Personal Injury Mastermind w/ Chris Dreyer

Latest Episodes:

183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral Jun 22, 2023

Show notes

Social media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Clay Payne LinkedIn

Cruz and Payne Injury Lawyers, PC Website

Clay Payne Instagram

What’s in This Episode:

Who is Clay Payne?
How can you get quality engagement on social media?
How can an attorney craft messaging for a broad audience and still be attention-grabbing?
How can you create a great social presence without a creative team?

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development Jun 15, 2023

Show notes

Some of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development.

To hear why success in trial is a great way to increase revenue - beyond the setlement - check out Episode 187 with Patrick Salvi Sr, Managing Equity Partner at Salvi, Schostok, & Pritchard Trial Lawyers.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Patrick A. Salvi II LinkedIn

Salvi, Schostok, & Pritchard Trial Lawyers Website

Salvi, Schostok, & Pritchard Trial Lawyers Instagram

What’s in This Episode:

Who is Patrick Salvi II?
The importance of matching your case with the jury’s worldview.
Why a $363 Million verdict was just the beginning for Patrick.
How to approach earned media and share the success stories.

Past Guests

Additional Episodes You Might Enjoy

181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising Jun 08, 2023

Show notes

If the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model. Grab your notebook, you’re gonna need it.

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Rankings.io Website

Chad Dudley LinkedIn

Dudley DeBosier Injury Lawyers Website

CJ Advertising Website

Dudley DeBosier Injury Lawyers Instagram

CJ Advertising Instagram

What’s in This Episode:

Who is Chad Dudley?
How to identify the cases with the most potential.
What evey firm needs to understand about leveraging existing talent.
The right way to think about ad spend.

Past Guests

Additional Episodes You Might Enjoy

180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass Jun 01, 2023

Show notes

Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams.

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Rankings.io Instagram

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Rankings.io Website

Gina Zapanta LinkedIn

Gina Zapanta Instagram

ZA Lawyers Website

ZA Lawyers Instagram

What’s in This Episode:

Who is Gina Zapanta?
Why to build a practice without billable hours.
How to market with empathy to a wide range of people in a saturated market.
How to be approachable on social media and create engaging posts.

Past Guests

Additional Episodes You Might Enjoy

179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law. May 25, 2023

Show notes

The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.

This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Harlan Schillinger LinkedIn

Harlan Schillinger Website

What’s in This Episode:

Who is Harlan Schillinger?
What needs to be in place for a successful expansion.
How practicing better law leads to larger profits.
How to evolve with disruptive media and advertising.

Past Guests

Additional Episodes You Might Enjoy

178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity May 18, 2023

Show notes

Trial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury law firms in Illinois, Salvi, Schostok, & Pritchard Trial Lawyers (@salvilaw).

Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Patrick A. Salvi Sr. LinkedIn

Salvi, Schostok, & Pritchard Trial Lawyers Website

Salvi, Schostok, & Pritchard Trial Lawyers Instagram

What’s in This Episode:

Who is Partick Salvi Sr.?
How to become a preeminent malpractice lawyer.
How to close a client in an incredibly competitive field.
What it takes to become fearless in the courtroom.

Past Guests

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177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community May 11, 2023

Show notes

Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google.

Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.

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Rankings.io Instagram

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Rankings.io Twitter

Rankings.io Website

Luke Russell LinkedIn

The SEO Police Website

Russell Media Facebook

Luke Russell Instagram

Lawful Good Podcast

What’s in This Episode:

Who is Luke W Russell?
How self-love can enhance your practice.
How quality legal marketing content builds authority and trust while uplifting communities.
Why original, research-backed content can beat AI-generated content.

Past Guests

Additional Episodes You Might Enjoy

176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection May 04, 2023

Show notes

When a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial attorneys in the country, and sees mentorship as the path to a more just world. He offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict.

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Dan Ambrose LinkedIn

Trial Lawyers University Website

Trial Lawyers University Instagram

Trojan Horse Method Website

What’s in This Episode:

Who is Dan Ambrose?
What are the micro skills of connection and how do they help earn juror’s trust?
How can an attorney ramp up eye contact and use it as a tool for direction?
What speech patterns maintain the attention of the jury and lessen attention fatigue?

Past Guests

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175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom Apr 27, 2023

Show notes

Litigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

James Grant LinkedIn

James Grant Instagram

James Grant TikTok

Georgia Trial Attorneys at Kirchen & Grant Website

What’s in This Episode:

Who is James Grant?
How a duo with no business plan or clients became one of the fastest-growing firms in the nation.
The advantages of a pod-structured firm.
How forecasting informs proper hiring timelines.
How to successfully market attorney services to other law firms.

Past Guests

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174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy Apr 20, 2023

Show notes

Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement.

William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, explains why he left traditional marketing channels behind and how he’s making social work for him.