TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Business

    Sales Funnel Radio

    My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

    Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

    I’ve learned enough to see a few flaws in my baby business…

    So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

    We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

    Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

    I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

    Advertise

    Copyright: © 2016+ All Rights Reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    SFR 57: I'd Start With THIS Funnel... Jun 08, 2017
    Show notes

    People always ask, "WHERE SHOULD I START"? Well... here you go :)

    What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, I don't know about you guys, but I would love to hear maybe a new podcast intro. Now, I've not made one. However, I do want to know if you want to have a new podcast intro. If you wouldn't mind, reach out to me and let me know.

    We're almost to Episode 60, which is crazy, but I honestly, I wouldn't be ... There's been many times I fall asleep and the podcast intro that I currently have right now just keeps running through my head so anyway, super excited for this episode. Welcome to Sales Funnel Radio.

    Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen.

    All right, all right, all right. Hey, and I'm so excited for today and for what I'm going to share with you because I got some really huge news.

    Hope you guys had a great weekend. It was Memorial Day Weekend recently and my family was all out. We were having fun. We got up early. We went on a run. We went to the park. We hiked just a little, small little ... It was really steep for my little girls. I have a 1-year-old and a 3-year-old so whatever they can handle, but it was really fun. It was awesome.

    After we went on this hike, right, a park was nearby and what we did is we went down to this park. We're playing and having fun and my little girl's 3 years old, she's running around and there's tons of people there, right. As a parent, you're on red alert. You're looking around like crazy all over the place, making sure everything's fine, making sure there's no creepers around. You know what I mean?

    Now, I am all for my kids getting their own scrapes and bumps in life. You know what I mean? I'm not going to let them get hurt on purpose, but it's going to happen anyway so, I might as well not be helicopter parent and rather actually go and just prepare them for those experiences. You know what I mean? There's a point to this story, I promise.

    I wasn't too surprised when there was some kid politics that started and these kids started getting in my little girl's face and just screaming at her. At first, I sit forward, I'm sitting on the side and it was crazy hot out so I was sitting in the shade, but I was watching her.

    I was watching closely, seeing what's happening, and this little kid starts getting off on my little's girl's face.

    She's 3, right. She's 3 years old. What are you going to do? She's a little girl. She barely understands what's going around her still. You know what I mean? She's barely becoming self-aware kind of. You know what I mean?

    My resting state is nice guy personally. Steve Larsen, I'm a nice guy. That's my resting state. That's how I currently am. However, there was this ... Man, there's few things that will set me off and make Papa Bear come out and I have no ... I actually like when Papa Bear comes out.

    I invite Papa Bear to come out whenever it can. It's kind of fun.

    Anyway, this kid starts almost physically getting at ... His brother was standing nearby and he started getting really close to my little girl. Suddenly, the brother is holding back this younger kid from, I don't know, hitting or tackling whatever my girl. My little girl is so funny. She's so much like me. In the face of danger whenever there's high stress or whatever, I tend to laugh and it's not always that it's a funny experience or whatever that's going on.

    It's literally just that sometimes there's nothing you can do about it so you just laugh like whatever and it makes really serious things calm down.

    That just egged on this kid, right. My little girl starts laughing. It just egged him on and I was ... Anyway, he starts getting too aggressive though with her. I'm watching from across the playground. I stood up real fast and I walked over there because he was trying to push her and shove her really hard and there wasn't anything behind her. She would've fallen off the playground pretty far into the ground. Papa Bear comes out, right, and I come out and I start getting out and I'm hoosh, I'm trying to be cool, but at the same time, I want to throw this kid through a window.

    You know what I mean? I get really pissed off about that kind of stuff.

    There's no reason to be a jerk in life.

    Anyway, I go over and I walk up to this kid and I was like, "Hey, chump, why don't you stop throwing my girl around, huh?" The kid started bawling and it shocked him so much that I was standing there and I guess you would say I was calling him names. I called him a chump, all right, whatever. There's worse things I could probably say to him, but the kid starts bawling loudly.

    I was like, "Uh, whatever," and I just walked around, I was like, "Come on, Brinley," and I took my little girls and we went into another part of the playground. It was a big playground.

    Two seconds later and I'm like, "Crap," and I can feel parents eyes on me and I'm like, "Uh, whatever," like I don't ... Anyway, whatever. We're playing around over this other part of the playground and pretty soon, this really heated mom comes walking up to me and she goes, "Excuse me. Did you just call my kid a chump?"

    I turned around and I was like, "Yes, I did." She's like, "Why?" It's like, "Because he's pushing my little girl around. He can't do that. You understand?" She just stood there for a little while and then, she just turned around and walked away.

    Look, there's no room to be a chump in this life, all right...

    If you're going to be a chump and if you're a chump and you're on my podcast, you can get out of my community. You know what I mean? That's my attitude about it. Life's too dang short to be a chump. Don't be a chump. Don't be a chump in business. Don't try and be all sneaky. I got people who steal from me. I can't stand people like that. If I ever find people who's stealing from me, I just block them out immediately and I ...

    I was talking to Russell about this, you guys.

    My mentality is to give and give and give and give and give as much as I possibly can, overdeliver every freaking time I launch anything, every time I put anything out, any time I do anything so that when somebody turns around and they come back to me and they say, "Hey, you know what, I think that you should've done this or you're not doing enough here or you're not doing this or you're not ... "

    I'm like holy crap, I am bleeding, bending over backwards, giving way more than I should, that sets me off. You know what I mean?

    I know that probably a lot of you guys are probably the exact same way if you're in this community with me, right, the Sales Funnel Broker, Sales Funnel Radio, stevejlarsen.com community. You know what I mean? If you're in this, we're very similar people is what I've noticed. Birds of a feather flock together.

    I actually truly believe that and it's one of the major reasons that I wanted to start a podcast thing was because I was tired of the people I was hanging around and I wanted other people who thought like I did in m...


    Show 7: HeySteve! Mass Q&A Part 2 Jun 02, 2017
    Show notes

    Ha, well there was so many questions (which I LOVE) that I needed to break up the episodes. Here's round two!

    Hey, hey, hey, what's going on everyone? This is Steve Larsen, you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

    Hey, what's going on, this is the second part of my mass Q&A kind of segment. This is a segment of the show I called "Hey Steve".

    I haven't done one in a long time, so I'm doing part two right now because there were so many questions stacked up, I want to make sure that I get to a lot of the questions that are out there. I had to break it up into two different sections and even then I'm still leaving a lot of questions behind just 'cause they didn't fit for the broad listener, you know what I mean?

    I want to get into details, but at the same time we get a lot of people listening now. I was laughing because so we just moved into this house about six weeks ago and it was right before spring started and there's a whole bunch of stuff we want to do in the backyard. I did sprinkler systems for a while. It was one of my summer jobs growing up and we didn't have a trencher so I'd had to hand dig massive trenches for sprinklers.

    Anyways, it was a lot of fun, which a lot of people might be confused when I say that, but it is. I like working with my hands. I like working outside so one of the things I was excited about owning a house for was the fact that we were gonna get to do yard work, which again I know a lot of guys might be like, dude, your weird, but I don't care, man. It's fun.

