Real Estate Marketing Dude

Latest Episodes:

Video Marketing-Identify Your Audience & Content Strategy Feb 25, 2022

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Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. That's what we're going to cover today so let's jump into it!Three Things You’ll Learn in This EpisodeHow to not chase business, but have business chase youThe importance of your personal brandWhat the most impactful form of communication is (hint: it's video)ResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started what is up ladies and gentlemen, welcome to the training where we're going to do is go ahead and get started. Right here and what this session is going to be on is how to build your personal brand with video. And attract versus Chase leads attract clients versus Chase leads. And a lot of the stuff I'm going to explain today is going to sort of spell out call it the who, what, when, where and why of video, video is not lead generation, its branding its attraction. And to do it more long term or to do it over time, there's a couple things that we're going to have to do ahead of time. So without further ado, we're going to go ahead and get right on into this. We have not met before, if you've not been on my podcast or anything, my name is Mike way, Boss, I'm the real estate marketing dude. sold real estate since 2002 in Chicago. And today I live in San Diego. And what we do is we script edit distributed videos for real estate agents, lenders, investors all over the country, from East Coast to the West Coast, north and south. And I don't know about you, but I hate lead generation. I hate prospecting I hated chasing leads as an agent. And last four years, what I've been doing is sharing exactly what we always did our whole career, through content creation, and through personal branding. So what we want to do today is walk you through sort of how it all works. And where we're going to start with is that agents with a strong personal brand, they're not going to chase business business chases them, this entire business is built around your personal brand, nobody's hiring your broker anymore. Last I checked. And the reason why this is so important is because only 4% of consumers pick their agent because of the brokerage or the brand they're affiliated with. Quite frankly, I don't think people really care who you work for who you work with, or where you hang your flag. The end of the day, 96% of consumers chose the agent, not the broker they're affiliated with. But ultimately, people are people they do business with agents they typically know like, trust and remember, but they don't remember what it is that you do for a living. And they know that they remember how it is that you do it. And that's true for any industry. Right people don't follow your what they follow your why is another way, I guess you could go out and say it. Now, when you're able to craft video with personal branding, and you do it visually, that's when it works. That's when you start building a brand. So we're going to start off with a little exercise here. And what I want to showcase here is that video is going to be the most impactful form of communication, it's going to be the one that generates the most amount of attention for what ...

What’s Your Plan For Retirement? Feb 17, 2022

Show notes

Let's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we have Jessica ball who has been an agent just under five years with REMAX truth unlimited. Justin Ball is a Real Estate Investor/Entrepreneur. They're about to publish a book that will help realtor monetize their business as they retire and teach other real estate agents how to do this. Three Things You’ll Learn in This EpisodeWhy maintaining good relations with other realtors is importantWhat you can do to help others while benefitting yourselfHow to monetize your business as they retireResourcesJessica's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude. Podcast. What we're going to be doing here today, folks is talking a little bit about the future quite often on the show, we talk quite a bit about how to build in the current in the now and how to make now business better yet attractive, not necessarily chase it. But let's just pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. I know, when I moved out to San Diego, I just literally stopped cold turkey probably wasn't the smartest move. But I was burnt out, I didn't really give a shit. I was just ready to go. And I was done with real estate and that sense in Chicago, however, I probably could have set up like a really easy to go referral network, I still get referrals back there. And I don't even try and wish I should have done it better. So what we're going to be doing today is we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. And eventually under one day, you're going to retire or you're going to stop selling and you're gonna do what I did burn out and something's gonna happen. There's a reason why most people don't last this long in this business, no matter who you are. It gets tiring, it gets old and you want to do some different and other opportunities will come up. What are you doing to get to that point? That's what we're gonna chat about today? How do you monetize everything you worked for so hard? Prior to those 10 years, like if you built a business of 20 years selling real estate, you're just gonna walk away and let that go away? It'd be like opening up a bakery and just saying, Hey, I'm gonna close the doors tomorrow, not sell the business and not do anything else to it. So what do we do with that? So that's what we're gonna be chatting about today. So without further ado, let's go ahead and introduce our guest, Jessica and Justin ball. How're you guys doing? Good. Good.Glad to be on the show. Man. I'm listener, and it's awesome to be a part of it.Thank you. Well, guys, like you just have to call and ask if you don't get if you don't ask you don't get you guys just fucking called me I think and said, Hey, I have this thing. I'm like, I'm looking for shows. And I'm like, Alright, let's just do it. You're from Peoria to cool. Let's see what's up.

