Real Estate Marketing Dude

Latest Episodes:

People Over Profits with Carlos Reyes Apr 24, 2021

Show notes

Many people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, and one that is neither enjoyable nor profitable. So, why is it that so many real estate professionals look past the simplicity of the business? What can you do to master relationship building? And what will surely set yourself apart from the competition in such a competitive 2021 market? Carlos Reyes is a wildly successful real estate wholesaler turned investor and serial entrepreneur now with over 27 companies, all of which started because of his real estate ventures. He’s a first generation U.S. immigrant that decided to quit a 14 year corporate job in 2015 to pursue the dream of building his own real estate investment company. With the help of his partner Sal Shakir, his company has scaled quickly to be a real estate powerhouse consistently producing 6 figures every single month in multiple markets. Aside from being a businessman, Carlos is focused on helping others improve their mindset and strategies to build a successful real estate empire. Carlos helps other real estate professionals through coaching and educational events that discuss investing, wholesaling, marketing, and other business building tactics. In this week’s episode, Carlos joins me to chat about the most effective strategies for building a real estate business from the mindset for success, to the marketing strategies that will get you more listings. He walks us through how he manages his marketing spend, the team he built around him, and the top sources he uses to find homes before they’re on the market. In addition, Carlos explains the thought process behind these strategies and why you have to change your mindset to one of abundance to truly take advantage of the opportunities in front of you. Carlos has captivated audiences, built millions in wealth, and now wants to share his findings with other professionals who want to achieve similar success. You won’t want to miss this conversation and all of the great learning points that come out of it! Three Things You’ll Learn in This Episode The steps to providing an exceptional customer experience in real estate Business is not a sprint, it’s a marathon. To win this race you need to put people over profits and deliver an exceptional customer experience. We’ll talk about why it’s so important for your business to serve your customers instead of sell to them. Where to find property owners who are waiting for someone to help them sell their property So you understand what you need to do when you get a client, but where do you find these clients who are looking for someone to help them? We’ll talk about the top sources you can use to find new clients that you’ll want to work with. What we can expect for the 2021 real estate market and how to prepare Everyone knows there’s a crazy market we’re seeing in 2021. But what is to come for the following months? We discuss and speculate on what we may see in the near future, and how you can get ready no matter what happens. Connect with Carlos Check out his website at officialcarlosreyes.com, or follow Carlos on Instagram where you can message him to continue the conversation. Also make sure to check out his new YouTube channel where he creates valuable content centered around real estate. Resources Carlos's Podcast - All In Entrepreneurs Podcast All In Momentum Mastermind Event Best Real Estate Investing Book by Carlos Reyes All In Nation Carlos Reyes, Top Real Estate Mogul To Follow In Arizona - AZ Local Business The Go-Giver by Bob Burg and John David Mann Real Estate Marketing Dude REMD on YouTube

Disrupt or Die – Surviving the Digital Real Estate Shift with Geoff Zimpfer Apr 17, 2021

Show notes

If you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself, “Do I need to use social media? Do I need to be on Google? Should I actually be shooting videos about my life?” Yes, yes, and yes, but how you actually execute online is what clearly sets you apart from the competition. Geoff Zimpfer has been in real estate since 2003, through the ups and downs of the market in the last 2 decades, and if there’s one thing he’s taken away from the industry shift, it’s that digital initiatives, or the lack thereof, will make or break your business. Starting out as a mortgage originator in Orange County, CA, Geoff learned the ins and outs of the mortgage business. Fast forward to now, and he’s a national sales trainer and coach, helping other lenders, brokers and agents navigate the mind field of digital marketing. In 2020 he then compiled all this knowledge into a book, Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift. On this podcast, Geoff and I chat about the importance of having a digital presence, and why the personal side of marketing is more important than ever for anyone in real estate. He walks us through the top five ways to build rapport with a potential client before even meeting them, and how to determine which strategies will work best for your goals (you can’t choose them all!) Tune in this week to hear all about the strategies that are actually converting in 2021 and how you can use them to achieve highest and best results for your business. Three Things You’ll Learn in This Episode The importance of having multiple marketing streams The worst kind of marketing is one. Having only one stream of business is a huge vulnerability to your business. We’ll talk about why and how to diversify your streams of marketing. What marketing strategies actually work for YOU Not every strategy is one size fits all, and you must determine which is most effective, comfortable and convenient for your business. If you try to do everything you’ll spread yourself too thin, with only one strategy you’ll short yourself on opportunities. We’ll talk about how to determine which strategies to dive into, and how those can work for you. How to ‘own the search’ for your city I’m sure you’ve heard the term of ‘digital mayor’, but how do you actually do that? We’ll walk you through how to create authoritative content on YouTube, Google, and other platforms that will get you seen by anyone looking to learn more about real estate in your city. Connect with Geoff Learn more about Geoff by listening to his podcast at MortgageMarketingInstitute.com, or check out his LinkedIn where you can message him to continue the conversation. Resources Get Geoff’s Book - Disrupt or Die | How to Survive and Thrive the Digital Real Estate Shift Geoff’s Podcast - Mortgage Marketing Institute Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

