Real Estate Marketing Dude

Latest Episodes:

The Investor Friendly Agent with Jennifer Beadles Jul 04, 2021

Show notes

Have you ever thought about becoming an investor, or even just becoming more investor friendly? Without a doubt, one of the best moves you can make for your business is to embrace the investor community. If you’ve listened in the past few weeks, you’ll be familiar with the hybrid agent model and will understand the importance of being friends with a few investors in your market. So you’re probably wondering, what ways can you meet investors? How can we utilize investors to win more listings? How can I become the investor?

Get Appointments by Dialing For Dollars with Tom Coccitti Jun 26, 2021

Show notes

We often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance that they will be open to selling their homes. But you’re probably still wondering, who do I call? What do I say to them? How do I handle objections? Will this be a waste of time? Tom Coccitti specializes in cold calling in real estate to prospect for real estate agents across the country. He targets homeowners through cold calling, follow ups, and other prospecting strategies. Tom started in real estate managing call centers and understanding what makes a successful call. He has honed in on what converts well, how to improve your customer experience, and ultimately, get more listing appointments, guaranteed. Tom is a wealth of knowledge when it comes to prospecting over the phone. This week we’ll discuss everything you need to know about prospecting through cold calling. We’ll listen to cold calling veteran Tom Coccitti explain how he has made 400 calls daily for the last 5 years, and what he’s learned from his time in the industry. We’ll break it down from start to finish and discuss who to talk to, what you should be saying, and how to stay persistent as you prospect. We’ll discuss why you should be talking to sellers differently now than even a year ago, and how you can increase your chances of getting appointments when you call. Dialing for dollars isn’t glamorous, but it sure is a low-hanging fruit in the world of real estate lead generation. Listen to this week’s podcast and become familiar with this strategy. Three Things You’ll Learn in This Episode Who you should be calling So you’re ready to get started calling but not sure who to target with your time. We’ll discuss the best lists to hit in any area. How to handle objections Prospecting on the phone is definitely a numbers game. There will be more objections than yes’s, but it’s about how you handle objections that makes you successful. Listen in to learn the best ways to respond to people that have uncertainties. How to outsource your prospecting tasks Maybe you’re like me and don’t want to make phone calls all day. We’ll share the sources for you to have prospecting done for you, but get the appointments that you’re looking for. Connect with Tom Learn more about Tom at his business website ListingAppointmentsGuaranteed.com or give him a call at (585) 451-2432 to get started using his service. Resources Listing Appointments Guaranteed How Listing Appointments Guaranteed Works The Call Gurus call center Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Capitalizing with the Fix and List Offer with Steve Budzik Jun 19, 2021

Show notes

The last two weeks we have uncovered how crucial it is to differentiate your offer in order to stay competitive. However it is clear that these offers are mostly untouched by current real estate agents. One of the best options being the fix and list offer. This week we’ve brought on a guest who has built his business off the fix and list program to show you the steps it takes to implement this option into your offering. Steve Budzik is a medic turned real estate agent in the Chicago area that has built his business off the fix and list program. He is also the owner of iCandy Realty, a brokerage that specializes in multiple offers and an exceptional customer experience. Steve has been in the business for eight years, and quickly found out the importance of customer service and building your brand in real estate. He’s discovered how to work with contractors, service professionals, and investors in order to build his offering to be strong and most importantly different from the competition. This week we’ll continue with our series on maximizing your opportunity when working with sellers. We’ll dive into the business of a Chicago based real estate agent who specializes in one of the top options to offer sellers, fix and lists. We’ll break down how to find the contractors and investors you need to quickly turn over homes and ultimately build your unique client experience. We’ll break down why fix and list might be for you, and how to build your brand around the fix and list offer. You won’t want to miss this episode of the podcast as multiple offers are undoubtedly the future of real estate and will quickly put you ahead of the competition. Three Things You’ll Learn in This Episode Building your business on customer service Buyers and sellers are constantly expecting more out of their real estate agents. Whether it’s pay cuts, faster turnaround times, or higher sale prices, it’s hard to keep up with the demand. We’ll discuss the top ways to improve the customer experience. How to get started with fix and lists One of the offers you can provide your clients are fix and lists. However, you can’t just decide to start offering it immediately. We’ll walk you through the steps you need to take to properly repair and list homes to ultimately get a higher return for you and your clients. Protecting your brand with differentiation There are too many competitors trying to steal your commissions for you to continue offering usual 5 and 6 percent listings. We’ll discuss the importance of differentiating yourself and the strategies to get started. Connect with Steve Learn more about Steve at SteveBudzik.com and connect with him on Instagram to continue the conversation. Resources iCandy Realty Steve on YouTube The Renovation Agent - Tools to get started with fix and lists Find contractors in your area Steve on LinkedIn Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Marketing and Converting Motivated Sellers with Dustin DeFrates Jun 12, 2021