Conversion Through Authenticity with Tristan Ahumada Feb 12, 2022

Show notes

You know as well as I do that leads are worth NOTHING if you can’t convert! They cost money and you get nothing back. But Tristan Ahumada is an expert at connecting and conversion and in this episode, and he’s here to take me through the steps he uses to not just convert, but convert RELIABLY from Facebook and Google pay-per-click ads.Most of us have a split of business where up to 80% of our business comes from repeats and referrals, but for Tristan, it’s more like around 35%! His remaining business comes from converted online leads, and he does it WITHOUT buying leads from Realtor.com or Zillow. I asked him to lay out exactly how he does it, and the first thing we discussed was connecting with people and understanding personalities.If you haven’t taken a DISC course, do it now! Understanding your leads’ personalities is key to conversion, and Tristan and I look at a couple examples of how (and why) it works. Once we’ve got that down, it’s time to talk specifics, and Tristan walks me through exactly what he does when a lead comes in. He covers everything, from how long it takes to call that lead, to how long it takes to follow up, and what to say. We even talk about how to deal when you’re having an off day!Next, Tristan explains why he went cold turkey and stopped using both Realtor.com and Zillow for leads. When he decided to leave both sites, 66% of his business came from the two of them, and he had to make it up from somewhere! He talks me through where he made that business up.We finish off by talking about how to build trust with a client, once you’ve made that initial connection. We talk about the best way to communicate (Text? Facebook Messenger? E-mail?) and how you know when someone really trusts you. Finally, we talk about stories, and why telling a good, authentic story, will get a lead to pay more attention to you and engage more quickly.Today’s Topics:Understanding personalities using the DISC methodWhy it’s important for agents to tailor communications to their leads’ personalitiesHow to incorporate different personality types into automated response systemsWhat to do when a lead comes in and you’re off your gameThe worst way an agent can respond to a new leadTristan’s tried and true method for following up on leadsWhy it’s key to capture buyers when they’re emotionalThe best methods of connecting with leadsWhy we pay more attention when someone tells us a storyConnect with Tristan Ahumada and the Lab Coat AgentsIf you’re not already a member, have a look and join the Lab Coat Agents group on Facebook, the largest real estate agent group in the US.

What It Takes To build a Team With Suneet Agarwal Feb 08, 2022

Show notes

Are you born to be a team leader? Do you have what it takes to build a team of agents and make it prosper? It takes more than just being a great agent to lead a team, and one man who knows that all too well is Suneet Agarwal, so I’ve invited him on the show to tell me his secrets! Suneet is a team leader with Home Smart Realty in Sacramento, California, and he’s a Club Wealth coach and Lab Coat Agent as well.Suneet and I start off by discussing what it means to run a team, and what helps retain agents. He tells me how running a team is like running a business, and the culture-building tactics he uses to make his agents feel supported and valued. He also explains why you should never brand your team with your own name!Then we talk details: where does Suneet get his leads from, and how much does he supply to his agents? How dependent are they on him for their leads? And how does he provide them with incentive to go out and find their own leads?Finally, Suneet tells me how he chooses his agents, and gives me an introduction to how he onboards them. We discuss probation periods, new agent expectations, and his number one trait that will determine whether he keeps an agent on the team, or lets them go.Today’s Topics:How is running a team of agents like running a business?Why your agents should work WITH you, not FOR youWhy top salespeople tend to stay with the same company for long periods of timeWhy you should never brand your team with your nameWhere the best leads come fromHow to decide who to bring on to your teamThe number one trait that determines whether a team member will succeedThe question you should ask yourself BEFORE you start up a teamConnect with Suneet AgarwalReach out to Suneet Agarwal on his cell phone: (916) 216-7375. You can also reach his team directly, just visit their website at bestsachomesgroup.com. You can also email Suneet directly at suneet@bestsachomesgroup.com.

