Personal Injury Mastermind w/ Chris Dreyer

Latest Episodes:

153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience Dec 15, 2022

Show notes

Managing partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Jordan Ostroff?
How does automation make more time for personal interaction with clients?
Why did Jordan create his own legal marketing company?
How can a sales process be integrated with blog posts and digital ads?
How does niching increase the ROI on marketing?

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm Dec 08, 2022

Show notes

Civil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working.

He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Sean Domnick?
How was Sean able to travel with his family and work for a year?
How does niching down tie into business development?
How should the client journey inform the design of your website?

Past Guests

Additional Episodes You Might Enjoy

151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals Dec 01, 2022

Show notes

Eric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to help shed light on veterans' issues and spark positive change. Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Eric Gang?
How has niching down expanded Eric's practice?
How can an attorney be the go-to person for one type of case?
How can an attorney come to deeply understand the pain points of their clients?

Past Guests

Additional Episodes You Might Enjoy

150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line Nov 24, 2022

Show notes

Joe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.

He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout a new office location.

What’s in This Episode:

Who is Joe Nazarian?
As the firm grows, how has his approach to business development evolved?
How does culture inform intake and why is EQ so important?
What to look for when opening a new office location?

Past Guests

Additional Episodes You Might Enjoy

149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads Nov 17, 2022

Show notes

Over the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap into unsaturated markets.

What's In This Episode

Who is Greg Star?
How can wrapped cars help personal injury firms?
What unique advantages do ride-share cars provide?
How does Carvertise create a conversation with potential clients?

Past Guests

Additional Episodes You Might Enjoy

148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media Nov 10, 2022

Show notes

A steward of justice, John Phillips has changed the way that companies and governments operate. He is verified on three social media channels, secured a $495 Million Dollar verdict, won countless awards, and even beaten the president in trial. But john measures success not in accolades, but in the reverence he earns from those he loves. Once "best lawyer in America" John and his firm Phillips and Hunt have represented celebrities and athletes - but spend most of their time helping the injured get justice.

Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better.

What's In This Episode

Who is John Phillips?
How to identify and eliminate prejudice during jury selection.
His perspective on physical safety and why he shouldn't have to wear a kevlar suit.
How he came to help rewrite legislation after the Amahad Abury case.
What role has earned media played in securing such high-profile cases?
Why is networking so important?
How does he leverage traditional marketing in a way that is true to his personality?

147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom Nov 03, 2022

Show notes

With over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis. The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom.

What's In This Episode

Who is John DeGasperis?
Why was hard work not enough to secure the position of partner at his firm at such a young age?
Did rainmaking come naturally to John?
After recovering millions of dollars for clients has the opposition gotten more challenging?
What tech does he use in the courtroom to win cases?
What is the most important component of winning a case?
How does social media fit into John's business strategy?
Why does he not bill marketing to the firm?
How does he document everything for social content?

146. Joe Volta, Chandler Volta Personal Injury Lawyers - Mailbox Money: Building a Referral Network On and Off Line Oct 27, 2022

Show notes

Building a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid-sized firms begin? Joe Volta, Partner at Chandler Volta Personal Injury Lawyers, fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more.

What's In This Episode?

Who is Joe Volta?
How did he grow a substantial referral network from the ground up?
Why does certain social content go viral?
What is the appropriate way to go about DMing potential referral partners?
What is 'mailbox money'?
Once a connection is made, how does he maintain the relationship?
What is a better way to think about gifts?

145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness Oct 20, 2022

Show notes

To unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group.

Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media.

What's in This Episode

Who is Chris Vander Kaay?
How did Chris go from professor and screenwriter to marketer for law firms?
What makes a good brand story great?
How can firm owners identify their "why"?
How can attorneys get the most awareness that translates to an emotional response?
What is the "gap of disappointment" and how do you avoid it?
When creating content, should firms go for quantity or quality?
What is the Brain Trust Legal Group digital community?

144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth Oct 13, 2022

Show notes

West Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars.

We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth.

What's In This Episode

Who is Neama Rahmani?
How does social media fit into the overall business goals?
Is it possible to grow a following without doing the trends?
Is it better to spend on ads or go organic on social media?
How do his three marketing teams work together?
How do non-revenue generating employees accelerate growth?
How will the future of Google ads shape your firm?

Our TOPPODCAST Picks

Follow Us

Stay Connected

Personal Injury Mastermind w/ Chris Dreyer

Links

What’s in This Episode:

Past Guests

Additional Episodes You Might Enjoy

Links

What’s in This Episode:

Past Guests

Additional Episodes You Might Enjoy

Links

What’s in This Episode:

Past Guests

Additional Episodes You Might Enjoy

Links

What’s in This Episode:

Past Guests

Additional Episodes You Might Enjoy

Links

What's In This Episode

Past Guests

Additional Episodes You Might Enjoy

What's In This Episode

What's In This Episode

What's In This Episode?

What's in This Episode

What's In This Episode

Related Podcasts

Links

Stay Connected