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    Business

    Real Estate Marketing Dude

    The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

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    Copyright: © Copyright 2021 Real Estate Marketing Dude

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    Latest Episodes:
    You Got To Start Creating Content Somewhere With Chris Bello May 28, 2022
    Show notes

    We have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. What we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. We have the perfect guest that's going to walk through how he's doing this and how he's literally not living in the state that he's licensed in, and he's transacting because he's running a business. Our guest today, Chris Bello, helps people buy and sell real estate anywhere. Be sure to check out his website where he hosts a lot of useful resources for getting your sh*t together. Three Things You’ll Learn in This EpisodeHow to become more efficientHow to run a business when you're doing a lot of things at onceWhat type of automation you need for a successful businessResourcesLearn more about Chris BelloReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast. What we're gonna be chatting about today, folks, is how to become more efficient? How the hell do you run a business do a lot of things at once? What type of automation do you need? And how do you actually run this? So we have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. It's pretty weird. How do you do something like that. And what we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers these tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to embrace technology and do all of that. And we have the perfect guest that's going to walk through how he's doing this and how he's literally not living in the state that he's licensed in, and he's transacting because he running a business. So we're gonna find out how he's doing it. Without further ado, let's go ahead and introduce our guests, Mr. Chris Bello. What's up, Chris?What's up, Mike? So great to be here. Thank you for for the time.Yeah, why don't you tell everybody a little bit about who you are. And then we're gonna get into and how you're actually doing this. So go ahead and take the floor real quick.Absolutely. So I just introduced myself typically as a real estate expert, and a top podcast host. And like we were talking about before we hit record, I knew going into real estate that I didn't want to brand myself as a local realtor, because I read The Four Hour Workweek years ago, and I had this dream of laptop lifestyle, live anywhere travel around the world not have to be stuck in one market. And for that very reason. That is how I am actually living this vision that I had years ago, closing deals in another state. People asked why my fiance and I moved to Denver, and we're like, you know, we visited in 2020. And we loved it. And we're just like, What the hell? Let's sell the house and move right. So we did it because we wanted to not because of a job opportunity, or because the markets hot or anything like that. And so, systems processes and vision more importantly, allowed us to get here.And you didn't really think twice about it. You weren't worried about leaving and how long were you in licensed in Texas.


    Keep Creating Content & Remain Center of Attention With Maria Quattrone May 21, 2022
    Show notes

    The thing with real estate is, how do you market your business? I don't believe we're in a sales business. I believe we're in a service business. Our guest today is gonna lay up what she's doing. One of the things that is her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is, and that's what we need more of in this business. We don't want any more fake fake fake fake fake it till you make it type of brand new marketing and all that. We want real and authentic shit. So we're gonna let her school us today about secret to her success and how she's gotten over $700 million in sales.Maria is a real estate agent, executive and expert, innovative entrepreneur, investor, speaker, visionary, trainer, thought leader and philanthropist with over 25 years of experience.Three Things You’ll Learn in This EpisodeHow to make your content stand outWhy being authentic is better for your businessWhat content you can offer your audienceResourcesLearn more about Marie QuattroneReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember it is not their job to remember what you do for a living. It's your job to remind them let's get startedWhat's up ladies and gentlemen, welcome to another episode of the real estate marketing dude, podcast. Folks what we're going to be doing today people have been asking me Hey, dude, why don't you have more women on once you have more women on? Why do you always have all these dudes? Why are you having a sausage party podcast? Well, we're gonna bring on a killer women today that is going to share with you her secrets of success. Not only is she own her own office right now, but she's been in real estate for 28 years, I thought I was the only person who could say I've been in this business for 20 years. Well, she's gotno 18 years of real estate 11 years in marketing. So marketing sales,love it. That will this is what we're gonna chat about is like, you know, the thing with real estate is like, how do you market your business? And I don't believe we're in a sales business. I believe we're in a service business. And I've always been known to like, do things differently, stand out, Chase attention, don't chase leads, stuff like that, man, she's gonna lay up what she's doing. One of the things that sort of has her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is. And that's what we need more of in this business. We don't want any more fake fake fake fake fake it till you make it type of brand new marketing and all that. We want real and authentic shit. So we're gonna let her school us today about secret to her success and how she's gotten over $700 million in sales in her career. It's a lot of business guys. So without further ado, let's go ahead and introduce our guests. Mrs. Madea Quattrone did I say that correct?You did. So Italy, though? We would say quick, Joan,I was gonna ask you're either Italian or you're Hispanic. And I was gonna guess one or the other. But cut Oh, no. Okay, cut there. Oh, no. Tell us everybody. Tell everyone who you are, where you're askingme my slide here. Thanks for having me on the show today. I appreciate you and your time. So yeah, I mean, real estate is all about marketing, I don't care actually what business you're in people who need to know who you are. They need to know who you are, and what you do, and how you can help them. So first things are, you know, you start with the basic things, you can start with marketing, marketing yourself,


