Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
This episode breaks down how AI is being used inside real physical therapy clinics—not as hype, but as a tool to improve operations.
The biggest mistake clinics make is treating AI like a feature instead of building it into workflows. When
Sal Aprea from Flagler Health shows you that done right, AI helps reduce no-shows, improves patient engagement, and creates new revenue opportunities without adding staff.
Key Insights:
Guest shares how clinics can:
This episode explores how AI, business strategy, and human relationships intersect in physical therapy—and what clinic owners should actually do about it.
Key Insights:
• AI can scale listening and communication—but not human connection
• In-person relationships still drive referrals and business growth
• Other industries (sports, retail) are winning by owning attention and data
• PT clinics are sitting on valuable data but not using it strategically
• Partnerships and distribution matter more than tactics
What This Means for PT Owners:
• Use AI to enhance—not replace—patient communication
• Double down on in-person referral relationships
• Look outside healthcare for business models that work
• Start leveraging your EMR data beyond billing
Guest Links & Resources
Tony Maritato YouTube: https://www.youtube.com/@TotalTherapySolutions
Dave Kittle YouTube: https://www.youtube.com/@TheDaveKittleShow
Sponsors
SaRA Health – helps automate patient engagement and improve outcomes
EMPOWER EMR – faster documentation and better workflows
U.S. Physical Therapy – career growth and clinic support
Most physical therapists think their career path is set the moment they graduate. This episode challenges that idea.
Elana Yavetz shares how she transitioned from clinical practice into a project management role in tech—and why her PT background was actually her biggest advantage, not a limitation.
If you’re a clinic owner, this changes how you think about your team. If you’re a clinician, it changes how you think about your future.
Key Insights:
Practical Takeaways:
Guest Links:
LinkedIn: LinkedIn.com/in/elanayavetz
Instagram: @eyav_
Sponsors:
SaRA Health — Increase patient engagement and RTM revenue
EMPOWER EMR — Faster workflows, better documentation
U.S. Physical Therapy — Career growth without burnout
Subscribe & Follow:
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
X / Twitter: https://x.com/PTPintcast
Website: https://www.ptpintcast.com/
In this episode of PT Pintcast, we unpack a major shift happening inside the physical therapy profession: the growing divide between high-volume clinics and high-value, premium care models.
From hiring struggles to reimbursement pressure, from patient behavior to AI disruption—this conversation challenges how PTs think about care delivery and business sustainability.
If you're a clinic owner, this episode is less about theory and more about survival.
Key TakeawaysIf you're running a clinic today, you're making decisions about:
This episode helps you understand where the profession is heading—so you don’t get caught building something that won’t last.
Sponsors
SaRA Health
Automate patient follow-ups, improve outcomes, and generate RTM revenue—without adding staff.
EMPOWER EMR
Faster documentation, cleaner workflows, and an EMR built for how PTs actually operate.
U.S. Physical Therapy (USPH)
A national network focused on clinician development, mentorship, and long-term career growth.
???? https://usph.com
Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant.
In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does.
They explore:
Key takeaway:
Connection beats perfection. Relevance beats volume.
If you’re a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas.
9️⃣ Guest CalloutsMost clinicians are trained to treat patients — not lead teams.
So when a physical therapist suddenly becomes a supervisor, director, or clinic leader, it’s common to feel unprepared. That feeling often shows up as imposter syndrome.
In this episode of PT Pintcast, Jimmy McKay talks with speech-language pathologist and leadership coach Katie Holterman about why imposter syndrome is so common in healthcare and what clinicians can do when it shows up.
They break down how leadership roles appear suddenly in clinical careers, how imposter syndrome affects decision-making inside clinics, and practical ways PTs can build confidence while leading teams.
If you’ve ever sat quietly in a leadership meeting wondering if you belong there — this episode is for you.
Key Insights
• Why clinicians often become leaders without leadership training
• The five profiles of imposter syndrome in healthcare professionals
• How imposter syndrome causes decision paralysis in clinics
• Why asking questions actually increases perceived leadership authority
• The “Actually Factually Good At” list for building leadership confidence
• How shifting from “Do I belong here?” to “What problem am I here to solve?” changes leadership mindset
Guest
Katie Holterman
Sponsors
SaRA Health
Remote care platform helping clinics automate patient check-ins and meet RTM requirements.
