inside this little shack thing and there's like three guys in there and at first they're spraying this stuff on the windows and then they take this orange squeegee, then they're wiping it off again, and then they would do it again, so they spray it again, spray the window, and then squeegee it again.

And they do that again. This guy must have cleaned this window like I don't even know, like seven times. He's cleaning it and he just keeps squeezing off over and over and pretty soon I was like what the heck is, like what is he doing? It almost got kind of annoying because he just kept doing it over and over and over.

Pretty soon, this guy leans over and ... alright my wife's attractive, right, I know that, she's awesome. It always cracks me up when other guys start to hit on her and it's totally what this guy was doing. He leans over and there's no lead in, like he didn't set the stage at all.

All he does is he turns around while he's spraying this window, turns out they were tinting the window, and I've never seen that process before but they were cleaning it like crazy because they were about to put tinting on it, it's to keep the heat out because it was like 116 degrees. No joke, so crazy hot while we were there.

But he leans over and he looks right at my wife and he goes, "I speak eight languages." And I was like, "You got to be kidding me? Are you joking? Are you serious? You gonna ... you're hitting on my wife like that blatantly and you're clearly, you're not self aware enough to realize that's what's going on? That's what you're doing?" And he leans over he's like, "You know I speak eight languages." And she's like, "Wow, cool." And I was like, "Uhh, really? Wow, eight languages that's cool." He's like, "Yeah."

And he starts rifling off all these sayings in different languages, and I was like, "Dude, just coz you can say sayings doesn't mean that you speak the language, it just means you know the saying, you know?"

And he turns over and he keeps cleaning windows and you could tell he's in charge of the other guys that were there, and he was like barking orders at them like getting stuff done and he kind of like you know ... I mean it's totally what happens when I'm sure a lion sees a lioness, you know what I mean? They fluff the mane, you know, they start presenting, they start looking like all macho, they start fluffing the muscles out, you know what I mean?

Guys do that all the time, it's natural, you know what I mean?...

We try and impress the girl. I could tell that that's what he was doing, so I started like putting my arm around her and I was just like hey, like clearly we are together, like you see the ring on my hand, you see the ring on her. Like what are you doing? I was like whatever look, let's just play this out, this could be really fun. So I did.

He kept going. He's saying all these phrases in di...

SFR 64: Interview - Alison Prince's $1,000,000 Selling PILLOWCASE'S Jul 03, 2017

Show notes

The Story Behind Alison's Ecommerce Empire...

Stephen Larsen:

Hey everybody, this is Steve Larsen, and welcome to a very special episode of Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnel. Now, here's your host, Steve Larson.

Stephen Larsen:

All right you guys. Hey, this is exciting. You know, for me I'm just selfishly wanting to talk to, in my opinion, one of the coolest people that is out there. One of the most inspiring stories. Doing exactly what they love. I'm just excited that I hit the record button and you guys get to listen in. There's a lot that I feel like I could learn from this person. I haven't done an interview in a very long time, and I'm excited to bring on just a complete rock star.

Everybody, this is Alison Prince. Alison, how you doing?

Alison Prince:

Good. I'm so excited to be here. Thanks for having me.

Stephen Larsen:

Yeah. You've been running the, let's see, Pick a Plum and Because I Can Clan for a while now, right?

Alison Prince:

I have. I actually own seven businesses, Stephen.

Stephen Larsen:

Oh really? Don't tell Russell.

Alison Prince:

I know. I'm a little bit of a serial entrepreneur.

Stephen Larsen:

We get that. That's cool. What's your most favorite one right now that you're doing?

Alison Prince:

Do you know, it's actually the Because I Can Clan.

Stephen Larsen:

Oh really? That's your most recent one, isn't it?

Alison Prince:

It is. I launched that right after I joined the Inner Circle. Launched it in about March, officially in March.

Stephen Larsen:

That's awesome. Just for everyone listening, the first time I ever met Alison is actually, actually do you want to tell everyone how you got into the Inner Circle? I think it's hilarious.

Alison Prince:

Yeah. I hope I don't get in trouble for it, though.

Stephen Larsen:

No. It'll be awesome.

