Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today.
The conversation cuts through the noise around content creation and focuses on what busy PTs and clinic owners need to know: how to get attention, build trust, and turn that into patients.
Key Insights:
• You don’t need high-end production to get results—consistency wins
• Most PTs fail at content because they never start
• Content should be built for the audience, not the clinic
• Social media is optional—but attention is not
• If you won’t do it, hire for it—but don’t ignore it
This episode also explores emerging opportunities like live selling and how attention is increasingly tied to revenue in healthcare.
GUEST LINKS
Tony Maritato — https://www.youtube.com/c/MedicareBilling
Dave Kittle — https://www.youtube.com/@thedavekittleshow/featured
SPONSORS
SaRA Health — Remote care platform helping clinics generate revenue between visits
EMPOWER EMR — Faster documentation and better workflows for PT clinics
U.S. Physical Therapy — Career growth and clinic partnership support
SUBSCRIBE & FOLLOW
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
Website: https://www.ptpintcast.com/
Twitter/X: https://x.com/PTPintcast
Most physical therapists know they should negotiate—but few feel confident doing it.
In this episode, Jimmy McKay and Rebekah Griffith break down why negotiation feels uncomfortable in PT and how that hesitation impacts salary, contracts, and clinic growth.
This isn’t about becoming a “salesperson.” It’s about communicating value clearly so you can get paid appropriately and build better professional relationships.
Key Insights:
• Negotiation isn’t about you—it’s about the impact you create
• If you don’t define scope first, price conversations fall apart
• Most PTs start negotiating too late in the conversation
• Asking better questions is more powerful than “selling”
• Saying no is a critical business skill—not a failure
• You need a clear “floor” before entering any negotiation
• Every conversation is a negotiation for information
Why This Matters to PTs & Clinic Owners
If you can’t negotiate:
• You accept lower reimbursement
• You underprice your services
• You limit clinic growth
• You burn out doing work that isn’t aligned
Better negotiation = better business decisions and better patient outcomes.
GUEST
Rebekah Griffith
SPONSORS
SaRA Health
Helping clinics increase revenue between visits with automated patient engagement
EMPOWER EMR
Faster documentation, better workflows, built for PTs
U.S. Physical Therapy
Clinician-led growth and career development opportunities
Most PT clinics still believe growth comes from referrals alone. But patients don’t choose clinics the way they used to.
In this episode, Jimmy breaks down why digital presence is now the first impression—and often the deciding factor—for new patients.
If your clinic isn’t showing up online in a meaningful way, you’re losing patients before they ever call.
Key Insights:
• Digital is now the front door to your clinic
• Referrals still matter—but they’re no longer first
• Word of mouth is still alive, but it’s happening online
• Content builds trust before the first visit
• You can’t “hack” attention—you have to earn it
• Consistency beats one-off marketing efforts
Why This Matters:
A busy clinic owner doesn’t have time for guesswork. This episode gives a clear direction: if you want more patients, you need to be visible, trusted, and consistent online.
SPONSORS
SaRA Health — Helping clinics generate revenue between visits
EMPOWER EMR — Built for speed and PT workflows
U.S. Physical Therapy — Supporting clinicians and clinic growth
Physical therapy feels harder than ever for many clinicians—burnout, declining reimbursement, and career uncertainty are constant conversations.
But what if the problem isn’t the profession… it’s perspective?
In this episode, Derek Landis shares what happens when you step outside the U.S. system and practice in a place where access to care is limited and every PT skill matters.
Key Takeaways:
Why This Matters for Clinic Owners:
If your team feels disengaged, this episode highlights a lever most clinics ignore—creating meaning through impact. Supporting outreach, pro bono work, or mission-driven care can improve morale without changing compensation models.
Guest Links:
Website: https://landis-family-jamaica.epistle.org/
Friends of the Redeemer: https://friendsoftheredeemer.org
Sponsors:
SaRA Health – Helping clinics generate revenue between visits
EMPOWER EMR – Built for faster, cleaner PT workflows
U.S. Physical Therapy – Supporting clinician growth and clinic partnerships
Most physical therapy clinics are tracking metrics—but not all metrics actually matter.
In this episode, Jimmy and Tony break down how KPIs can unintentionally drive the wrong behavior inside your clinic. From arrival rate to cancellation tracking, they explain how focusing on the wrong numbers can lead to worse patient outcomes and stalled business growth.
They also explore a bigger shift: why PT clinic owners should think beyond traditional revenue models and start leveraging attention, content, and alternative income streams.
Key Insights:
Why This Matters:
If you’re a clinic owner, tracking the wrong KPI doesn’t just waste time—it trains your team to prioritize the wrong behaviors. Fixing this can immediately improve patient retention, staff decision-making, and profitability.
GUEST
Tony Maritato
SPONSORS
SaRA Health — https://sarahealth.com
EMPOWER EMR — https://empoweremr.com
U.S. Physical Therapy — https://usph.com
SUBSCRIBE & FOLLOW
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
X / Twitter: https://x.com/PTPintcast
Website: https://www.ptpintcast.com/
Most PTs focus on getting better clinically. The ones who build lasting careers do something different—they get involved.
In this episode, Edie Benner shares how engagement in associations, events, and community directly impacts your career, your clinic, and your long-term satisfaction in the profession.
If you’re feeling stuck, isolated, or b
urned out, this episode gives you a practical path forward.