    Stop Chasing Leads, Start Creating Content with Sarah Noel Block May 14, 2022
    Show notes

    What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be from Chicago, but certainly not all good content marketers come from Chicago ;). Her name is Mrs. Sarah Noel Block, and she has a company called Tiny Marketing. What she does is she focuses on content creation within the real estate space. Three Things You’ll Learn in This EpisodeHow to stop getting your clients stolenCreating content even with a small teamDefine what content itResourcesLearn more about Sarah Noel BlockReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, where we're talking about today is something near and dear to my heart. Basically, the whole reason why I started to create this show about six weeks ago, and I'll lay the context over what we're going to be covering are six weeks ago, I mean, six fucking years ago, not six weeks, six years ago. But I'm going to lay the coverage about when I actually came up with the name real estate marketing dude, I was actually at a conference for Copyblogger in Denver and Copyblogger. Back in the day is Brian Clark's company, you probably know who he is. Brian Clark is Copyblogger used to be the number one blogging content marketing company, I think in the world, he's from training, they're at the forefront number. And at that conference, I was sitting at this conference, and it was at that conference that I saw, I forget who was speaking on stage, but I'm like, You know what, I'm going to call my company. And I'm going to call my podcast, real estate marketing dude, because I was sold on content marketing, but I wasn't sold on what my brand or identity was, until I came back from that conference. So folks, what we're gonna be chatting about on today's episode, is what is content. And unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, then to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit. And you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Because when you disappear, you become a closet agent. And that's when they start cheating on you with guys like me and everybody else. And that's what is going to happen. The eye buyers today are are aiming for your clients. Big tech is aiming for your clients, and everyone is aiming for your clients except you. If you're not creating content, you're gonna lose touch, not stay in touch with them. And this is going to be a very good episode. So we're gonna go ahead and introduce our guest today. She happens to be from Chicago, but certainly not all good content marketers come from Chicago, if you don't know. But her name is Mrs. Sarah Noel block, and she has a company called tidy marketing.