Alison Prince:

I own a blog called How Doe She? I've been running that for almost eight years, which is crazy. We're always trying to learn, always trying to figure out new ways to do affiliate type promotions on the blog. I went to an affiliate conference, it was actually down in Las Vegas.

When I got there, it was not the conference that I signed up for. I went to the classes. The classes, I swear, every single speaker was drunk, or it was totally a click bait class. The title was one thing and then what they spoke on was totally different. I'm like, where am I?

I saw Click Funnel and I'm like, oh I wonder if this will really help my business?

I went and I listened to Russell, and his title was exactly what he spoke about. He wasn't drunk. I really appreciated the honesty from the title. His pitch, the way he presented himself, I was just super impressed with it. Then what, two weeks later I had joined the Inner Circle. From just figuring out who Russell Brunson was, two weeks later, joined the Inner Circle because I knew he was good. I knew his message was good. I knew he was honest, and so I just jumped in with both feet.

Stephen Larsen:

That's awesome. I mean, it was literally, what, two weeks later you were at the Funnel Hackathon event, the FHAT event.

Alison Prince:

Yes, which was a wild ride.

Stephen Larsen:

Yeah, and you stood up and you were talking and stuff. It's funny because you introduced yourself and your story. I remember, I mean it's an intense three days. In the back office though, like back in Russell's office, he and I were both like, "Have you met that Alison lady? Oh my gosh, she's so cool. Where does she come from? Where are more people like that?"

When we see you as an individual, and you as a person and the things that you're doing, you just seem like the kind of person that is 100% truly genuine and there and happy. You're present in the moment, and it makes people wonder, "Who is this lady? How is she doing what she's doing and why am I not doing that?" It's really cool.

We talked all about ... Don't think, yeah, we were talking all about you. It's really easy.

Alison Prince:

Go for it. Lots of people do. I don't care.

Stephen Larsen:

Yeah. It's really easy to see just that you absolutely love what you do. It's super unique, it's extremely inspiring. You've got the family side down and the business side down, it seems like. You're traveling. Anyways.

Alison Prince:

Yeah. Well there is. Okay, so I've been over to Thailand for the last three weeks. I have severe jet lag right now. I took my whole family over there. We were out there for three weeks doing service projects. Why?

Because we can...

I decided, I've been able to do this and I have lived my dream life. Now it's time to help others live their dream life too. This is, we have so many opportunities here in America. The education, like on YouTube University, everything that Russell gives. Stephen, your podcast is absolutely amazing. We have so much information to change our lives.

I decided to start the Because I Can Clan, because we can. We can change our lives. We can do the things of the dreams that we want to, and be in the moment. Have the family. I mean, I have four kids and we're over Thailand. Like real severe poverty, helping those kids, trying to help them change their lives. We were able to do some job training over there too. It was just, I don't know, there's just so much opportunity, so much excitement out there, to be able to live how you want to. Because it's just, it's there. There's so much out there right now.

Stephen Larsen:

It's so true. Before I hit the record button everyone, we were talking and you were saying, "It seems lik you and Russell don't sleep." That's so true. It's the exact same reason. It's funny, all these things that we learn and we go do, it's fun, but there's also a bit of a mantle that comes with it, it sometimes feels like. You have a responsibility, in my opinion, to go out and help other people know that you know how to do.

Anyway, I'm just completely in agreeance of what you're saying. It's so real and tangible. When you start getting to these levels of various success, that you've got to turn around. I believe and it sounds like you do too, that there's a little bit of a responsibility to turn around and kind of just help humanity, help the other guy who's still struggling.

Alison Prince:

Yeah. Then I think it's ... Okay, so let's go back. I think it might be a little bit of selfishness too, because when you serve, you feel so good. If you can create a business around serving, it just fulfills you. In the mornings when you get up, it's not hard to get up at five, six in the morning, and you're so excited to get to work. ...

SFR 63: The ONLY Time To Partner Jun 29, 2017

Show notes

Approaching someone with nothing but an idea doesn't put you in a position to start partnering with someone. Here what you need to have before going to others...