Create Media, NOT Advertising Or Prospecting Feb 04, 2022

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Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way, lead generation is dead and you're gonna burn out door knocking and cold calling. To further engrave this into your minds, we're bringing on Gary Pickren as our guest today. Gary has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process.Three Things You’ll Learn in This EpisodeThe importance of being visual with your communication and why it is so effectiveHow to sound more authentic and why that matters Why podcasting is a great form of contentResourcesLearn More about Gary PickrenListen to Gary's PodcastReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing call it media, and why you need to be creating it. So probably about a week or two ago, I was on somebody's podcast, and now he's on ours. And this guy's an attorney. He's a he's a he's an a boring attorney. Okay, talking about the most stuffy profession in the damn world. Like anyone in the attorney space. It's like you get attorneys, you get to doctors, but anyone that wears a suit pretty much all the time, or you would think wears a suit all the time. That's a very stuffy, stuffy business. Well, Mr. Gary here has taken the concept of creating media around his brand. He's a real estate attorney in one specific state, but he understands marketing, he understands content creation, he understands communication, and staying in front of people remaining on top of mine, the only way you remain on top of mind is if you create content, otherwise, how the hell do you do it? Everything you do today, guys is content. The posts you make when you're taking up the ugly carpeting in the fucking basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with big ass views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way lead generation is fucking dead and you're gonna burn out door knocking dead cold calling dead. I'm telling you guys, it's common. We've been talking about this attraction thing, but I wanted to bring on the most stuffy business and show you how it even works in his damn business. And he's either due to a video he's doing in the form of a podcast, this podcast you're listening to is a form of media. I publish it every Saturday. And as a result, some of you guys, are you gonna call me next week and schedule a demo and spy my shit. And it's because I'm constantly adding value and want you're gonna convert sooner or later.

Disrupting Your Marketing Using Video with Jeff Pftizer Feb 01, 2022

Show notes

Getting the best referral business is all about putting yourself out there and staying in front of people’s minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that’s built his agent referrals up to 80-90% of his business. In this episode of The Real Estate Marketing Dude, I’ve brought Jeff on to tell me his branding secrets and how his videos are disrupting the market.Are you an employee or are you running a business? That’s a key part of what we’re talking about. Are you dependent on a big website like Zillow for your leads, or are you putting yourself out there and bringing in your own business? Jeff and I discuss why depending on Zillow is a bad idea, and what it looks like when you break free and start thinking of yourself as a business rather than an employee.Jeff is using video to differentiate himself from his competition, so we talk about what it is about video that catches people’s attention. We talk about why, if you’re in the real estate business, your videos should almost NEVER be about real estate, as counterintuitive as that sounds. Finally, Jeff talks me through the development process behind his first ever video, which had over 4,000 views in its first week.Today’s Topics:Why differentiating yourself in the mortgage industry is keyBuilding a brand is a fundamental skillHow to stand out in your marketThe three most important parts of video communication: body language, tone, and contentWhy you should never talk about real estate your videosHow to work hard to position yourself, even in a slow marketWhy customers don’t remember you until they’ve seen you seven times or moreAn example of the type of high-engagement video that will make an impactConnect with Jeff Pfitzer:The best way to reach Jeff directly is by text at (314) 220-4945. You can also call!

