Nudge

Latest Episodes:

Habit Moulding Marketing Jun 06, 2022

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Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf

IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq

My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

3 Nudges I Wish I Learned at Business School May 23, 2022

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I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Katelyn's newsletter: https://customercamp.co/whywebuy/

Katelyn's Twitter: https://twitter.com/KateBour

Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2

Dishoom’s matka: https://imgur.com/a/Wx8yy9B

Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO

The foot-in-the-door poster: https://imgur.com/a/MrdPLJA

64% of us would vandalise a library book. Would you? May 09, 2022

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Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Vanessa’s book: https://www.vanessabohns.com/

The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW

Follow Vanessa on Twitter: https://twitter.com/profbohns

#80: You have more influence than you think Apr 25, 2022

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When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Vanessa’s book: https://www.vanessabohns.com/

Follow Vanessa on Twitter: https://twitter.com/profbohns

#79: Primacy Effect | Why Going First Wins Apr 11, 2022

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Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

#78: Nature vs nurture with Lisa Feldman Barrett Mar 28, 2022

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Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless.

Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

#77: Debunking myths about the brain Mar 15, 2022

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There’sa lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett.

Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list

Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

#76: Harry Dry’s favorite marketing examples Feb 28, 2022

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What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks.

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Marketing Examples: https://marketingexamples.com/

Copywriting Examples: https://marketingexamples.com/inspiration

Harry’s Twitter: https://twitter.com/harrydry

#75: Beware of Behaviour Science BS Feb 14, 2022

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I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively.

Jason's blog: jasoncollins.blog

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

#74: How to change someone’s mind Jan 31, 2022

Show notes

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds.

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

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