    There's a therapeutic aspect to work yard for me.

    I was excited about it and it's summer now. It's been raining a lot, but that's slowed down. It's gotten really hot. It's time for me to turn the sprinklers on, getting the sprinkler system up and going. I went and I was like, cool, I've done this before and for some reason, I could not figure out how to turn on our dumb sprinkler system and get it running. I was like, I did this for a while. I hand dug these.

    Why am I not figuring this thing out?

    Luckily, at the same time, there was this company at our neighbor's house here who had lawn guys there and they were doing sprinkler stuff. I walked over I was like, hey, how do I? Where is? Is this a special kind of? The normal places that I look on houses that turn water on things like that, it's not there. I don't know where it is. He's like okay, you know, well, give me a little bit and I'll come help.

    After a little while, they ring on the door bell and they come over and I was like, sweet, awesome. We went to the backyard and like three seconds they found it. I was like, oh, sweet, well. I'm totally willing to pay. I'm not here to just freeload on anybody. I paid him and he was awesome. They did a walk through, the entire sprinkler system.

    Well, there's this whole section that we want to go resod and I have been pulling out tons of weeds that were as high as me. You couldn't even see the fence. There were so many of 'em. I've been de-shrubbing, de-weeding, you know what I mean? Doing a whole bunch of stuff.

    When I saw that they were literally sodding the neighbor's ground. I had to ask. I was like hey, how much is it to, for you guys to come sod, just so I just know. I had to ask the dude.

    Like, oh, my gosh. I ask the guy probably six or seven times. I was like, hey, how much is it to do this? He's like, "Oh, it's really, really expensive right now." I was like, okay. I'm asking how much. How much is it? He's like, "Oh, well, it's like $140 per pallet of sod." I was like, oh, it's not bad at all. It's more of a time thing.

    I don't want to go spend the time to do it. I'd rather spend time with my family or building a product or what. You know something. I like doing yard work, but I don't. That would be. That would talk me two or three Saturdays and I am moving way to fast right now to spend the kind of time to do that.

    I had to ask this guy. There were. That was not the first time I asked him to please sell me your thing. I asked him several times. Hey, how does this work? How much is that? How much is that? We walk in the backyard and there's all these blank spots. Why did you not put two and two together and try and freaking close me. I'm walking around holding a checkbook. I didn't know how else to pay him. So, I was like, ah.

    Anyway. It drives me nuts. When people are asking you buying questions, you have to know the difference between a normal question and then there's buying questions, right?

    Questions are questions. There's just questions. Hey, how are you guys doing?

    That's just a normal question...

    There's a whole bunch of different questions out there, but the buying questions are questions that turn into. The questions where they start to put themselves in a scenario mentally where they see themselves owning or doing or being the thing that you have.

    Hopefully, that made sense what I just said, but the moment they switch into this mode of like I could see myself doing that or gosh, I really wish that we could do that.

    How does that not throw red flags up going like, well, hey, shoot, if you want. I mean, we do this for you. Is this something that you're wanting done? Here why don't you just show me. What do you got going on in the backyard? You know what I mean? I don't. Anyway.

    I love being sold and so I critique the process like crazy, especially since I was a door to door sales guy for a bit and I did telemarketing and I did you know. I like sales. I don't necessarily like it that much face to face. I'd rather automate it through marketing onlines now, but it at least taught me the principles of what to look for and what to do online.

    Anyway. Sorry for the little side rant, it just, it made me laugh so hard 'cause finally he was like, well, it costed maybe 15, $1600 for us to do this and put these things in. I was like, great, cool. Just tell me. Like what.

    Anyway. I seriously. I asked him. He didn't say anything. He just kind of started walking away. I was like hello and I didn't know that he was looking at what we have. He just kind of just. I don't even know how to describe it. He just kind of came back and was like, well, maybe the. I mean, I blatantly had to ask the guy at least four times how much money is it to do this?

    I don't know if it's, anyway. Whatever. But don't do that, okay?

    If someone's asking you questions and you can tell they've switched into buying questions, man, just start closing 'em. They're asking you to sell them. They may not even know it, but what they want is they want you to answer their problem, which is your product. Just, anyway. Anyway, let me get back to this.

    This is part two. This episode is part two of the mass Q&A I've been doing. I got another three or four questions lined up for you guys in this one. They're great questions and anyway, I'm gonna dive right in here and go person by person. I'm gonna play your message and then I'll give you my response on how I would do that or ... please know...


    Show 6: HeySteve! Mass Q&A Part 1 Jun 01, 2017
    Show notes

    It's been awhile since I've done any Q&A on "HeySteve"... I'm kinda already in the Q&A zone this week so I just kept on goin'.

    Woo! What's up, everyone, good morning. My name's Steve Larsen and you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen.

    All right, all right, all right. Man, I'm kind of just a happy, excited individual in general but particularly this last week has just been such a personal win, it's just been so awesome. Many of you guys know I went and I got to speak on Russell's stage for three days, it was crazy. Oh my gosh, it was so much fun, I had a lot of fun with it. It was ... A lot of guys know we just launched the Two Comma Club Coaching Program and it's been awesome, it's been a lot of fun.

    We had hundreds, and hundreds, and hundreds of people join in and ask for Two Comma Club Coaching training, all the material. Those people who also purchased it they came for ... The last time we opened it, just this last week they came for three days. We went through their messaging, we went through their webinars, we built a funnel out, we built the sales portion, we indexed stores, it's really intense.

    The first day we went from I think was about 8:30 in the morning and then we'd leave at about six. Not bad, right? There's no breaks, we don't take breaks the entire day. We let everyone out for lunch once just to grab some food but besides that there's no breaks, there's nothing else. The second day what happens is we get up and at 8:30 everyone's back in there and then it was me. I went from 9 am to midnight.

    It was crazy. Russell came in and he taught a segment of it but man, we were on there for 17 hours. That's a ton of energy. I've always thought, "Oh my gosh, this is going to be such a ... I'm going to be exhausted," but I didn't realize how much. At the end of the day I was like ... The whole day is built around just us trying to help you get your slides done so you can do a webinar.

    It's very intensive and we stop slide by slide, by slide by slide...

    We walk around the room, we're like, "Hey, that doesn't look right or switch this or change the messaging to this or switch this word around or okay now pitch it to that guy over there," you know what I mean? It's like, it's intense and it was a whole lot of fun. What I wasn't expecting is how incredibly sore my body would be just being on stage keeping high energy, keeping big, loud, and proud, and keeping my hands all over the place.

    You know what I mean?...

    I didn't expect that part of it. I remember I laid that night at about 1:30 in the morning by Russell and I did a little strategy session for the next day. I laid down to go to sleep and my feet just started throbbing, not like, "Oh, they're sore," they actually hurt. I said, "Oh my gosh, I truly am an indoor animal now because I'm not used to ... that would not phase me in the past."

    Anyway, it was great. The next day I got and we went again from about 9 am to about six, five or 6 pm. It was great. We went through and people had all their stuff done.

