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Ranchonomics — Business
Ranchonomics

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.

Copyright: © Copyright 2024 John Haskell, Ranch Right LLC

Latest Episodes:

64. Defining Your Ranch Legacy with Alex McKiernan and John Locke Sep 23, 2025

Show notes

Host John Haskell and co-host Alex McKiernan welcome back John Locke to discuss the distinctions between mission, vision, and purpose in both business and personal life to define your ranch legacy. They emphasize the importance of shared vision in driving decisions and actions, highlighting the ICA process, a four-step tool for defining and achieving vision, and stress the significance of emotional connection to goals. This conversation also touches on the challenges of change, the importance of defining wants over needs, and the role of values in guiding decisions.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Defining mission, vision, and purpose
The power of a shared mission and vision, and the importance of being emotionally connected
The role of emotional investment and fulfillment, and the idea that wants are more important than needs
Tools and processes for visioning and mission creation
The importance of being open to new experiences, continuous revisioning, and the role of vision in guiding personal and professional growth

Connect with Connect with John:

Follow on Facebook
Send him an email at johnclocke@hotmail.com

Connect with Alex:

Follow on Instagram @robinettefarms
Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

63. Mindset and Emotional Barriers to Succession Sep 16, 2025

Show notes

John Haskell and co-host Alex McKiernan welcome John Locke, a sixth-generation rancher and instructor at Ranching for Profit, to the podcast today to discuss mindset and emotional barriers to succession in ranching. John highlights the importance of understanding emotions and effective communication, citing the need for extreme ownership and intentional listening. He shares his personal experience with a challenging succession event and the value of defining a legacy beyond physical assets.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Setting ourselves up for a successful succession event
How fear is often the fundamental emotion that drives people away from conversations about succession planning
Understanding your emotions to turn destructive communication into effective communication
Practical tools for effective communication, including reflective listening and asking questions to understand

Connect with John:

Follow on Facebook
Send him an email at johnclocke@hotmail.com

Connect with Alex:

Follow on Instagram @robinettefarms
Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Extreme Ownership by Jocko Willink and Leif Babin
7 Habits Of Highly Effective People by Stephen R. Covey
Leadership And Self-Deception by The Arbinger Institute
Healthy Land, Happy Families and Profitable Businesses by David W Pratt
Mindset Above All: Alex McKiernan's Resilient Journey Post-Accident (Part 1, Part 2, Part 3)
Business Resiliency When the Unexpected Happens with Chloe Diegel (Part 1, Part 2, Part 3)
Book a Free Discovery Call to Learn More
Ranching for Profit
Ranching.FYI
Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

62. LandTrust with Founder Nic De Castro Sep 09, 2025

Show notes

Nic De Castro, Founder and CEO of LandTrust, is back on the podcast today with host John Haskell to talk all about LandTrust, a marketplace for outdoor recreation on private land. Nic shares who it's for, the symbiotic relationship between LandTrust and landowners, and the low-touch, high-control nature of the business and its potential to provide extra income. They also discuss the types of activities customers are seeking out on the platform and how LandTrust makes it safe and convenient for landowners by offering liability insurance, ID verification, and payment processing.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

What LandTrust is, who it's for, and what makes it work
The benefits to the landowner for listing their property on LandTrust
Going beyond hunting and the various activities customers seek out
Liability insurance, maintaining control, and profit potential

Connect with Nic:

Follow on Instagram @landtrust_hunt
Check out his website
Call LandTrust at 406-709-8450

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Episode 61. Entrepreneurship with Nic De Castro
Episode 57. Financial Metrics To Focus On with Dr. David Kohl
Episode 21. LandTrust with Taylor Moyer
Book a Free Discovery Call to Learn More
Ranching for Profit
Ranching.FYI
Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

61. Entrepreneurship with Nic De Castro Sep 02, 2025

Show notes

John Haskell hosts Nic De Castro from LandTrust in a discussion about entrepreneurship. Nic shares his unique background in technology, his early startup experiences, and his transition from New York City to Bozeman, Montana. He discusses his philosophy on what makes a business successful and the concept of hypotheses in business. Nic also highlights the challenges and opportunities in working with multi-generational farm and ranch families, stressing the need for progressive thinking and succession planning.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The importance of hiring competent, motivated adults
How a business is a test of whether a customer is willing to pay for a product or service
The difference between marketing and sales
The two-sided marketplace model of LandTrust and the challenges and observations in working with landowners
The role of family dynamics in business decisions

Connect with Nic:

Follow on Instagram @landtrust_hunt
Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

60. Social Dynamics with Bob Metzger Aug 26, 2025

Show notes

Bob Metzger is back on the podcast to discuss social dynamics, the challenges and opportunities in America, and the importance of deferred gratification and realistic expectations with host John Haskell. They talk about how, despite economic ups and downs, opportunities are abundant for those willing to work hard and manage their finances. Bob highlights the resilience of previous generations who succeeded by saving and making do, and shares his views on needs versus wants. They also touch on the success stories of immigrants who thrive in the U.S. due to its opportunities.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why it is no harder to get ahead in America today than it was in the past
Delayed gratification and how expectations determine happiness
The historical context of hardship and the relative ease of modern life compared to past generations
The importance of balancing wants versus needs
The opportunities available in the U.S., particularly for immigrants who come with nothing and succeed through hard work

