Nudge

Latest Episodes:

#63: Rory Sutherland | Why counter-intuitive thinking wins Aug 30, 2021

Show notes

Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend.

This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.

At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.

Rory’s book Alchemy: https://amzn.to/3chAK3u

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

#62: Unexpected ways to overcome anxiety Aug 17, 2021

Show notes

We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety.

Ethan's book Chatter: https://www.ethankross.com/chatter/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#61: The science of stress and 3 ways to beat it Aug 02, 2021

Show notes

What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it.

Ethan's book Chatter: https://www.ethankross.com/chatter/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#60: How not to suck at customer interviews Jul 19, 2021

Show notes

Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.

Louis' podcast: https://www.everyonehatesmarketers.com/podcast

Louis' newsletter: https://www.everyonehatesmarketers.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#59: How to stand the f*ck out Jul 05, 2021

Show notes

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business.

Louis' podcast: https://www.everyonehatesmarketers.com/podcast

Louis' newsletter: https://www.everyonehatesmarketers.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#58: Why brands should flaunt their flaws Jun 21, 2021

Show notes

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Link to Joseph's book Messengers: https://amzn.to/2maUW0z

#57: Charm Pricing: The greatest trick in marketing? Jun 07, 2021

Show notes

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ

#56: The lazy, scared and overwhelmed consumer May 24, 2021

Show notes

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips.

Bri’s website: https://www.briwilliams.com/

Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

#55: Why Our Brains Crave Negativity May 10, 2021

Show notes

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer.

Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa

Adam’s Agency Thinkerbell: https://www.thinkerbell.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

#54: Stop Listening to Customers?! Apr 26, 2021

Show notes

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.

Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa

Adam’s Agency Thinkerbell: https://www.thinkerbell.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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