    Anyway, last time we did this the people who actually implemented it and got out there, they'd make 19 grand on their first webinar. Another lady, she already did 700 grand, $700,000 in the last two months since she launched it, when we did this event last time.

    Anyway, this was a great event...

    When Russell invited me to come teach part of it, it was really honoring. I was shocked he asked. I was like, "Are you talking to me?" He's like, "Yeah dude, you know this stuff so well come teach it with me side-by-side." I was like, "Okay, cool."

    It was a lot of fun, just super honoring, very, very honoring...

    Anyways, that's what's been going on...

    My dad flew out and we had him over and he was doing that also for his webinar. Anyways, it was just a really, really good experience but I feel like I've been in recovery mode. It's Saturday right now and this all just happened just this last week. Then Friday we had all these people who joined the Two Comma Club Program.

    There's a two week program that we put you through before that you can even come to Boise so that you can be prepared for it. I had my first Q&A session over the phone, it was over Instant Tele-seminar. These guys went in, they got ... It was about 70 people on the phone with me and I was on for three hours straight. It was crazy. It was so funny because at the end of the day I walked back into the room where Russell was and I sat down at my desk there.

    Russell was like, I think he started laughing, he goes, "Hey, how you doing?" I was like, "It's going really, really well."

    I didn't expect ... I was like, "I have so much more empathy for how you feel after your events, that was really intense." A solid 17 hour day, another eight hours after it, I only slept ... I went to bed at 5:30 in the morning a few days before the event started just because I was preparing, I was trying to get ready. I got a pretty big home office here, at least floor space-wise.

    Man, I was walking around and I was teaching as if people were in the room. I was getting really intense, really animated. I got whiteboards all over the place, I was drawing stuff out, doing all the things that I would to help concepts sink in deeply for when I was going to actually be on stage and teach.

    One thing to note, it's another totally different thing to teach it...

    Anyway, so that's what's been going on with me. I'm so sorry, I feel like I haven't been, I guess I have launched a few podcasts lately but I realized after I was doing the Q&A session I was like, "Wait, I have a Q&A session of my podcast and I haven't done that in probably ..." I don't know, it's been probably 30 episodes at least. I went and I looked at the app that I use for people to ask questions to me.

    Now, if you guys don't know what I'm talking about go to salesfunnelbroker ... Sorry, salesfunnelradio ... salesfunnelradio.com. Scroll down a little bit, there's going to be a green button on the right that says record voicemail. You can record a voicemail question and it'll be straight across your browser, it's really awesome. It'll email the copy to me and what I do is I kind of vet the questions to see which questions could apply to everybody.

    Those are the ones that I place inside the podcast.

    I'm going to do that. I lined up about one, two, three, four, five, six, seven. I lined up about seven questions so I'm going to play the questions so you guys all hear it and then I'm going to answer them real fast, does that sound good? This podcast might go a little bit longer than normal but it's only because I have not done a hasty segment of this podcast for a very long time and I'm so sorry.

    It just hit me while ... I got so tired in the middle of my three hour Q&A session yesterday I actually sat on the floor for a while with my laptop answering questions. Russell came in and Melanie came in and they were handing me snacks and trea...


    SFR 55: How I Run My Ask Campaigns... May 26, 2017
    Show notes

    Click above to listen in iTunes...

    One of the biggest questions I get is how to run my ask campaigns. Welp... here ya go!

    Hey, what's going on everyone? This is Steve Larson and you're listening to a kind of late-night Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson.

    Hey, I'm super excited to be here today. Gosh I'm kinda freaking out just a little bit, I'm not gonna lie. In two days, I am speaking on Russell's stage, for two days. And I'm excited about it.

    Gosh I love stage. I absolutely love it, but I'm kinda stressing out a little bit. I went and got my hair cut, and getting all the things ready that I need to, writing my slides right now. It's like 250 slides. It's nuts, but I'm kinda ... Anyway, I'm stressing out a little bit, I'm not gonna lie.

    I did a lot of stage growing up, tons of stage, lots of stage, and I really enjoyed it. I sang a lot, I was in a band. I've said this stuff to you guy before, okay. Me being on stage is not the scary part. I actually love it, it's a special kind of rush and I ...

    Anyway I crave it...

    I love it when people ask me to speak, because I get really stoked about it. Well, this is Russell Brunson's stage, though. It's like, "What the heck. Holy Cow." It's a bigger deal for sure. So, anyway, I know that I'm probably not going to sleep much tonight or the night next also because I need to just keep preparing and I want to be awesome, you know.

    Russell's changed my life, he's changed a lot of people's lives. I'm going to speak for two days at an event that he's putting on, and I'm really excited for it. It's just ... Anyway ... What's funny is I'm actually more nervous about him and other people that know me ... like seeing me on stage like turn on.

    You know what I mean? When we talk to each other back and forth there's a certain presence we have personally. But then there's another presence we have when we go talk to someone when we are actually presenting. When we are actually teaching. You know what I mean? I'm a different person when I get on this podcast than when I'm talking to my mom or dad. You know what I mean?

    And it's not that I'm a different person, I shouldn't say it that way. But my energy level's different. Usually when I talk to my mom or talk to my dad or talk to any family or my brothers or sister or anything like that, I'm not on there going,

    "What's up guys? Whoa!" You know what I mean? For me to come out, that's my normal stage-on presence and I'm going to be that way for like 20 hours. I'm actually more nervous about that part of it than I am any of the content- I know the content. I'm just organizing it now- than anything else. Anyway, I know it'll be good.

    Anyway, it's just a different side of me that many of the people that I work with over there have not seen from me. So I'm actually more nervous about that part than anything else.

    All right, I want to address a question real quick that I continue to get asked over and over and over again. Real quick, though, I just want to tell you guys a quick story, though. I went and I started building Sales Funnels for companies well before I worked for ClickFunnels, well before I worked for Russell, and I started putting all these pieces together.

    If you read a book from one person and you think you know it all, let me just tell you real quick that you don't. What's best is to go find a subject and then read all the books you can on that subject from all the different experts because each of the quote unquote experts is going to give you a different take.

    Does that make sense?...

    You're gonna be able to get all these different pieces from these people that you may not have gotten before if you just read one book, took one course.

    So what I started doing is I started learning about product creation. I actually didn't realize that that's what I was doing, now looking back, but that's what I was doing. I was learning how to create products. I was learning how to put together offers and things that are attractive that would make others want to give me money and I needed to prove myself to the market.

    You know what I mean?

    I felt I knew how to do this stuff. I had done it on small scales with other people and my own stuff. I'd done it. But I wanted to get a big shot, you know, "Hey everyone! Look, I do know how to do this, you know? Please pay me for what I feel I'm worth."

    You know what I mean...

    And I know a lot of you guys probably feel that way. I'm sure you guys know what that feels like, right? To not get paid what you feel you are, right? What you're worth.

    What I did is I went and this was about three years ago, I started shotgun sending emails to tons of different companies saying, "Hey, I want to build a funnel for you. I know you don't know what that is. I'll do it for free. If it makes money, will you hire me?"