OPTA Gala Event: https://www.ohiopt.org/event/OPTA75Gala
Key Takeaways
Why This Matters
For clinic owners:
Better connections = better ideas, referrals, and strategy
For staff PTs:
Involvement = faster growth, more opportunity, less burnout
Guest Links
Website: www.arhs.us
Instagram: @adverehabhealthspec
Instagram: @edieknowlton
Sponsors
SaRA Health — Helps clinics generate revenue between visits
EMPOWER EMR — Faster workflows, better clinic operations
U.S. Physical Therapy — Growth, mentorship, and career paths
Subscribe & Follow
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
X / Twitter: https://x.com/PTPintcast
Website: https://www.ptpintcast.com/
Many clinicians feel tension between patient care and productivity targets. In reality, that tension often exists because clinicians were never taught how the business side of healthcare works.
In this episode of PT Pintcast, Jimmy McKay talks with Katie Holterman about how clinics can bridge the gap between clinical excellence and operational performance.
The discussion focuses on practical ways clinic leaders can introduce metrics without alienating clinicians — and how transparency, standardization, and communication help teams work toward the same goal.
Key Insights From the Episode• Why clinicians often resist productivity metrics
• The role of clinical guardrails in protecting care quality
• Why every clinic needs clear performance metrics
• How dashboards and scorecards improve clinician buy-in
• The leadership mistake that causes teams to reject metrics
• Why some clinical standardization actually improves autonomy
• How value-based care is changing rehab expectations
Practical Takeaways for Clinic Owners• Explain metrics using clinical language, not just business terms
• Show clinicians how documentation protects their license and revenue
• Use scorecards to make performance expectations visible
• Limit KPIs to the few metrics that truly matter
• Connect metrics directly to patient outcomes and clinic sustainability
When clinicians understand why the numbers matter, the conflict between business and care becomes alignment instead of tension.
SponsorsSaRA Health
The remote care platform helping clinics boost revenue through automated patient check-ins and RTM support.
EMPOWER EMR
An EMR designed for rehab clinics with faster documentation and cleaner workflows.
U.S. Physical Therapy
A national network supporting clinic owners and clinicians with growth opportunities and leadership development.
Subscribe & FollowApple Podcasts
https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify
https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube
https://www.youtube.com/@PTPintcast
https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
https://www.instagram.com/ptpintcast
X / Twitter
Website
Healthcare organizations spend millions on marketing — yet patients often trust a clinician with a phone more than a polished hospital commercial.
In this episode, Jimmy and Andrea unpack why authenticity beats traditional healthcare marketing and how PT clinics can leverage clinician voices to build trust with patients.
They also dive into one uncomfortable truth:
Many clinics believe they have a marketing problem when the real issue is operations and patient experience.
From the “three T’s and three P’s” of clinician content to the role of authenticity in healthcare communication, this conversation gives clinic owners a practical lens for thinking about marketing, retention, and patient trust.
Key TakeawaysAuthentic clinician content often outperforms corporate healthcare advertising.
Clinicians should be empowered to create educational content.
Most clinics underestimate the operational impact on patient retention.
The “three T’s” for clinician content:
Tools, Training, Time.
The “three P’s” for clinic marketing:
People, Process, Product.
Why This Matters for PT ClinicsIf patients trust real clinicians more than traditional marketing, clinics should focus less on polished campaigns and more on empowering clinicians to communicate directly with patients.
The result can be stronger trust, better patient education, and more sustainable growth.
Physical therapists often feel pressure to collect certifications and letters after their name.
But does that actually make better clinicians?
In this episode, Jimmy talks with Clint Serafino and Nate Henry about why the PT profession needs more mentorship, deeper clinical reasoning, and better collaboration across healthcare disciplines.
They also share the story behind Global Physio Training, a nonprofit working to deliver hands-on clinical education to physical therapists in underserved communities like Cameroon.
Instead of focusing on expensive equipment or healthcare infrastructure, their mission focuses on something simpler — training clinicians.
Because better clinicians create better healthcare systems.
Chapters00:00 — Why Credentials Aren’t Expertise
04:30 — Mentorship In Physical Therapy
10:00 — Building Global Physio Training
15:30 — Lessons From Cameroon PTs
21:30 — Interdisciplinary Healthcare Teams
27:00 — Diagnosing Movement Problems
33:30 — Future Of Physical Therapy
In This Episode• The difference between technicians and clinicians in PT
• Why mentorship matters more than credentials
• What American PTs can learn from global clinicians
• How interdisciplinary healthcare teams improve outcomes
• Why PT clinics should collaborate with physicians and other providers
• The vision behind Global Physio Training
Resources MentionedGlobal Physio Training
Most physical therapists feel stuck between productivity expectations, documentation requirements, and changing reimbursement models.
But what if the problem isn’t clinicians — it’s the systems around them?
In this episode, Jimmy talks with Katie Holterman about how healthcare systems, documentation processes, and compliance frameworks can either burn clinicians out or support them.
Katie explains why efficiency and quality are not enemies, why most documentation is unnecessarily complex, and how clinics can design systems that protect clinicians while improving outcomes.
The conversation also dives into the future of value-based care, the role of outcomes in physical therapy reimbursement, and why most continuing education fails to deliver practical clinical value.
If you’re a physical therapist, clinic owner, or healthcare leader, this episode offers practical insight into building systems that actually work for clinicians.
Key Takeaways
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