Attracting Leads Online with Ryan Stewman AKA The Hardcore Closer Jan 25, 2022

Show notes

If you’re not focusing all your energy on attracting leads online, you’re missing out. Today’s real estate industry is so competitive that your most profitable business comes from referrals, rather than direct. One of the most reliable ways to secure referral business is to do the lead generation work for realtors – so they can concentrate on closing, and send the business back to you. I’ve brought in The Hardcore Closer himself, Ryan Stewman, to talk to me about strategies he uses for attracting leads online, and tell me his tricks for bringing the best quality leads to his agents.Ryan Stewman IS the Hardcore Closer. We’ve talked before about how important your personal brand is, and this guy’s got it down. We start off by talking about authenticity and building a strong following by letting your personality shine through on social media. Ryan started his career in the mortgage business in 2003, but in March 2010 lost his license due to regulation changes that disqualified him due to events from his past. In 2009 and the first part of 2010, he’d already closed 260 deals. Rather than fighting his license, he turned to selling social media management to real estate professionals, and really focusing on sharing his expertise.In this show, we’re talking about why lead gen is so important, and especially why it’s vital to help realtors with leads. We’re looking at what’s working for him in terms of bringing in business, and some concrete steps of how to handle new leads to get them to convert. We’re also discussing why you shouldn’t be tempted to play it cheap on social media, and how much a good campaign might cost you per lead. Finally, Ryan also gives me some tips about how to handle agents to get the best return (in terms of referrals) from the leads that you supply.Today’s TopicsWhy authenticity is key in building your brand on social mediaHow to decide who your social media audience isWhy it’s key to work with realtors and feed them leads, and what you’ll get in returnWhy big companies are now hyper-focused on lead gen for realtors, for FREESocial media and how it’s making it easier to get some exposure back from Zillow.comRyan’s verdict on whether agents should have IDX on their websitesConcrete steps to setting up a funnel for leadsWhy you NEED to make sure you have a privacy policy and terms set up on your websiteWhat’s a reasonable budget for a Facebook ad campaign with decent return?Connect with Ryan Stewmanhardcorecloser.comWebinar Registration: hcwebinar.comResources MentionedCardTapp app: hcapp.coAgent Legend: agentlegend.comKick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton

Working in Your Business vs Work ON It with Josh Fonger Jan 19, 2022

Show notes

If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. We're gonna talk about how entrepreneurs really run their business as they spend more time setting up systems and things in their business, they could work on their business and not in it. So if you feel like you're just being ran around by clients, you don't have enough time in the day, today's guest is for you. He's in charge of the book, work the system. This dude knows what he's doing. Josh Fonger is the CEO of WTS Enterprises, based on the best-selling business book written by Sam Carpenter (you can find a free version of it right here. Work the System’s mission is to help entrepreneurs get out of the day-to-day of their business by managing their systems. (Naturally, financial growth and freedom follows.) To accomplish this business mission they focus heavily on training and certifying consultants in the WTS Method so that they can make the largest impact worldwide with our coaching and consulting services.Three Things You’ll Learn in This EpisodeHow to make more and work lessWhat step you are currently atHow to help owners/entrepreneurs fix their life expenses by getting control over their systemsResourcesWork The SystemReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. It is 2022. If you haven't been following this show, we've been on this little kick lately. And what we've been chatting about mainly has been running your business as a business not being a salesperson, just chasing your next check. Unfortunately, in the real estate space, whether you're a lender and investor or real estate broker, that's just what happens. You have to realize that you're running an entrepreneurial business and you are the business you are the brand. And that means you're running a damn business. If not, you're just a salesperson. So what we're gonna do today is because it's the beginning of the year, because it's 2022, we're gonna talk about how entrepreneurs really run their business as they spend more time setting up systems and things in their business, they could work on their business and not in it. So if you feel like you're just being ran around by clients, you don't have enough time in the day, this episode's gonna be for you. He has, he's in charge of the book, work the system. This dude knows what he's doing. And without further ado, we're gonna let him tell you all about it. Josh fungerer. Ladies and gentlemen, why don't you go ahead and introduce yourself, Josh, and tell everybody a little bit about yourself, we'll get right into this interview.Sounds great. Glad to be here. Thanks, Mike. Yep, Josh bunker. And those, I don't know if you guys have this on video or not. But I'm only have a book called work the system, what I do is take the methodology in that book, and help his owners entrepreneurs fix their life expenses by getting control over their systems. And ultimately, that allows them to make more and work less, which is what most entrepreneurs would like to do. And we kind of free up their their mind space as well.In the real estate industry, we all get into this business,

