Nudge

Latest Episodes:

#34: The Psychology of Price | Part Two Jul 13, 2020

Show notes

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free.

Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE

Leigh's agency: https://www.irrationalagency.com/

#33: The Psychology of Price | Part One Jun 29, 2020

Show notes

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.

Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE

Leigh's agency: https://www.irrationalagency.com/

Cognitive Economics Event: https://cognitiveeconomics.org/events/

#32: 6 discriminatory mistakes most hiring managers make Jun 14, 2020

Show notes

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them.

Get started with a 14 day free trial of Applied: beapplied.com/free-trial

Check out Applied: beapplied.com

#31: SaaS Startups: 8 Hacks To Grow Your Brand Jun 01, 2020

Show notes

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply.

Link to Forget the Funnel: https://forgetthefunnel.com/

#30: The science behind great adverts May 18, 2020

Show notes

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.

Phil's book Decoded:https://amzn.to/2EXoIMl

Phil's agency Decode: https://decodemarketing.com/en

#29: Why first impressions matter May 04, 2020

Show notes

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful.

Phil's book Decoded: https://amzn.to/2EXoIMl

Phil's agency Decode: https://decodemarketing.com/en

#28: Coronavirus: How to change the behavior of a nation Apr 20, 2020

Show notes

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.

John Drury’s blog: https://bit.ly/2XoKiDT

UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw

UK’s Covid-19 designs overtime https://imgur.com/koj5lpA

Richard Chataway’s blog: https://bit.ly/2Vd9SsU

Professor Chris Witty TV ad: https://bit.ly/2VkuWh4

Roger Dooley blog: https://bit.ly/3c5BiYu

#27: Understanding customers during times of uncertainty Apr 06, 2020

Show notes

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever.

Link to Business Casual Copywriting: https://businesscasualcopywriting.com/

#26: Why do 80% of product launches fail? Mar 23, 2020

Show notes

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.

Link to Richard's book: https://amzn.to/2TyIfuE

#25: Coronavirus: The psychology behind panic buying Mar 13, 2020

Show notes

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct?

Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/

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