What's going on everyone? This is Steve Larsen, and in this episode I want to share with you guys when it's actually really cool to partner with somebody, but also I want to share with you when it's completely inappropriate.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right. Now when I first got started in this business, I started getting a little bit of traction, I was studying a lot of traffic strategies, and I didn't know it at the time but I literally was taking this piece of paper in the middle of my internet marketing class, and I was drawing out a funnel, a sales funnel. And I was drawing from a squeeze page, to a thank you page, over to an affiliate offer, and there was an email sequence.

And I was learning how to put all this stuff together. I had no idea that I was drawing what is now commonly known as a sales funnel. And it was super cool, and there was all these really cool things that I was drawing, this really detailed little map of how this was going to be all working out. And I walked up to my internet marketing professor, this was about two and a half, eh, this was way longer than that. This was probably three and a half years ago now, four years ago.

And I walked up to him and I said, "Hey, you know what? Hey, great class. I never want to come back." And he's like, "What?" And I said, "Look, it's like day two and you just asked me what SEO stands for. Like, I've been studying this stuff way longer than you probably have been." I didn't say that part. But I was like, "Look, I don't want to come back."

And he's like, "All right, fine." And I held up this piece of paper, that funnel, and I said, "I'm gonna go build this instead," and he, I thought he was going to say no. But he said something that probably changed my life. He said, "Okay. You can leave, don't come back the rest of the entire semester. And what you're going to go do is you're going to hold a class on your own. And at the end of the semester, I expect some kind of deliverable."

And so what I did is I looked around in class, and I looked for the other kid that looked like he was just bored out of his mind because he just knew this stuff already, and I was like, "Hey, let's go." And we left class for the rest of the semester. And we, every single day, held class for three hours. We called it class, but literally all we were doing is we were trying to make as much money online as we possibly could. And that's what our class was. And it's super unique, it was really, really cool, I can't believe he actually said yes to that. And so that's all we did.

We sat down and we just started executing the plan. I said, "Hey, okay, here's the plan." And I, his name's Ben Wilson, he's one of the first interviews on my podcast, by the way. He's about to launch his own. Anyway. And he ... I was like, hey, here's what this is. I didn't know it was a funnel that I was drawing. But I was like, first we're going to send it to this and then we'll go do this, and then we'll go do this.

You know, it was all this cool automation and I was kind of patch working together these different systems that weren't really supposed to work together but I somehow in weird ways got them to.

And we went and we got a Clickbank offer and the coolest thing happened. We went and we grabbed this Clickbank offer and we put basically together an affiliate funnel. Using some free software for some crappy landing page thing. And we thought through all the lines of copy and we thought through the headlines.

All that we could, we were just focusing as hard as we could on when to say this line, and when this line. And we took this video from here. It was just really, really fun.

And I was like hey, I have no money. We're gonna put fifty bucks in, let's say, on ads, and I learned some really awesome traffic driving strategies. This is literally before I even learned who Russell Brunson was by like a month before I learned who he was. And it was really, really cool. I went and we put fifty bucks in and I was like, okay, let's see if it works.

And we went to bed. And that night, I woke, the next morning I woke up and I was really, really excited. I had a hard time sleeping because I was so excited to see what would happen.

I was like, we're gonna be rich! We're gonna be rich! This is gonna be amazing!

And not from fifty bucks, but just to prove the concept and knew we could scale afterwards.

And so we put fifty bucks in, and I open up my account, and there was fifty dollars in there. It was like fifty-something. Anyway, we basically, we broke even. And I was like, God! No way! Oh my gosh, we broke even, we broke even! Dude! And I called him up and I was like, "We freaking made it!" And he's like, "Are you kidding me man?" And I was like, "Yeah, meet me there."

So we go and I get on my bike, because we only have one car, and I wanted to like, to have the car for the kids. And I'm riding my bike as fast I can, rah! Go as fast as I can. I get to campus, get to the room that we always stole from the other people so that we could try to make money every day.

And I pull my computer up and he comes running in and I show it to him and we were like, "Oh my gosh, it worked!"

Well the news of that spread. And part of me was like, yeah, whoa! And the other part of me was like, eh, we broke even. We had 17 people opt in and one person bought and then bought the upsell which made fifty bucks. And I was like, huh. Well, it looks like we failed on that, I guess what else should we try?