Converting Leads Through Text with Jesse Beaudoin Jan 18, 2022

Show notes

So you’ve got a pile of leads from a variety of sources and levels of readiness to make a purchase. How do you convert them into customers? What channels do you use? How long do you wait to respond? We are answering all these questions and more on today’s episode with Jessie Beadoin, CEO and Founder of CallAction.co. CallAction.co is a lead engagement platform that lets you personalize your messages to prospective customers on a whole new level.Nowadays most leads are coming through online, and we are living in a mobile-friendly world. It is time for our engagement with leads to catch up to technology! And no matter how many leads you may acquire across all your channels, the key to conversion is in the right follow up technique. That’s where Jessie’s software comes into play. Through quick response and personalized messages, we can engage with our customers and make a good first impression. Jessie and I go into more detail about the types of inquiry messages realtors typically will receive, and the differences between a daytime vs. nighttime inquiry. Jessie keys me in on what the average response time should be for the initial outreach, as well as the follow up after response. By defining what the customer’s need might be, and how pressing the need currently is, we can clearly lay out a path to converting them into a customer.Realtors need not focus first on establishing the trust or touting their expertise, but rather simply making the connection. First impressions are everything! By meeting the customer’s expectation through rapid response time and personable communication, you are establishing the first level of trust with your customer. In this episode, Jessie and I share some great tips to increasing the quality of your leads, and the proper follow up to boost the chances of converting the lead.Today’s Topics:What is CallAction.coTypical lead time between inquiry and actual purchaseWhat is lost when we communicate online vs. in personAre scripts bad?Magic response times for first touch and follow upBiggest frustration for customers with how realtors follow upResources MentionedCustomer Obsessed: A Whole Company Appoach to Delivering Exceptional Customer Experiences by Eric BerridgeTested Advertising Methods by John Caples Connect With Jessie Beaudoin:LinkedInWebsitePhone: 323-741-2255Learn More About Jessie Beaudoin:Real Estate Presentation on Impact Of Mobile TechnologyThanks for listening! Please leave us a review on iTunes, and visit the Real Estate Marketing Dude. Check out our blog and click the subscribe button if you want to get more of our no frills approach to real estate marketing.

How To Optimize Your PPC Campaigns Jan 12, 2022

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if you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. With your return on investment from ads and money spent etc. Today, we're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. We brought on an expert who has a software that does this shit for you guys, Fred Vallaeys. Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.Three Things You’ll Learn in This EpisodeRefresher on what PPC is and where to startWhat is a good cost per actionHow to optimize your PPCResourcesOptmyzrReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome to 2022. Everybody we're gonna be chatting about if you are an avid listener, you know, some have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be. And a lot of you guys are frustrated by it. But in as a result of that, what we're seeing is a lot of people head over to Google YouTube ads, for example. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. But what we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. And with your return on investment with ads, money spent, and what we're going to talk about today is very specific. We're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. And we brought on an expert disguise a software that does this shit for you guys. So maybe you just fucking go use that after the show if you're actually interested in this, but this guy is the one who built it. So I am getting into PPC myself. If you guys have seen me online, you know exactly where I'm finding you guys and I'm retargeting living daylights out of you. But I'll be honest, I don't 100% know what I'm doing. So this is gonna be very educational for me too. And I'm going to ask him questions just like I would as a customer as we go through the show. So without further ado, let's go ahead and introduce the owner of optimizer platform. Fred valets Fred, what'sup, dude? Hey, thanks for having me. Mike.Why don't you tell everybody a little bit about who the hell you are? And then let's get into this thing.Yeah, who the hell am I so I've been doing PPC for a long time I've been doing it since 1998. Started in my dorm room in Stanford, I was buying video cassettes from blockbuster, anyone remembers that company and a way to to sell them. And found this platform called go to that was the original keyword advertising system.

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