Show notes

Last week we discussed why you should have multiple options and how stacking your offer can help convert motivated sellers. Now we are going to uncover where you can find these motivated sellers and how you should be speaking with them when trying to help solve their problems. It’s not about zip code farming or running mailers to just one random neighborhood near you. You must be strategic in who you are talking to and why you are talking to them in the first place. Every seller has a different problem they want solved, you just need to be the best person to do it for them. So where do you start to find motivated sellers in your market? How should you speak to motivated sellers? And how do you make sure they convert to a happy client that recommends you to all of their friends and family? Dustin DeFrates is a return guest on the podcast, but most notably a seasoned real estate investor that has found great success in the multiple offer space since 2003. Dustin is also the founder of GeoPoint Data, a real estate data company that sends you qualified and vetted leads using predictive data. Through his time studying buyer/seller data, in addition to reviewing 1000s of real estate deals, Dustin has honed in on the best ways to close more deals by selling through solutions. Dustin continues to stay on the cutting edge of real estate technology, and now looks to share his findings with more people that are looking to scale their real estate operations. In part two of the motivated seller series we’re talking about how to put your message in the right place to the right people. We’ll discuss how to convert motivated sellers by using multiple channels and what you should be saying to potential sellers. Learn about text messages and how they can affect your business, cold calling and how to automate it, and what the best practices are for both channels. This is a must listen episode and breaks down everything you need to know about marketing to motivated sellers. Three Things You’ll Learn in This Episode Types of motivated sellers Motivated sellers are everywhere, you just need to know where to find them. We’ll cover what groups of people you should be targeting and where to find the data that shows you. The 7 channels you can market to motivated sellers If you’re only using 1 or even 3 channels to stay in front of the people you want to work with, then you are not taking full advantage of the opportunities out there. We’ll cover 7 different channels and how to get started on them now. What the 2021 market means for motivated sellers This market is showing no signs of slowing and things are continuing to change quickly. We’ll discuss what this means for you and how you can stay ahead. Connect with Dustin Learn more about Dustin at DeFratesGroup.com and connect with him on LinkedIn to continue the conversation. Resources The Listing Advocate Geopoint Data The Call Gurus The Home Buyer Team Real Estate Marketing Dude REMD on YouTube REMD on Instagram

Attract Listings With Multiple Options & Embrace Interruption with Dustin DeFrates Jun 06, 2021

Show notes

Just about everybody and their mother today is looking to get in the middle of the real estate transaction. Big tech, cash buyers, rebate brokerages, and others are all competing for your business, ma

Getting To ‘Yes’ Faster with Michael Bernoff May 29, 2021

Show notes

With the 2021 market continuing to be unpredictable, you may be used to seeing different client concerns and interactions that are likely a bit different than you’re used to. Sellers now are worried about finding somewhere new to stay, and buyers are plentiful but that’s making competition fierce. However, there are ways to continue to stay ahead and work with top quality clients that want to do business with you. It’s all about the solutions you can solve for your clients and how to create the optimal scenario for them. What strategies are you using today to create optimal scenarios for your clients? How can you improve your offer to stand out in a 2021 market? Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused on their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that he now teaches to people looking to level up their life, skills, and business to stop being average. Don’t miss this opportunity to hear Michael run through many scenarios that we see commonly in today’s market, and how to respond efficiently and effectively. We’ll discuss how to respond to objections, get clients to say yes faster, and how to build rapport easily without being pushy. If you’re looking to brush up on your conversation skills and pick up new tactics to improve your craft, this episode is for you. Tune in to be the best salesperson you can without feeling like you’re selling at all. Three Things You’ll Learn in This Episode How to lead conversations without a sales approach You always want to be in control of your conversations with clients and in order to do so there’s a certain strategy to implement. We’ll talk about 3 ways to lead the conversation by making your client still feel in control. How to get hired before you show up There’s a difference between working with people, and people wanting to work with you. The latter is always easier and leads to more success in closing deals. Find out one way to keep your brand in shape and relatable. How to discuss costs comfortably and effectively Especially today, costs are often a touchy subject for many clients. Knowing how to navigate this conversation comfortably and professionally is important for everyone. Not only will you learn how to assure much happier clients, but also more money in your pocket as you’ll be able to justify a higher cost. Connect with Michael Learn more about Michael at MichaelBernoff.com and connect with him on Facebook to continue the conversation. Resources Average Sucks by Michael Bernoff Join the Average Sucks 5 Day Challenge for FREE Michael on Instagram Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Video is Branding and Attraction Not Lead Generation with Krista Mashore May 22, 2021