And it's so funny because until I just kicked myself. We made a break even funnel our very first try, which, just so you know, in the sales funnel world, is not a small feat. It was huge. And it was mass ... Anyway. What was funny was this onslaught of people with these deals that just started coming out of the woodwork for us. And news of that spread. And we were just excited. We weren't thinking. We were just like, "yeah, check this out! We did this, this, and this!" It was like, aw, so crazy cool!

Well, pretty soon everybody was a deal maker. And I was in the middle of my marketing classes and I'd go from class to class and these people would come out and be like, "hey, you want to do this?" "Hey, dude, I've got this great thing. Hey, you want to drive traffic for me and do x, y and z?" And I was like, "Yeah! Totally!" And I was just saying yes to everything. And we were saying yes to all this stuff, thinking, oh my gosh, this is huge, we've learned this cool little skill, we've just proved it, we have a case study now, let's go do, it's an actual business. And let's see if it works, you know? And I can't even remember what we did next.

Oh! We started doing all these little small businesses. And trying to drive, you know, driving traffic for them, and it was really, really fun. It was cool. And then one day ... I mean, we were just saying yes to everything. And then one day, this compan...

SFR 61: How I Create My Podcast - Power Of Publishing Pt.2 Jun 24, 2017

Show notes

"Steve, what mic and setup do you use?" Well, here that is too!

Hey, what's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio. Now, this is the Power of Publishing, How to Create a Podcast, Part 2. The reason I did it this way is because, at the beginning, the first episode, part number 1 of this was really me diving into how I come up with my podcast content. It's something that I get asked frequently, how can you generate that kind of content over and over and over and repeatedly? Week after week? So, part number 1 was all about that, if you've not heard it I encourage you to go back and listen to it.

So, this episode though, what I want to dive into is more about a few more of the rules of podcasting, there are some rules if you actually want to be successful with it that I've noticed as I've not followed them and a lot of it's been haphazard, if I've not followed these rules then I've not been successful with that episode, if I have then they go great.

So, I want to share with you what those things are and then I'm going to share with you, how do I actually get this thing recorded now? I want to tell you real quick what the software is that I use, the kind of mic as well as how do I actually publish to fifteen different platforms with a single click?

I make this thing as super turnkey as possible, which I have to, because I have a full time job working at Click Funnels and so it's kind of a trick and I'm a true believer that stress creates fantastic systems and this has been no different. I'm really excited to share with you guys how I've actually finished this.

So, with that I'm going to jump right into this next episode.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen.

All right you guys, so let me dive a little bit more into this, only because I think the tech side and, what kind of mic do you use and all that stuff, I don't think it really matters that much, I'll dive into that in a second but I just want to run through some rules of podcasting.

Number 1, you cannot be boring. Everybody, I don't care where you are, what you're doing, unless you're in the gym, jack up your shoulder, raise your arm right now and say "I, state your name, will not be boring". What's funny is, most people are so afraid of messing up that they don't do anything anyway, ever, it keeps them from taking action and so by merely taking action you will set yourself apart from so many people because you're seriously just moving. Since you're moving, you might as well not be boring and you do that by telling stories, you do that by getting excited about your own message.

I love music, you guys, I love it. I love going to live concerts, it is one of my favorite things on the planet and I don't know if you guys ever heard the band Incubus?

I saw them live at Redrocks Amphitheater, 20,000 people, I was on the 4th row, anyway, I've seen a lot of concerts, total concert junkie in my day growing up and I love an artist that loves his own music and you can see it and you can tell it and I believe that's true for marketing in your message and how you interact with your community and the culture that you create.

People will love you if you love what you're doing, it's contagious.

It's not something that you can hide behind and so when you're creating these pieces of content, you can't be boring.

Get excited about your own thing, get passionate about it, act like somebody's threatening it, get really intense about it. Sometimes I do that, I will literally do push-ups here on the side of the desk before I get started. Stay controlled, get really, really intense about it, grrr freaking funnels, who's gonna tell me they're wrong?

You know what I mean and I get pumped about it and have courage to publish that stuff and that leads to the second thing.

