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Ranchonomics — Business
Ranchonomics

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.

Copyright: © Copyright 2024 John Haskell, Ranch Right LLC

Latest Episodes:

74. How to Buy Right and Market Smarter with Wally Olson Dec 02, 2025

Show notes

Buying cattle in a high market can feel intimidating, but as Wally Olson reminds us, the price doesn’t matter nearly as much as the relationship. In this episode, John and Wally dig into how to buy cattle the right way, why you always need to sell before you buy, and how understanding the value of gain, weight classes, and local market culture helps you make confident, profitable decisions no matter where the market sits.

Wally draws on decades of experience as a rancher, marketer, and educator to break down practical buying strategies, from barn cards to understanding how geography, humidity, forage quality, and reputation all shape performance and price. John and Wally walk through real-world examples, common pitfalls, and why good marketing, not good luck, is what drives long-term profitability.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why you should always sell before you buy, and how that drives cash flow and clarity
How to evaluate cattle across weight classes, age classes, and pregnancy status using the value of gain
Building a dependable barn card and running the numbers to know exactly what you can pay
How geography, humidity, forage quality, and local culture affect buying decisions and animal performance
When to use an order buyer, how to work well with one, and why reputation matters in both directions
Smarter strategies for packaging cattle, contracting, and marketing in high-price environments

Connect with Wally:

Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

73. Avoiding Health Insurance Headaches: Enrollment Tips with Julie Davidson Nov 25, 2025

Show notes

It’s open-enrollment season, and if you’re sorting through health insurance options, you’re not alone. In this episode, John sits down with insurance expert Julie Davidson to walk through what ranch families need to know before choosing a Marketplace plan, from how subsidies actually work to what those deductibles and out-of-pocket numbers really mean.

Julie breaks down why your modified adjusted gross income is the key number that drives your subsidy, why calling to enroll is almost always better than doing it online, and what to watch for if you’re choosing between work-provided coverage and Marketplace options. John and Julie also talk through real-world considerations like prescription costs, family deductibles, HSA-eligible plans, and why Medicaid isn’t always the safety net folks assume it is.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How open enrollment works and why your modified adjusted gross income drives your subsidy
The pros and cons of Marketplace options vs. employer plans, and when to call instead of enrolling online
How to think about deductibles, out-of-pocket maximums, HSAs, and choosing the right level of coverage
What to watch for with prescription costs, plus tools like GoodRx
Why insurance should be viewed as risk protection, not a prepaid health plan
How to avoid surprise bills and tax-time subsidies gone wrong

Connect with Julie:

Send her an email at juliedavidsonhccc@gmail.com

Connect with Ranch Right:

HealthCare.gov
GoodRx
Healthpilot
Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

72. The Most Undervalued Skill in Ranching: Knowing Your Inventory Nov 18, 2025

Show notes

Most ranchers know their cow herd, but not everyone truly knows their inventory. In this solo episode, John breaks down why keeping track of what you own is one of the most overlooked (and most profitable) skills in ranching.

Whether you run stockers or a cow-calf operation, knowing your inventory helps you make smarter sell/buy decisions, manage your assets like an investor, and keep your operation flexible in a changing market. John walks through simple, hands-on ways to track and tag animals so you always know what you’ve got, from age breakdowns and pregnancy status to an easy color-coded clip system that makes sorting and marketing decisions faster and clearer.

If you’ve ever found yourself saying “I think we’ve got about…,” this episode is for you.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I cover:

Why inventory awareness is the foundation of asset-based ranch management
How to tag and track cows for smarter marketing decisions
The importance of age breakdowns and pregnancy status in herd planning
Managing three-year-olds and maintaining cow condition through the winter
How to make better decisions with less complexity and more clarity

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website
Check out all of our past webinars here

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

71. Making Smarter Selling Decisions with Wally Olson Nov 11, 2025

Show notes

When should you sell your cattle, and how do you know if it’s the right move? In this episode, host John Haskell sits down with Wally Olson, longtime rancher and sell/buy marketer, to dig into the mechanics and mindset behind selling cattle well.

From recognizing when your cattle are overvalued to choosing between selling in the country, through the sale barn, or on a video auction, Wally breaks down the numbers and the “why” to make smarter selling decisions. John and Wally also unpack real-world factors like shrink, commissions, and freight costs, as well as how to use tools like scales, slides, and contracts to protect your margins.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How to identify overvalued and undervalued cattle in your herd
The hidden costs of different selling options (and how to manage them)
Why relationships with sale barn managers and buyers matter
Practical strategies for building confidence in pricing and marketing decisions

Connect with Wally:

Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

70. Staying Covered: Smart Insurance Moves for Ranchers in a Changing Market Nov 04, 2025

Show notes

Insurance might not be the most exciting part of running a ranch, but it can make or break your operation when things go wrong. In this episode, host John Haskell sits down with Julie Davidson, resident insurance expert, to unpack smart insurance moves and what every rancher should know about coverage, deductibles, and managing risk in a shifting market. Julie explains how rethinking your deductible could save you serious money, how to weigh the pros and cons of filing a claim, and what to look for when choosing between replacement cost and actual cash value coverage. Whether you’re protecting your ranch, your vehicles, or your home, this episode will help you stay covered (and smart), no matter what the market brings.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Why reviewing your policy regularly can reveal hidden savings
How to balance premiums and deductibles for your unique risk tolerance
The difference between replacement cost and actual cash value coverage
Tips for handling claims, documentation, and negotiation with your insurer

