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Personal Injury Mastermind w/ Chris Dreyer — Business
Personal Injury Mastermind w/ Chris Dreyer

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Latest Episodes:

133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets Jul 28, 2022

Show notes

Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs.

Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner.

Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference.

September 15th - 17th | Scottsdale, AZ

More information and tickets here!

What's In This Episode?

Who is Jennifer Gore-Cuthbert?
How can a mindset coach lift the ceilings of limiting belief?
How does branding increase the ROI of marketing?
What long-term advantages does SEO have over PPC?
How does she maintain a cadence of 2 TikTok Videos per day?
What should you be doing instead of legal videos on social media?
How can firms build a VIP list of referral partners?

132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition Jul 21, 2022

Show notes

While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume.

What's In This Episode?

Who is Paul Faust?
Why does every firm need a vanity number?
Local area codes or 800 numbers - which is better?
How long can the vanity number be?
Why is a last name not always the best option for a vanity number?
What practical brand applications come with purchasing a vanity number?
How can Build Your Life Resume help create a more fulfilling existence?

131. Michael Mogill, Building a Brand: Event Marketing from the Expert Jul 14, 2022

Show notes

Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.

What's in this Episode

Who is Michael Mogill?
Why is event marketing critical to the growth of any brand?
How can we overcome the universal human urge to avoid discomfort and succeed?
What three human behavior hacks help create a transformative experience?
How can an event defy expectations and get clients to return time and again?
Why does Crisp choose to lose money on every ticket?

130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth Jul 07, 2022

Show notes

Investible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth?

On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide case acquisition and administration services to law firms nationwide for mass tort, class action, and mass arbitration lawsuits. They have served over 250 clients and managed over 300 mass tort campaigns.

What's In This Episode?

Who is Tighe Wilhelmy?
What systems do mass tort law firms really need?
How can a firm increase the velocity of cases closed?
How can a law be automated during hyper-growth to capture a larger market share?
What assets should a mass tort firm be building for growth?
Why are some of the best mass tort cases held close to the vest?

129. Robert Ingalls, LawPods — Podcasting for Attorneys: A Crash Course Jun 30, 2022

Show notes

Podcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how.

Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level.

What's in This Episode

Who is Robert Ingalls?
Why did he leave a career in law to start a podcasting agency?
Why should every attorney consider podcasting?
What common mistakes should attorneys considering a podcast avoid?
How can attorneys repurpose podcasts for short-form social media?
What is the best podcast format for PI attorneys and who should they be interviewing?
How do you create an engaging podcast?
How to get amazing audio quality without having to go to a studio?
How do you navigate a less than perfect interview?

128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future Jun 23, 2022

Show notes

Over-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms.

Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nationwide cohort of 1,700 - Mark ranked second. Nearly two decades later he has helped attorneys across the country and been featured in Forbes magazine, TOPS Magazine, and Business First among others.

Whats in This Episode

Who is Mark Kull?
Who can benefit from over-funded whole-life insurance?
How can a law firm become its own bank?
What is the difference between standard and over-funded life insurance?
What unconventional ways can a firm financially support partners and employees that benefit the firm?
How d you hire the right person to put the correct policy in place?

127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity Jun 16, 2022

Show notes

The founder of Quirk Accident & Injury Attorneys, Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows.

Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top.

What's in This Episode

Who is Logan Quirk?
Why is a firm name so important?
What is Logan's take on replicating explosive growth?
In an evolving marketing landscape, how does Logan recommend leveraging traditional and digital marketing?
How can attorneys build 'boots on the ground' networks?
What will fuel growth during difficult times like pandemics and economic recessions?
How can a firm successfully execute a rebrand?

126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance Jun 09, 2022

Show notes

Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys.

Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.

What's in This Episode?

Who is Brett Sachs?
How can firms use DBA for a stronger brand?
How can firms create a successful intake program that generates more clients?
Where did Brett find inspiration for the Sachs Law rebrand?
How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders?
How can a firm maintain personal connections to clients at scale?
How can core values guide a firm to success?

125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms Jun 02, 2022

Show notes

At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing.

Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.

What's in This Episode

Who is Drew Britcher?
When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus?
When cases cost upwards of $100K before going to trial, what special financing is available for firms?
What are the tactics that he uses to develop a thriving network of upstream referral partners?
How does networking interface with marketing to get a better ROI?

124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm May 26, 2022

Show notes

Joey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm.

On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer.

What's in This Episode?

Who is Joey Vitale?
How can an automated law firm build an authentic brand?
How did Joey become the go-to lawyer for grandmas on Etsy?
Why is a practice area not a niche?
In saturated markets like personal injury firms, is niching down even further a wise choice?
How can personal injury lawyers set up processes of systemization?
How can a business voice coach make you a better, more confident attorney?

Find out more about Joey's Voice coach, Tracy Goodwin here.

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