Real Estate Marketing Dude

Latest Episodes:

Be Uncensored With Your Marketing with Greg McDaniel Feb 13, 2021

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Real estate marketing is going through a shift in how people are earning business. It’s no longer who looks the best, pays the most for advertising, or calls the most phone numbers, it’s now all about

How This Agent Grew to 40,000 TikTok Followers in 6 Months with Alex Dunbar Feb 06, 2021

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TikTok, you hear about it over and over, but should you be utilizing it in your marketing strategy going forward? Truth is, there’s no avoiding it, and from what we’ve seen, it’s here to stay so I’m going to help you take full advantage of the platform to use it as a reliable lead generation technique for your real estate business in 2021 and beyond. Alex Dunbar is a top residential real estate agent with Dunbar Real Estate Group in the Langley, British Columbia area, who also happens to have a strong TikTok presence. Throughout 2020, Alex began building out content on his TikTok page with really no idea just how much untapped potential was in the platform. After seeing a quick jump in viewership and engagement, he doubled down and now sits just above 43,000 followers. In addition to TikTok, Alex uses other social media platforms for his marketing and has found that to be one of the best ways to have a consistent presence with his audience. On this episode of the podcast, Alex brings his TikTok knowledge to talk about his successes and failures on this new social media platform. We dive into what content works best, how to have a consistent stream of video ideas, when to post, and a whole bunch of other TikTok best practices. Listen in to learn how to crush your TikTok journey and how to use it as a consistent stream of warm leads! Today’s Topics Why you should be using TikTok in your marketing strategy What virality is and how to go viral on the platform Using TikTok to reach your audience, without constantly selling to them What is the TikTok algorithm and how it works How consistent should you be posting on TikTok When are the best times to post on the platform and why TikTok doesn’t have to be a big production piece, how to edit your videos quickly Best practices on the platform for beginners or even seasoned pros The 4 types of content to create on TikTok Connect with Alex If you want to reach Alex for any further TikTok questions check out his website or email him at Alex@Dunbargroup.ca! Resources Alex on TikTok Alex on Instagram Follow Us On TikTok Broker Owner Challenge (February 9th - 11th) The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

Don’t Rely on 3rd Party Lead Generation Sources with Bob Friel Jan 30, 2021

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Authenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable, and trustworthy is by always being authentic. By consistently looking to serve your potential clients, you’ll quickly see people coming back again and again. But, what's the best way to implement a content strategy into your business? And how can you even get started? Bob Friel is not only a close college friend, but also the president and founder of Friel-Good Mortgage, a Denver based mortgage lender. Bob understands the difference of serving versus selling, and built his business around this idea. This is how he was responsible for nearly 150 transactions in 2020, more than 90% of which were referral based! Further, Bob is also a video content creator, previously releasing the Ultimate Homebuyer Experience and creates weekly content on first time homebuyer education. For this week’s episode, Bob talks about his experiences being nearly completely referral based and how it rapidly grew his business in just a few years. We talk about why you won’t be able to rely on third party lead generation, and what you can do instead. Tune in to hear Bob’s proven branding strategy, how he used video to build his brand, and the ways you can implement his strategy too! Today’s Topics The best steps to grow your personal brand Why personal branding is a timing game, and the reason it won’t happen overnight How to avoid being ‘salesy’ and start serving your audience instead of selling Using video to reach your audience, without constantly selling to them Where to multipurpose your content and why it’s so important The truth about viral videos and if they matter Personal branding in 2021 and beyond The value of relationship building for real estate professionals How 3rd party lead generation sources will work in 2021 and beyond Connect with Bob If you want to reach Bob personally, reach out on his Facebook. Also, check out his personal mortgage lending website DenverBankerBob.com! Resources Bob’s Course, The Ultimate Homebuyer Experience Bob’s YouTube Channel The Mortgage Man Video Broker Owner Challenge (February 9th - 11th) The Local Celebrity Video Challenge FOLLOW US ON TIKTOK Real Estate Marketing Dude REMD on YouTube

Using Instagram Content Creation to Attract Clients with Michelle Berman Jan 23, 2021

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You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim

YouTube Views vs. Personal Branding Jan 16, 2021

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Do YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it comes to leveraging YouTube for your business, you’re gonna want to listen in on this one. YouTube is at a stage in its growth that anyone can dominate their market and gain business on the platform. Don’t be fooled, not all content is supposed to go YouTube, in fact most content isn’t best for YouTube. Don’t let it be a guessing game, understand best practices and let my past trials and tribulations guide you in taking advantage of this social opportunity. Listen in on this episode to learn the YouTube strategy we give to all of our clients, and the 3 step implementation plan to get started on video. This content is massively valuable, and I wouldn’t be surprised if it totally transitioned your business away from lead generation and into attracting referrals, the gift that keeps on giving! Don’t wait any longer, this window will close soon as more people get on the platform. Start today! Today’s Topics The truth about YouTube views, do they even matter? What content does best on YouTube The 3 step YouTube implementation strategy My YouTube experience as a realtor and what you can take away Why you can be an ‘expert’ in nearly any industry through video The impact video has on your personal brand YouTube is a search engine, you need to treat it like that YouTube videos are amazing for multi purposing Lead generation vs. attracting referrals, which one should you focus on? Connect with Me Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level. Resources FOLLOW US ON TIKTOK My Original Realtor YouTube Channel The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

You Need to be Your Own Media Agency Jan 09, 2021

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Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving. I’m ridin’ solo for the first episode of this year to show you the importance of having a brand, and why you are almost going to need to be your own personal media company. Even though most people know the importance of content, the hardest thing is just getting started. But don’t second guess yourself everyone has a brand. You just have to find what YOUR brand is and odds are, it’s right in front of you. It’s time to step it up, and my challenge for you is to start this year off strong with content creation. It’s going to be hard, it’s going to be boring at times, and you probably won’t see results right away. But tune in to this episode, and gain some strategy and motivation to get you going on the right track! Today’s Topics Why you need a personal brand going into 2021 How to carve out your niche and find your true brand Best steps to capitalizing on video content this year How I created my brand, and what you can take away from my experience Why am I a dude? What does that even mean? The reasons it’s okay to repel people, just as much as you attract Exposing dying lead generation and why it’s quickly going away The psychology of why people are easily attracted to ‘celebrities’ they see on video Connect with Me Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level. Resources FOLLOW US ON TIKTOK Grant’s Company, Witly The Psychology Behind Celebrities The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

2021 Business Models Need This One Thing with Melissa Terzis Jan 02, 2021

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It's no question that 2020 was the craziest year we've seen in a while, and there's no telling what's going to happen in 2021, but one thing I do know is that online marketing isn't changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind. Melissa Terzis embodies this. She's a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating content for well over a decade and knows what it takes to captivate an audience, and keep doing it consistently. She has taken personal branding to the next level and is looking to share exactly what helped her do it. For the first episode of 2021, Melissa joins me to explain how she recognized her unique personality and turned it into a relatable personal brand, and ultimately a successful real estate business. Melissa highlights how content creation is evolving, and why authenticity has gotten her more long term business than any other lead generation strategy. Tune in to find out why real estate professionals need to become more like Melissa and how you can blow up your brand too! Today’s Topics How Melissa decided on her personal brand, and how she leverages it daily Why blogging helped Melissa create content and grow her database The purpose and importance of authenticity when creating content In 2021 and beyond, people can recognize real and fake, especially online What YouTubers are doing to build out their personal brand, and how real estate professionals can use their strategies too Why you'll attract people similar to you, and probably deter people that are different General 2021 inbound marketing tips and strategies Connect with Melissa Learn more about Melissa's journey and business at dcrealestatemama.com or email her at Melissa@MelissaTerzis.com. Resources Melissa's Website Melissa's Podcast (7 Dollar Listing) Melissa's YouTube Channel Melissa's First Blog MrBeast on YouTube Real Estate Marketing Dude REMD on YouTube

2021 Business Models Need This One Thing with Melissa Terzis Jan 02, 2021

Show notes

Content Creation is No Longer Optional with Jess Lenouvel Dec 26, 2020

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Content Creation is No Longer Optional with Jess Lenouvel Dec 26, 2020

Show notes

It's no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they'll tell anyone and everyone they can about it. It's no different in real estate, and if anything it's more apparent. Referrals will make or break your business, and if you decide to stick with old sleazy marketing tactics, you'll quickly be forgotten. Jess Lenouval realized this early in her career, and during her 14+ years in real estate, she's built multiple 7-figure businesses, selling over $300 million of property in the last 5 years alone. Now, she uses her proven strategies to help other agents scale their business to 7-figures through The Listings Lab. On the last episode of 2020, Jess comes on and shares her reasoning for pushing all of her clients to dive deep into content creation, and how she's seen massive returns while doing so. While her strategy is slightly different from ours, the results are one and the same. If you want to learn the importance of content creation and why it's an absolute necessity, tune in to this episode to be prepared for 2021 and beyond!

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