Connect with Julie:

Send her an email at juliedavidsonhccc@gmail.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

69. Avoiding Insurance Pitfalls: What Every Rancher Should Know Oct 28, 2025

Show notes

Host John Haskell welcomes Julie Davidson to the podcast today to discuss trends in the insurance industry and how to avoid common insurance pitfalls. They discuss changes to underwriting and the increased use of drone technology, when to use insurance apps (and when not to), and what to consider before making an insurance claim. Julie also highlights the importance of understanding deductibles, especially for comprehensive coverage, and the potential impact of claim frequency on premiums. She highlights the need for proper eligibility checks when switching policies and the possible challenges of insuring in high-risk areas, such as those prone to wildfires.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The increasing use of technology in underwriting, including drones and satellite imagery
Using insurance apps for checking premiums, coverages, and changing payment methods, but not using them for complex tasks like filing claims
The importance of consulting agents before filing claims to ensure the best possible outcome and avoid unnecessary claims
What every rancher should know about transitioning insurance policies
Insurance eligibility, high-risk areas, and self-insuring

Connect with Julie:

Send her an email at juliedavidsonhccc@gmail.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

68. SnapLand Case Studies with Ryan White Oct 21, 2025

Show notes

Ryan White is back on the podcast today to discuss the importance of land monitoring in ranching operations. He shares several SnapLand case studies that highlight the solutions provided by his ecosystem services company for businesses and landowners. These cases really show how different businesses and their leadership are taking some of the best feedback and natural resource accounting and turning that into revenue streams for their multi-generational operations. Ryan and John also discuss the value of data in land management, citing a food brand sale worth $300-$500 million based on land health. They emphasize the need for ranchers to take responsibility for their monitoring and leverage technology to create sustainable environments.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

How monitoring data helped ranchers come together and maintain their public grazing leases
The challenges with government agencies' monitoring responsibilities and the importance of ranchers taking responsibility for their monitoring
How a small ranch operation saw a fourfold return on their monitoring program and received funds from the NRCS for improved grazing standards
The value of empowering ranchers with the right information, trusting their own decisions, and using technology to their advantage

Connect with Ryan:

Check out his website
Send him and email at support@snaplands.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

67. Ecosystem Services & Ranching’s Future with Ryan White Oct 14, 2025

Show notes

SnapLands founder Ryan White joins host John Haskell on the podcast to discuss how their ecosystem services help people manage their land by creating efficient feedback loops between their land and businesses. With Ryan's background in land restoration, he shares why it's important to have a holistic approach to land management by creating a continuous improvement system for natural resources. Ryan and John also discuss the components of SnapLands' Land Management Impact Program and the packages and services offered by SnapLands to help ranchers optimize their land use and profitability. Their goal is to attract future leaders in the ranching industry and ensure sustainable, profitable land management.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The importance of holistic management and thinking about the greater context in land management
How SnapLands creates an efficient feedback loop from people's lands to their businesses, focusing on increasing profit through optimal resource use
The external benefits of ranching operations, such as reducing runoff and providing wildlife habitat
The three packages SnapLands offers and their commitment to educating clients and helping them make informed decisions about their land management practices

Connect with Ryan:

Check out his website
Send him and email at support@snaplands.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

66. Protecting Your Ranch: Insurance Insights with Julie Davidson Oct 07, 2025

Show notes

Julie Davidson, an experienced insurance professional, joins host John Haskell on the podcast today to share her farm and ranch insurance insights and considerations for how to protect your ranch. Key insights include the importance of regular policy reviews, the pitfalls of outdated coverage, and the critical role of insurance scores in setting premiums. Julie also emphasizes the need for adequate liability insurance, including liability umbrella and premises policies, and explains the impact of claim frequency on insurance ratings.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The role of an insurance adjuster and their involvement during claims
Challenges farmers face when switching agents or inheriting policies from previous generations
Basic livestock insurance options, such as coverage for death loss on the road, and why you shouldn't rely solely on blanket coverage
The necessity of maintaining adequate liability coverage to prevent severe financial consequences from lawsuits
Several elements that influence insurance scores, such as claim frequency, credit score, and the frequency of changing insurance providers

Connect with Julie:

Send her an email at juliedavidsonhccc@gmail.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

65. Living and Leaving a Ranch Legacy with Alex McKiernan and John Locke Sep 30, 2025

Show notes

Alex McKiernan and John Locke are back with host John Haskell in this episode of the Ranchonomics podcast to discuss the concept of legacy in ranching. Building on the discussion from last week's episode about mission and vision, John Locke stresses that legacy begins with a vision and can be either a blessing or a burden, depending on how it's understood and managed. They share stories that illustrate the impact of past generations' decisions on future ones, emphasizing the need for reflective listening and intentional stewardship. This conversation also highlights the importance of creating value beyond financial assets, such as fostering innovation and community service, to ensure a sustainable legacy for future generations.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The need to regularly revisit and adapt a business's mission and vision
The importance of not letting past generations' expectations limit future generations
Being good listeners and understanding the intentions behind past generations' decisions
Creating value beyond assets and thinking about the long-term impact and how they can continue to provide value over multiple generations

Connect with John:

Follow on Facebook
Send him an email at johnclocke@hotmail.com

Connect with Alex:

Follow on Instagram @robinettefarms
Check out his website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

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