Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
Physical therapy clinics don’t struggle because they lack skill. They struggle because they lack attention.
In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy.
Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling.
They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leadership can quietly destroy organizations.
The result is a practical conversation about how clinics can grow without complicated marketing systems.
Key Topics DiscussedTony Maritato
YouTube: Total Therapy Solutions
Dave Kittle
Website: ConciergePainRelief.com
YouTube: The Dave Kittle Show
SponsorsSupport for PT Pintcast comes from:
SaRA Health – AI-powered patient engagement for rehab practices
EMPOWER EMR – Built for modern rehab clinics
U.S. Physical Therapy
If you've worked inside a healthcare organization you've probably heard the question:
“What's the EBITDA impact?”
But what happens when a financial reporting metric slowly becomes the mission of the entire organization?
In this conversation, Jimmy McKay and Larry Benz unpack:
• What EBITDA actually measures
• How "Adjusted EBITDA" becomes a fiction contest
• Why chasing the metric can distort clinical care
• The Soviet nail factory problem in healthcare
• What a healthier dashboard for PT organizations should look like
Larry also explains the four pillars every physical therapy organization should measure instead of obsessing over EBITDA.
If you lead a healthcare organization, this conversation will challenge how you think about metrics, culture, and what actually drives sustainable performance.
Chapters00:00 The phrase every healthcare leader hears
00:40 EBITDA explained simply
02:40 When the tool becomes the mission
03:20 The “Adjusted EBITDA fiction contest”
05:40 How metrics change behavior
07:40 Why clinicians are the real business
10:20 The Soviet nail factory story
13:30 What healthcare should measure instead
14:00 Larry’s four pillar dashboard
18:00 Culture is the engine of EBITDA
Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key business metrics that predict success.
Most physical therapists open a clinic without ever learning how to read the business numbers behind it.
In this **MBA for the DPT** episode, Jimmy talks with **Sturdy McKee** about the key performance indicators (KPIs) that successful physical therapy clinic owners use to run smarter businesses.
You’ll learn which numbers actually matter, how to build a simple KPI dashboard, and why one overlooked metric — **leads** — can predict your clinic’s revenue 30–60 days ahead.
Sturdy also explains how to translate data into action so your staff understands what drives results, improves patient outcomes, and creates a healthier practice.
If you run a **private practice physical therapy clinic**, this episode will help you stop guessing and start managing with clarity.
00:00 KPI Basics For PT Owners
03:12 Why KPIs Matter In Clinics
09:45 Building A KPI Dashboard
16:30 Personnel Vs Overhead Costs
23:40 Predicting Revenue With Leads
31:10 KPI Mistakes Clinic Owners Make
38:20 Translating Data To Staff
45:10 How Often To Review Metrics
51:00 The KPI That Surprised Me
58:40 Connecting Numbers To Outcomes
Guest: Sturdy McKee
https://sturdycoaching.com
Question for clinic owners:
Which KPI has helped you make the biggest business decision in your practice?
Most physical therapy clinics approach marketing backwards.
Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.
In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.
They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.
If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework.
What You'll Learn• Why educational content builds trust faster than promotional content
• How authenticity helps clinics stand out online
• Why over-filtered marketing fails
• The value of transparency with patient feedback and reviews
• How attention compounds for long-term clinic growth
Guest LinksDave Kittle
https://conciergepainrelief.com
Dave Kittle YouTube
https://youtube.com/@thedavekittleshow
Tony Maritato
https://totaltherapysolutions.com
Tony Maritato YouTube
https://youtube.com/@totaltherapysolutions
SponsorsSaRA Health
EMPOWER EMR
U.S. Physical Therapy
Most physical therapists were taught that clinical excellence leads to career success.
But according to Greg Todd, that model no longer works.
In this episode, Greg explains why many PTs feel stuck despite doing everything “right” — earning a doctorate, taking continuing education courses, and working long clinical hours.
The problem isn’t skill.
It’s leverage.
Greg breaks down how clinicians can start productizing their knowledge, building scalable income streams, and creating content that attracts attention in today’s digital economy.
If you’re a PT, clinic owner, or rehab professional trying to navigate reimbursement pressure, burnout, or limited income growth, this conversation will challenge how you think about your career.
Key Topics• Why Greg Todd says PTs have an “obedience problem”
• The difference between clinical excellence and financial scalability
• How productizing knowledge creates leverage
• Why attention is the most valuable currency today
• The identity shift from clinician to CEO
• Why content creation is becoming a competitive advantage for healthcare professionals
• The simple framework: one person, one problem, one solution
Actionable TakeawayStart small.
Greg recommends beginning with:
One person → One problem → One solution
Then create content explaining how you solve that problem.
That’s the first step toward turning your expertise into a scalable product.
Resources MentionedGreg Todd Instagram:
https://www.instagram.com/gregtoddpt/
Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.
In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.
The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.
What You’ll Learn
Key Takeaways for Clinic Owners
Guest
Resources & Tools Mentioned
Sponsors
PT Pintcast’s official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.
Most physical therapists assume healthcare policy is decided somewhere far away.
But Utah PTs just proved something different.
In this episode, Howard Quackenbush explains how competing physical therapy clinics united to pass legislation that recognizes PTs as primary care providers for co-pay purposes—reducing financial barriers and improving patient access.
Instead of waiting for national policy changes, this group of clinicians and clinic owners worked state-level relationships, coordinated fundraising, and built grassroots support that ultimately passed the bill.
For private practice owners and PT leaders, the lesson is clear: if you want change in reimbursement, access, or regulation, you may have to organize and lead it.
Topics discussed:
• Why high PT co-pays discourage patients from completing care
• How competing clinics collaborated instead of competing
• The legislative strategy that helped Utah PTs win
• Why grassroots advocacy matters for clinic owners
• The role of relationships in healthcare policy
• A practical blueprint other states can follow
Howard also shares the leadership philosophy that guided the effort—and why relationships ultimately determine whether policy moves forward.
Sponsors
SaRA Health
EMPOWER EMR
U.S. Physical Therapy
Learn more:
PTs are expected to be the movement experts—yet most movement assessment is still subjective: “knee valgus noted,” “pelvic drop,” “looks better.” Dan Seidler (Business Development Lead, DorsaVi USA) and Maka Lange unpack what changes when clinics can quantify biomechanics with video AI and wearable sensors.
They cover how objective data improves patient education and buy-in, strengthens documentation, and makes return-to-play/return-to-work decisions more defensible—especially as AI, wearables, and non-PT competitors raise the bar for “measured” care.
What you’ll learn
Guest + Links
Most physical therapy clinics market the wrong thing.
They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.
In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.
Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.
They also discuss why selling programs beats selling packages, why vanity metrics like social media views don’t build clinics, and how the first phone call with a patient may determine whether they ever become a client.
If you’re a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.
What You’ll Learn• Why patients buy outcomes — not treatments
• How to position your clinic as a transformation machine
• Why social media views don’t equal patients
• How to turn a $10K client into a $70K lifetime relationship
• The difference between selling programs vs packages
• Why the first phone call determines patient conversions
• The importance of asking better intake questions
Guests & ResourcesDave Kittle
Website: https://conciergepainrelief.com
YouTube: https://www.youtube.com/@thedavekittleshow/featured
Tony Maritato
YouTube: https://www.youtube.com/c/MedicareBilling
SponsorsSaRA Health — https://sarahealth.com
EMPOWER EMR — https://empoweremr.com
U.S. Physical Therapy — https://usph.com
A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge throughput, how that attitude spreads through teams (presenteeism), and what leaders can do to get great clinicians back to practicing with purpose.
What You’ll Learn
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