Real Estate Marketing Dude

Latest Episodes:

Consistent Communication to the Same Audience Is How You Build a Brand Oct 09, 2020

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What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it s no different with your database. It doesn t take long for clients to forget you exist if you don t stay in touch. So, what s the secret to building a brand that people remember? On this [...]

Your Brand Is How You Compete Against Zillow Oct 01, 2020

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With Zillow s recent announcement that it s becoming a brokerage, a lot of agents are worried about how they re going to compete with the trillion-dollar gorilla. But here s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can t build a personal connection with [...]

Is Facebook Ads Dead? Yes, But There s a New Kid on the Block with Aaron Martinez Sep 26, 2020

Show notes

A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are [...]

The 7 Core Videos & Website Pages That Convert Leads into Clients Sep 18, 2020

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Are you using some kind of online lead generation to connect with people you don t know? If so, you need to create content that helps those prospects get to know you and trust you with their business. So, what web pages or videos do you need to convert leads into actual clients? On this episode of [...]

Don t Sell Houses, Sell Investments with Dr. Axel Meierhoefer Sep 11, 2020

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Imagine having one or two clients that generate as many as 30 transactions per year! Real estate agents who build relationships with investors sell more houses. A LOT more houses. And if those agents are smart, they become investors themselves. Dr. Axel Meierhoefer is the creator of Ideal Wealth Grower, an educational platform that helps [...]

The Inside Out Method to Getting What You Want with Stacy Bahrenfuss Sep 05, 2020

Show notes

2020 has been a weird year. And for many of us, the uncertainty has triggered a lot of anxiety and a loss of confidence. So, how do we crush those limiting beliefs? What kind of internal work do we need to do to set ambitious goals and take action to get what we want? Stacy [...]

Being Outside the Box with Alexa Aug 28, 2020

Show notes

Early on, voice assistants like Alexa and Siri were novelties. Early adopters used them to play music or answer trivia questions. But the technology has evolved to be much more interactive and conversational, and today, you can ask Alexa to have a pizza delivered or place an order on Amazon. So, how might real [...]

There s No Shortage of Content to Create Aug 22, 2020

Show notes

If you re not on video, I can guarantee that somebody else in your market IS. So, what s holding you back? You don t know what to say or do? There is no shortage of content to create, and there is a video strategy for every real estate business. But what type of videos should YOU make? [...]

Your Personal Brand = Wealth with Caleb Guilliams Aug 14, 2020

Show notes

Are you focused on just selling the next house? Or do you want to build wealth over time? Yes, you can make more in the short term by chasing leads. But building a personal brand (and creating content around it) is a long-term play that will attract clients and grow your business exponentially over time. [...]

Don t Be a Salesperson, Be a Chameleon with Jennifer Seeno Tucker Aug 07, 2020

Show notes

I needed to stay present in order for my future to be profitable. Do you want to be a salesperson? Or do you want to run a sustainable real estate business? If you chose the second option, it s time to stop thinking about individual transactions and start building a relationship with the person in front [...]

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