    How To Use Video When New To An Area May 07, 2022
    Show notes

    Today, we have somebody in studio, we're not in studio on Zoom, that just started doing video maybe three, four months ago, consistently. He's done it in an area that let's just say most people aren't doing video, and because he was sort of sticking out like a sore thumb, he just shot right up. One of the questions we get is like, how do I use video if I'm going into a new market? Well, we're going to show you that's exactly what we're doing here.Our guest today is Stan Hartzheim is an experienced Mortgage Loan Originator who has a demonstrated history of working in the financial services industry with Certification as a Divorce Lending Professional as well as expertise utilizing FHA, VA, USDA, and specialty loan programs. Skilled in Divorce Law, Mortgage Lending, Sales, Budgeting, Customer Service, Contractors, and Nonprofit Management.Three Things You’ll Learn in This EpisodeHow to use video when you're new to an areaThe wonders of consistencyCreating a sphere of influenceResourcesLearn more about Stan Hartzheim Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramStan's Contact Information: (720)883-8452Stan@dblhloans.comTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What we're doing today, folks, is we have somebody in studio, we're not in studio on Zoom.That just started doing video maybe three, four months ago, consistently. And he's done it in an area that let's just say most people aren't doing video. And because he was sort of sticking out like a sore thumb, he started just like, shot right up. This is somebody one of the questions we get is like, how do I use video if I'm going into a new market? Well, we're going to show you that's exactly what we're doing here. Before I introduce our guests today, we're gonna discuss like what his journey was. But more importantly, this is a mortgage brokers isn't a real estate agent. It's a mortgage broker, who for the last X amount of years worked primarily in the Denver market, Denver, Colorado, just recently has relocated moved over to just north of where he's at into Cheyenne, Wyoming, and now is building his brand within the Cheyenne Wyoming market and seen and trying to almost like starting over again, right? He's got to create new realtor relationships, you got to create a new sphere of influence, doesn't mean he's not doing business in Denver, but he just starts he knows he needs to start building his brand there as well. So we're gonna share his story see exactly sort of how it works with the man Stan right here. And without further ado, we're gonna introduce Stan the Man to the show. Stan, how are you today, sir? I'm doing great, Mike. Thanks for having me on. Why don't you just do a quick intro to everybody first last name what you've been doing for the last 20 years of your life? And who the hell are you?Yeah, so my name is Stan hearts I'm I run a team called wh Home Loans team with a company out of Dallas, Texas called southwest funding. And I've been in the mortgage business since 2017. kind of creeping up on people, like you said down in the Denver market and building my brand down there building out a little bit of a team have our operations staff still in an office down in Aurora, Colorado,had an opportunity to move up to the wide open spaces, just outside of Cheyenne, Wyoming on a little ranch yet, and man couldn't couldn't be happier. We got 10 acres of land, got a beautiful, sprawling ranch house and a lot of wind, wind. And your and you guys were just you're just moving mainly for life...


    Relationships, Relationships, Relationships With Euan Graham Apr 30, 2022
    Show notes

    A lot of times people say, I'm brand new to this market, How am I going to start, I don't know anyone here and we hear that quite a bit on the show. Our guest today can be a huge inspiration to you all because he was from a different country. In 2008, he came to the States over from Scotland, and he started from scratch, like how I moved to San Diego and I just got my license. Again, I say this on the show, because I'm gonna start recruiting all you guys. When I got to San Diego, I told myself, I'm not gonna sell real estate I was burnt out. Five years later, here I am, I got my license back. I'm not going to get into the sell, sell, sell, sell, but I am going to build other people's brands and create content for him and all the above. And no matter what you do with this business, you'll never escape it once you get into it. But there's so many different facets of it and I found his story really interesting, because a lot of people will say, Oh, real estate is not for me, but this guy comes over from another country goes into Denver, and he starts just selling houses, and he does very well. Listen up because I think you guys are gonna get a lot out of this episode!Three Things You’ll Learn in This EpisodeHow to get started in a new marketNetworking in an area where you know no onePros and cons of working in real estateResourcesLearn more about Euan GrahamReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase. Hi, I'm Mike Cuevas a real estate marketing dude. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Look at this, folks, two weeks in a row. If you listened last week, I had an episode where I called myself out for not being consistent on our podcast schedule. And it's something I teach and preach. And then even you know, me, the guy who talks about this all time, I've messed up, and I said, I was gonna let it happen again. And I promise you that. So I started loading up on shows. And what I'm doing is I'm, I reached out to a bunch of groups out men, I'm like, Hey, let me get some shows. Because I know a lot of the groups I'm in we have a lot of friends in the business and industry. We're just killers all over the country. We have a lot of masterminds with you on the back end. And what we wanted to do today was bring one of them on, and he's got a really cool story. You know, a lot of times people say, I'm brand new to this market, I How am I going to start I don't know anyone here and we hear that quite a bit on the show, we get people that write in and whatnot. But this guy was from a different country. Okay, in 2008, he came to the States over from Scotland, and he started from scratch, like, you know, what, I moved to San Diego. And I just got my license. Again, I say this on the show, because I'm gonna start recruiting all you guys. But when I got to San Diego, I told myself, I'm not gonna sell real estate I was burnt out. But five years later, here I am, I got my license back. And I'm not going to get into the sell, sell, sell, sell. But I am going to build other people's brands and create content for him and all the above. And no matter what you do with this business, you'll never escape it once you get into it. But there's so many different facets of it. And I found his story really interesting, because a lot of people will say, Oh, real estate is not for me, but this guy comes over from another country goes into Denver, and he starts just selling houses, and he does very well. And I think you guys are gonna get a lot out of it. So I've known you for a while. How long?


