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    Business

    Real Estate Marketing Dude

    The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

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    Copyright: © Copyright 2021 Real Estate Marketing Dude

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    Latest Episodes:
    Debunking Google Ads Dec 27, 2021
    Show notes

    The new year is coming and in the business world you're probably hearing a lot about Google Ads. Facebook isn't really doing as much as it used to so more and more people are trying to crack the code for Google ads or finding someone who can do it for them. I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he’s been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more.Three Things You’ll Learn in This EpisodeWhy content is important to rank organicallyWhat you can do on Google that you can no longer achieve on FacebookHow to get on the first page of a Google searchResourcesRealtopReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast is the end of what really 2021 We're about to get in 2022 and 2022, you're going to talk about doing some new things. And one of those new things that have started about a little bit of a buzzword in the industry, are Google ads. I actually saw a post about it this morning and one of the Facebook groups. Hey, do I know anyone that can run my Google ads for me? Because my guess is that Facebook's not doing what it used to. And that's the only ad platform real estate industry has ever actually attempted to do anything on. And they're resorting to Google ads. And you know, personally, I've been doing those YouTube ads for about nine months. I've not cracked the code I've had. But I've generated my business from nowhere. I optimize but I also am running a lot of Google Display ads right now those are doing really well. I'm getting a lot of for retargeting purposes, I love them. But I'm going to take today's lesson, or podcast as a lesson myself, because there's a lot of work I personally need. So we get an email, like most people come on the show, say, Hey, I got this Google Ads expert. I'm like, perfect. We're getting all kinds of questions on this. So we brought him on today. Nick, why don't you go ahead and tell everybody who you are, what you do. And then let's get into this interview.Thanks for having me on Mike. My name is Nick Collis, I own a company called Real top marketing. out of Boston, Massachusetts. We help all types of professional service businesses, including a lot of real estate brokerages, financial services, companies, and so on, generate tons and tons of qualified leads using Google ads, amongst other things. But I would say that's our that's our core focus we've generated to date. And this isn't actually counting every single client but over 89,000 paying clients using Google ads. So that's our that's our claim to fame.Yeah,


    Stop Chasing Leads & Start Chasing CONVERSATIONS Dec 24, 2021
    Show notes

    Every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500 and what he does is all virtual. He doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation and that's we're going to talk about today, is how he could do this from the comfort of his home and do it nationally too. Three Things You’ll Learn in This EpisodeThe importance of having systems in place that workHow to utilize your skill and prospecting ability to grow clientele anywhereTaking advantage of resources and not being afraid to spend dollarsResourcesLearn More about Kevin MarkarianReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. It is that end of the year. And what we're doing today is doing nothing better. Yeah, what we're doing this whole month is nothing more than just a bunch of end of the year planning things and getting ready for next year. Because if you're living in reality, the next two weeks should be pretty slow. Unless you're some kind of pagan or atheist, and you don't celebrate Christmas. So if you are celebrating Christmas, what you're gonna have is a lot of downtime. And thinking about what you're going to actually implement this year. And I know from my own personal experience, every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So for example, guys, I am implementing a How am I going to create eight videos a month next year? How am I going to implement this system, we're implementing new products and services with real estate marketing dude, including creating short form content, all of these little things are things that you have to do because I was very poor at working on my business over the last three months. And there's a major difference between working in the business and being ran by it then working on it, setting up systems and basically allowing you to grow it's you'll never grow your business if you don't work on it and just work in it. It's just a hamster wheel that just never ending thing. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500. And how he does it is all virtual, literally like this guy has an office. He's in his office right now. But he doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation. And that's we're going to talk about today is how he could do this from the comfort of his home and do it nationally to that's the most amazing thing. So without further ado, let's go ahead and welcome our guest, Mr. Kevin Markarian. What's up, dude. Thanks, buddy. Thanks, man. Congratulations on all of your success. It's great to see you progress and grow. And I'm just honored to be on this, this time with you to spend this time with you and to get to connect with your wonderful audience. So thanks, Kevin, watching everyone who you are,