Publishing is cool but you gotta publish with a purpose.

As you publish with purpose, meaning, I don't just put a podcast out there merely to just fill your air with my thoughts, I'm not doing for my own health, I want you to go to salesfunnelradio.com and subscribe and rate. I want you to go to salesfunnelradio.com and download the free website that I created out of click funnels for you. I want you to go do those things, when you go out and you start thinking through your messaging, you've got to put together the reason why you're actually doing it, which is really, really important. Just know that your publishing is a means to and end and while it's good to continually give tips, but what's the purpose for you? After a while you'll experience burnout if there's not a purpose and a theme that you're shooting towards.

I'm exhausted right now, I've only slept a few hours the last few nights and there seems to be this constant theme in the past and I would not have the wherewithal and the energy and the gusto do this if I did not believe that it's actually helping people who've been asking me this question. So, what I'm saying is to put call to action at every one of your episodes or whatever it is that you're publishing and putting out there.

Number 2, sorry, 1, 2, 3, whatever number this is. You guys need to practice inflections. Don't speak monotone, don't just sit there and say that funnels are fantastic, wow, I'm really exciting everyone follow me, I'm clearly a leader. You know what I mean?

You just can't do that...

Notice at the end of every one of my sentences, did you hear that? If I was to speak a sentence without word it would sound uuuhhhuuhhhuuuhh and it's really weird for me to do that on a podcast, you get the point? Okay?

You can't speak monotone and so at the end of every one of your sentences, you either go up or you go down or you do a little uuuhhhh in the middle of a sentence.

Does that make sense? You guys are gonna hear it and you're gonna be really, really conscious of it now for the rest of this episode and the rest of the things that I do.

Feel free to laugh like I just did...

The reason that I'm doing that is because there are so many people that I've been listening to lately who come from the corporate world or who are afraid that people are going to judge them and they are scared to death to just be vulnerable, that's the last rule here.

You have got to be vulnerable, I just told you I'm religious, I just told you stories of me failing, I told you I was scared to launch this podcast, I told you I was scared to get out there and do stuff and I made it up. There's a lot of thought behind it, I'm not saying I just winged it but do you guys get what I'm saying? You have to be vulnerable.

Anyway, that could start a whole other tangent but if you're not vulnerable, no one is gonna want to listen to you because you're gonna seem fake. Fair? Okay, check the box on that one, I'm going on to number 4 now.

Okay, let me get into the more of the strategy of how you actually set up the podcast itself and this is super important and it's very, very powerful...

Back in February, we were running what Russell and I were calling, the FAT event, the Funnel Hackathon Event, a...

SFR 60: How I Create My Podcast - Power Of Publishing Pt. 1 Jun 19, 2017

Show notes

"Steve, how do you come up with content?" Well, here it is!

Hey what's going on everyone. This is Steve Larsen and you're listening to a special segment of sales funnel radio. Now, a lot of you have asked, "Hey Steven how do I set up a podcast? or how to publish or how do you come up with things to say every single time? How do you get consistent with this? What's your routine? What kind of mic do you use? How do what to say? How do how you should say it?" and all those different aspects. And I'm excited for this episode.

I think you guys are gonna enjoy it because I've had a lot of questions and I'm going to drop some answers here.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

All right you guys are really, really excited for this. Now, right off the bat I'll tell you, this episode, I'm calling it the power of publishing and I'm going to ... I've talked about this before in the past. I've talked about how publishing is power. It helps you with so many things but I don't want to think is ... My podcast is growing like crazy. It's definitely not the top podcast out there. I know it's not. But my podcast is really only 10 months old. I mean, really?

Maybe, actually, not even that. The first month I had, I think, 1,100 downloads and it was all organic. 1,100 downloads than 1,400 downloads, then went to 3,000 and 4,000 then jumped up to 5,000 in a month, and then it did this massive spike and went to 8,000 a month and over 9,000. And we're not even halfway through this month as it is, and I can tell we're going to blow past this previous month as well. And it's been a lot of fun.

And so please don't think that I'm saying, "Oh my gosh. I am the expert. I'm the guru." But I have figured out a few things of how sales works and it's been working for me, it's working great.