Show notes

To effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business. Coach, author, trainer, speaker and broker Krista Mashore developed a highly successful real estate career before turning her attention to sharing the secrets to her success through her writing, coaching, speaking and training. Krista has sold just around 2,000 homes in her career and has been ranked in the Top 1% of real estate agents in the entire nation. Krista’s innovative approach flies in the face of conventional wisdom about how real estate agents, other Professionals, and all Business Owners should promote and market themselves. This week on the podcast Krista joins me to teach about the importance of marketing your business by creating a brand for yourself through social media. She walks through the importance of making consistent content that will build a following while also building positive engagement. Tune in to learn more about the specific tips and tricks that Krista uses on her own social media accounts and how you can implement them to put social media on autopilot. Three Things You’ll Learn in This Episode Why social media is a necessity in the real estate business Many people don’t truly understand the potential of social media as a reliable marketing tool. We’ll highlight the importance of social media marketing and explain how using your social media presence can influence your real estate business. The importance of building a brand Simply building a brand around your business can be the foundation to a great business. We talk about ways to improve your banding and why it isn’t as hard as people make it out to be. Being authentic through content Content is a very important aspect of social media, however not all content is good in promoting and growing your brand. We’ll prove the importance of being authentic and ways to feel more relatable to more people. Connect with Krista Learn more about Krista at kristamashore.com and connect with her on Instagram to continue the conversation. Resources Krista's Digital Domination Bootcamp Browse Krista’s Books Listen to Fired Up Podcast by Krista Mashore Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

LinkedIn: The Low-Hanging Fruit of Social Media with Donna Serdula May 16, 2021

Show notes

While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and LinkedIn is no different. Whether it’s your profile headline, about message, feature section, job area, or even posting best practices, there are a lot of components to LinkedIn that can help you connect with more people and take full advantage of the platform. Hone these strategies and you’ll realize the low-hanging fruit that LinkedIn is for any business and real estate professional. Donna Serdula has relied heavily on LinkedIn to grow her brand, and grow her business. She began her company Vision Board Media in 2009, and has since helped over 6,000 executives, entrepreneurs, and professionals optimize their LinkedIn profiles. While growing her business, she also authored a number of books and guides, most notably, LinkedIn Profile Optimization for Dummies. In addition she is the creator of LinkedIn-Makeover.com, a site that helps you start growing your LinkedIn profile immediately. It’s safe to say that Donna has the LinkedIn gameplan down, and now she hopes to evangelize and advocate for the importance of taking control of your Internet identity. This week on the podcast Donna joins me to teach you all about LinkedIn and the best way to take advantage of the platform to build another stream of business. She’ll walk you through optimizing your profile, navigating hashtag research, posting strategies, and how to build a following quickly. Tune in to learn more about possibly the most underutilized platform in real estate, and get actionable steps to reap the benefits. Three Things You’ll Learn in This Episode Why LinkedIn is significant and a reliable source of business Many people don’t truly understand the potential in LinkedIn as a reliable social network for growing your business. We’ll highlight the good, bad, and ugly about the platform and provide examples that show the possibilities for success. Optimizing your profile to get noticed Simply putting your job title and brokerage isn’t enough. You’ll have to utilize the many tools that LinkedIn provides you to help your profile reach more people. What type of content stands out on LinkedIn The last thing you want to do is learn a whole new way of sharing content. While LinkedIn is different from most, it’s not difficult to learn. We’ll give you posting techniques and strategies that will help you get the most out of the platform. Connect with Donna Serdula Want to Improve your LinkedIn? Visit Donna’s site at LinkedIn-Makeover.com or check out her Linkedin to continue the conversation. Resources Use Donna's LinkedIn Headline Generator LinkedIn Profile Optimization for Dummies Free resources to Get Started With LinkedIn Donna on Business Insider Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

