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Ranchonomics — Business
Ranchonomics

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.

Copyright: © Copyright 2024 John Haskell, Ranch Right LLC

Latest Episodes:

84. From Conferences to Change: What Actually Sticks with Joseph Gardiner Feb 10, 2026

Show notes

In this episode, John Haskell welcomes back Joseph Gardiner to unpack what actually sticks after a conference is over. They talk candidly about why so much good information never turns into real change and what separates ideas that fade from ones that reshape how a ranch operates.

Joseph shares practical insights on turning inspiration into implementation, including how to filter what you hear, decide what matters most for your operation, and build simple systems that lead to follow-through. The conversation focuses on mindset, discipline, and intentional action rather than chasing the next new idea.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why most conference ideas never make it back to the ranch
How to decide which insights are actually worth implementing
Turning inspiration into simple, repeatable action steps
The role of mindset and discipline in creating lasting change
How to get real return on the time and money spent attending events

Connect with Joseph:

Listen to his podcast, The Connor & Joe Show
Check out his website
Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

83. Implementing Sell Buy Marketing in Canada with Joseph Gardiner Feb 03, 2026

Show notes

In this episode, John Haskell is joined by Canadian farmer Joseph Gardiner to explore how Sell Buy Marketing principles translate beyond U.S. borders and into a volatile, high-stakes market. Joseph shares how rethinking cattle as financial assets rather than inventory transformed his operation, sharpened decision-making, and improved cash flow during uncertain times.

The conversation covers cow depreciation, intrinsic value, and the idea that keeping an animal is a buying decision made every day. Joseph explains how applying these concepts helped him confidently make large cattle purchases, uncover overlooked opportunities, and generate meaningful profits even when markets felt uncomfortable.

This episode offers a practical, real-world look at how disciplined marketing, clear math, and the right mindset can create resilience and opportunity, no matter the geography or market conditions.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why Sell Buy Marketing works in volatile and high-price markets
How cow depreciation and intrinsic value change marketing decisions
Viewing owned animals and equipment as daily buy decisions
Generating cash flow while building equity through market swings
Using livestock to improve both profitability and soil health
Why volatility can create opportunity for prepared operators

Connect with Joseph:

Listen to his podcast, The Connor & Joe Show
Check out his website
Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

82. Resilience Framework: A Ranch Right Conference Preview with Mike Glover Jan 27, 2026

Show notes

In this episode, host John Haskell is joined by Mike Glover, a former Special Forces SGM and CIA contractor, for a conversation about preparedness, decision-making under pressure, and why resilience is a learned skill rather than a personality trait. Mike will be a featured speaker at the upcoming Ranch Right Conference, and this discussion offers a preview of the resilience framework he will be teaching there.

Mike shares lessons from his military career, including how deliberate planning, contingencies, and team alignment reduce chaos when things go wrong. He and John connect those ideas directly to ranching and agricultural businesses, where volatility, market cycles, weather events, and personal emergencies are part of the job. The conversation challenges the idea of cowboy decision-making and replaces it with structured thinking, calm execution, and clear plans built before stress hits.

This episode is a reminder that resilience is not about avoiding problems. It is about being prepared to move forward when plans break, markets shift, or circumstances change unexpectedly.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How military planning frameworks translate to ranch and business decisions
Why preparedness reduces stress and improves decision quality
The difference between confidence built on planning and emotion-driven reactions
How teams function better when objectives and contingencies are clear
Why self-reliance and resilience matter during market and life disruptions
What Mike will be teaching at the Ranch Right Conference and how it fits the broader framework

Connect with Mike:

Learn from Mike on YouTube

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

81. Self-Leadership, Teamwork, and Resilience: A Ranch Right Conference Preview Jan 20, 2026

Show notes

Strong ranch businesses are built on more than good markets and solid production. In this episode, John is joined by Joshua and Tara Dukart, two of the speakers at the upcoming Ranch Right Conference, to talk about why self-leadership, teamwork, and resilience matter more than ever in today’s ranching environment.