    I Broke My Golden Rule, Be Consistent. Apr 21, 2022
    Show notes

    I always tell people you've got to be consistent. It's not just consistent in the videos you create or the content you create, but it's consistent in everything you do in life. Consistency is when you get results. I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two or three weeks out of the last five. I've never done that throughout the history of the show. I totally regretted it, but I'll be honest with you, I got a little burnt out. I didn't have enough time to go out there and create the show, I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. I made a mistake. I realized something I was doing wrong in my own business and I broke my own golden rule. I had to come back, hit myself in the head and start being brilliant at the basics. What we're going to be chatting about today is the importance of consistency. I'm going to go through and show you guys on how I broke my own rule relating to consistency and why it's important. Three Things You’ll Learn in This EpisodeThe power of consistencyStep by step how to get started (or re-started) on being consistentHow to stand out from your competitorsResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:This podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome to their episode of the real estate marketinggoad podcast, folks, what we're going to be chatting about today is it's just me, me and you, one on one, I made a mistake. And I had, I realized something I was doing wrong in my own business. And I broke my own golden rule. And I had to come back, hit myself in the head and go back and start being brilliant at the basics, excuse me. And what we're going to be chatting about today is the importance of consistency. So what we're going to start versus I'm going to go through and show you guys on how I broke my own rule. For those you guys that know me, I always tell people, you got to be consistent, you've got to be consistent. It's not just consistent in the videos you create or the content you create. But it's consistent in everything you do in life consistency, is when you get results. If I wanted to, I'll give you a perfect example. So I probably lost about 10 to 15 pounds in the last two months give or take. And the only reason was is because I was being consistent in my diet. I was being consistent with the peloton was a however you say it. And I was always just kept showing on up. And no matter when you're building a brand, it really does require the exact same thing. And I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two, I think actually went two or three weeks out of the last five, I've missed a show. I've never done that throughout the history of the show. And although I was just I totally regretted it, I just you know, I'll be honest with you, I got a little burnt out, I didn't have enough time to go out there and create the show I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. In January of this year, we surpassed over 1 million downloads on this show on this podcast. Thank you guys for your reviews your comments, and you just started sharing the word and how we got there was through being consistent. See, I started the podcast in 2014. And it was zero audience zero anything but what I kept doing was showing up and publishing one a week no matter what. I never skipped a beat.


    Why I Would Create Content On Inflation Right Now? Apr 07, 2022
    Show notes

    I usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be talking about inflation? Well, it fucks up everything. So what I hope to do today is give you guys a bunch of different ways to create content, based upon what we're going to talk about in terms of inflation.To bring this conversation to life we've brought on Mr. Shawn Richard. He's out of the DFW market. He works with guaranteed rate. He's a lender. He's been doing this for a long time. I want you guys to listen to what he says grab a pen. Then we also have, from Scottsdale Arizona, Mr. Brian Cardenas. As a veteran loan officer, Brian has committed himself to listening to his clients and providing them with the financing solution that serve their needs. Three Things You’ll Learn in This EpisodeWhy no one is talking about inflationHow to create content surrounding inflation, but make it interestingWhat inflation will do for your purchasing powerResourcesBrian CardenasShawn RichardReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. And I first have to go ahead and say, I'm going to apologize for being off the show for two weeks in a row, I sort of broke my golden rule of consistency, but I've been working on a lot of shit behind the scenes. And for those of you that are working with us or anything else, I think you're gonna like it to your benefit. I've been working on my business recently, I hired a coach, and I'm working on different things within my business. And I've been doing a lot of restructuring. So I apologize for missing the last two weeks, I promise you, I won't do it again. But what we're gonna be talking about today is something that's going to be very relevant to the news today. I don't if you guys follow the show, I don't like talking about business. I'm the videos that we create. So like, I hate boring people with video content. However, when there is something newsworthy that affects fucking everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation that we're experiencing today. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because you right now, no one's talking about inflation. Nobody's talking about inflation. I don't see one real estate agent out there talking about inflation right now. Why would we be talking about inflation? Well, it fucks up everything. We have interest rates are changing. We've been so spoiled with this market lately, that people think it's always gonna last this way, guess what books I thought the exact same thing in 2006 and 2007. And think the Lord, I switched my business at the time that there's a correction to adapt in the short sales and I had the best few years of my life. I'm not saying the markets gonna crash. But what I am saying is that there is a correction going to take place in the affordability for what people can actually afford in today's market. And if you don't want to admit that we're going to bring on two financial Mortgage Pros,