So, and the followings been exploding and you guys have been great.

So, I want to show you guys, and beg you and urge you that in your personal business, and in the things that you're doing, whether it's a business or you just feel a need to podcast, or publish, or whatever, video, audio, anything, written. I don't really like to write that much unless it's a sales letter, or sales copy. But some people like that. Whatever it is, choose some kind of platform and just stick to it. The weirdest things begin to happen, the coolest things begin to happen. You become an authority figure you become somebody ... You start to build a tribe.

I think one of the coolest aspects of this, and why I've enjoyed it so much is because I have perfected my own craft far more. And selfishly, it's one of the major reasons I wanted to do the podcast in the first place. And it's worked. Holy crap, it's worked.

It's worked really, really well. I helped do the fulfillment for Russell Brunson's Two Comma Club Coaching program, and once a week for about four hours every week we jump on and I do a four hour Q&A call, and we dive into people's businesses and help them create products that will ... We're trying to them make a million dollars with that product. And it's really cool. Super unique offer.

But after six or seven times, I turned to Russell and I was like, "Dude one of the coolest aspects of this is that I'm getting better at my own craft. I already knew the material but the depth and how it fits, and all these extra scenarios is just so amazing." And he's like, "Yeah, it's one of the coolest reasons."

And it's funny because I remember way back in the day, it's probably what? Two years ago, three years ago, I decided I knew I needed to start publishing but I did not want to do it. There was so much mental ... huge mental block for me in publishing because it was like "What do I come up with every single time I do it? How often do I do it? How does it work? How does the tech work? What do I say? How do I say it?"

And those are all the big questions that I had and I've got a lot of those questions recently from you. So I'm excited for this episode and how to do it. It's funny, one lady reached out to me shortly after I started this podcast, and she was like, "Stephen were you a radio announcer?"

And I was like, "No." She's like, "It sounds like you got a radio style voice. I expect to hear your kind of voice on the radio." And I was like, "Aw, I appreciate that." She's like, "Keep going with that. That's awesome."

That's one of the first little wins that I had. It was shortly after I started the podcast and it kept me going, and I'm like, "Oh my gosh. it's so cool." But even before I started this, I had a periscope channel. A lot of you guys probably don't know that about me. I had a periscope channel.

I was following Russell Brunson. He had no idea who I was and we were ridiculously poor, and it was ... This was a story I was not planning on telling you guys. But I was in a period of college where I was in the middle of my marketing degree and the things that I was learning on my own was dancing circles around what I was learning in my marketing degree. I was learning from guys like Russell. I was learning from guys like ... all over the place. Ryan Levac, Jeff Walker, all over the place, all these people and I was doing it. I wasn't just learning it.

Some of my clients were like Paul Mitchell. Some of his hair schools, a billion dollar company really, really ... It's awesome stuff, really unique for a college student and I totally get that. And all along I kept hearing Russell say, "You got to start publishing. Got to start publishing." That's what he was saying when he would publish. And I was like, "I don't want to do that. That's crap. No, I don't want to do that. You know what? I'll do it ... I know better."

That was kind of the attitude I had, a little bit. And one day I was like, "Fine. The dude said to do it. I'm going to start publishing regularly." And so what it did is I took out my phone and I didn't even know what I was going to say. I just hit go, and I planned out some stuff, I put some things together as far as like the look in the feel. And I was looking at graphics, and I was heavily into ...

I never did any sports in high school or anything like that.

I was always in theater. I was on stage a lot. Actually, you guys probably don't know this about me either, I sang a lot, from 4th grade all the way through halfway through college, I sang a lot.

And so I took the lead in a lot of musicals and stuff like that, a lot of stage time, and I was a head editor for yearbook, doing a lot of layout design, and got a lot of Colorado state awards for my layouts designs and things like that. It was really, really fun, super cool. I enjoyed what I did, I do regret that I didn't do a sport.

But, honestly, it's really helped with all the things I've been doing, though. And fast forward, when it came time for me to actually start publishing, I was scared to death. And I had to lean on a lot of the other talents I had developed over the time to try and deliver stuff that's interesting that people could listen to. And you've probably thought that.