EMPOWER EMR
An EMR built specifically for rehab workflows with faster documentation and cleaner operations.
U.S. Physical Therapy
A national network supporting PT clinicians and clinic owners with mentorship and career development.
Subscribe & Follow
Apple Podcasts
https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify
https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube
https://www.youtube.com/@PTPintcast
https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
https://www.instagram.com/ptpintcast
X / Twitter
Website
Most PT clinic owners assume growth comes from referrals—until those referrals slow down.
In this episode, Lex Lancaster breaks down how patients actually find clinics today and why most PT websites fail to convert visitors into patients. This conversation focuses on practical, actionable strategies clinic owners can use immediately.
Key Takeaways:
• SEO is about getting found by the right patients, not more traffic
• Your website must clearly answer: who you help, what you do, how, and where
• Generalist messaging kills conversions—specificity wins
• Organic traffic builds long-term patient flow without ongoing ad spend
• SEO is a 6–18 month play, not a quick fix
• Content = answering real patient questions consistently
• If your website doesn’t convert, ads will only waste money
Why This Matters
If your clinic relies only on referrals, you’re exposed. SEO and content create a second, scalable pipeline of patients that works even when referrals slow down.
Guest Links
Website: https://www.lexlancaster.com
Instagram: https://www.instagram.com/lexlancaster_
Sponsors
SaRA Health — Automates patient engagement and RTM
EMPOWER EMR — Faster workflows built for PTs
U.S. Physical Therapy — Career growth and clinic support
Flagler Health - https://www.flaglerhealth.io/
Subscribe & Follow
Apple Podcasts
https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify
https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube
https://www.youtube.com/@PTPintcast
https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
https://www.instagram.com/ptpintcast
X / Twitter
Website
Most patients don’t want to be in physical therapy—especially in acute care. That creates friction, resistance, and missed opportunities for better outcomes.
In this episode, Sid Stoddard breaks down a practical communication framework PTs can use immediately to improve patient buy-in without adding time or complexity.
Key Takeaways:
Why this matters:
Better communication = faster buy-in, smoother visits, fewer refusals, and more efficient clinics.
Guest Links:
Sidney Stoddard
https://scholars.georgiasouthern.edu/en/persons/sidney-stoddard-2/
What if the problem in healthcare isn’t a lack of data… but the wrong data?
In this episode, Larry Benz joins the show to unpack a quiet shift that’s happening across healthcare:
We’ve started confusing what’s easy to measure with what actually matters.
Star ratings, patient satisfaction scores, and online reviews have become the scoreboard—but they were never designed to measure true clinical excellence.
So what happens when the proxy becomes the point?
???? What You’ll Learn:Larry Benz is a physical therapist and founder of Confluent Health and Evidence In Motion. He’s spent his career building and scaling healthcare organizations—and challenging the assumptions behind how success is measured.
???? Connect & Subscribe:This episode dives into what it actually takes to build a modern physical therapy business — starting with almost nothing and scaling through smart decisions, not big budgets.
Nathan LeMaster shares how he launched a clinic during the pandemic with less than $4,000 and grew it into a multi-state company by focusing on culture, ownership, and patient experience.
Key Insights:
• You don’t need big capital to start — you need sweat equity and relationships
• Burnout in PT is often caused by lack of ownership, not patient volume
• Hiring for passion creates niche growth (runners, wrestlers, women’s health)
• Early-stage clinics should prioritize community presence over social media polish
• Cash-based care raises expectations — and improves outcomes
• Different populations (like pediatrics) may require hybrid models
What This Means for PT Owners:
If your clinic feels stuck, the issue may not be marketing or volume — it may be structure. Ownership, autonomy, and clear positioning create better clinicians and better businesses.
Guest Links:
Website: theempoweru.com
Instagram: @EmpowerU_SD
Sponsors:
SaRA Health — Remote patient engagement that drives revenue
EMPOWER EMR — Documentation built for PT workflows
U.S. Physical Therapy — Growth without losing clinic identity
Subscribe & Follow:
Apple Podcasts
https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify
https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube
https://www.youtube.com/@PTPintcast
https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
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