The Hybrid Agent Model and Becoming Investor Friendly with Trevor Mauch Apr 10, 2021

Show notes

There’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the sa

What Converts Someone Into a Client with Chadi Bazzi Apr 03, 2021

Show notes

So you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to

The Untapped Power of Your Sphere with Kyle Draper Mar 28, 2021

Show notes

Believe it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strategies, it simply means staying in front of them all the time, and one of my favorite ways to do that is with social media. Kyle Draper, better known as Coach Kyle, is a social media coach focused on helping realtors generate business from their direct sphere of influence through various social media marketing tactics. The unique part is, Kyle has a much different background than most in real estate. Originally he started in the roofing industry, and while he was growing his first roofing business, he realized the power social media had for attracting new clients. Eventually, he didn’t want to climb on roofs anymore and made a pivot into real estate website development, and it was then he found the industry he wanted to help grow. Now Kyle coaches and educates real estate agents, lenders, as well as other professionals how to leverage who they are, in front of who they know, to grow their business. This week on the podcast Kyle and I chat about the best ways to market your direct sphere, and the crazy opportunities that there are for growing your business. He walks you through the mindset you need to effectively market your database, the content and platforms used to stay relevant, and the scenarios he most often sees that generate business. Ready to get on top of your social media game? Listen in and you’ll get actionable tips to improve your skills and really dial in your strategy. Three Things You’ll Learn in This Episode Does your sphere of influence really generate business? Explore the many ways you can find opportunities just by consistently tapping into your SOI. What content truly generates business You may feel like you are obligated to talk about real estate to stay relevant, but it’s nearly the opposite. We’ll walk you through the top content we’ve seen deals close directly off of. Getting past the ‘awkward’ stage of content creation So you’re ready to get started, but now that block of awkwardness hits. Don’t worry it happens to everyone, but there’s ways to get over that hump and feel confident with what you’re creating. Connect with Kyle Learn more about Kyle at his site, KyleDraper.com, or check out his Facebook where you can message him to continue the conversation. Resources How Much Business Is Generated From Referrals? Steal Like An Artist By Austin Kleon Kyle's Podcast - The Social Media Mindset Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

People See Through The BS, You Have To Be YOU with Ronnie Sylvia Mar 20, 2021

Show notes

If you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is no different, so why is it that so many people struggle with being authentic when it comes to social media and content creation? Ronnie Sylvia is an ex-firefighter turned real estate agent out of Sacramento, California and he has relied heavily on content creation to reach a larger audience of potential clients and referrals. Leveraging his past experiences in rescuing others, he suitably named his show the ‘Rescue Ronnie Show’, to highlight all the people he rescues in the real estate world. By using his true personality in the content he creates, he is beginning to attract people that not only he can relate with, but he actually wants to work with. On this episode of the podcast, Ronnie joins me to chat about the ways you can get started on video and why it’s so important to be authentic in your delivery. He walks us through how he got his start, the content he creates, and the massive returns he is getting due to being consistent. If you’ve been on the edge about getting started and just need a bit of direction, listen in because we are going to simplify the process and give actionable steps that will actually grow your business. Three Things You’ll Learn in This Episode Why consistency is so important when it comes to content creation Find out why Ronnie has posted a video for the past 175 weeks, and what that did for his business and overall recognition How to get in front of people without constantly selling to them When starting on video, you may feel like all you should talk about is real estate, but it’s the exact opposite! We’ll give you some of the best content pieces you can create to attract attention and not be boring. How long it takes for video to become a relevant part of your business Video is not a lead generation technique that pops out phone numbers and addresses, but instead a long term strategy that doesn’t have a set time or ROI. But how long does it really take to gain traction? Connect with Ronnie Learn more about Ronnie at his site, RescueRonnie.com, or check out his Instagram where you can message him to continue the conversation. Resources Ronnie on Facebook Every Agent Wins Podcast The Rescue Ronnie Show Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