And if you're listening to this podcast right now, you've probabl...

SFR 59: Entrepreneurs VS Marketers Jun 14, 2017

Show notes

Lets get one thing straight here... WHAT is an entrepreneur and are you one?

What's going on guys? You guys ready for the greatest episode of Sales Funnel Radio ever, until the next one comes out? Me too, let's get started.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Hey guys, I'm super excited for today, this is going to be awesome. A lot of you guys know we just got a house recently, we just got a house, and my wife and I were getting used to the new chores that come with home ownership, you know what I mean?

There's yard work, there's all sorts of stuff that you would not think about until you actually own your actual house, which is awesome, and it's been a whole lot of fun to do so.

Funnels certainly have played a role in our ability to do this and be this. We know that realistically, we'll probably pay the house off in just a couple years here, and we're super excited about that.

It's not a mansion, but it's much larger than we actually need, but it's very fun. I'm not bragging, but I just want you guys to know what's possible out there if you guys are just barely getting started, which I know a lot of you guys who listen to this are.

So anyways, I was outside the backyard, and I was doing yard work. Actually, I really enjoy yard work, it's therapeutic for me, mostly because I'll toss on some podcasts, and I'll just lose myself a little bit while I'm doing stuff. I was in the backyard, and I was doing a few things, and I always like to find new podcasts, I don't know why, I just really like podcasts. I've personally gained a lot from them.

Anyway, I like podcasts a lot, and so I'll go download tons of them. I have a huge list of them, and sometimes I'll just go open up my phone, and just start looking at random ones, and I always binge listen to someone's podcast, I'll listen to like 15 episodes at once, and decide if I want to keep going on it, you know what I mean?

Well, there was this new podcast, and it will remain nameless, but it was so funny.

I don't know if it was just episode number one, or what, it sounded like it was a podcast that was just barely starting, but it was this guy who was getting up ... And again, I'm not badmouthing him, but I am blatantly disagreeing with him, okay?

If anyone's offended by that, whatever...

Anyway, so this guy gets on and he's like, "Hey, thanks so much ... Thanks for joining my podcast." And he starts going into a few little pieces and tips, things like that, and he was extremely ... It always bothers me when people just get up, and they just try and prove how awesome they are. It's like, "Okay, let your content prove that," you know what I mean?

Anyway, so he gets up, and he starts naming all these stats, and it's very professional, and I can tell he probably starches his shirts, you know what I mean, you know what I mean? I was like, "Okay, you know, this doesn't ... Already I don't really want to keep listening to this."

But he said one line that about made me hit the floor...

I couldn't believe that he made this statement that he did, and when he said it, I actually rewound the podcast, because I was listening to him at two times speed, and you know, because you can listen faster than you can talk and read and all that stuff, or you know, out loud anyway.

I re-listened to it, and I was like, "Oh my gosh, he actually said it." He just listed all these stats out about himself. Is he just full of it, or is this a real thing, you know? It's not my podcast nature to typically go badmouth somebody else, so I'm so sorry if this is ... It's not the normal culture, but it's just, ah, what he said really threw me off. What he said was, "Entrepreneurs are not marketers."

And I was like, "What the heck did you just say? Wait, what?"

I went and I rewound it, and he said, "Entrepreneurs aren't marketers." I would like everyone on this podcast to know that yes, yes they are marketers by nature, because an entrepreneur is somebody who's proving an idea, therefore that means they're selling. What is selling? It's an arm of marketing, right? It's marketing, it's all marketing.

Me doing this podcast right now, whether or not I want it to be, is a form of marketing, does that make sense?

We've gone over the difference before, between what sales and marketing is, right? Sales is what happens when it's face-to-face, what you're actually saying to the person, right? What are you saying on the webinar, what are you saying when they're inside the funnel, what's on your sales video? That's why it's called a sales video.

However, marketing is the act of getting people to your face, so it's all the other pieces that go into actually getting them to walk up to you, right? What actually gets them to your funnel, what actually gets them to your webinar, or whatever it is. That's the act of marketing, and it doesn't stop when sales start.

That's it, those are the only two things that you really have to do, those are the only actual two responsibilities that the entrepreneur has, to innovate and to market, and all marketing is, is education, right?

