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Personal Injury Mastermind w/ Chris Dreyer — Business
Personal Injury Mastermind w/ Chris Dreyer

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Latest Episodes:

123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building May 19, 2022

Show notes

With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success.

Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make.

Whats in This Episode

Who is Mike Mandell?
How does he approach saturated channels like pay per click?
Do negative comments help with engagement?
How do you mentally prepare for video shoots?
How important are trends when thinking about creating social media videos?

122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth May 12, 2022

Show notes

Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms.

Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Though Andrew holds an Executive MBA from Pace University and is chairman of Empire State Bank, he believes anyone can be their own bank through overfunded whole life insurance.

On today's episode, we get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet". The first time Andrew came on PIMM, we discussed acquisitions and mergers in the legal space. Check out that episode here.

Whats in this episode?

Who is Andrew Finkelstein?
Why did he write his forthcoming book, I Hope We Never Meet?
How does Andrew view income versus wealth?
How should law firms be thinking about tax deferred accounts to help build wealth for owners and staff?
Should law firms own their own building?
How can overfunded life insurance policies build wealth?
How can 529 accounts build generational wealth?
How should law firm owners be thinking about exit strategy?

121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm May 05, 2022

Show notes

When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable.

There is so much to unpack in this episode. For more about Sam and how to replicate his results, look for his YouTube channel and forthcoming book of the same name: Virtual Law Firm Secrets.

What’s in This Episode:

Who is Sam Mollaei?
Why are the two largest leverage points content and technology?
How did Sam go from 23 to 7,000 clients in five years?
What three essential elements go into setting up a scalable virtual law firm?
What is a legal funnel?
What tools are best suited to set them up?
What goes into an amazing client experience in light of technology and automation?
Why are Google reviews and the actions after a case settlement so important?

120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward Apr 28, 2022

Show notes

Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future.

What's in This Episode?

Who is Anthony Johnson?
How is the Attorney Group changing the legal industry?
Where does Anthony see innovation and industry disruption?
How does branding fit into data-driven response campaigns?
What does the future of investing in law firms look like?
How does Anthony use tech in his own firm and what is on the horizon?

119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future Apr 21, 2022

Show notes

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.

What's in This Episode?

Who is Sarah Parisi?
What was Sarah's trajectory from Media Buyer to mass tort strategist?
What discrepancies should be looked for when media buying?
What are the fundamentals of media buying for personal injury firms?
Why adding a celebrity to ads may be a distraction.
Why does broadcast have a stronger ROI than cable?
How much should a PI firm think about investing to break into TV advertising?

118. Law Firm SEO: How to Dominate Google Apr 14, 2022

Show notes

Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO.

Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more.

What's in This Episode

How does building a preferred brand help your firm rank above the fold?
What are the three highest value actions that will help SEO?
What types of content have the biggest impact?
How can you rethink indexing to optimize onsite SEO?
What makes a great backlink?
How does Google determine relevance when it comes to local SEO?
How will content teams of the future need to be restructured?
How important is site speed, really?

117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing Apr 07, 2022

Show notes

Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019.

I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.

What's in this Episode?

Who is Brandon Yosha?
What did you learn from securing a $20.3 MM verdict in your first trial?
How does relationship equity factor into the growth of a law firm?
What traditional models of marketing have the largest ROI?
How can TikTok shape the future of a law firm?

116. Liel Levy, Nanato Media — Breaking into the Bilingual Market Mar 31, 2022

Show notes

Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino clients. On today's episode we discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.

What's in this Episode?

Who is Liel Levy?
Why is a bilingual strategy a legacy strategy?
How can law firms set up a customer experience for Spanish speaking clients that allow them to thrive?
What is the first step in building a bilingual law firm?
What is the best way to communicate with Spanish speaking clients?
Why is Google Translate a bad idea?

115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass Mar 24, 2022

Show notes

Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results.

Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.

What’s in This Episode:

Who is Susan Ziegler?
What elements make up a strong SEO strategy?
What kind of links are best for helping a website rank?
Why it takes three months to see results from a PPC campaign.
Where social media comes into play for law firms.
What free marketing platforms can law firms use to get started?

114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass Mar 17, 2022

Show notes

CEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing.

I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the basics of what geofencing is and how it works to the importance of retargeting, Justin shares his insights in this mini-masterclass. Listen for more.

What’s in This Episode:

Who is Justin Croxton?
What is geofencing and how does it work?
How can geofencing help eliminate waste in ad spending?
How should law firms budget for geofencing?
How can Over The Top advertising and geofencing work in tandem to maximize ROI?

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