    Getting Personal With Video Email Dec 16, 2021
    Show notes

    Today people don't want fake they want personable and using video is one of the ways to do it. What we're gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it's a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that's why they're succeeding. Darin believes that human beings have intrinsic value. Each person deserves to be seen, heard and understood. That's why he co-founded BombBomb. They enable everyone in your organization to easily record, send, and track personal videos so that they can break through the digital noise, build human connection, and get a "yes" faster and more often. Stop relying on plain black text on a plain white page to communicate your most important and valuable messages. Start enjoying the benefits of face to face communication through simple, personal videos.Three Things You’ll Learn in This EpisodeThe best easy investments to make for your businessHow to use video to your advantageWhat BombBomb is and why you need itResourcesLearn More About Darin Dawson & BombBombReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate market interview podcast today we have a great episode for you guys. If you've been following the show last few weeks where we've been focusing on his personal branding. What the hell are you going to be doing in 2022? So many guys who subscribe and listen to the show constantly doing the exact same thing? Hey, Mike, I'm gonna get on video Mike, I'm gonna do video I'm going to get on video but then you kick the can down the road. Because the market is good right now and you forget the whole video thing to begin with. And then we end up back at square one. So what I've been preaching for the last two months, probably for the last five years actually is you have to build your personal brand through video. No one cares about what fucking brokerage you work for. Everyone cares about one thing, do I trust this person? Since COVID, it's O or COVID COVID COVID. It's okay to be personable. I'm in my garage. Right now, the guest is usually probably prior to COVID you're probably in a nice fancy office. But today people don't want fake they want personable and using video is one of the ways to do it. So how we're gonna talk about today is how to get personal with video one on one. And we brought on one of the founders of bom bom, which all of you guys are very familiar with Bom Bom is a video email platform, probably the leading one in the industry if that. And it's a great product. But what these guys did really good is they personalize the relationship process through email and put a face with a name. And that's why they're succeeding. So without further ado, let's go ahead and introduce our guest today. Mr. Deron Dawson. How you doing, buddy?Good, man. What's up, Mike, thanks for having me. I love everything you're just talking about. Yeah, I think every year I've been I've been doing this since 2006. And every year, it's been the year of video, right? Like, every year, every real estate conference, I go to a mall and let's like this year's the year a video and I think, you know, every year it gets better. But yeah, I mean, people want to adopt it, but then they then they just don't for whatever reason they get busy. I mean,


    Your Personal Brand Is Your Unique Selling Proposition with Tonya Eberhart Dec 07, 2021
    Show notes

    If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it. Today we're bringing on a branding expert from brand face, Mrs. Tanya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves.Three Things You’ll Learn in This EpisodeThe importance of your personal brandHow to identify your personal brand and what to do with itThe impact you can leave on everyone you meetResourcesLearn more about Brand FaceDiscussYourBrain.comReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We are joined here today by unbelievable gas somebody that I've seen over the last few years and finally we did fucking show together. Should have done this a long time ago. But yeah, we should. Where have you been? I don't know, just some of these things. That's just one of these things. But um, anyways, what we're going to be chatting about the summer books. So one of the things I know everyone's talking about is like, you know, the last two weeks of the year, what do we do we sit around, what are we gonna do next year? What do we do differently, and I got a newsflash for you. Nobody is hiring you based upon the broker you hang your license with. I will just go ahead and tell you that, let me repeat it one more time. Nobody is going to hire you over the broker that you're associated with, quite frankly, no one gives a shit who your broker is, or what the hell they do. And quite frankly, neither do you. Because today, more than anything, brokers are not really earning their splits, so to say, but that's why they're as 100% brokerages and companies like exp have been growing so much is because agents are looking for more, but that's another episode. So what we're gonna chat about today is all about your personal brand, why it matters, and then how you identify it, how you market it. And first off, what is it the problem that so many of our own clients have a lot is? Well, what do you mean, I'm a brand, I'm just a human being? I have a family, I have kids, I have a breeding? Well, let me ask you a question. If you're open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit. But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. So what we're going to be doing today is bringing on a branding expert from brand face.