    Right? And I started doing that to tons of different companies. Well, one of them stuck. One of them caught and he came out.

    He was like, "I don't know what that is but, I mean, if you want to build something that's going to be potentially cool for free, that's a great proposition."

    So I jumped out there and all I did is I honestly just used Google forms. Google forms is free and what you do is you write- In the book "Ask" by Ryan Levesque, he basically has six different questions that you have, six or seven, but it's a few different questions that you go and you put together and the very first question is like this big, wide open net.

    Basically, the first question is something along the lines, "Hey, what's your biggest question with X?" Or, "What's been your biggest challenge with X?" And you just leave it blank, totally open. That's it. That's the whole question. And you let them answer as much as they want to.

    The second question starts to get more narrow. And there's more like multiple choice things. And the next question gets more narrow and the next one gets more and more narrow.

    And each question is capturing the data, regardless if they actually finish the entire survey.

    I was like, "Cool." I think I could do that. Basically what happens is, after you collect all this data, you pool in all this data and then you'll start to see the top concerns. You'll see the top questions, the top main buckets where people are struggling in and then you run another one with just that topic in mind.

    I didn't even get as far as that. Typically, I don't. We've run that before just for the ClickFunnels community so that we could help and know what people needed help with. I have hardly ever gotten that deep into it. I've really just asked that first set of six questions and that's it.

    If you don't know what I'm talking about, I'd go get the book "Ask" by Ryan Levesque and seriously read it. It's a great one. And you read that in companion with "Expert Secrets". Those two together? You'll know exactly how to create offers. It's amazing.

    More clarity and how to create an offer in those two books than anything else I'd ever read before.

    A...


    SFR 54: How Stuffed-Crust Pizza Happened May 24, 2017
    Show notes

    There was a foundational error being taught in my college classes when it came to making money. It all revolves around the "product big-bang" theory..

    Oh, baby. What's going on guys? It's Steve Larsen, and you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steven Larsen.

    Hey, how you guys doing? I'm so grateful that you guys are tuned in. Let me just say that, first off. Thanks so much, I really appreciate it. This podcast, last month, got 8,000 downloads, which is nuts. And then this month, we're only half way through the month right now, right?

    Yeah, about half way through. And we're already at about 8,000 again. It's awesome. It just continues to grown and grow and grow. And I just really appreciate it, so thanks to all you guys. You guys are all rock stars.

    About three or four years ago, I was talking to somewhat of a mentor, but he's also a professor. And I was like, "Man, I don't know what I want to do." Was this three? Yeah, it was about three or four years ago. I was like, "I don't know what I want to do." He's like, "Well, currently you're major is selected as finance." I was like, "Yeah, but it's so boring." And it's not that ... Please don't misunderstand what I'm saying. Finance is awesome, you guys are awesome. But it just wasn't interesting me ... To me, that much.

    And I was like, "I don't know if I really want to do it." And he's like, "Well, you could do supply chain." I was like, "Okay, here's the problem. I could see myself doing any of the things that you're saying right now. Okay? I could see myself going out and doing this, or doing this, or doing this." And I was like, "What do I do? I don't know what I want to do with my life."

    I did not know what I wanted to do with my life until about two years ago; no joke. And it was a constant question in my mind all of the time; constant question.

    And I was always wondering that not just what should I do with my life, I was wondering product-wise, as well. Hey, what should I do with my life? What things should I sell? What's a good offer to go out there and try it? Have you guys ever felt that way? I'm sure you have. If you've ever felt that way before, give me a little nod. Okay? A little raised fist pump, or something like that. Because that's a huge question; hey, what do I sell? What do I do?

    And it was kind of cool because he sat back and he was like, "You know what? I think you should do marketing." And I was like, "Marketing?" And I always thought marketing was kind of the burner ... If you didn't know what to do with your life, then you went and did marketing kind of thing. And he goes, "No, no." This guy was awesome, by the way.

    He was the CMO of Denny's and Pizza Hut; it was Pizza Hut or Domino's. Anyway, he was the guy that invented the cheese stuffed crust pizza. Crazy story, by the way, really funny. Not that it's a huge deal, but we all have a special place in our heart for that stuff.

    But it was funny because I was like, "All right, fine. I'll go with the marketing route." And it ended up ... I was taken to it really, really fast. And I was like, "This is kind of cool." And what was interesting is he started mentoring me outside of class far more one-on-one that I ever expected or thought he would. It was very, very interesting what ended up happening.

    And at the time, I was trying to find all these products to sell, and he knew I was doing that. And there was all this stuff that I was doing outside of class. And most of my learning was not happening in the classroom, and I told him that. And he knew that. And he's like, "Yeah, I get that. No, that's fine. You're a little bit of a different cat." I was like, "All right, cool."

    So anyway, he was like, "Hey, go do this. Go do this. Go do this." And he was really the first guy that actually started guiding me in the path, first of all of marketing, but then second of all how to actually create products that sell.

    And a lot of it had to do, honestly, with this idea of the cheese stuffed crust pizza. And I know that that sounds ridiculous, but it's true. I was like, "How did you know to do that? How did you know what to go out and ... How did you get your ideas? How did you find products to go sell?"

    And I mean, I spent quite a bit of time with him. And I actually still talk/chat with him every once in a while. And he actually put me up for ... There was only 10 of us in the whatever thousand people graduating, nominated as distinguished entrepreneur student.

    You know what I mean? It was really cool. I got a trophy and everything. It was really kind of fun.

    But anyway, he started telling me these nuggets that were just amazing; they totally changed my life. Even just talking about it, I'm remembering all these little things he used to do. And he told me ... I was like, "Okay, well how do you get ideas for these products? Okay, you were CMO of Denny's, CMO of Pizza Hut. You were the head honcho guy of a lot of different companies." And he's generated just tons of revenue with his marketing tactics. And he honestly, along with one other guy, was by far the best teacher I had.

    He's just so, so good. Anyway, I really had spectacular people in my business classes, which was just ... It was really, really cool.

    But anyway. So I said, "Hey, how do you do this?" And he said, "You know what, ideas just come to me." And I was like, "Okay. But come one, you got to give me more than that. You know."

    He's like, "Well, think about it." Okay. He's like, "Okay. When I was at Denny's, I was going to Kohl's. And as I was driving to Kohl's, I get out and I walk out. And as I'm walking up to the store, there were these posters of bands wearing the Kohl's clothing. And they were promoting the clothing; the bands were, by wearing it." And I was like, "Okay. That's interesting."

    That's not very direct response [markety 00:05:55], and I prefer that now. I feel like those big corporate style marketing, I don't really like that style. But anyway, direct response marketing all the way, in my opinion.

    Anyway. And he goes, "Okay. So I saw that poster, I saw that board." And I was like, "Okay. Well I'm going to jump out there and we should do that with Denny's." And so what he did, is he had all ... He said, "I started noticing all of these people after concerts would come into Denny's really late at night, really late. You know, 1:00, 2:00, 3:00 a.m. because the concerts were over and they were hungry, so they wanted to come in and get food. And so they came in, and he's like, "That's interesting."