How To Make Time Management Your Biggest Strength Mar 13, 2021

Show notes

It’s almost spring time here in the real estate world, and you all know what that means for our calendars… But the market is still hot, and there’s no end in sight for the time being. Likely, there will be busy days, long nights, and lots of coffee needed due to the state of the market, so how can you possibly manage your time this year and still take advantage of the opportunities around us? I’m going solo for this week to talk about the importance of time management when building an attraction based business, and building a solid referral network you can rely on. Not only will you begin selling/buying more homes, making more money, but you’ll also take back so much of your time from prospecting. Listen in to see how you can make time management your biggest strength. Three Things You’ll Learn in This Episode How to manage your time while running an attraction based business In reality, you just need a good strategy to stay in touch with your clients and database, then the mindset to stick to it. The mindset of balancing family, life, work, and anything else you value 90% of the people who don’t commit to a content strategy don’t have the mindset to do so. When it comes to work, you should have growth at the forefront of your agenda and stick to the plan. How much time do you need to commit to content creation So you’re probably wondering, “where do I even start?” Listen in and we’ll give you the actionable steps to get going, because it’s all about how you start and how you use your time. Connect with Me If you want to message me, shoot me a DM on Instagram, or check out our website at RealEstateMarketingDude.com where you can schedule a chat. Resources Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

People Hire You For How You Do It – First Impression Is Everything with Mark Choey Mar 06, 2021

Show notes

One of the biggest things I’ve learned being in real estate is that people never hire you just because you’re in real estate and have a license, they hire you because of how you do it and the impressi

The Riches Are In The Niches – Reverse Mortgage Profits with Jeremy Knock Feb 27, 2021

Show notes

We’ve all heard it before, the riches are in the niches, but Jeremy Knock went all in on this idea by building his business around a tool that a lot of people have never even heard of before, the reverse mortgage. If you’ve never heard of it you’ll want to listen in on this episode, because it might just be a tool you can learn from. Jeremy Knock is the founder of Golden Age Financial Solutions, a San Diego based mortgage broker who specializes in only one mortgage, the reverse mortgage. While he started out fulfilling anything from new home loans to refinances, he eventually found that the reverse mortgage was almost untapped, and went all in. Jeremy is now looking to spread the word about this program, and how you can leverage it to improve your business as it becomes more available. On this episode of the podcast, we talk all about the reverse mortgage tool and more importantly how you can use Jeremy’s strategy to find your own niche to take over. He walks us through exactly what a reverse mortgage is, how he built his business around it, but also a brand building technique that you can implement immediately. Three Things You’ll Learn in This Episode What is a reverse mortgage? A reverse mortgage is almost unheard of, and even if it is, there are many misconceptions around it that are simply untrue. The importance of a niche and how you can utilize it The riches are in the niches, and if you’re an agent, broker, lender, or investor there is a niche for you. You just have to find it, and capitalize on it. We’ll use Jeremy’s story to make it relatable and actionable. What a niche can do for your personal brand If you’re having trouble finding out what your brand is, maybe you’re being too broad in your offer. By doubling down on one thing you’re good at, and branding yourself around that, you’ll start to see just why it’s so important to be focused on your specialty. Connect with Jeremy If you want to learn more about reverse mortgages email Jeremy at jknock@goldenaf.com or check out his website at GoldenAF.com where you can schedule a chat. Resources Golden Age Financial Solutions The One Thing by Gary Keller What is a Reverse Mortgage? | cfpb Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Zillow Buys ShowingTime, What You Can Do About It Feb 20, 2021

Show notes

I’m sure you’ve heard the news, Zillow is now becoming your direct competitor so it’s up to you to stand out, and you do that through a strong brand and attracting attention. By focusing on the custom

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