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Ranchonomics — Business
Ranchonomics

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.

Copyright: © Copyright 2024 John Haskell, Ranch Right LLC

Latest Episodes:

54. Thinking About the Future While Ignoring the Past with Dallas Mount Jul 15, 2025

Show notes

John Haskell welcomes Dallas Mount back to the podcast to discuss how to think about the future while ignoring the past. Sometimes we find ourselves in a situation we don't want to be in, and we want to reset and start over. Dallas walks us through an exercise he covered in a recent presentation to help us reconsider all of our assets on paper.

He shares how to reevaluate and optimize assets on family ranches, emphasizing the importance of listing and valuing significant assets, such as livestock and machinery, and then considering their market value. The exercise involves imagining the business with this capital as cash and deciding how to reinvest it for better business outcomes. They also highlight the importance of striking a balance between profitability and employee satisfaction, as well as the potential pitfalls of holding onto unnecessary assets.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

A walkthrough of Dallas's exercise to reevaluate assets and deploy capital
Breaking out of the legacy trap and starting from scratch on paper
Economic considerations of equipment ownership
Potential pitfalls of this exercise and applying it in different situations

Connect with Dallas:

Follow on Instagram @ranching4profit
Follow on Facebook
Subscribe on YouTube
Connect on LinkedIn
Check out his website
Send him an email at dallas@ranchmanagement.com

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

53. Business Processes with the Ramsteads, Part 2 Jul 08, 2025

Show notes

Host John Haskell welcomes back Stan and Eileen from Ramstead Ranch in part 2 of their conversation, discussing business processes and the operational improvements that have doubled their team's efficiency. They share the simple yet effective changes they implemented that led to a significant increase in package volume while maintaining error-free operations. The Ramsteads also emphasize the importance of Standard Operating Procedures (SOPs), continuous improvement, and the positive impact the increased efficiency has had on their personal lives.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Examples of specific changes their team implemented to double the work in half the time
The impact getting their fulfillment team back on a reasonable schedule had on Stan and Eileen as business owners
SOPs and continuously looking at the system for areas of improvement
The importance of letting go of control and returning to basics when you get off track

Connect with Ramstead Ranch:

Follow on Instagram @ramsteadranch
Follow on Facebook
Subscribe on YouTube
Check out the website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

52. Business Processes with the Ramsteads, Part 1 Jul 01, 2025

Show notes

Stan and Eileen from Ramstead Ranch in Washington State sit down with host John Haskell to discuss the challenges of scaling a direct-to-consumer business, particularly in fulfillment.

In part 1 of this conversation, they share how, after doubling their budget for paid advertising, they increased sales from $600,000 to $1.2 million within a year, leading to a fulfillment bottleneck. Faced with team members struggling to keep up with orders, they implemented Scrum, an agile operating system, to streamline their processes. This led to a significant reduction in work hours while maintaining an increased order volume, demonstrating the effectiveness of Scrum in improving efficiency and team collaboration.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The impact of paid advertising and the significant fulfillment challenge it created
Shifting and improving their fulfillment process to keep up with increased sales
Introducing the Scrum system to their C-Suite and fulfillment center
How Scrum has affected their efficiency and ensures continuous improvement

Connect with Ramstead Ranch:

Follow on Instagram @ramsteadranch
Follow on Facebook
Subscribe on YouTube
Check out the website

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

His Cavvy Foundation was established as a way to help families and individuals in the ranching community with serious medical issues. Click below to learn more, apply for assistance, or nominate a family in need.

His Cavvy Foundation

51. Relationship Between Gross Product and Grazing Management with Travis Krause Jun 24, 2025

Show notes

In this episode, host John Haskell and guest Travis Krause discuss the relationship between gross product and grazing management. Travis is a new member of the Ranch Right team helping out on the consulting side, and he's here to talk about how whole ranch profitability ultimately ties back to some of those first decisions you make about running your cows.

John and Travis define gross product as the total economic value of livestock produced and explain how it impacts gross profit and net income. Travis emphasizes the importance of grazing management in balancing carrying capacity and stocking rate to optimize forage utilization and profitability. They also stress the importance of incremental steps in grazing management to avoid operational challenges and optimize where you can before considering buying new properties.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

The importance of carrying capacity and stocking rate in grazing management
An example of forage utilization rate and its impact on stocking rate and gross product
The constraints and direct costs associated with increasing the stocking rate
A reminder to optimize current land before expanding and the benefits of incremental steps in increasing stocking rate

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

50. Financial Literacy with Micayla Giffin Jun 17, 2025

Show notes

In today’s episode, host John Haskell welcomes Micayla Giffin, a new member of the Ranch Right team, to the Ranchonomics podcast to discuss the importance of financial literacy in agriculture. Her unique skill set combining finance and farming knowledge and her experience in communicating financial concepts to farmers make her the perfect addition to our team and this conversation. Micayla shares her experience with data visualization, using metrics like term debt coverage and working capital to make informed decisions instead of emotional ones. They also discuss the challenges of buying land and the importance of understanding debt and compound growth for long-term success.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Making financial decisions based on facts and numbers, not just emotions
Visualizing your data and the foundation of financial literacy
Understanding the risk of taking on debt
Short-term versus long-term financial planning