I was like, "Holy crap, this is episode one for you, you're a brand new podcast, but I cannot listen to you anymore, that's pure crap, pure crap."

If the person who's in charge of the business is also not ... if he's not also the person who's in charge of marketing, I 100% already just do not ever work with them, ever.

That comes from a lot of experience, that comes from a lot of places of me going, "Oh my gosh," it is so frustrating for me to go out and go, "Hey, person who's not in charge of the business, but who does marketing, but that makes no sense. How about we build a funnel?"

Well, then they got to go clear it with this guy, and then they got to go over to this guy, and they got to go over to this guy, and then finally the guy comes back, "No." And you're like, "What? Are you kidding me? Hey, you know what would be cool, what if we added an order bump?" "All right, well let me clear that through legal, let me clear that through this person, let me go through here."

I'm like, "Are you kidding me?...

SFR 58: The Dominant Thought... Jun 10, 2017

Show notes

You're not alone, but it'll sure feel like it sometimes. Here's how to deal with it...

What's going on guys? You guys ready for the greatest episode of Sales Funnel Radio ever, until the next one comes out? Me too, let's get started.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

There's yard work, there's all sorts of stuff that you would not think about until you actually own your actual house, which is awesome, and it's been a whole lot of fun to do so. Funnels certainly have played a role in our ability to do this and be this. We know that realistically, we'll probably pay the house off in just a couple years here, and we're super excited about that.

Actually, I really enjoy yard work, it's therapeutic for me, mostly because I'll toss on some podcasts, and I'll just lose myself a little bit while I'm doing stuff. I was in the backyard, and I was doing a few things, and I always like to find new podcasts, I don't know why, I just really like podcasts. I've personally gained a lot from them.

Well, there was this new podcast, and it will remain nameless, but it was so funny.

If anyone's offended by that, whatever. Anyway, so this guy gets on and he's like, "Hey, thanks so much ... Thanks for joining my podcast." And he starts going into a few little pieces and tips, things like that, and he was extremely ... It always bothers me when people just get up, and they just try and prove how awesome they are. It's like, "Okay, let your content prove that," you know what I mean?

But he said one line that about made me hit the floor. I couldn't believe that he made this statement that he did, and when he said it, I actually rewound the podcast, because I was listening to him at two times speed, and you know, because you can listen faster than you can talk and read and all that stuff, or you know, out loud anyway.

What he said was, "Entrepreneurs are not marketers." And I was like, "What the heck did you just say? Wait, what?"

Me doing this podcast right now, whether or not I want it to be, is a form of marketing, does that make sense?

Marketing continues to go all the way through the fulfillment of the product, as well as teaching them to consume the product, right? I think it was Dan Kennedy that said, "Marketing only has two ..." No, no, "A business only has really two responsibilities. The first is to innovate, and the second is to market." That's it, those are the only two things that you really have to do, those are the only actual two responsibilities that the entrepreneur has, to innovate and to market, and all marketing is, is education, right?

It's a form of education that actually gets people to cause belief in your product, you know? That's basically what it is. And so this guy's coming out, and he's like, "Yeah, entrepreneurs are not marketers, and that's why my stuff's so good, and that's why I'm so amazing." I was like, "Holy crap, this is episode one for you, you're a brand new podcast, but I cannot listen to you anymore, that's pure crap, pure crap."

You know what's funny? I've got this rule now, I never work with a business when the CEO, or entrepreneur, or person in charge of the business in general, whoever it is, president, whatever you want to call it. If the person who's in charge of the business is also not ... if he's not also the person who's in charge of marketing,

I 100% already just do not ever work with them, ever. That comes from a lot of experience, that comes from a lot of places of me going, "Oh my gosh," it is so frustrating for me to go out and go, "Hey, person who's not in charge of the business, but who does marketing, but that makes no sense. How about we build a funnel?"

"All right, well let me clear that through legal, let me clear that through this person, let me go through here." I'm like, "Are you kidding me? It's an order bump, like what else is there to think about? Are you running through the benefits? Why are we not doing an order bump?" You know what I mean?

It...

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