Real Estate Marketing Dude

Latest Episodes:

How a New Agent Closed 30 Million in 18 Months with Spencer Hsu Jul 31, 2020

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Selling $30M in real estate is impressive, especially for a brand-new agent. But what s more impressive is that Spencer Hsu is thriving through the pandemic, replacing his Open House lead generation machine with a new strategy for connecting with clients. How did he do it? Spencer is an eXp solo agent out of the San [...]

Content Marketing Jul 24, 2020

Show notes

Content marketing has two functions: 1) It nurtures your existing database, and 2) It attracts new clients. But if you want to generate qualified leads online, your content can t be generic. It s got to stand out and reflect who YOU are. Randy Carroll serves as Strategic Partner and Channel Manager at Chime Technologies, a powerful [...]

Be Good at ONE Thing & Increase Profits with Kase Knochenhauer Jul 17, 2020

Show notes

Have you heard of the 80/20 rule? The idea is that roughly 80% of results come from 20% of the action taken. To apply this idea to business, figure out what one or two activities you do that are most profitable and do more of that. Instead of trying to do everything, be really good at [...]

Being Authentic, Consistent, & You with Jeff Pfitzer Jul 06, 2020

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How do you market your mortgage business on social media without talking much about the mortgage business? By showing up consistently and sharing your life with people. By being authentic. By being YOU. Jeff Pfitzer is a Regional Manager for USA Mortgage and an influential leader in the mortgage space. He has 20 years of [...]

The Branding Triangle with Edwin Dearborn Jun 27, 2020

Show notes

A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media [...]

Define Your Niche Short-Term Rentals with Avery Carl Jun 20, 2020

Show notes

A jack-of-all-trades is the master of none. And the same goes for real estate agents. If you try to appeal to everyone, you won t attract anyone. But how do you find your niche? And then how do you go about marketing that thing that makes you different? Avery Carl has carved out a niche in [...]

Doing It Your Way with Listing Impossible s Yawar Charlie Jun 13, 2020

Show notes

Are you marketing your real estate business with boring market updates and generic Spring Ahead emails? Then you re doing it wrong. So, what IS the right way to brand yourself as an agent? TELL THEM ABOUT YOU. Yawar Charlie is a member of the elite Aaron Kirman Group, a luxury division of Compass in Beverly [...]

Build Your Authority & Attract by Being an Author with Charles Curry May 30, 2020

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If the public sees real estate agents as a commodity, how can you show prospects that you know what you re doing? What s the best way to build your authority and get clients to come to you? Charles Curry is part of the team behind Authorify, a platform that creates and licenses books to real estate [...]

How to Weigh a Positive ROI In Your Marketing with Dan Rochon May 23, 2020

Show notes

We all know that the most important part of running a business is turning a profit. But, next year s profit is already being impacted by the investments you re making today. So how do you determine what to invest in key parts of your business like marketing? Understanding and tracking your return on investment (ROI) is [...]

Sometimes You Just Need To Take Action with Mike Simmons May 16, 2020

Show notes

Are you playing offense or defense? There s never been a better time to take control of your business and adapt it to succeed in a post-coronavirus real estate market. There are so many ways to convince yourself that now isn t the best time to try something new, but you ll never succeed unless you get off [...]

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