Joshua and Tara share insights from their own experience working with agricultural families and teams, focusing on how personal accountability shapes leadership, how communication affects culture, and why resilience is a learned skill rather than an innate trait. The conversation explores the human side of running a ranch, including navigating pressure, avoiding burnout, and building teams that perform well in both good times and hard seasons.

This episode offers a preview of what attendees can expect from the upcoming Ranch Right Conference in Alabama on February 16-19, 2026.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why self-leadership is foundational to long-term ranch success
How communication and trust shape strong teams
The role resilience plays during stress, transition, and uncertainty
Common leadership challenges in ranch families and operations
What Joshua and Tara will be speaking about at the Ranch Right Conference

Connect with Joshua & Tara:

Follow on Facebook
Learn more about Win Warriors
Check out their upcoming events
Check out their website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

80. Eye for Cattle: How a 16-Year-Old Built a Buyer’s Reputation Jan 13, 2026

Show notes

Most people assume cattle buying is a business that takes decades to break into. In this episode, John sits down with Eli Hopping, a 16-year-old cattle buyer from northeastern Oklahoma, to talk about how skill, discipline, and reputation matter far more than age when having an eye for cattle. Joined by Wally Olson, the conversation highlights what it really takes to succeed in the sale barn and why doing a good job consistently is still the fastest way to earn trust.

Eli shares how growing up around auction barns shaped his eye for cattle, how he learned to think fast under pressure, and what he looks for when evaluating calves in the ring. The discussion also covers customer relationships, commission structures, record keeping, and why understanding where cattle are going is just as important as knowing what to buy.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How Eli got started buying cattle at a young age and earned trust in the sale barn
What experienced buyers look for when evaluating cattle quickly and accurately
Why reputation, consistency, and knowing your customers matter more than age
The importance of understanding cattle potential and where those cattle will be sold
Lessons about business, math, and decision-making learned in real time at auctions

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

79. Inside an Organic Row Crop Operation: Markets, Mistakes & Mindset with Reece Klug Jan 06, 2026

Show notes

At a time when conventional row crop margins are under heavy pressure, John sits down with Reece Klug to explore a very different path. Reece farms with his family in eastern Nebraska, running both conventional and organic acres alongside a feedlot operation. In this conversation, they dig into what organic production actually looks like in practice, beyond the buzzwords and assumptions.

Reece shares how their operation transitioned acres into organic production, the mistakes they made along the way, and the mindset shift required to move away from input-driven systems toward biology, rotations, and management. They discuss soil health changes over time, integrating cover crops and grazing, certification requirements, and how organic grain markets really work. With real numbers and honest comparisons, this episode highlights why organic production has dramatically improved profitability per acre for their operation, even through challenging market cycles.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

What the three-year organic transition really looks like in practice
Yield changes, input reductions, and how profitability compares to conventional crops
How cover crops and grazing fit into an organic row crop system
Organic grain markets, pricing, and working directly with buyers
Certification requirements, audits, and record-keeping realities

Connect with Reece:

Send an email at reecek1992@hotmail.com
Call 402-910-4805

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

78. The Rancher’s Guide to FSA Programs: Cash, Rules & Real Advantages Dec 30, 2025

Show notes

Most ranchers know the Farm Service Agency exists, but few fully understand the programs, payments, and opportunities available to them. In this episode, John sits down with two former FSA employees, Kailee Butterfield and Micayla Giffin, to break down how these programs really work and how ranchers can use them as practical management tools rather than confusing government paperwork.

Kailee and Micayla explain why participating in FSA programs can create a real competitive advantage, how deadlines and rules actually function at the county level, and what ranchers need to know before signing up for contracts or disaster programs. They walk through common challenges, what producers can realistically expect, and how to build a productive relationship with your local office.

