Personal Injury Mastermind w/ Chris Dreyer

Latest Episodes:

173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google Apr 13, 2023

Show notes

Quality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Kat Taylor LinkedIn

What’s in This Episode:

Who is Kat Taylor?
How do you get good links and avoid bad ones?
What is the future of link-building strategy?
How can firms make sure their SEO vendor is building the right links?

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency Apr 06, 2023

Show notes

In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Ed Bernstein Linkedin

Ed Bernstein Instagram

Edward M Bernstein and Associates Website

Edward M Bernstein and Associates Instagram

What’s in This Episode:

Who is Ed Bernstein?
Why niching can protect your firm in a saturated market
What repetition and impressions mean for gaining clients.
Why starting with the end in mind is healthy for every practice.

Past Guests

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171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business Mar 30, 2023

Show notes

Chris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice.

Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Chris Earley LinkedIn

Earley Law Group Website

Earley Law Group Instagram

What’s in This Episode:

Who is Chris Ealey?
How to create raving fans that drive firm growth.
Why mental health makes for better firm owners.
How to let go of low-value tasks and structure a more profitable day.

Past Guests

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170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires Mar 23, 2023

Show notes

Ward Law Group (@thewardlawgrouppl) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep your war chest stocked.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Greg Ward LinkedIn

Ward Law Group Website

Ward Law Group Instagram

What’s in This Episode:

Who is Greg Ward?
How Greg and wife Jany grew the firm from two to over 100.
Why saturation is key to brand building.
How a healthy war chest can prevent emotion-driven decisions.

Past Guests

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169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology Mar 16, 2023

Show notes

Nearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow.

Forget using HIPPA authorizations. Jered Vishney, CEO and Founder of Archtrival, has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service that uses Individual Right of Access requests to automate the record retrieval process. In today's episode, he breaks down how to get medical records in-house quickly, increase the throughput of cases, and reduce time wasted chasing down medical providers.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Jared Vishney Instagram

Archrival Website

What’s in This Episode:

Who is Jared Vishney?
Individual Right of Access requests can increase velocity and improve cash flow.
Why identifying the number of cases and demand letters held up by missing medical records can indicate the health of a firm.
What Key Performance Indicators, or KPIs, actually measure workflow and capacity?

Past Guests

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168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity Mar 09, 2023

Show notes

Mike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm (@855mikewins) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most successful firms stumble on capacity issues.

Using Fireproof as the groundwork, Mike built Fireproof Performance to help firms understand their numbers and grow exponentially. On today's show, Mike explains how to manage the flow of cases for purposeful growth. And how to turn a trickle of leads into rain.

Mike is such a wealth of information that this is our second conversation with him. Click out his last episode here: 59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Mike Morse LinkedIn

Mike Morse Law Firm Website

Mike Morse Law Firm Instagram

Fireproof Book

Fireproof Performance Website

Fireproof Performance Instagram

59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof

What’s in This Episode

Who is Mike Morse?
Why every employee should increase profit or convenience.
How understand the capacity of your teams.
How to increase the number of clients your firm brings in.

Past Guests

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167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition Mar 02, 2023

Show notes

In marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Gary Sarner on Instagram

Gary Sarner on LinkedIn

ROI360+ Website

ROI360+ Instagram

86. Gary Sarner, ROI360+ Radio Killed the Video Star

What’s in This Episode:

Who is Gary Sarner?
How radio can get your marketing a better ROI.
How the right team can get you more exposure while spending less.
Why radio ads are the perfect marketing channel for personal injury firms.

Past Guests

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166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter Feb 28, 2023

Show notes

In 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney to invest in the communities they already belong to. She explains her take on building a thriving culture and why delegation is a game changer.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Bighorn Law Instagram

Bighorn Law Website

Jacqueline Bretell Instagram

Jacqueline Bretell TikToc

Jacqueline Bretell LinkedIn

What’s in This Episode:

Who is Jacqueline Bretell?
How did she build a thriving firm through the pandemic?
How does Bighorn Law implement grassroots marketing to create authentic community?
How do you make a robust culture at your firm?
Why should firm owners delegate?

Past Guests

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165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology Feb 23, 2023

Show notes

Grace Montealegre, CEO of Persist Communications (@persistcommunications), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Grace Montealegre LinkedIn

Persist Communication Website

Persist Communication Instagram

Ed Lake, The Lake Law Firm

What’s in This Episode:

Who is Grace Montealegre?
How do the operations of a mass tort firm differ from a traditional personal injury practice?
How to know if a potential hire will be a good culture fit?
How can Persist Communications level up any outbound campaign?

Past Guests

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164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values Feb 21, 2023

Show notes

Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father.

Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done.