Personal Injury Mastermind w/ Chris Dreyer

Latest Episodes:

163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms Feb 16, 2023

Show notes

Samantha (@samanthasparksstl) and sister-in-law Paige Sparks, founders of Sparks Law, are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value.

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Samantha Sparks TikTok

Sparks Law Website

What’s in This Episode

Who is Samantha Sparks?
How can you repurpose content for more views?
Why are break-even cases important for a firm?
Replicate Samantha's getting incredible engagement.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know Feb 14, 2023

Show notes

Matthew Dolman (@dolmanlawgroup_) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them.

In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future.

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What’s in This Episode

Who is Matthew Dolman?
What are the SEO basics that every form owner needs to know?
What can we learn from Russia's Google leak?
What Google update does every firm owner need to understand?

Past Guests

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161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly Feb 09, 2023

Show notes

Berry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.

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Rankings.io Instagram

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John S. Berry Jr. LinkedIn

John Berry Instagram

Berry Law Website

What’s in This Episode:

Who is John Berry?
Avatars: what they are, how you make it, and why you need it.
How does the Warrior Ethos shape his firm?
Why reviews keep everyone of his 110+ staff accountable.

Past Guests

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160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok Feb 02, 2023

Show notes

Paige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million likes and resulted in a nationwide client base. Today Paige offers a mini masterclass on organic social media that you don't want to miss.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Paige Sparks LinkedIn

Paige Sparks TikTok

Sparks Law Website

What’s in This Episode:

Who is Paige Sparks?
How to crack the code on organic social growth.
How to promote yourself locally when your reach is national.
How to build referrals from a strong social presence.

Past Guests

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159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing Jan 26, 2023

Show notes

Ashley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley.

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What’s in This Episode:

Who is Ashley Rawlins?
What does it take to make a law firm a household name?
How marketing changes as a firm grows.
Understanding your ideal client and marketing to them directly.

Past Guests

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158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value Jan 19, 2023

Show notes

Stephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss.

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What’s in This Episode:

Who is Stephanie Forbes?
How can paralegals leverage medical knowledge to improve case value?
How can teams rethink communication during intake to better understand the client?
How can case managers and paralegals be incentives to increase performance?

Past Guests

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157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial Jan 12, 2023

Show notes

Bibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.

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What’s in This Episode:

Who is Bibi Fell?
Why are general law practices a fear response?
How can identifying passions help hone in on a winning niche?
What are the mechanics of routinely securing eight and nine-figure verdicts?

Past Guests

Additional Episodes You Might Enjoy

156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions Jan 05, 2023

Show notes

Muhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.

Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in - good times and bad. And it doesn't have to cost you a dime. Moe shows us how.

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What’s in This Episode:

Who is Muhammad Ramadan?
How did a law student create a successful practice without a network or outside help?
What is the five-second rule and how did it win Mo more cases?
Ho can relationship equity compound to grow a practice?

Past Guests

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155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships Dec 29, 2022

Show notes

Brian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.

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What’s in This Episode:

Who is Brian Matlin?
How did Brian grow such a successful business right out of law school?
How does he navigate the growing pains and maintain culture?
Why did he decide on a remote firm?
How does he think about and execute the flywheel of marketing for his firm?

Past Guests

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154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence Dec 22, 2022

Show notes

Becoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path.

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What’s in This Episode

Who is Darren Wurz?
How should attorneys consider succession planning?
When is debt a good thing?
How should firm owners get started investing?
What is the time value of money?

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