Nudge

Latest Episodes:

#44: Do Nudges Really Work? Nov 30, 2020

Show notes

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work.

Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403

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#43: When financial incentives don’t work Nov 16, 2020

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Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view.

Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403

Sign up to the Nudge Mailing list:www.nudgepodcast.com/mailing-list

#42: Common pricing mistakes most businesses make Nov 02, 2020

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Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them.

Ammanuel’s company Run Pricing Tests:www.runpricingtests.com

Sign up to the Nudge Mailing list:www.nudgepodcast.com/mailing-list

#41: The irrational way we perceive food Oct 19, 2020

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We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception.

Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971

Eve's website:https://eveturowpaul.com/

Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list

Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off:https://www.popneuro.com/neuromarketing-bootcamp

#40: What Makes A Great Story? Oct 05, 2020

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What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.

Blindsight book. getbook.at/blindsight

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

#39: A Neuroscientist and Marketer Discuss | What is a Brand? Sep 21, 2020

Show notes

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others.

Blindsight book. getbook.at/blindsight

Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

Sign up to the Nudge Mailing list

#38: Is swearing good for you? Sep 07, 2020

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Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country.

Emma's book: Swearing is Good For You

#37: When growth hacks fail | With Rand Fishkin Aug 24, 2020

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Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing.

Lost and Founder, Rand's Book

SparkToro Get a Free Trial

HBR article

#36: Find the right audience | With Rand Fishkin Aug 10, 2020

Show notes

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service.

Lost and Founder, Rand's Book

SparkToro Get a Free Trial

James Stanier's Book "Becoming an Effective Software Manager"

#35: How to get your side hustle off the ground Jul 27, 2020

Show notes

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running.

Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue

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