How To Utilize Data From Your Showings with Scott Fisher May 08, 2021

Show notes

The power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business, but with technology becoming more practical and reliable, it may be a good time to lean in to this information. How can you leverage showing data to improve the service you provide? Are large iBuyers a threat in this space? What data should you be tracking? Scott Fisher has been in the real estate technology services sector for over 30 years, and for the last 17 he has dedicated his time to building SentriLock, a competitive lockbox solution that gives agents choice in the market, and now he is working on providing that same high quality service in the new showing software that SentriLock is developing. Aside from his great success in business, Scott is also a reputable engineer. He holds 23 patents which have helped propel SentriLock to other markets and improve their overall product offering. This week on the podcast Scott joins me to chat about the business of showing data and why it can actually differentiate your business from the competition. We’ll talk about how Scott helps his customers at SentriLock grow their business through data, what data is important to keep track of, and also how to position yourself differently when talking to clients, again - through data. We’ll also discuss the difference between showing data from sellers to buyers, and why they are very different clients when it comes to positioning your showing data. If you’re looking to take your business to the next level, you won’t want to miss this episode where Scott shares his data analysis knowledge after 30+ years in the real estate technology space! Three Things You’ll Learn in This Episode ShowingTime was recently acquired by Zillow - What that means for you By now everyone has heard the news, but what does it really mean for your business and what are some ways you can actually benefit from this merger? We’ll discuss these answers and more. What local showing data can teach you and how to utilize it While you may not think so, showing data can be a great client acquisition and retention tool. We’ll discuss the benefits of utilizing the modern lockbox technology and how it will help you differentiate from the competition. What trends in today’s market can tell us about what’s coming The 2021 market is different than we’ve ever seen, and it seems quite unpredictable. However, while that’s mostly true, we can use data to predict what we could be seeing in the near future. We’ll talk about what data we’ve been looking at and what it’s telling us. Connect with Scott Check out the SentriLock website or check out his Linkedin to continue the conversation. Resources SentriLock Launches New Showing Service for REALTORS® - Street Insider Consumer smart locks vs. electronic lockboxes by Scott Fisher 2017 Best Places to Work winner: SentriLock Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

Being Intentional vs Goal Setting with Andrew Wallas May 01, 2021

Show notes

Nothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourself and your actions with your intentions. Another crucially important part of fulfilling your intentions. However, it’s easy to set goals and say you intend to achieve them, but simply setting a goal may not be enough. Why is it that intention tends to produce much better results than goal setting? In what ways can we leverage our inner-intention to achieve some of the greatest things we strive for? Andrew Wallas is a businessman that has been at the forefront of many successful businesses - most of them with 100s of employees -throughout his time as an executive. However, this is not what he is known for and what he dedicates his time to nowadays. Since his business success, Andrew now dedicates much of his time to sharing knowledge from his past endeavors. This has been through speaking, workshops, training, and many other avenues, but Andrew has recently added author to his long resume, writing three books all centered around the mindset and thought process that he uses to achieve great success. Check out Intention, his most recent publication and the one we talk about in this episode. On this episode of the podcast, Andrew joins me to talk about intention, and the massive return you can have by having overwhelming intention to create your dreams and achieve your aspirations. We’ll talk about how Andrew used it to build 9-figure businesses, how you can use it in your daily life, and most importantly the effects it can have on your business, if done correctly. We’ll also discuss why aligning yourself with your intentions is important and how to go about doing that correctly. Andrew comes from a place of contribution in all of his work, and it shows when he speaks. Listen in to gain his insight that he’s used to grow many businesses, you won’t want to miss this conversation! Three Things You’ll Learn in This Episode Why internal intention is more effective than simply goal setting Internal intention is one of the most important things to achieving some of the most difficult feats in your career, no matter the industry. And it’s much more effective than goal setting, why is that? How to do things you’ve never done before, and still be successful Trying new things, like getting on video, can be scary and seem nearly impossible to get good at. But there are actually ways to overcome this fear and doubt and relate with people that you may have never expected. What it means to align yourself with your intentions Having your intentions clear is the first step to achieving your internal desires in business and life in general. But when it comes to aligning yourself with your intentions, many people do not truly follow through. We’ll talk about how to align yourself with your intentions and start to change your daily actions for the better. Connect with Andrew Check out his website at andrewwallas.org or check out his Linkedin to continue the conversation. Also make sure to check out his books to gain more of his insight. Resources Intention by Andrew Wallas Business Alchemy by Andrew Wallas Real Estate Marketing Dude REMD on YouTube Follow Us On TikTok

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