Connect with Ranch Right:

Superabundance
Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

59. Opportunity Cost with Bob Metzger Aug 19, 2025

Show notes

In this episode of Ranchonomics, host John Haskell sits down with expert Bob Metzger to delve into the critical concept of opportunity cost in relation to both short-term and long-term investments. They explore the importance of factoring in interest payments when making financial decisions, as well as the power of compounding interest in maximizing returns. Metzger emphasizes that adopting a long-term mindset is essential for sustained success in ranching, cautioning against the allure of short-term gains that may lead to significant losses. The discussion also touches on the current “all-time-high” market, prompting insightful reflections on whether or not now is an opportune time to invest. This episode is packed with actionable insights that empower ranchers to align daily operations with strategic financial thinking, steering the business from chaos to clarity.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Opportunity cost as it relates to short term and long term investments
Accounting for paying interest when evaluating the cost of a decision
Considering compounding interest when evaluating return on investment
Thoughts on the “all-time-high” cattle market and whether or not it's a good time to buy
Examples of how short term mindsets may have big wins short term but will also have big losses
How having a long-term mindset will win in the long term

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

58. Management Mindset with Dr. David Kohl Aug 12, 2025

Show notes

Dr. David Kohl again joins host John Haskell to discuss the importance of a management mindset in farming and ranching operations. They discuss why, as a non-financial factor, having a strong management mindset matters and some tools you can apply to improve the various aspects of your business. Dr. Kohl highlights the significance of having a written business plan, setting specific, measurable, attainable, reasonable, and timely (SMART) goals, and regularly monitoring and adjusting plans based on changing conditions.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why the cranium is the "sixth C" in addition to the traditional five (cash flow, character, collateral, conditions, and capacity)
Effectiveness over efficiency and the concept of being a "five percenter"
Practical steps to start creating a business plan
The importance of transition planning and giving up control
Monitoring business plans and adjusting them based on changing conditions
Sensitivity analysis and risk management

Connect with Dr. David Kohl:

Follow on LinkedIn

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

57. Financial Metrics To Focus On with Dr. David Kohl Aug 05, 2025

Show notes

Dr. David Kohl is back on the podcast today to discuss key financial metrics for ranch operations. With his background in agriculture, finance, and entrepreneurship, Dr. Kohl shares why you should be paying attention to your net profit margin, debt coverage ratio, net operating income, working capital, operating expense revenue, and debt-to-asset ratio. Dr. Kohl and host John Haskell break down what these KPIs mean and what ratios and percentages to aim for. Dr. Kohl also emphasizes how, especially in agriculture, there is no one-size-fits-all approach when it comes to these financial factors and the importance of understanding how they all work together to create balance.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Examples of non-financial factors that can impact credit
What net profit margin is and what percentage to aspire to
Breaking down debt coverage ratio, risk management, and net operating income
The importance of knowing your working capital and aiming for at least 25%
Operating expense revenue and debt-to-asset ratios
Understanding how all of these KPIs work together to create balance and ensure overall financial health

Connect with Dr. David Kohl:

Follow on LinkedIn

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

56. Commonalities of Successful Farmers & Ranchers with Dr. David Kohl Jul 29, 2025

Show notes

Virginia Tech academic Dr. David Kohl joins host John Haskell on the podcast today to discuss key factors and commonalities for successful farmers and ranchers. He emphasizes the importance of developing a monthly or quarterly cash flow plan, which he refers to as the REM factor (respond, execute, monitor), as well as regenerative practices for both resources and personal well-being. He highlights the significance of setting goals, introduces the 60-30-10 principle in finance, and the necessity of a risk management plan and community investment.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Dr. Kohl's extensive experience both in academia and running a 25-year-old cow-calf hay operation and dairy creamery
Taking ownership of numbers, developing a cash flow plan, and understanding the operational plan
The dangers of lifestyle creep and the importance of allocating time and resources effectively
The need for age-friendly livestock systems and prioritizing mental, physical, and spiritual health
The importance of having a risk management plan, including crop and livestock insurance, and investing back into the community

Connect with Dr. David Kohl:

Follow on LinkedIn

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

55. Management Experience & Competence with Dallas Mount Jul 22, 2025

Show notes

Dallas Mount returns to the podcast to discuss the trend of over-specialization in ranching, highlighting the challenges and pitfalls of diversifying too much, too quickly. Dallas and host John Haskell emphasize the importance of focusing on a few core businesses that operate at scale and are profitable when talking about management experience and competence. Dallas notes that businesses with one, two, or three profitable enterprises are more likely to be successful.

They also discuss the tendency to overestimate revenue and underestimate the costs of new enterprises, as well as the value of community cooperation and interdependence over self-reliance, advocating for strategic partnerships over independent expansion.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The current trend of diversification vs. specialization
How many enterprises are too many, and the challenges of managing a diverse business
The concept of "profit envy"
Considerations for starting a new enterprise, including the scale and experience of the business

Connect with Dallas:

Follow on Instagram @ranching4profit
Follow on Facebook
Subscribe on YouTube
Connect on LinkedIn
Check out his website
Send him an email at dallas@ranchmanagement.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

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