    PPC Vs. Facebook Ads, Vs,. SEO Dec 02, 2021
    Show notes

    if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. Brandon Bateman has been in the game of generating motivated seller leads for almost four years now. He's spent over 10,000 hours just generating motivated seller leads and today he is going to give us his expert insight.Three Things You’ll Learn in This EpisodeHow you can crack seller lead generation in your businessDifferences between Facebook, pay per click, and SEO on websiteWhat works when it comes to advertisingResourcesSchedule a call with BrandonReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what we're going to be doing today, folks since December what we're talking about all month long shit we need to be getting into for the following year. And if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because a lot of real estate agents. Everybody in the world wants a cash offer today, you have ibuyers infiltrating every single offer. And we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. And amongst that, one of the hottest tickets and one of the things if you can crack, if you can crack seller, lead generation in your business is very advantageous because that's what everybody's trying to do. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. We're going to talk about Facebook, we're gonna talk about pay per click, and then we're gonna talk about SEO on website, we're gonna disguise or call it, divide the differences between all of them, so that you can get an idea you know, off of which is right for you. Once everything goes digital things change. The truth is that 99% of you don't have the skill set to even know what the fuck we're talking about. That's why guys like this exists, because he does a lot of this stuff for you. So we're gonna get into it and show you exactly what he's doing.And see how this rolls. Brandon. Say hello to our guests. This is Brandon Bateman, ladies and gentlemen. Yeah, thank you for the introduction, Mike. Happy to be here. Why don't you tell everybody a little bit about who you are, where you're from, what you do. And then I got a bunch of questions for you. Yep, let's do it. So my name is Brandon Bateman. I live in Utah, good old coastal Salt Lake City. Anybody knows that crazy market. I have been basically in the game of generating motivated seller leads for almost four years now. A little bit less seriously at first and a little bit more seriously, in the past few years or so. And I am proud slash embarrassed to admit that I've spent over 10,000 hours just motive generating motivated seller lead myself here that makes me an expert, but it also doesn't reflect highly on my work life balance. So that's, let me just ask you a question.


    Appreciation Is Attraction with Cole Slate Nov 27, 2021
    Show notes

    Happy Thanksgiving everyone! First of all, there's a lot of things that we're thankful here for, but one of the things we are thankful for and what we're going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus chase. I'm telling you in 2022 is the year the personal brand and the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS, if you're a lender everyone has access to the same program, so what is really the difference between you and everybody else? Ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. Today we welcome Cole Slate onto the episode. As broker and owner of Slate Realty, he does everything 100% referral base. A lot of brokerage team leaders instantly shift into lead generation mode where they have to give their agents leads and do this and that, but what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today.Three Things You’ll Learn in This EpisodeHow to make your business 100% referral basedWhat marketing yourself as hyper community meansMistakes to avoid when first starting out ResourcesLearn more about Cole SlateReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome to another episode of the real estate marketing dude podcast.It is Happy Thanksgiving. First of all, there's a lot of things that we're thankful here for. But one of the things we are thankful for our for our guests, and in the spirit of being thankful what we're going to be chatting about on this episode is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus Chase, because I'm telling you in 2022 is the year the personal brand, I've been saying the shift last five fucking years before Tom Ferry every set of damn thing about it. And the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS if your lender ever has access to the same program, so what is really the difference between you and everybody else? And ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. So what we're going to chat about today, I've been seeing this dude on Facebook, hosting events. He's always doing shit and I like indirectly know you from Facebook, and he just opened up. Another brokerage is growing rapidly, but he does everything 100% referral base, a lot of brokerages team leaders instantly shift into like the lead generation mode where they have to give their agents leads and do this and that. But what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today. And without further ado, we're gonna introduce our friend Mr.