This conversation is a grounded, honest guide to how FSA programs fit into a profitable operation and how to use them wisely without relying on them to save the ranch.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why participating in FSA programs can create a real competitive advantage
The major categories of programs ranchers should know about
How FSA loans work and when they make sense for new or growing operations
Common challenges producers face and how to navigate confusing rules
How deadlines, paperwork, and county office differences really work
Practical tips for staying informed and building strong relationships with staff

Connect with Kailee:

Send an email at kailee@ranchrightllc.com

Connect with Micayla:

Send an email at micayla@ranchrightllc.com
Follow on Instagram @micaylagiffin
Follow on Facebook @micayla.giffin and @GiffinFarms
Subscribe to YouTube @GiffinFarms

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

77. Cash, Profit, and Taxes: How to Balance All Three Dec 23, 2025

Show notes

Tax planning is one of the most overlooked tools in ranch management, yet it can save a business thousands of dollars when done well. In this solo episode, John walks through the practical process Ranch Right uses with ranching clients to plan ahead, avoid surprises, and make smart decisions before the year ends. He explains why tax strategy should never be about panic spending and why good planning always starts with accurate numbers and a clear picture of the year.

John also breaks down how different types of income are taxed, how brackets work, and how ranchers can use livestock purchases, depreciation, and timing to manage their liability across multiple years. With clear examples and straightforward guidance, this episode helps ranchers understand how to make decisions that support cash flow, long-term profit, and tax liability.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I cover:

Why tax planning starts with accurate financials before the end of the year
How to project fall income and expenses and adjust through the season
When prepaying expenses or making strategic purchases can make sense
Common mistakes that drain cash without reducing taxes
How tax brackets work and why managing income across multiple years matters
The difference between ordinary income, capital gains, and self-employment taxes
How livestock purchases, depreciation, and retirement accounts fit into a solid strategy

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

76. Hidden Opportunities in Hard Times: A Conversation with Kim Barker Dec 16, 2025

Show notes

Hard times can feel like the end of the world, but what if they're actually the start of something better?

In this episode, I sit down with long-time friend and rancher, Kim Barker from Walnut Creek Farms in Oklahoma, to talk about the unexpected ways drought, high prices, family challenges, and even personal setbacks can become turning points in your ranching business. Kim has lived through plenty of ups and downs, and he shares how a crisis mindset can keep you stuck, while an opportunity mindset can turn the same situation into a launchpad.

From navigating multi-year droughts to helping the next generation get started, Kim lays out practical examples of how to look ahead, prepare wisely, and build a network that helps you see opportunities you would have missed on your own. Whether you are dealing with tight feed, high cattle prices, family pressure, or just a tough season, this episode will help you reframe the challenge and look for hidden opportunities in hard times.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How drought and other crises can create long-term opportunities you cannot see in the moment
Ways to prepare for tough years by deciding early what to sell, what to keep, and where to market
How other people's drought and feed can open profitable doors if you have the right skills and portable infrastructure
Why high prices are a chance to clean up your herd, strengthen your finances, and make smart changes
How education, relationships, and a strong network make opportunities easier to spot
The mindset shift that turns a crisis into a turning point instead of a setback

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

75. Are Your Cattle Covered? Trucking Risks in a High-Price Market with Julie Davidson Dec 09, 2025

Show notes

When cattle prices climb to levels few of us have ever seen, the dollar value of a single load can quietly double, or even triple. And while most ranchers wouldn’t dream of driving uninsured, many are still hauling cattle with cargo coverage that hasn’t been updated in years. Are your cattle covered?

In this episode, Julie Davidson of High Country Coverage Consulting returns to walk us through the real risks and the practical steps every rancher should take before cattle hit the road. From radius limits and VIN-specific coverage to knowing who’s responsible when a neighbor hauls your calves, this is a timely conversation for a high-price market.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why standard $100,000 cargo policies are now dangerously insufficient when calves can be worth $250k–$400k per load
Who is responsible for coverage, depending on whether you haul, the buyer hires the trucks, or a neighbor does you a favor
How cargo policies actually work: VIN-specific coverage, trailer listings, radius limits, and why “one policy for the ranch” isn’t enough
What happens when there’s an accident, including how loss values are calculated and why injured cattle require special evaluation
Key exclusions, especially the fact that loss of market price is not covered
Practical steps to update coverage as markets rise and fall, so you’re protected without overspending

Connect with Julie:

Send her an email at juliedavidsonhccc@gmail.com

Connect with Ranch Right:

Meet the Ranch Right team
Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Book a Free Discovery Call to Learn More
Ranching for Profit
Ranching.FYI
Wally Olson, Olson Ranch LLC
Check out all of our past webinars here

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

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