    Case STUDY: What Happens After 6 Months of Consistent Content Creation? Mar 18, 2022
    Show notes

    Today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that.Christine Johnson got into Real Estate to be able to give back. Christine and her husband also invest in homes to flip or rent as well as help others find investment properties. Joel Sandman is also an agent who, prior to his career in real estate, spent over a decade in the golf business serving as a PGA Golf Professional and also worked in commercial construction. These past careers allow him to help and serve others at the highest level. Three Things You’ll Learn in This EpisodeWhy video is so necessaryReal Results from real clientsTips and tricks from people who have been through it beforeResourcesChristine JohnsonJoel SandmanReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, what we're gonna be doing today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. One of the things that happens, especially once you get started and you're creating videos, is that you're like, how long is this chick going to take the work? Right? Like, um, you get impatient. And a lot of time, even with me too. Like, I'm, I'm in a process of actually launching my YouTube channel here in San Diego, now that I'm a licensed real estate agent again, and I'm gonna fucking dominate it. But I'm already myself growing impatient, because it does take time, and nothing is going to happen overnight. You have to just be patient with it. This is almost videos like, I don't know, it's like the tortoise and the hare type story. The whole thing with that tortoise won the race because he was just consistent over time. And then the hair kept trying to take all these different shortcuts, and over time, the tortoise won. That's the exact same way that I want you guys to approach video. So what we have today is we have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. And if you guys have any questions, you can also read them in and maybe we'll have them back on the show. So without further ado, we're going to go ahead and introduce our guests, Mrs. Christine Johnson and Mr. Joel Sandmann. Joe, why don't you go ahead and tell Brian about who the hell are you wet mark? And let's start with there. And then we're gonna meet Christine, too.All right. Yeah. Appreciate it, Mike. I'm Joel Sam. And I'm out here in a little town in North Carolina called Winston Salem. And I had been kind of creeping on your stuff for probably about a year before I actually called you. Just curious about it. Cuz I'm, you know, burned by some marketing stuff in the past that didn't work. And I was very hesitant to get on video. But now that I have in kind of dialing in my brand, I'm full steam ahead.Their roadmap is again, a little addicting. Yeah, I mean,the thing that I thought before that I wasn't going to have anything to talk about...