Connect with Micayla:

Send an email at micayla@ranchrightllc.com
Follow on Instagram @micaylagiffin
Follow on Facebook @micayla.giffin and @GiffinFarms
Subscribe to YouTube @GiffinFarms

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Related Episodes:

Episode 46. Cow Marketing Strategies with Logan Pribbeno
Episode 47. Impacts of Drought on the Cattle Cycle and the Time We Got It Wrong with Logan Pribbeno

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

49. Mindset with Charlotte Smith, Part 2 Jun 10, 2025

Show notes

In today’s episode, host John Haskell welcomes back Charlotte Smith for conversation about the powerful connections between mindset and marketing for farm businesses. They discuss how thoughts like “I should be further along” can sabotage personal and business success, as well as practical tools for shifting to more supportive mindsets that drive action and growth. They also dive into the importance of giving ourselves grace, learning through mistakes, and letting go of socialized beliefs about the “right” way to do things. Additionally, Charlotte shares how intentional mindset work not only impacts marketing and finances, but also transforms relationships, personal well-being, and the entire farm ecosystem.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Mindset’s impact on business and personal growth
Overcoming negative thinking and self-judgment
The importance of giving yourself grace
The link between positive mindset and practical results

Connect with Charlotte:

Check out her website
Follow her on Instagram
Like her page on Facebook
Listen to The Profitable Mindset Podcast

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Episode 48. Mindset with Charlotte Smith, Part 1
Charlotte’s FREE training: Price for Profit
Charlotte’s FREE training: How to Build a Loyal Customer Base
Book a Free Discovery Call to Learn More
Ranching for Profit
Ranching.FYI
Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

48. Mindset with Charlotte Smith, Part 1 Jun 03, 2025

Show notes

In this episode, host John Haskell reconnects with marketing and mindset coach Charlotte Smith to explore how our thoughts and beliefs shape business outcomes, especially in marketing. They discuss how our default thoughts and beliefs shape business outcomes and the importance of being intentional with our mindset and how it can impact our actions. John and Charlotte also discuss how the words we use both internally and externally can either support or sabotage our business efforts as well as practical advice to reframe negative self-talk, overcoming the fear of failure, and how embracing a growth mindset can transform not just our businesses, but our lives as a whole.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

What mindset is and its impact on business
The connection between mindset and marketing effectiveness
Strategies to intentionally shift and manage mindset
The role of language in shaping mindset

Connect with Charlotte:

Check out her website
Follow her on Instagram
Like her page on Facebook
Listen to The Profitable Mindset Podcast

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Related Episodes:

Episode 32. Marketing & Mindset for Farmers with Charlotte Smith

Resources & Links:

Charlotte’s FREE training: Price for Profit
Charlotte’s FREE training: How to Build a Loyal Customer Base
Book a Free Discovery Call to Learn More
Ranching for Profit
Ranching.FYI
Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

47. Impacts of Drought on the Cattle Cycle and the Time We Got It Wrong with Logan Pribbeno May 27, 2025

Show notes

Host John Haskell welcomes back Logan Pribbeno to the Ranchonomics podcast to dive into the complexities of market timing strategies for cow herd management and the significant impact drought has on stocking decisions. They also discuss the challenges and lessons learned from missed market cycles, as well as practical approaches to surviving multi-year droughts, including the use of irrigated corn stalks for drought resilience. Additionally, they explore the logistics and economics of heifer development programs, strategic use of bull-to-cow ratios, and the essential benefits of adjusting stocking rates as needed based on varying factors.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Risks of long-term cattle market timing
Impact of drought on herd management and profitability
Heifer development strategies and breed-up practices
Capital and cost challenges in herd management

Connect with Logan:

Check out his website
Follow on Instagram @nebraskero

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

46. Cow Marketing Strategies with Logan Pribbeno May 20, 2025

Show notes

In today’s episode, host John Haskell sits down with Logan Pribbeno to dive into cow marketing strategies and how the cattle cycle can drive key business decisions for ranch operations. They discuss their approach to buying and selling heifers based on market signals and the importance of timing in maximizing profits within the cattle industry. Additionally, they explore cash flow management, land acquisition, dispersion selling, and hedging practices.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Cow marketing strategies and cattle cycle timing
Buy and sell signals for herd growth and liquidation
Looking at cash flow and tax considerations in deciding when to sell
Land acquisition and property tax impacts

Connect with Logan:

Check out his website
Follow on Instagram @nebraskero

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

45. Succession Planning & Empowering the Next Generation May 13, 2025

Show notes

In today’s episode, host John Haskell welcomes back Kim Barker and Wally Olson to discuss the challenges and strategies of bringing the next generation back to the family ranch, as well as the process of succession planning in agricultural operations. They dive into the importance of aligning personal values when teaching and transitioning responsibilities, and differing priorities across generations can shape the future of the family business.

Additionally, they discuss leveraging leased land versus purchasing land, creative income streams such as Airbnb, and the importance of promoting an environment of open communication.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

Succession planning and bringing the next generation home
Creating value and decision-making for returning family members
Adapting ranch operations to the younger generations' goals
Learning from mistakes and fostering open communication

Connect with Wally:

Check out his website
Wally’s Upcoming Schools

Connect with Ranch Right:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

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