    So what he did is instead, he started inviting some of the bands that were playing to come in and make food in the kitchens, just for fun. And they just experimented. They did whatever they wanted to. They made the craziest food, they made the coolest food, they made food that was all over the place. And it was just a bit of a research period for him.

    But he would have these different high-end bands come in and literally make food with him...

    I was like, "Wow, that's interesting. That's really crazy." And he said, "...


    SFR 53: On Popularizing Products... May 22, 2017
    Show notes

    Click above to listen in iTunes...

    The 3-Month Lesson I Learned From Russell Brunson's 3-Day Pitch...

    Hey, what's going on everyone? This is Steve Larsen and you're listening to the greatest podcast on the planet, Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen.

    All right, all right, all right. Maybe a little biased there. Not the best podcast, not the greatest one on the, well I think it is. I love my podcast, it's so fun. I've had a lot of fun interacting with you guys a lot lately, it's just been great. All right, well I think I just mentioned in the last podcast, we just barely finished filming, it was a three day little launch thing that Russell's been doing.

    We just launched the Two Comma Club Coaching Program, which is awesome. It's my baby. I get to take it under my wing and run it, and I'm really excited. I'm so excited for it.

    I had this really cool experience though today, so we had at the peak of it, I think it was almost like 2600 people watching live as Russell would teach during this free masterclass, right? It was really, really cool. You know what's interesting? I know I talk about Russell a lot, guys I want you to know why. It's because I sit next to the guy, all right?

    He's the greatest marketer, I believe, on the planet and when he asked me if I wanted to be his funnel building assistant, first of all I was in total, utter disbelief. I could not believe how amazing it was.

    Second of all, it was like dang. Like I better keep my ears open and my eyes open everything I can, just start writing it all down, and so I actually have a huge list on my computer just of all these lessons that he's taught me over the last year.

    I don't think he knows that I have it, actually, but I write a lot of the things he says. Just huge, huge lessons, right? Well there was a lesson today in selling that hit me so, so hard. We just finished this three day launch thing, and I just wanted to share the lesson with you because it's not something that I think a lot of us think about.

    We have a unique position from where we are, sitting at ClickFunnel, there's over 41,000 active users of ClickFunnels now. If you don't have a trial go to salesfunnelbroker.com, you can get the free trial right there. Of course it's my affiliate link, just that's how the game's played man, all right?

    We have a really unique spot because we sit here and we go, "Okay, we can see everything that's selling well, everything that's not selling." Hey, this works really well in this industry, that doesn't.

    Wow, in this industry did you know you should sell this way? Wow, don't sell that way. You know what I mean? It's really unique to see and sit where I am and see these different places and be able to get feedback that way. I've got a little tip for you, and honestly it's just because it's a personal tip.

    First I want to start with a quote. All right I believe this is from Frank Kearn. I think it's from Frank Kearn, I mean I can't remember. Guys I'm sorry if it's not. If it's not I'm so sorry, but just know that it's a really cool quote, okay?

    He says, "The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool, all right? It has to be attractive itself."

    That's the whole quote...

    I was like whoa, that's a sweet quote. I can't even remember what course I was listening to lately when I heard that. The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool and being popular and being attractive.

    Being something that's talkable, shareable and that's what's been so crazy cool about this Two Comma Club Coaching Program that we just launched is amazing, and it's being talked about all over the place, right?

    Has very little to do with the product itself...

    Now, keep that in the back of your mind, okay?

    What happened was Russell got up and he's teaching all this stuff and he's really, really cool and it's fun for me to see, because I'll see him teach the same concepts over and over and over and over, and each time there's something a little bit different.

    He said this a little bit different over here, and he said this a little bit different over here, which is why you guys have to continue to do webinars, publish. I urge you guys to go publish and start a podcast of your own or start a YouTube channel.

    Whatever, I don't care what it is, just publish. Start talking and get your voice and your message out there, right? Because you'll get better and better and better and better.

    What happened was day one was awesome, right? Day two was awesome. Day three was awesome. They were all awesome, but what ended up happening was on day one there was a Q and A session and I got to sit on stage on camera with Russell and do it for a little bit, and then day two we didn't, but on day three we did also, and what was funny was that on the third day we sat down and I start queuing up all these questions for Russell, I start telling him, you know, hey, people are asking this.

    Hey people are asking this, people are asking this. Well, eventually somebody asked, okay what actually is in the Two Comma Club Coaching modules, like what are the modules? What's in each of those things?

    I thought this was so clever, but it was a huge lesson to me, okay, this is so big. Turn up the volume, listen to this, okay? Russell said, "You know what? It doesn't matter that I tell you right now what are in those eight modules. What you need to know is that everything you need to become a millionaire is in those modules."

    That was it...

    That's all he said, and I was like, "Whoa. Really?" My immediate thought was like, wow, super powerful. Because of this, okay this was the context, I went though 10, 12 years of Russell's content and I found, I indexed all of it, and I went through and I found all these different pieces. Okay, this is the best video of him teaching this concept. Okay this is the best video of him teaching this concept.

    Okay, these pages in the book are the best of teaching this concept. Then after I indexed years of content, then what I did is I went and I laid it chronologically together and said, "Okay, when you get through these three things you should have x output ready."

    Does that make sense? Okay, when you go through and you read about the three secrets, or you read about your moral obligation to sell, by me going through that content, you should be able to produce x, y and z before you move on. It's super powerful.

    I hand hold you the whole way through all of his material, all of his content...

    It's massive. It takes most people 20 to 40 hours a week just to do a single module. It's incredible. Huge, huge, huge project. It has taken me three, almost four months to produce the thing.

    It's massive...

    You know to produce it, to build the whole members area inside ClickFunnels, to build the entire thing, I spent three months just building the product itself that we just sold for o...


    SFR 52: The Tools I Hate... May 20, 2017
    Show notes

    The Pianist Makes The Music. Not The Brand Of Piano...

    Hey, how's it going everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson.

    All right, all right, so about what was this, probably, three or four years ago, a lot of you guys know I was in the Army and a lot of my stories come from the Army.

    I'm so sorry that it's just that way, it's just that was a lot life altering things that happen when you're in that kind of situation.

    Anyway, there was this guy who was, he was kind of a hotshot to be honest. He thought he was anyway, right. He gets out there and he always tries to take charge and he's trying to be the man, which is cool, there's nothing wrong with wanting to be the man and a lot of people want to be the man and that's fine if you know what I'm saying, but this guy he put his uniform on and he'd go out there and he would try and start barking orders around and stuff like that. Well one day we decided we got to go practice shooting, so we go and we get our M16s and we practice shooting and we're sitting out there at the range and it's freezing out.

    There's snow everywhere, so we're laying tarps on the ground and we're basically kind of laying in water again ... I've done that a lot. If you listened to my last episode at all, I talked about that a little bit.

    There's a point to this story that's very strong, by the way. He lays down right next to me and he starts, they're like okay ready, fires ready, take your aim, fire. We start shooting and we're practicing shooting at different distances, you know 300 meters, 200 meters, different distances and you've got to lob the bullet after 150 meters so you start aiming up just a little bit.