    Flipping Land? Yes It’s Doable, With Brent Bowers. Mar 10, 2022
    Show notes

    Why are you helping everyone else make money and then not doing it yourself? An area that people struggle in a lot is investing, and that is exactly what we're going to be talking about today. More specifically we'll be talking about making money in land sales. Today we have on an expert guest, Brent Bowers. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. Over the last seven years, Brent has been able to build a business that generates upwards of $50,000 – PER MONTH – in passive income. So, let's hear what the expert has to say!Three Things You’ll Learn in This EpisodeWhat land sales is and why they matterHow to generate a passive incomeThe risks of flipping and how to avoid themResourcesLearn more about Brent & His BusinessReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up, ladies and gentlemen, welcome. Another episode of the real estate marketing dude, podcast folks we're gonna be chatting about today is doing things different. It's what we chat about in every single episode that we have here. And when we're gonna talk about doing things different, we're going to talk about investing differently. I get a message we get a lot of people asked to be on the show. And we turn most of them down unless they actually have somebody that like is superduper. Interesting. And who we got today is that we often hear, and just a couple of weeks ago, we actually had a show on how agents are going to plan their retirement. And then what are you gonna do when you think about retiring? We had a show a couple weeks ago, again, that said, Hey, why aren't you investing? Why are you helping everyone else make money and then you're not fucking doing it yourself. So one of the biggest struggles and what I'm excited about today is that this is an area like I used to dabble a lot in investing, and I'm trying to get back into it, to be honest with you. One of the areas I never knew how to make money in was land sales. Like how do you make money on vacant land? There's no income producing, what are you going to rent parking spaces? How do you do it? You subdivide it. And it's just a topic that a lot of people don't traditionally talk about. But today we have on an expert guest this is all this dude does. He does land sales. He has a company called land sharks, and he's going to walk us through how the fuck we split land, how we sell land, what the fuck we do with land. And we're going to learn all about land sales. Agents, listen to me. If you are not adapting an investor friendly mindset, you are going to be losing business, it's period. Just real estate license only gives you the permission to legally collect money, it doesn't earn anyone's business, the more knowledgeable you are on different facets of business, whether you're investing whether you're cash flowing, or you're helping the traditional residential home buyer or seller. The more skills you have, the more you get paid. And if you want to get paid in the future, you need those skills. So without further ado, let's go ahead and introduce our guest, Mr. Brent Bowers. Brent, what is up, dude?Hey, Mike, you know, I'm really excited to be on here. I know, when we first jumped on, I was like, What the heck, this came on my calendar. What is it now? I'm really excited. I love the energy, like you're good at what you do, sir. Thank you. So I'm fired up ready to go to talk to some real estate agents and some investors and lenders. You know, when I was a realtor, I remember like, it was a constant treadmill of deals. And after I got that, that person that are home or or sold that person's home, or I was even driving tenants around back in 2008, when I was a real estate agent, a real estate agent, but it was a it was a transaction treadmill, I like to do stuff that I get paid for a very long time on, you know,


    What Kind of Videos, How to Script, & How to Distribute Mar 04, 2022
    Show notes

    Welcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it.Everything you do in real estate is content, whether it's listings you're taking, the case studies you're creating or clients you're serving, even just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating. Everything you do is content and once you realize that everything you do is content you start realizing that the content you're going to create is going to be much like your own little HGTV series. Let's dive into that today!Three Things You’ll Learn in This EpisodeHow to make content creation easyThe importance of authenticity The best brand building toolResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living, it's your job to remind them, let's get started.What's up everybody, and welcome to the second training on video marketing and building your brand with video. And what we're going to be talking about in this particular training is going to be how to script distribute and multipurpose your video content. But if you did not watch the prior video, we spoke all about your video strategy and how to and how important it is to dial in the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it. So what we're really talking about folks is content creation, and we're going to go a little bit deeper than we did in the previous training. And everything you do in real estate is content, whether it's listings you're taking, whether your case studies you're creating or clients you're serving, or it's just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating, like what we're talking about here, where you're creating neighborhood videos or other community information. Everything you do is content, small business owner interviews, it doesn't matter. And once you realize that everything you do is content. And you start realizing that the content you're going to create is going to be much like your own little HGTV series, right like last week, we talked about creating a show. And if you look at any of these shows on HGTV, they've already done a lot of the work for us. They've showed us what the appetite is for what people want to see on television. And because there's a whole damn channel dedicated to our profession, I don't understand why we overthink this so much the content creation should be really easy. And it is, but content creation around your personal brand, is what you want to dial in. Because that's ultimately what people are going to remember. So, you know, the reason why the first training we created this, this show is because it's just like we're creating an HGTV show, if you have a show, what is the purpose of it. And that's going to determine the content that you create and how you create it many times, because you're simply just the host. And these videos are not about you. You don't need to sell people all the time on real estate or mortgage or whatever side of the business you're in.


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