    Brand Vs.USP Which Do You Have? Nov 19, 2021
    Show notes

    The end of the year is coming, and I know with the holidays it is very easy to get burnt out, but I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposefully. On this weeks episode, I'm going to share with you what I believe the future is for businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. It's because consumers changed the way they look for information. What they want from their lender or their realtor has changed and nobody's hiring you anymore because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way.Three Things You’ll Learn in This EpisodeBranding vs. USPHow to provide a personal experienceHow to compete with companies spending billions of dollars going into the marketplace to create alternatives to the buying and selling or lending processResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike way Ambassador real estate marketing. This podcast is all about building a strong personal brand people have come to know like trust and most importantly, refer. But remember it is not their job to remember what you do for a living. It's your job to remind them let's get startedwhat is up ladies and gentlemen, welcome to their episode of the real estate marketing dude podcast. Hey low, folks, it is getting to that time of year Thanksgivings coming up. And that usually this last two months, it's when you start planning for the next. I mean, let's be honest, I don't know about you. But I always get burnt out about this time of year, regardless of what I'm doing. And I was always when I was in real estate, even today, when we're doing a lot of video work for people and whatnot. But the end of the year, what I'm excited about is that it's a time that you actually go ahead and work on the business, decide what you're going to not be doing any more than what you're going to be doing and then just sort of strategize and take that time take the holiday time off with four days off next week. holidays come you know from that December 20 to the end of the year, it's you get two weeks where it's pretty laid back. But I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposeless. podcasters we don't have a guest on today, we're going to teach a little bit. And I'm going to share with you what I believe the future this entire businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. And it's because consumers change the way consumers look for information is what's changed in the way consumers and what they want from their lender their realtor is has changed and nobody's hiring you anymore. Because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way. So amazing. I was talking to someone the other day, as a matter of fact, I'm doing this podcast in my garage, and I'm running a company two days a week out of my garage. And honestly, people don't quite care if I do a demo with somebody. And I'm like, hey,


    How To Build A Never Ending Pipeline With Sherri Johnson Nov 12, 2021
    Show notes

    Quite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It's never a matter of just selling a house. So today, Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. She sold for almost 10 years, then went into leadership and management with a huge company, Howard Hanna Real Estate. There, she grew the sales volume of 750 agents from 600 million to 1.7 billion in four years. Today, she provides solutions for agents, individual agents, teams, large teams, mega teams, and also provides management and brokerage executive level coaching for companies.Three Things You’ll Learn in This EpisodeWhy you should be running a business and not being a salesperson chasing a checkWhat the goldmine pipeline system isHow to grow your sales volumeResourcesSherri Johnson CoachingReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast, another Friday here, and actually, this show is gonna go live tomorrow. So this is like real time, like, I'm low on shows, and I'm loading up. But it's a good one. I was just on her podcast. And I know the last few weeks, I've been doing a lot more like training and whatnot. But I wanted to bring on a coach. And she's got a really cool system. Quite often on the show, what you'll hear me say is stuff along the lines of like, Hey, you are just a salesperson chasing another check. If you count the real value of closing a transaction that only commission you have on that deal specifically, and not leveraging your transactions, the next one. So when I was selling real estate, the goal of the listing was not to sell the damn house and it was gonna sell fucking house. The goal, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. Because it's never a matter of selling a house. Like my goal is to sell everyone for houses and under referred into for more relationships that I can read, rinse and repeat the same damn thing. So we're talking about running a business and not being a salesperson chasing a check. So our guest today is Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. So without further ado, let's go ahead and welcome Miss Sherry Johnson to the show. Sherry, how are you and thank you for joining us.Hey, Mike, thanks for having me. I'm excited to be on your awesome podcast and talk about this. Yeah, it's gonna be to be hopefully one of your best episodes I have, I think.Let's go in. I want you to tell everyone, just brief background, who the hell are you? Where do you come from how you been doing this, and then we'll get into it.Awesome. So I am in Cleveland, Ohio, born and raised, and I've been a real estate broker for 25 years, I'm going to 26 I was a top agent at a company we ...