    I'm a pretty good shot, I got what was it 36 out of 40 hits, which is awesome. It's really good. I actually won a phone call home in the middle of basic training cuz of that, which is really cool. I'm a pretty good shot, I've really liked it. It's funny my mom was like, and my wife and everyone, was like "why are you such a good shot" and I was like "Honestly, halo and call of duty." I think that's, I don't why besides that.

    I actually did shoot quite a lot growing up...

    Anyway, so we're shooting and this guy he's laying down right next to me and he thinks he somewhat of a hotshot, right, and he kind of rubbed me the wrong way a little bit. I learned to become really good friends with him. I'm shooting and I'm having really tight groupings, and I'm doing really, really well I can tell.

    The guys next to me has still not even fired a single round, okay ... Some of you guys are probably thinking, Steven, what does that have to do with sales funnels, I promise you that there is a huge lesson because I keep getting asked this. Okay.

    Anyway, he goes out there and he, he's like "Larsen, dude, my weapons not firing, man, what the heck's going on with this thing?" I turn over and I look and his magazine, which is what holds the bullets holds the rounds, his magazine is in upside down. I was like what the heck, it wasn't just upside down it was also backwards.

    The bullets were literally facing him...

    I was like "Was that a joke, are you kidding me?" He's like, "No, sorry I've never really done this before. I've never really done this before." I was like okay that's kind of weird, and he turns around and he puts his magazine in the right way. He lays down and the next round of firing comes up.

    I've gotten really tight groupings, I start shooting again. I'm doing all the correct, you know there's five different senses and you think through all your senses. You think through different breathing patterns. There's a natural pause in your breath when you're about exhale and inhale, that break in between is when you fire.

    All these things are running through my head...

    I really do like to shoot, and again there's nothing going. The kid next to me is not shooting. I was like "Dude, what's wrong? Are you okay?" He goes, he didn't even like pull the action back and actually put a bullet in or something like that, and that round stops or whatever. I'm looking at my shots and I'm like man that's a really tight grouping. I was getting better. I was really exciting.

    We do this again and he starts shooting but he literally has nothing on the paper at all. He's not even ... not just on the target, his rounds are not even hitting the paper. I was like "Dude, what's wrong?" He was like "I don't know what's going on, man. I'm putting the front sight on the target."

    He didn't have his rear sight up and then he didn't have it set to 300 meters, he had it set to 500 meters.

    Anyway, it was like a ton of iterations over and over and over again that I had to coach this kid who thought he was a hot shot in the most basic function of being a solider, right, shooting. He didn't even know how to, ugh, it was so frustrating to me. From that very moment on he stopped acting like a hotshot. He stopped acting like this kid who knew everything and he became real after that.

    Why do I bring that up?

    What's the whole point of that?

    You can hand me pretty much any weapon and I'm going to be able to shoot it pretty consistently over and over and over again, because I have practiced the talent of shooting. We'd lay on the floor and we'd smack our elbows, bam, bam, bam, smack our elbows on concrete as hard as we could over and over and over again because it helps build up stability if you're laying the in the prone for a long time, so your arms don't start shaking.

    Bam, bam, bam, I'd smack my elbows into the concrete and it hurt like crazy at the beginning, then pretty much I got a whole bunch of resistance that built up inside of my elbows. I'd bam, bam, bam, smack it up. There's all these different things, these breathing patterns, all the things you do with your body, mentally what you're doing, the state you'd go into when he was about to shoot.

    It's very different than if you're actually in a war zone, but the same principles apply no matter what weapon you hand me.

    What does this have to do with building sales funnels? Everything! It has everything to do with everything. Why does this have everything to do with everything? Because, you guys, the point I'm trying to make right here, maybe I should go ... Here we go.

    I played piano for a very long time...

    This one should bring it home. I played piano for a long time. When I was eight years old, my mom started teaching me piano lessons. She taught piano lessons out of our home for a long time. I hated it. I hated the fact that it was my mom. I hated the fact that she made me practice all the time. It drove me nuts. So from ages 8 to 14 she pretty much forced me to do piano lessons and I thank her like crazy although I hated it.

    Well when I turned 16, 17 years old, I was like crap the ladies really like this, so I re-taught myself and I got pretty good. I haven't played for like eight years since then, but ... Now I can sit down at any piano, it didn't matter on t...


    SFR 51: Gas Chamber... May 13, 2017
    Show notes

    Yeah... I'm a 7-year overnight success story:) Avoiding pain would've taken me longer to get where I am now...

    Hey hey, how you guys doing? This is Steve Larsen and you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

    All right, so four years ago I was at basic training. It was winter time, which is a terrible time to go, and it was probably the second day. I mean, you know the quintessential Hollywood scene where the drill Sargent comes on the bus and he yells at you and has everyone get out, right?

    I mean, that totally happened. We got on, they're screaming at us, you get on the ground, you're just doing endless pushups forever, you're sprinting back and forth in the dirt there, you're laying around all over the place, they're making you roll. I mean, they're doing everything they can to dehumanize you, right, and make you realize that you are now a number, you know?

    It was interesting, you know, to go through that experience and to feel that, and to actually feel the shift inside of me, and that was really interesting.

    But probably, honestly, the second or third day, you're scared out of your mind ... anyway. And they say, "All right, go grab your stuff," obviously with much different tone than that, but basically they start marching us over to ... which is more like a run, you know, you're basically running everywhere ... but they start getting us over to the spot and hand us all a gas mask, you know? And this thing looks like it's straight out of Call of Duty, you know what I mean, if you've ever played that game, or like the movies or whatever.

    It's got the big knobs on the side, it's got the big, you know, the big circular glasses. I start getting fluttered, you know. We all do. We're about to go inside of a gas chamber, and it's no joke.

    So, what we start doing, we start practicing basically how to put the mask on, right? One side you inhale really hard and it seals it around your face, the other side you blow out really hard and it ... you know what I mean? And it clears out any gas that might have been left in there while you're putting the mask on. We're standing outside of the gas chamber, we're in the middle of the forest and there's this gas chamber that's sitting there.

    It's really, really, really interesting experience. They told us, "By the way guys, if you shaved today," which you're supposed to all time, "If you shaved today, just letting you know, it's going to burn your face, because it's going to get inside your pores really bad." And I was like, "Oh, all right. Sounds good. Crap."

    So, we're helping each other, we're putting the stuff on, and putting these masks on and stuff like that, and then all the sudden they're like, "Okay," you know, "Next group," or whatever, and we're all going in as these groups. It's funny, because when you heard these guys go in as groups all you could hear in the ... like, as they started running in was just this ... I mean, like this coughing, a little screaming, you know? It was like you're going into a haunted house but it was real, you know?

    Anyway, it was our turn, so we put these gas masks on outside and we start running inside of the gas chamber. You had to keep your head down and put one hand on the shoulder in front of you and just start running, following the guy in front of you.

    I don't totally know why they had us do that, it might of just been part of the whole experience of sit down, shut up, and don't think at all, you know what I mean?

