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Personal Injury Mastermind w/ Chris Dreyer — Business
Personal Injury Mastermind w/ Chris Dreyer

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Latest Episodes:

113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation Mar 10, 2022

Show notes

$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing.

I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.

What’s in This Episode:

Who is Kyle Bachus?
How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000
How healthy competition and the “rule of five” created initial growth
How a new firm can get clients before building a brand
Why hitting multiple marketing firms will increase ROI
Why Kyle wrote a book to help the families of victims of wrongful death
How empathy can guide ad copy and develop a stronger connection to potential clients

112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth Mar 03, 2022

Show notes

Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference.

I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more.

What's in this episode:

Who is Reza Torkzadeh?
The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm
Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage
Recruiting as marketing and showcasing what the firm does for the community
Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time
All marketing works, but only when you are willing to spend what it takes to acquire a case
Give back to the community authentically to connect and generate referrals for those you want to serve
How writing the book on personal injury immediately makes your firm an authority

111. Joseph Wilson, Joseph Wilson Injury Lawyers — To Maximize Case Value: Tapping the Human Element Feb 24, 2022

Show notes

Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements.

To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more.

What’s In This Episode

Who is Joseph Wilson?
The importance of over-preparation in pre-trial
How to secure compelling witnesses that sound completing and strong
How to tell a human story to the jury
Maximize the value of the case by investing in pre-trial discovery
Mindset and confidence in, and out, of the courtroom
Learn from peers; let other lawyers inspire you

110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts Feb 17, 2022

Show notes

Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes.

Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.

What’s In This Episode

Who is Megan Hargroder?
The importance of creating a clear and cohesive brand story
How empathy, authority, and vulnerability in your brand inspire trust
To stand out from the crowd, get involved with the community you wish to serve
How connection points foster trust
How to master organic social media marketing by leveraging your existing connections
Getting the most traction from a new social media post by blending organic content and paid boosts
Why your digital presence should be a reflection of your real-life law firm

109. Steven Willi, Rankings.io — The Holy Trinity of SEO Feb 10, 2022

Show notes

For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert.

Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.

What’s In This Episode

Who is Steven Willi?
How Steven up-leveled his SEO game through self-guided learning and coaching
The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO
The most important factors in creating content with great Click-Through Rates
How to refresh your existing content library to get rankings
Best practices for onsite SEO and link building

108. Seth Price, Price Benowitz — Developing a Winning Strategy and the Future of SEO Feb 03, 2022

Show notes

Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.

I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.

What’s In This Episode

Who is Seth Price?
Implementing innovative SEO strategy
The merits of traditional vs. digital marketing
How to pick content for your marketing strategy
Why fixed spending no longer guarantees ROI in PPC campaigns
What it means when an agency offers exclusivity

107. John Gomez, Gomez Trial Attorneys — What it Takes to Become a Preeminent Trial Attorney Jan 27, 2022

Show notes

John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss.

Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.

What’s In This Episode

Who is John Gomez?
Turning problems in the case into advantages early on
How to select focus groups, stay on track, and not get lost in your own narrative
Use the rule of three to create your opening arguments
Establishing reciprocity with your judge and jury in the courtroom.
Managing expert and character witnesses
Turning your plaintiff into a hero
Crafting a strong closing argument

106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale Jan 20, 2022

Show notes

Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals.

I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!

What’s In This Episode

Who is Luis Scott?
How Luis projects growth
Bader Scott's organizational structure
Why Luis considers himself a teacher
The top mental hurdle for law firm owners
How to re-conceptualize referrals
Why you should take a step back from day-to-day operations

105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche Jan 13, 2022

Show notes

Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need.

I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more!

What’s In This Episode

• Who is Jeremy Tissot?

• How did Jeremy became the youngest-ever partner at his first firm? And why did he leave?

• What did it take to break into the conference clique?

• How did Jeremy become an expert in TBI?

• Jeremy’s advice to established lawyers at conferences

• Why Jeremy gives back—through charity and mentorship

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok Jan 06, 2022

Show notes

When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others.

In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.

What’s In This Episode?

Who is Taly Goody?
Why is it so important that new lawyers find the right area of law to practice?
What led Taly to found her own company, and has she discovered any misconceptions in doing so?
Why are small and solo practices increasingly popular options for lawyers?
How has Taly used TikTok to grow her brand, and what are her top tips for the platform?
Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?

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