Real Estate Marketing Dude

Latest Episodes:

What Is the Right Video Strategy for You? Dec 19, 2020

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So, you re ready to get on video in 2021. But you don t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that [...]

Relationship Building & Marketing for Referrals with Garrett Maroon Dec 11, 2020

Show notes

Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real [...]

Marketing & Converting Motivated Sellers with Gary Boomershine Dec 04, 2020

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Contrary to popular belief, every seller is NOT looking for the highest and best price on their property. So, why do agents let real estate investors generate all of the motivated seller leads? What if we worked WITH investors to offer seller leads more than one option? And how does marketing to a motivated seller [...]

The Unfair Advantage to Multifamily Investing You Already Have with Rod Khleif Nov 26, 2020

Show notes

Real estate agents and mortgage brokers are perfectly positioned to capitalize on building cash-flowing assets. We re exposed to good multifamily deals on a regular basis. And yet, most of us don t take advantage of the opportunity to invest in those deals ourselves. Rod Khleif is a multifamily real estate investor, business consultant, and high-performance coach. [...]

Retargeting on Facebook Made Simple with Grant Wise Nov 18, 2020

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Only 2% of people are willing to buy a product or service the first time they interact with it. The other 98% want to build a relationship before they spend the money. So, what s the easiest way for real estate agents to retarget leads on Facebook, earning their trust and eventually their business? Grant Wise [...]

If You Ain t Creating Content, You Ain t Got a Business with Lyndsay Phillips Nov 12, 2020

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Given the choice between a service provider whose website or Facebook page is nothing more than an online business card versus one with engaging content, who would you choose? Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth and Real Estate Investors Marketing. An expert in content marketing, she helps entrepreneurs build [...]

Brand Is Everything with Shelton Wilder Nov 06, 2020

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A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. After all, there s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you re in [...]

Investors Are Leverage, Not Competitors with Joe Bell Oct 31, 2020

Show notes

In case you hadn t noticed, the real estate industry is changing. And if you want to compete with companies like Zillow and Opendoor, it s time to stop seeing investors as the competition. In fact, working with investors (or becoming an investor yourself) is a great way to expand your offering and attract more business. Joe Bell is the real estate [...]

SEO Isn t Dead with Kris Reid Oct 23, 2020

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So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content [...]

Facebook Lead Generation Isn t Dead, It Has Just Changed with Shayne Hillier & Matt Cramer Oct 16, 2020

Show notes

Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are [...]

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