    No One Cares What the F*ck You Look Like On Video Oct 29, 2021
    Show notes

    What we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people, but let's be honest, you're sitting there listening to this show right now and in the back of your mind, you're telling yourself, Hey, I know I need to get on video. Instead of getting to work you delay the process. The reason why I know that is because it's the fourth quarter and I can predict when the calls are going to come into our company and people will say Hey, Mike, I'm gonna do video this year, and they're already starting to happen. If you don't know, we script, distribute videos, and basically build your show and become your marketing dude, and make it really fucking simple. But this isn't about us. What I want to do today is show you how we get each and every one of those people comfortable on the camera and get used to, you know, creating content.Three Things You’ll Learn in This EpisodeWhy it is important to get yourself on videoHow to get started on video and get yourself a real estate marketing dudeWhy most people shy away from video and how to get the f*ck over itResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Book folks haven't had any guests lately, I've just been sort of lazy on booking them sort of having a good time, doing a little bit of teaching. So what we're going to be teaching about today is about how to get over that hump. That big hump of getting on video, because I don't know what it is with a lot of people. But let's be honest, like you're sitting there listening to this show right now you kick that can down the road for far too long. And in the back of your mind, you're telling yourself, Hey, I know I need to get on video. I know I need to get on video. But you know what, it's been such a good year, I could just wait one more week. And then that week turns into a month and then a month turns into six months and then another year. And the reason why I know that is because it's the fourth quarter. And I can predict when the calls are going to come into our company, I can predict when they say Hey, Mike, I'm gonna video this year, and they're already starting to happen. And we're only in October. And if you don't know, we script that it distribute videos, and basically build your show and become your marketing dude, and make it really fucking simple. But this isn't about us. What I want to do today is show you how we get each and every one of those people comfortable on the camera and get used to, you know, creating content. Like I didn't practice for this podcast right here, I just literally hit record. And it's because I'm passionate about my trade, I know exactly how to communicate with my audience, I know exactly who my brand is. And that doesn't happen overnight. That takes time it takes, you know, takes time and energy, but where it all starts is by havingthe wherewithal or the called the balls to go out and say, hey, look, I'm a personal brand. People don't hire my broker or my bank or whatever, they hire me. And when you first realize that you are the brand, that's when everything changes, you see, we often times just look at ourselves, and we think I'm just an individual, like, for me, I'm a dad, I have three kids, you know, I have feelings, I get emotional, you know, I get stressed out quite a bit, guys, I have anxiety, you know, but we don't voice those different things to the world.


    Advertising vs Marketing Oct 22, 2021
    Show notes

    I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. Oftentimes, many of us in the real estate community lump them as the same activities. It's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both. You should always be marketing your business and you should always be advertising it.Three Things You’ll Learn in This EpisodeThe difference between advertising and marketingHow to advertise and market your unique brand accordinglyWhere business comes from for real estate agents or lendersResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust Most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What is up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What is up everybody, what we're going to be doing today on today's episode is I'm not gonna bring bringing on a guest, we're gonna actually go through and I want to teach today.I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in and that that we're doing demos, they're asking us to do their video services, or they're doing something with our listing the listing advocate, where they're talking about developing a unique selling proposition around their brand. And it always comes down to the same conversation. And what that is, is that advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. And oftentimes, many of us in the real estate community lumpa mess are the same activities. And it's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both, you should always be marketing your business. And you should always be advertising as such. So we're going to start here is we're start at the beginning. And I have to give you the why, before I could give you the what. And the reason, we're gonna start with where business comes from, for real estate agents or lenders. In that case, and we'll speak specifically on those two topics. Now. I'm looking at a chart right now on a computer. And what it's telling me and this is a stat from Nara National Association of Realtors. And basically what it's telling me is that 80% of closed transactions last year came from people you already personally met, they used you in the past, or you actually ran into them. Personal referral, personal acquaintance, they ran into your office. So it's either people you meet, or you worked in the past, or people that were referred to you, period. Now, that's where over 80 freaking percent of business comes from. So I want to take a sudden get out of the real estate industry, I want to talk about what I would do. If I started a new business, I want you to apply this concept to your business and see where you can fill in the gaps. First and foremost,


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