    Anyway, but we get inside there and it was like ... I don't know if they purposely made the light like a misty green color, I mean, there's green ... it was green everywhere. The air was green, everything was green. And they take us and they shove us up against the wall, and they're like, "Okay, turn it on," and immediately I could tell that the gas was burning around the lining where the masks end and my face began to be exposed.

    I just immediately could feel it, it was really, really weird. It's very interesting sensation. I could tell that it was trying to get around on my face, and you know, mentally you have to start ... you know, you kind of self talk a little bit, you're like, "All right, you know, you got this. Totally fine," you know? I was excited but nervous. I love that stuff, but it's also scary. It like scary stuff that puts me on the edge like that. It's really ... Oh man, you feel so alive, it's really interesting.

    Very interesting sensation. I've had many experiences like that in my life...

    Anyway, what they started doing is they started going person by person and they would go, "Raise your mask up, say the last four numbers of your social security," you know, which means scream it, "Scream the last four numbers of your social security, and your full name, and your birth date. And then what you're going to do is whatever air is left inside your lungs, hold it, put the mask back on. You're going to clear the mask with whatever air is left in your lungs, and then you'll reseal it.

    And you'll know really fast whether or not you actually did it right." And you're like, "What the ... okay, all right." Now, this is just CS gas, but it was pretty high doses, you know what I mean? This is not normal stuff, you end up ... Anyway, I'll go into that in a second.

    It was pretty interesting, though, because ... So, we cleared the mask, you know, and these guys and a few of the girls just start freaking out, like someone's trying to attack them kind of thing. They were jumping all over the place, the drill Sargent's shoving them back crazy hard up against the wall again, like, you know, "Shut up, get back there," you know?

    And they get to me and I was like, "Man, like, what the heck is this crap? What did I do?" And I took the mask and I yell, "Larsen," last four of my social, you know, "April 22nd, 1988," and I start yelling all these things, I put it back on my face, and I clear the mask, and I reseal it, and I could tell I didn't totally reseal it correctly on the left side of my cheek, but I was trying to make it that way so it wouldn't get back in. I could tell instantly just the ... it was like insta lung burn, just ... like burn the lungs really bad, and you're like, "Holy crap."

    They go through person by person and then what happened was they pull us over to the side and they said, "All right everyone, you're going to take off the mask completely and we're going to do PT inside of the gas chamber." Meaning we're going to start doing pushups and sit ups, and we're going to start jumping jacks and whatever.

    Whatever it was, the point was to get the heart rate up, make us breathe really hard, and just start ingesting tons of it. And we're like, "Oh my gosh," so we just start doing it, and I take off the mask and my eyes start burning and watering like crazy, right?

    Guys start breathing it in, we all start breathing it in, and what happens with that kind of gas is that it comes inside of you and it's actually, on a molecular level, your DNA's allergic to that type of gas.


    SFR 50: Character Flaws May 10, 2017
    Show notes

    Progress in entrepreneurship REQUIRES you to face a few character flaws. Address them, and you'll move forward...

    Hey, how's it going? Hey, thanks for tuning in. This is Steve Larsen and you're listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

    All right, you guys. Hey, if you listened to the last episode, I was talking about how I went and I spoke at Local Client Takeover and that was a lot of fun, had a whole bunch of fun doing that.

    I don't know. The older I've gotten, not that I'm old at all, I'm 29, but the older I've gotten, the more I've realized I truly don't care that much what other people think about me and what's funny is that ... That's not like a chip off the shoulder way like, "I don't care. I don't care."

    That's not it at all. It's just I've become far more comfortable with my personality and who I am and the value I think I can bring places and being energetic and if I feel like I want to yell, I'm going to yell. That's actually been part of the fun part about having a house now is man, I'll just start ... My little girl, my little 1-year-old and 3-year-old will just start running around the house screaming, right. I'm comfortable doing that in public settings now.

    There's something to be said about being comfortable with you and self-expression...

    You know what I mean?

    Anyways, I was speaking at this event, right, or I was about to go on stage and this isn't a bash at all on that event. It was really, really good actually. It was awesome. Honestly, most of it was about SEO. I don't know anything about SEO. I don't really want to know anything about SEO and so, I tuned out for a little bit because my topic was about local funnels and how to structure agencies in order to sell to local businesses, right, and so that's what I did.

    I went in and I talked about that, but beforehand what was happening was ... It was pretty funny. I noticed that the emcee, he probably wasn't an actual emcee. What he was doing was he was standing up and he was saying, "Hey," low energy, "Hey, welcome.

    All right, it's time for our next speaker and here he is." That was like sometimes there's applause, sometimes that's it, the guy just stood up and it was like, "Hey," and I was like, "Oh, man," again, nothing against him. I don't think he's an actual emcee. I think he was just part of the employee staff that was there and I was like, "Gosh, that's really, really rough."

    What I started thinking about was the time Russell asked me to introduce him to his inner circle. Now obviously, his inner circle knows who he is, right, and this was at the last Funnel Hacker Event we had and just my mind went back to it and I started thinking about it. It was huge lesson for me, right.

    The event's about to start and Russell's like, "Okay," he comes to me, he's like, "Hey, Stephen, do you want to introduce me before I go out there?" and immediately I got nervous. I was like, "Man, I don't have any problem speaking.

    I love speaking. I always want to speak, but I've never introduced somebody like what do you do? What's the structure? What's the model? What does it look like? What does it look like to successfully introduce somebody?" You know what I mean?

    That might sound like a cheesy, dumb question, but to me, it was a big question...

    I was like, "Dude, yeah, man, but like what do I do?" He laughed and he was like, "Dude, here's your only goal. This is the only thing that you need to do." There's a whole point to this whole thing, by the way, so just keep following me here. He goes, "Okay, all you need to do is you need to ... I don't really care how you do it. I don't care what you say honestly."

    He's like, "The only goal that I have for emcees is that before I come on stage, they've got to be at a drastically higher state than before so that when I come out on stage, I don't need to lift their state. I don't need to spend time putting energy into the room. I don't need to spend any time helping them raise up to me because I'm a high energy speaker," and I was like, "Okay, that makes sense. Okay, okay."

    He's like, "So that's all you got to do is get out there, whatever it is, elevate the energy in the room, elevate the state in the room and then, I can come out and meet them with high energy. Otherwise, it's weird. You get on stage and everyone's kind of like blah, like they're not energetic yet. They're not in a state to receive me yet."

    I was like, "Hey, okay, that makes sense..."

    I went out there and I told this cool story and I think it worked. It was my first time, the first time I did it was a little bit weird. I don't think I hit it. I don't think I nailed it very well, but second time, I did better. The third day, I definitely did all right.

    Anyway, that's what I went up to this emcee and I told him, and if he hears this, please know that I'm not at all bashing at all, but it just really brought me back to that lesson of how important it was. I walked up to him and I was like, "Hey, how do I tell this guy that man, you can't be boring and it's really boring," and be respectful for what he was doing, what the event was, but at the same time, I didn't want to go on stage and have everyone just sitting there like, "Okay, dude, start talking. What are your gold bombs you're going to drop on me?"

    You know what I mean? They got to be at this higher level of energy so that when I come in, I start to go nuts.

    It's the reason Tony Robbins events are parties. If you change your state, you learn better...

    If you change your state, you receive things better, you act better, you make decisions faster. I have bad days every once in a while.

    I had a bad day just recently and I was like, "Crap," and I was telling Russell this and I was like, "Man, I'm sorry, man. It's a rough day. There's some challenges going on and I think I got to change my state."

    I'll spend some time state control and try and get back into a fiery zone so that I can produce and be a high producer, right. Anyway, so I went up and I told this guy that and he did better and it went fantastic and it was awesome.

    On the flight back I was listening to High Performance Academy. It's something Russell gave me. It's awesome. By Brendon Burchard and it's been super awesome. I was thinking about life and I was like hey ... I'm not trying and have this be like a super deep podcast at all just so you guys know, but I was thinking about like okay, what do I want to do? What do I want to accomplish? What are the things I want to be known for? What's my life's work?

    Things like that...

    I want to be purposeful...

    I want to be driven...

    I don't want to just be ... What's that? I can't remember what book that is. He's like, "Most people are just floating around in a river without a paddle." Actually, they have the paddle. They'd just would rather drift and just stick the paddle in the water and start ...


    SFR 49: Just Add Another 10%... May 05, 2017
    Show notes

    Click above to listen in iTunes...

    I HATE getting paid pennies for my expertise and you're probably the same. The reality is, you can probably charge more without your dream customers batting an eye...

    What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.

    Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen.

    What's going on everyone? Hey, I'm super excited. I'm actually sitting here, I'm getting ready for my presentation at Local Client Takeover, LCT baby. It's going to be awesome. It's down in Vegas. It's actually in a few days here and I'm excited for it. I always love preparing my presentations ... sometimes.

    It's been a little bit challenging in the middle of this move and all the things going on here. But I always like it though, that's for sure. I was just thinking, so they want me to talk about local funnels and how you can use sales funnels in a local business, which is awesome. That's actually one of the first things that I ever did but it wasn't using click funnels and I didn't realize that I was using a funnel.

    Does that make sense?

    It's when I was doing traffic generation for Paul Mitchell, we were driving traffic ... What happened is they came to the college that I was going to and they came to the college and they were like, "Hey, we need these two guys. We need someone to help us please drive some traffic," and that's essentially what happened.

    We were like, "Cool." The teachers came and they saw that my buddy and I, Ben Wilson, I think he listens to this, shout out to you man. Ben Wilson and I, we're doing all these crazy things in college and the professors knew about that so they recommended us.

    We go and we start driving traffic for these guys and really quickly realized we could drive huge volumes of traffic but have none of it convert. We were certainly learning with other people's money. But we had some success with that as well, though.

    What we were doing is we were basically putting in ads out there that were saying things like, "Hey, come in and say this secret word and you'll get a free tea tree scalp treatment," or something like that. It's Paul Mitchell hair company, which is funny because I'm totally losing my hair now. Anyway, it was really cool I'm excited to be able to go and give the presentation here so I thought that I would talk a little bit about price because that actually is one of the secrets.

    So you guys know, if you have read the Extra Secrets book at all, if you've gone through Russell's Perfect Webinar Secrets at all, you will know that one of the major parts of what we do for selling is actually called storyselling.

    And what we do first is we go figure out the core false beliefs of our audience and we write them all out...

    The whiteboard literally right next to me has this. So what I do is I write out all the false beliefs that I know that people at LCT are going to have about how they can use sales online funnels in local business. Does that make sense?

    So I write down tons of them and I put them all out there. I wish I had these lists next to me, what they are.

    But things like, "Well I'm a word of mouth business only. So of course that's not going to work for me." You know what I mean? And just start writing them all down.

    So I've got things like, "I don't want more business. I can't handle it. There's too much competition in my local market. There's no way I could compete online." Those are the types of things I put on there. "Ads are pricey so I'm not going to be able to do it." Does that makes sense?

    And I list out all the false beliefs. This is how I prepared my speech over at ABcom too.

    Every time you guys use any type of communication or you guys talk to your customer at all do this. If you don't have a list of the main beliefs ... Now I'm just guessing.

    The more accurate way is for you to get out there and do like a Ask Campaign and really dive deep and call people who bought, call people who didn't buy and just get down there and start figuring out, in the weeds, what people are thinking when they hear about your product.

    So I started doing that and I wrote down ... Then what I do is I write down all of the counter ... What's my counter to that? Well, "Ads are pricey but honestly, you can have less clients anyway and then make more money" or "Ads are pricey but with a break even funnel, you really don't need to pay for them."

    You're just turning on an ads engine and maybe lose just a little bit of money but you're getting tons and you're getting basically free customers the rest of the time. That's a counter. And saying that is cool but it's not as effective as telling a story, where I get you in state and I start ... This is all from Extra Secrets book, where I get you in state and I start teaching you. I start telling a story of somebody else who went through that.

    "Oh, there was this guy once that, he was in ... " this certain business and does funnels now.

    Okay, one of the first funnels I ever built for somebody else was for this water company and they were super awesome. I have mad respect for that guy. He's built an incredible company and he wanted some more sales online so I ran an Ask Campaign to his existing list.

    I got like 150 responses. I read through all of the responses and I figured out like, "Oh my gosh, did you guys know that your customer wants these things? Did you know that they struggle with these things? Did you know that they wish you did these things?"

    And all we had to do then was create basically an E-com funnel selling their products online and it was practically a local business. He did a little traveling and speaking but it was most ... Anyway, they made like 50 grand through that funnel in the next like ... I don't know ... a couple day- ... like a couple weeks.

    It was probably like five weeks after it's all said and done.

    There was like 20 grand after the first few days and then leveled out to about 50 grand. Anyway, it was a good amount of money though, right? But I would dive more deep into the story and I would tell you guys my struggles with it and how I didn't think it would work and things that I was talking about with the boss man.

    Anyway I would dive into it deep and that would help you guys realize that what I'm saying is true because I'm telling story with it. I'm not just saying the fact, does that make sense? So that's what I do then. So first, I've got all the false beliefs then my counter but then I also write a story that relates to that to help them show that their belief is false.

    And then what I do is I go find the top three things, again, straight From Extra Secrets I go.

    Find the top three false beliefs that have to do with the vehicle that I'm going to suggest, the internal belief that they have and the external belief that they have.

    And those are my three secrets. So the title of this presentation for LCT, ...


    Previous 1 34 35 36 37 38 42 Next

    Related Podcasts

    How I Built This with Guy Raz

    1

    How I Built This with Guy Raz Business
    Planet Money

    2

    Planet Money Business
    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    3

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters Business
    BiggerPockets Real Estate Podcast

    4

    BiggerPockets Real Estate Podcast Business
    The Smart Passive Income Online Business and Blogging Podcast

    5

    The Smart Passive Income Online Business and Blogging Podcast Business
    A Thousand Natural Shocks With Gabe S. Dunn

    6

    A Thousand Natural Shocks With Gabe S. Dunn Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights